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Sep 2024
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Home/Insights/Retailers/perfumania.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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320.6K
Revenue
284.7K
Sessions
1.0-1.5%
Conversion rate
$75-100
Average order value
Online only revenue for perfumania.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Perfumania.com is an online retailer offering a wide range of fragrance products. Known for their diverse selection, it provides an extensive collection of perfumes, colognes, and beauty products for both men and women. Their inventory includes various high-end and popular brands, catering to different preferences and tastes.

perfumania.com’s revenueOVER TIME
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Over the past three months, perfumania.com revenue has experienced decline of 32%, compared to the preceding three months.

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perfumania.com revenue decline for last six months
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OVERVIEW
In September 2024, perfumania.com in the BEAUTY AND COSMETICS industry had online sales revenue of $320,616, with a conversion rate of 1.00-1.50% and an AOV of $75-100. The store recorded 284,746 sessions, while the highest session count in the industry was 41,256,765 from sephora.com. The median revenue in the industry was $53,315, with ulta.com leading at $114,902,798. High conversion rate was 4.62% and AOV $191, while low conversion rate was 1.45% and AOV $49, respectively. perfumania.com's performance metrics show a competitive position in the BEAUTY AND COSMETICS category.
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perfumania.com competitors

When comparing perfumania.com to its competitors in the perfume industry, it is clear that perfumania.com falls behind in terms of revenue, transactions, and sessions. perfumania.com has a revenue of $320,616 with 4,098 transactions and 284,746 sessions. In comparison, fragranceoutlet.com has a revenue of $219,517 with 2,351 transactions and 159,198 sessions, while foreverlux.com boasts a revenue of $572,229 with 6,005 transactions and 156,651 sessions. In terms of average order value (AOV) and conversion rate, perfumania.com is on par with its competitors, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. However, fragranceoutlet.com and foreverlux.com have higher conversion rates of 2.00-2.50% and 3.50-4.00% respectively. fragrancex.com and fragrancenet.com are significantly outperforming perfumania.com with revenues of $16,422,672 and $26,611,082 respectively.

#1 fragranceoutlet.com
219.5K
Revenue
159.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#2 fragrancex.com
16.4M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#3 fragrancenet.com
26.6M
Revenue
10.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 perfume-empire.com
64.6K
Revenue
45K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#5 foreverlux.com
572.2K
Revenue
156.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
perfumania.com vs top market performers
perfumania.com
top retailers
conversion rate vs average order value for perfumania.com and its competitors
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perfumania.com brandsby revenue

perfumania.com categoriesby revenue

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brands overtime comparison

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perfumania.com channels

Identify top traffic channels that drive growth for perfumania.comand discover how performance of traffic channels has changed over time.

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perfumania.com Google Ads spend

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perfumania.com devices

Review perfumania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumania.com top markets

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perfumania.com country & global rank

Assess the ranking of perfumania.com among other retailers within its primary country and worldwide.

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