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Jan 2026
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Home/Insights/Retailers/magazineluiza.com.br
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for magazineluiza.com.brmagazineluiza.com.br

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440.8M
Revenue
Jan 26
50.2M
Sessions
Jan 26
4.5-5.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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  • Main country of store: BRAZIL
  • Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

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magazineluiza.com.br Annual Revenue and Growth

magazineluiza.com.br's annual sales on its online store amounted to $4.1B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.1B
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
magazineluiza.com.br revenue by year

magazineluiza.com.br's monthly revenueOVER TIME
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Over the past three months, magazineluiza.com.br revenue has experienced growth of 69%, compared to the preceding three months.

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magazineluiza.com.br revenue growth for last six months
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OVERVIEW
In January 2026, magazineluiza.com.br generated $440,772,886 in online sales within the e-commerce and shopping marketplace, with a conversion rate between 4.50-5.00%, surpassing the median of 4.66%. The average order value (AOV) ranged from $175 to $200, below the high benchmark of $290. The site attracted 50,181,368 sessions, a substantial figure compared to the median of 161,813, though significantly lower than the industry leader, amazon.com, which achieved over 2.7 billion sessions. Overall, while magazineluiza.com.br performs well against some metrics, it remains far behind the industry giant in revenue and session volume.
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magazineluiza.com.br competitors

In January 2026, magazineluiza.com.br generated $440,772,886 in revenue from 2,316,834 transactions and 50,181,368 sessions with an Average Order Value (AOV) of $175-200 and a conversion rate of 4.50-5.00%. Compared to its competitors, ebay.com had a revenue of $3,000,588,649 from 34,990,063 transactions and 696,801,853 sessions with an AOV of $75-100 and a conversion rate of 5.00-5.50%. Meanwhile, apple.com generated $3,348,231,526 in revenue from 9,415,417 transactions and 530,542,795 sessions with an AOV of $350-375 and a conversion rate of 1.50-2.00%. Overall, magazineluiza.com.br falls behind ebay.com and apple.com in terms of revenue and sessions but maintains a competitive AOV and conversion rate in the market.

ebay.com screenshot
#1 ebay.com
3B
Revenue
696.8M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
apple.com screenshot
#2 apple.com
3.3B
Revenue
530.5M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
TOP MARKET PERFORMERSby revenue
magazineluiza.com.br vs top market performers
magazineluiza.com.br
top retailers
conversion rate vs average order value for magazineluiza.com.br and its competitors
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Revenue share by device at magazineluiza.com.br

In January large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

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magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magazineluiza.com.br country & global rank

Assess the ranking of magazineluiza.com.br among other retailers within its primary country and worldwide.

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