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Home/Insights/Retailers/magazineluiza.com.br
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for magazineluiza.com.brmagazineluiza.com.br

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275.5M
Revenue
Mar 26
43.9M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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  • Main country of store: BRAZIL
  • Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

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magazineluiza.com.br Annual Revenue and Growth

magazineluiza.com.br's annual sales on its online store amounted to $4.1B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4.1B
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
magazineluiza.com.br revenue by year

magazineluiza.com.br's monthly revenueOVER TIME
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Over the past three months, magazineluiza.com.br revenue has experienced decline of 11%, compared to the preceding three months.

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magazineluiza.com.br revenue decline for last six months
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OVERVIEW
In March 2026, magazineluiza.com.br, a prominent player in the e-commerce and shopping marketplace, generated an impressive $275,549,360 in online sales, significantly exceeding the median revenue of $435,665. With a conversion rate of 3.00-3.50%, it remains competitive, though still below the industry high of 4.56%. The Average Order Value (AOV) ranged from $175 to $200, trailing the high benchmark of $296. Notably, the website attracted 43,910,024 sessions, a stark contrast to the leading store, amazon.com, which amassed over 2.5 billion sessions, highlighting the competitive landscape within the industry.
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magazineluiza.com.br competitors

In March 2026, magazineluiza.com.br reported a revenue of $275,549,360 with 1,455,092 transactions and 43,910,024 sessions. The average order value (AOV) ranged from $175 to $200, with a conversion rate of 3.00-3.50%. In comparison, ebay.com generated $2,478,129,663 in revenue with 31,023,116 transactions and 670,631,119 sessions, showcasing a higher conversion rate of 4.50-5.00%, despite a lower AOV of $75-$100. On the other hand, apple.com surpassed both magazineluiza.com.br and ebay.com with a revenue of $3,840,721,471, 10,727,010 transactions, and 588,832,273 sessions. apple.com had the highest AOV of $350-$375 but the lowest conversion rate of 1.50-2.00%. Overall, while magazineluiza.com.br holds its ground in terms of revenue and conversion rate, it could potentially increase its AOV to match up with top competitors like apple.com.

ebay.com screenshot
#1 ebay.com
2.5B
Revenue
670.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
apple.com screenshot
#2 apple.com
3.8B
Revenue
588.8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
TOP MARKET PERFORMERSby revenue
magazineluiza.com.br vs top market performers
magazineluiza.com.br
top retailers
conversion rate vs average order value for magazineluiza.com.br and its competitors
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Revenue share by device at magazineluiza.com.br

In March large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

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magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magazineluiza.com.br country & global rank

Assess the ranking of magazineluiza.com.br among other retailers within its primary country and worldwide.

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