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Sep 2025
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Home/Insights/Retailers/anastasiabeverlyhills.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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293.3K
Revenue
Sep 25
267.8K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Anastasia Beverly Hills website offers a range of cosmetics, exclusively focusing on eye, lip, and brow products. Founded by Anastasia Soare, the brand places emphasis on high-quality, cruelty-free makeup. The website provides detailed product information and various beauty tools, allowing customers to effortlessly enhance their features.

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anastasiabeverlyhills.com Annual Revenue and Growth

anastasiabeverlyhills.com's annual sales on its online store amounted to $6.3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
anastasiabeverlyhills.com revenue by year

anastasiabeverlyhills.com's monthly revenueOVER TIME
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Over the past three months, anastasiabeverlyhills.com revenue has experienced decline of 7.8%, compared to the preceding three months.

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anastasiabeverlyhills.com revenue decline for last six months
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OVERVIEW
In September 2025, anastasiabeverlyhills.com achieved $293,282 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 1.50-2.00%, below the industry high of 4.54% but above the low of 1.08%. Their average order value (AOV) ranged from $50 to $75, modestly positioned between the category's low of $47 and high of $203. The site recorded 267,770 sessions, well above the median of 18,928 but far behind sephora.com's 45,764,193 sessions, indicating a strong but competitive presence in the beauty and cosmetics market.
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anastasiabeverlyhills.com competitors

In September 2025, anastasiabeverlyhills.com reported a revenue of $293,282 from 5,098 transactions and 267,770 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, makeupforever.com stands out with a revenue of $1,676,302 from 13,131 transactions and 526,959 sessions, boasting a higher AOV of $125-150 and a conversion rate of 2.00-2.50%. beautylish.com also had a strong performance with a revenue of $1,281,258 from 9,078 transactions and 660,122 sessions, aligning closely with anastasiabeverlyhills.com in terms of AOV and conversion rate. Other competitors such as madluvv.com, frendsbeauty.com, and gabrielcosmeticsinc.com had varying levels of revenue, transactions, sessions, AOV, and conversion rates, demonstrating a competitive landscape in the beauty industry.

madluvv.com screenshot
#1 madluvv.com
34.7K
Revenue
23K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
makeupforever.com screenshot
#2 makeupforever.com
1.7M
Revenue
527K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
frendsbeauty.com screenshot
#3 frendsbeauty.com
71.2K
Revenue
41.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
gabrielcosmeticsinc.com screenshot
#4 gabrielcosmeticsinc.com
14.6K
Revenue
7.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
beautylish.com screenshot
#5 beautylish.com
1.3M
Revenue
660.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
anastasiabeverlyhills.com vs top market performers
anastasiabeverlyhills.com
top retailers
conversion rate vs average order value for anastasiabeverlyhills.com and its competitors
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Revenue share by device at anastasiabeverlyhills.com

In September large majority of sales on anastasiabeverlyhills.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on anastasiabeverlyhills.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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anastasiabeverlyhills.com channels

Identify top traffic channels that drive growth for anastasiabeverlyhills.comand discover how performance of traffic channels has changed over time.

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anastasiabeverlyhills.com Google Ads spend

Evaluate anastasiabeverlyhills.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anastasiabeverlyhills.com devices

Review anastasiabeverlyhills.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anastasiabeverlyhills.com top markets

Explore anastasiabeverlyhills.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anastasiabeverlyhills.com country & global rank

Assess the ranking of anastasiabeverlyhills.com among other retailers within its primary country and worldwide.

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