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Dec 2025
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Home/Insights/Retailers/anastasiabeverlyhills.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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677K
Revenue
Dec 25
482.7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Anastasia Beverly Hills website offers a range of cosmetics, exclusively focusing on eye, lip, and brow products. Founded by Anastasia Soare, the brand places emphasis on high-quality, cruelty-free makeup. The website provides detailed product information and various beauty tools, allowing customers to effortlessly enhance their features.

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anastasiabeverlyhills.com Annual Revenue and Growth

anastasiabeverlyhills.com's annual sales on its online store amounted to $6.3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
anastasiabeverlyhills.com revenue by year

anastasiabeverlyhills.com's monthly revenueOVER TIME
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Over the past three months, anastasiabeverlyhills.com revenue has experienced growth of 138%, compared to the preceding three months.

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anastasiabeverlyhills.com revenue growth for last six months
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OVERVIEW
In December 2025, anastasiabeverlyhills.com, a leader in the BEAUTY AND COSMETICS sector, achieved online sales revenue of $677,022, significantly outperforming the median of $53,444, though far behind the top competitor, ulta.com, at $152,769,917; with a conversion rate of 2.00-2.50%, it falls short of the high benchmark of 4.87% yet surpasses the low of 1.29%; its average order value (AOV) ranged from $50 to $75, compared to the sector high of $191 and low of $45; the site attracted 482,742 sessions, vastly exceeding the median of 23,270 but not rivaling sephora.com's 76,213,109 sessions.
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anastasiabeverlyhills.com competitors

In December 2025, anastasiabeverlyhills.com generated a revenue of $677,022 with 11,530 transactions and 482,742 sessions, resulting in an Average Order Value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, makeupforever.com outperformed anastasiabeverlyhills.com with a revenue of $1,651,906 from 13,260 transactions and 447,476 sessions, boasting a higher AOV of $100-125 and a slightly better conversion rate of 2.50-3.00%. Similarly, beautylish.com also exceeded anastasiabeverlyhills.com with a revenue of $1,601,241 from 12,951 transactions and 687,641 sessions, demonstrating a higher AOV of $100-125 but a lower conversion rate of 1.50-2.00%. While anastasiabeverlyhills.com held its own among its competitors, there is room for growth in both revenue and conversion rate to compete with top performers like makeupforever.com and beautylish.com.

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Revenue
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Sessions
2.0-2.5%
Conv. rate
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AOV
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#2 makeupforever.com
1.7M
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447.5K
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2.5-3.0%
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AOV
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123.9K
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Sessions
2.0-2.5%
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#4 gabrielcosmeticsinc.com
30.7K
Revenue
12K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
beautylish.com screenshot
#5 beautylish.com
1.6M
Revenue
687.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
anastasiabeverlyhills.com vs top market performers
anastasiabeverlyhills.com
top retailers
conversion rate vs average order value for anastasiabeverlyhills.com and its competitors
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Revenue share by device at anastasiabeverlyhills.com

In December large majority of sales on anastasiabeverlyhills.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on anastasiabeverlyhills.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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anastasiabeverlyhills.com channels

Identify top traffic channels that drive growth for anastasiabeverlyhills.comand discover how performance of traffic channels has changed over time.

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anastasiabeverlyhills.com Google Ads spend

Evaluate anastasiabeverlyhills.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anastasiabeverlyhills.com devices

Review anastasiabeverlyhills.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anastasiabeverlyhills.com top markets

Explore anastasiabeverlyhills.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anastasiabeverlyhills.com country & global rank

Assess the ranking of anastasiabeverlyhills.com among other retailers within its primary country and worldwide.

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