Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/magazineluiza.com.br
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for magazineluiza.com.brmagazineluiza.com.br

Start benchmarking for free
Sign in with GoogleSign up with Google
452.4M
Revenue
Dec 25
48.7M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
Loading...
  • Main country of store: BRAZIL
  • Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

magazineluiza.com.br Annual Revenue and Growth

magazineluiza.com.br's annual sales on its online store amounted to $4.9B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.9B
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
magazineluiza.com.br revenue by year

magazineluiza.com.br's monthly revenueOVER TIME
View real-time data

Over the past three months, magazineluiza.com.br revenue has experienced growth of 39%, compared to the preceding three months.

View real-time data
magazineluiza.com.br revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, magazineluiza.com.br generated $452,429,605 in online sales, significantly above the e-commerce and shopping marketplace median of $558,585, with a conversion rate between 4.50% and 5.00%, slightly above the high benchmark of 4.66%. The average order value (AOV) ranged from $175 to $200, well below the high AOV of $293 in the industry. The website attracted 48,660,128 sessions, a stark contrast to the leading competitor, amazon.com, which garnered 3,099,241,882 sessions, while the median for the sector stood at 184,801, indicating a strong, yet competitive, online presence.
Read more

magazineluiza.com.br competitors

In December 2025, magazineluiza.com.br had a revenue of $452,429,605 with 2,422,402 transactions and 48,660,128 sessions. The average order value (AOV) ranged from $175 to $200, and the conversion rate was between 4.50% and 5.00%. Comparatively, ebay.com had a revenue of $3,810,216,779 with 41,657,012 transactions and 710,140,251 sessions, offering a lower AOV of $75 to $100 but a slightly higher conversion rate of 5.50% to 6.00%. On the other hand, apple.com generated $3,647,875,907 in revenue with 10,678,285 transactions and 537,880,930 sessions, boasting a higher AOV of $325 to $350 but a lower conversion rate of 1.50% to 2.00%. Overall, magazineluiza.com.br falls in between its competitors in terms of revenue, transaction volume, AOV, and conversion rate.

ebay.com screenshot
#1 ebay.com
3.8B
Revenue
710.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
apple.com screenshot
#2 apple.com
3.6B
Revenue
537.9M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
TOP MARKET PERFORMERSby revenue
magazineluiza.com.br vs top market performers
magazineluiza.com.br
top retailers
conversion rate vs average order value for magazineluiza.com.br and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at magazineluiza.com.br

In December large majority of sales on magazineluiza.com.br, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on magazineluiza.com.br, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

magazineluiza.com.br country & global rank

Assess the ranking of magazineluiza.com.br among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard