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Aug 2026
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Home/Insights/Retailers/magazineluiza.com.br
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for magazineluiza.com.brmagazineluiza.com.br

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232.9M
Revenue
Aug 26
34.7M
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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  • Main country of store: BRAZIL
  • Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

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magazineluiza.com.br Annual Revenue and Growth

magazineluiza.com.br's annual sales on its online store amounted to $4.1B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.1B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
magazineluiza.com.br revenue by year

magazineluiza.com.br's monthly revenueOVER TIME
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Over the past three months, magazineluiza.com.br revenue has experienced decline of 5.9%, compared to the preceding three months.

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magazineluiza.com.br revenue decline for last six months
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OVERVIEW
magazineluiza.com.br's conversion rate is 3.00-3.50%, within the typical range of 0.91% to 4.36%. In August 2026, it generated $232.9 million in revenue from online sales, while a typical store in the marketplace category earns around $307,000 monthly. The average order value (AOV) stands at $200-225, falling within the typical range of $40 to $283. Additionally, the site attracted 34.7 million sessions, significantly higher than the approximately 153,000 sessions seen by a typical store in the marketplace category.
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magazineluiza.com.br competitors

In August 2026, magazineluiza.com.br boasts a competitive conversion rate of 3.00-3.50%, which stands favorably against competitors like apple.com at 1.50-2.00% and ebay.com at 4.00-4.50%. However, when examining overall revenue, magazineluiza.com.br ranks third with $232.9 million, significantly trailing apple.com at $4.2 billion and ebay.com at $2.6 billion. Additionally, in terms of transactions, magazineluiza.com.br again holds the third position with 1.1 million, falling behind ebay.com's 30.9 million and apple.com's 11.5 million. Finally, regarding sessions, magazineluiza.com.br also ranks last with 34.7 million, while ebay.com leads with 700.9 million sessions and apple.com follows with 597.6 million.

ebay.com screenshot
#1 ebay.com
2.6B
Revenue
700.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
apple.com screenshot
#2 apple.com
4.2B
Revenue
597.6M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
TOP MARKET PERFORMERSby revenue
magazineluiza.com.br vs top market performers
magazineluiza.com.br
top retailers
conversion rate vs average order value for magazineluiza.com.br and its competitors
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Revenue share by device at magazineluiza.com.br

In August large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

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magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magazineluiza.com.br country & global rank

Assess the ranking of magazineluiza.com.br among other retailers within its primary country and worldwide.

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