perfumania.com
Perfumania.com is an online retailer offering a wide range of fragrance products. Known for their diverse selection, it provides an extensive collection of perfumes, colognes, and beauty products for both men and women. Their inventory includes various high-end and popular brands, catering to different preferences and tastes.
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perfumania.com Annual Revenue and Growth
perfumania.com's annual sales on its online store amounted to $5.7M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
perfumania.com's monthly revenueOVER TIME
Over the past three months, perfumania.com revenue has experienced growth of 71%, compared to the preceding three months.
perfumania.com competitors
In November 2025, perfumania.com generated a revenue of $650,439 with 8,276 transactions and 448,715 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, perfumania.com falls behind in revenue when stacked up against fragrancex.com at $20,518,052, fragrancenet.com at $51,816,333, and even fragranceoutlet.com at $376,957. However, perfumania.com's conversion rate is on par with fragrancex.com and higher than fragranceoutlet.com. In terms of AOV, perfumania.com is comparable to fragranceoutlet.com and perfume-empire.com, but lags behind fragrancex.com and fragrancenet.com. While perfumania.com may not have the highest revenue compared to its competitors, its solid conversion rate and AOV make it a strong contender in the online perfume market.
Revenue share by device at perfumania.com
In November large majority of sales on perfumania.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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perfumania.com channels
Identify top traffic channels that drive growth for perfumania.comand discover how performance of traffic channels has changed over time.
perfumania.com Google Ads spend
Evaluate perfumania.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
perfumania.com devices
Review perfumania.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
