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Sep 2026
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Home/Insights/Retailers/magazineluiza.com.br
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for magazineluiza.com.brmagazineluiza.com.br

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235.5M
Revenue
Sep 26
32.2M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$200-225
AOV
Sep 26
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  • Main country of store: BRAZIL
  • Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

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magazineluiza.com.br Annual Revenue and Growth

magazineluiza.com.br's annual sales on its online store amounted to $4.1B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.1B
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
magazineluiza.com.br revenue by year

magazineluiza.com.br's monthly revenueOVER TIME
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Over the past three months, magazineluiza.com.br revenue has experienced decline of 28%, compared to the preceding three months.

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magazineluiza.com.br revenue decline for last six months
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OVERVIEW
magazineluiza.com.br's conversion rate is 3.00-3.50%, which is within the typical range of 0.9% to 4.33% for the marketplace category. In September 2026, the site generated $235.5 million in revenue, significantly higher than the typical store in the marketplace category, which generates around $234,000 a month. The average order value (AOV) stands at $200-225, also within the typical range of $52 to $291. With 32.2 million sessions, magazineluiza.com.br far exceeds a typical store in the marketplace category, which sees around 119,000 sessions monthly.
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magazineluiza.com.br competitors

In September 2026, magazineluiza.com.br leads with a competitive average order value (AOV) ranging from $200 to $225. However, it trails behind its competitors in key metrics. With revenue of $235.5 million, magazineluiza.com.br ranks third, while apple.com leads significantly at $5 billion, followed by ebay.com with $2.4 billion. In terms of transactions, magazineluiza.com.br also ranks last with 1.1 million, falling short of ebay.com’s 28.2 million and apple.com’s 14 million. Furthermore, it sees 32.2 million sessions, which is considerably lower than apple.com’s 698.8 million and ebay.com’s 655.1 million. The conversion rate for magazineluiza.com.br stands at 3.00-3.50%, which is notably below ebay.com’s 4.00-4.50%.

ebay.com screenshot
#1 ebay.com
2.4B
Revenue
655.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
apple.com screenshot
#2 apple.com
5B
Revenue
698.8M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
TOP MARKET PERFORMERSby revenue
magazineluiza.com.br vs top market performers
magazineluiza.com.br
top retailers
conversion rate vs average order value for magazineluiza.com.br and its competitors
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Revenue share by device at magazineluiza.com.br

In September large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

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magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magazineluiza.com.br country & global rank

Assess the ranking of magazineluiza.com.br among other retailers within its primary country and worldwide.

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