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Mar 2026
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Home/Insights/Retailers/perfumania.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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381.1K
Revenue
Mar 26
350.9K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Perfumania.com is an online retailer offering a wide range of fragrance products. Known for their diverse selection, it provides an extensive collection of perfumes, colognes, and beauty products for both men and women. Their inventory includes various high-end and popular brands, catering to different preferences and tastes.

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perfumania.com Annual Revenue and Growth

perfumania.com's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
perfumania.com revenue by year

perfumania.com's monthly revenueOVER TIME
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Over the past three months, perfumania.com revenue has experienced decline of 43%, compared to the preceding three months.

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perfumania.com revenue decline for last six months
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OVERVIEW
In March 2026, perfumania.com, a BEAUTY AND COSMETICS retailer, generated $381,056 in online sales, significantly outperforming the median of $47,335 for its industry. Its conversion rate ranged from 1.00-1.50%, falling short of the industry's high of 4.7% but above the low of 1.2%. The average order value (AOV) was between $75-100, compared to the industry's high of $190 and low of $45. With 350,936 sessions, perfumania.com also exceeded the industry median of 20,520, but lagged behind the top competitor, sephora.com, which attracted 60,417,169 sessions.
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perfumania.com competitors

In March 2026, perfumania.com generated a revenue of $381,056 from 4,494 transactions with 350,936 sessions, boasting a conversion rate of 1.00-1.50%. In comparison, fragranceoutlet.com had a revenue of $219,421 from 2,729 transactions and 287,994 sessions with a conversion rate of 0.50-1.00%. fragrancex.com significantly outperformed with a revenue of $14,769,220 from 34,979 transactions and 2,426,007 sessions, achieving a high conversion rate of 1.00-1.50%. fragrancenet.com led the pack with a revenue of $57,924,753 from 534,788 transactions and 19,375,232 sessions, exhibiting a conversion rate of 2.50-3.00%. perfumania.com's revenue falls behind some competitors like foreverlux.com, which earned $243,655 from 2,380 transactions and 64,917 sessions with a conversion rate of 3.50-4.00%. Overall, perfumania.com remains competitive in terms of revenue but lags in transaction volume and session numbers compared to some top competitors in the market.

fragranceoutlet.com screenshot
#1 fragranceoutlet.com
219.4K
Revenue
288K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
fragrancex.com screenshot
#2 fragrancex.com
14.8M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#3 fragrancenet.com
57.9M
Revenue
19.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
perfume-empire.com screenshot
#4 perfume-empire.com
52.4K
Revenue
38.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
foreverlux.com screenshot
#5 foreverlux.com
243.7K
Revenue
64.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
perfumania.com vs top market performers
perfumania.com
top retailers
conversion rate vs average order value for perfumania.com and its competitors
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Revenue share by device at perfumania.com

In March large majority of sales on perfumania.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on perfumania.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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perfumania.com channels

Identify top traffic channels that drive growth for perfumania.comand discover how performance of traffic channels has changed over time.

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perfumania.com Google Ads spend

Evaluate perfumania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumania.com devices

Review perfumania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumania.com top markets

Explore perfumania.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumania.com country & global rank

Assess the ranking of perfumania.com among other retailers within its primary country and worldwide.

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