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May 2025
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Home/Insights/Retailers/fragrancesline.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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80.5K
Revenue
95.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Fragrancesline.com is an online platform that offers an extensive range of fragrances. The website sells a wide variety of perfumes, colognes, and related products. They provide a user-friendly interface for customers to explore and purchase their desired scents conveniently.

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fragrancesline.com's revenueOVER TIME
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Over the past three months, fragrancesline.com revenue has experienced decline of 14%, compared to the preceding three months.

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fragrancesline.com revenue decline for last six months
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OVERVIEW
fragrancesline.com, an online BEAUTY AND COSMETICS store, reported a revenue of $80,457 for May 2025, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $50-75. The store had 95,537 sessions during the month, while the highest sessions were seen at 38,510,361 for sephora.com. fragrancesline.com's performance metrics compared to the industry median revenue of $46,882, a high conversion rate of 4.51%, a low conversion rate of 1.17%, a high AOV of $213, a low AOV of $53, and a median sessions of 19,997. Ultacom holds the top spot for revenue at $96,002,620.
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fragrancesline.com competitors

In May 2025, fragrancesline.com generated a revenue of $80,457 from 1,187 transactions and 95,537 sessions with an average order value (AOV) ranging between $50-75 and a conversion rate of 1.00-1.50%. When comparing fragrancesline.com to its competitors, it is clear that it lags behind in terms of revenue and sessions. luckyscent.com leads the pack with a revenue of $1,979,815 from 7,445 transactions and 703,704 sessions, boasting an AOV of $250-275. microperfumes.com is another strong competitor, generating a staggering revenue of $18,544,015 from 25,801 transactions and 2,235,902 sessions with an AOV of $700-725. Despite being in a competitive market, fragrancesline.com has room for growth in order to catch up to its top-performing counterparts.

scentsplit.com screenshot
#1 scentsplit.com
2.4M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
perfumesamplesanddecants.com screenshot
#2 perfumesamplesanddecants.com
9.8K
Revenue
10.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
microperfumes.com screenshot
#3 microperfumes.com
18.5M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
luckyscent.com screenshot
#4 luckyscent.com
2M
Revenue
703.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
decantboutique.com screenshot
#5 decantboutique.com
46.1K
Revenue
48.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fragrancesline.com vs top market performers
fragrancesline.com
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conversion rate vs average order value for fragrancesline.com and its competitors
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Revenue share by device at fragrancesline.com

In May large majority of sales on fragrancesline.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on fragrancesline.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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brands overtime comparison

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fragrancesline.com channels

Identify top traffic channels that drive growth for fragrancesline.comand discover how performance of traffic channels has changed over time.

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fragrancesline.com Google Ads spend

Evaluate fragrancesline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragrancesline.com devices

Review fragrancesline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragrancesline.com top markets

Explore fragrancesline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragrancesline.com country & global rank

Assess the ranking of fragrancesline.com among other retailers within its primary country and worldwide.

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