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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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8.3M
Revenue
5.6M
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for prettylittlething.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

prettylittlething.com is an online retail platform that offers a wide range of womens fashion apparel and accessories. The website features clothing items such as dresses, tops, swimwear, activewear, and footwear. Customers can also find beauty products, jewelry, and other fashion accessories on the website.

prettylittlething.com’s revenueOVER TIME
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Over the past three months, prettylittlething.com revenue has experienced decline of 26%, compared to the preceding three months.

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prettylittlething.com revenue decline for last six months
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OVERVIEW
In March 2024, prettylittlething.com in the FASHION AND APPAREL industry had a revenue of $8,302,226, with a median revenue of $132,853. The conversion rate ranged from 2.50-3.00%, while the AOV was $50-75. The highest conversion rate in the industry was 2.99%, with a very low rate of 0.8%. The highest AOV was $391, with a low of $75. The website had 5,636,079 sessions, with the highest at 198,149,103 on shein.com and a median of 46,271 sessions in the industry.
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prettylittlething.com competitors

When comparing prettylittlething.com to its competitors in the online fashion retail space, we can see that prettylittlething.com falls behind in terms of revenue and number of transactions. asos.com leads the pack with a revenue of $112,024,957 and 841,230 transactions, while prettylittlething.com has a revenue of $8,302,226 and 150,169 transactions. However, prettylittlething.com excels in conversion rate, with a range of 2.50-3.00%, matching that of hm.com. In terms of Average Order Value (AOV), prettylittlething.com falls in the mid-range at $50-75, similar to boohoo.com and newlook.com. Overall, while prettylittlething.com may not have the highest revenue or transaction numbers among its competitors, its strong conversion rate positions it favorably in terms of efficiency and customer engagement.

#1 boohoo.com
23.3M
Revenue
11.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 newlook.com
27.3M
Revenue
10.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#3 asos.com
112M
Revenue
56.7M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#4 nastygal.com
2.7M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#5 hm.com
188.3M
Revenue
88.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
prettylittlething.com vs top market performers
prettylittlething.com
top retailers
conversion rate vs average order value for prettylittlething.com and its competitors
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prettylittlething.com channels

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prettylittlething.com Google Ads spend

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prettylittlething.com devices

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prettylittlething.com top markets

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prettylittlething.com country & global rank

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