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Jul 2026
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Home/Insights/Retailers/magazineluiza.com.br
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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290.4M
Revenue
Jul 26
38.4M
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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  • Main country of store: BRAZIL
  • Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

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magazineluiza.com.br Annual Revenue and Growth

magazineluiza.com.br's annual sales on its online store amounted to $4.1B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.1B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
magazineluiza.com.br revenue by year

magazineluiza.com.br's monthly revenueOVER TIME
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Over the past three months, magazineluiza.com.br revenue has experienced growth of 16%, compared to the preceding three months.

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magazineluiza.com.br revenue growth for last six months
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OVERVIEW
In July 2026, magazineluiza.com.br reported a conversion rate of 3.00-3.50% and an AOV of $225-250, both of which are within the typical ranges for the marketplace category. The site generated $290.4 million in revenue from online sales, compared to the typical store in the marketplace category's $286,000 monthly revenue. Additionally, it attracted 38.4 million sessions, significantly higher than the typical store in the marketplace category, which sees around 134,000 sessions a month. This performance highlights magazineluiza.com.br's robust presence in the marketplace category.
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magazineluiza.com.br competitors

In July 2026, magazineluiza.com.br shows a strong average order value (AOV) ranging from 225-250, which outperforms its competitors' AOVs, with ebay.com at 75-100 and apple.com at 350-375. However, when it comes to revenue, magazineluiza.com.br ranks last, generating 290.4 million, trailing apple.com by 3.6 billion. In terms of transactions, magazineluiza.com.br also ranks third, with 1.2 million transactions, falling behind ebay.com by 29.7 million. Similarly, it trails in sessions, attracting only 38.4 million compared to ebay.com’s 700.3 million, a gap of 661.9 million. Despite its strong AOV, magazineluiza.com.br faces significant challenges in overall performance metrics compared to its larger competitors.

ebay.com screenshot
#1 ebay.com
2.6B
Revenue
700.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
apple.com screenshot
#2 apple.com
3.9B
Revenue
582M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
TOP MARKET PERFORMERSby revenue
magazineluiza.com.br vs top market performers
magazineluiza.com.br
top retailers
conversion rate vs average order value for magazineluiza.com.br and its competitors
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Revenue share by device at magazineluiza.com.br

In July large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

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magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magazineluiza.com.br country & global rank

Assess the ranking of magazineluiza.com.br among other retailers within its primary country and worldwide.

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