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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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12.8M
Revenue
934.1K
Sessions
6.5-7.0%
Conversion rate
$200-225
Average order value
Online only revenue for freshdirect.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

FreshDirect.com is an online platform providing consumers with a wide range of groceries, fresh food products, and household items. They offer an extensive selection of quality produce, dairy products, meat, seafood, pantry staples, snacks, and beverages, with convenient and reliable delivery services to customers in certain areas.

freshdirect.com’s revenueOVER TIME
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Over the past three months, freshdirect.com revenue has experienced decline of 13%, compared to the preceding three months.

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freshdirect.com revenue decline for last six months
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OVERVIEW
In September 2024, freshdirect.com in the FOOD AND DRINK industry generated a revenue of $12,754,334, with a conversion rate of 6.50-7.00% and an AOV of $200-225. The website had 934,064 sessions, performing below kroger.com, the largest online store with $340,850,342 revenue and 42,085,541 sessions. The median revenue in the category was $51,064, with a very high conversion rate of 5.61% and a very low AOV of $53. freshdirect.com fell within the average range of performance metrics for the FOOD AND DRINK industry.
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freshdirect.com competitors

freshdirect.com outperforms its competitors in terms of revenue, with a total of $12,754,334 in September 2024. The number of transactions on freshdirect.com is also significantly higher at 63,657, indicating a strong customer base. In terms of sessions, freshdirect.com records 934,064 visits, showing a high level of traffic. The Average Order Value (AOV) for freshdirect.com falls between $200-$225, higher than most competitors. The conversion rate for freshdirect.com is also impressive, ranging from 6.50-7.00%. In comparison, competitors such as centralmarket.com, tropicalfruitbox.com, schwans.com, fultonfishmarket.com, and farmfreshtoyou.com have lower revenues, fewer transactions, and sessions. Their AOV and conversion rates are also lower, indicating that freshdirect.com maintains a strong position in the online grocery market.

#1 centralmarket.com
2M
Revenue
426K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#2 farmfreshtoyou.com
787.3K
Revenue
257.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#3 schwans.com
80.1K
Revenue
11.6K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
#4 fultonfishmarket.com
963.8K
Revenue
103.7K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
#5 tropicalfruitbox.com
287.6K
Revenue
126K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
freshdirect.com vs top market performers
freshdirect.com
top retailers
conversion rate vs average order value for freshdirect.com and its competitors
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freshdirect.com brandsby revenue

1
Logo for freshdirectFreshdirect
Top retailers:carnivorestyle.com
2
Logo for fruteroFrutero
3
Logo for boar's headBoar's Head

freshdirect.com categoriesby revenue

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brands overtime comparison

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freshdirect.com channels

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freshdirect.com Google Ads spend

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freshdirect.com devices

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freshdirect.com top markets

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freshdirect.com country & global rank

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