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May 2026
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Home/Insights/Retailers/magazineluiza.com.br
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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397.1M
Revenue
May 26
41.1M
Sessions
May 26
4.0-4.5%
Conv. rate
May 26
$225-250
AOV
May 26
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  • Main country of store: BRAZIL
  • Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

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magazineluiza.com.br Annual Revenue and Growth

magazineluiza.com.br's annual sales on its online store amounted to $4.1B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.1B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
magazineluiza.com.br revenue by year

magazineluiza.com.br's monthly revenueOVER TIME
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Over the past three months, magazineluiza.com.br revenue has experienced decline of 24%, compared to the preceding three months.

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magazineluiza.com.br revenue decline for last six months
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OVERVIEW
In May 2026, magazineluiza.com.br generated $397,145,203 in online sales, significantly surpassing the e-commerce and shopping marketplace median of $272,090. With a conversion rate of 4.00-4.50%, it remained competitive, slightly below the high benchmark of 4.41%. The average order value (AOV) ranged between $225-250, also falling short of the high AOV of $289. Notably, the website attracted 41,087,025 sessions, vastly exceeding the median of 122,379, yet far from amazon.com’s impressive 2,668,424,650 sessions, highlighting its strong presence in the market while showcasing room for growth in comparison to industry giants.
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magazineluiza.com.br competitors

In May 2026, magazineluiza.com.br reported impressive metrics with a revenue of $397,145,203, driven by 1,706,868 transactions from 41,087,025 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 4.00-4.50%. In contrast, ebay.com outperformed with $2,133,965,891 in revenue from 27,120,075 transactions over 664,927,916 sessions, featuring a lower AOV of $75-100 but maintaining a similar conversion rate. Meanwhile, apple.com dominated with the highest revenue of $3,141,970,452 from 8,636,150 transactions across 541,095,365 sessions, achieving a higher AOV of $350-375, yet its conversion rate lagged at 1.50-2.00%. Overall, while magazineluiza.com.br excels in conversion rates and AOV relative to ebay.com, it still trails significantly in total revenue and transaction volume when compared to both ebay.com and apple.com.

ebay.com screenshot
#1 ebay.com
2.1B
Revenue
664.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
apple.com screenshot
#2 apple.com
3.1B
Revenue
541.1M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
TOP MARKET PERFORMERSby revenue
magazineluiza.com.br vs top market performers
magazineluiza.com.br
top retailers
conversion rate vs average order value for magazineluiza.com.br and its competitors
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Revenue share by device at magazineluiza.com.br

In May large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

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magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magazineluiza.com.br country & global rank

Assess the ranking of magazineluiza.com.br among other retailers within its primary country and worldwide.

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