perfumania.com
Perfumania.com is an online retailer offering a wide range of fragrance products. Known for their diverse selection, it provides an extensive collection of perfumes, colognes, and beauty products for both men and women. Their inventory includes various high-end and popular brands, catering to different preferences and tastes.
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perfumania.com Annual Revenue and Growth
perfumania.com's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
perfumania.com's monthly revenueOVER TIME
Over the past three months, perfumania.com revenue has experienced decline of 27%, compared to the preceding three months.
perfumania.com competitors
In May 2026, perfumania.com reported revenue of $350,794 from 3,902 transactions across 324,751 sessions, yielding a conversion rate of 1.00-1.50%. In contrast, fragranceoutlet.com earned $190,490 with 2,259 transactions from 283,871 sessions and a lower conversion rate of 0.50-1.00%. While both perfumania.com and fragranceoutlet.com have a similar average order value (AOV) of $75-100, perfumania.com outperformed it in revenue and transactions. However, the competitive landscape is dominated by fragrancex.com and fragrancenet.com, with revenues of $21,735,345 and $52,356,652, respectively, both achieving higher conversion rates of 2.00-2.50%. Moreover, foreverlux.com leads in conversion at 3.50-4.00% with a revenue of $171,222. Overall, while perfumania.com shows solid performance, it still trails behind the larger players in both revenue and conversion metrics.
Revenue share by device at perfumania.com
In May large majority of sales on perfumania.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries perfumania.com operates in
perfumania.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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perfumania.com channels
Identify top traffic channels that drive growth for perfumania.comand discover how performance of traffic channels has changed over time.
perfumania.com Google Ads spend
Evaluate perfumania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
perfumania.com devices
Review perfumania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
