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Apr 2026
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Home/Insights/Retailers/magazineluiza.com.br
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for magazineluiza.com.brmagazineluiza.com.br

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267.9M
Revenue
Apr 26
39.5M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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  • Main country of store: BRAZIL
  • Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

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magazineluiza.com.br Annual Revenue and Growth

magazineluiza.com.br's annual sales on its online store amounted to $4.1B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.1B
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
magazineluiza.com.br revenue by year

magazineluiza.com.br's monthly revenueOVER TIME
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Over the past three months, magazineluiza.com.br revenue has experienced decline of 35%, compared to the preceding three months.

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magazineluiza.com.br revenue decline for last six months
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OVERVIEW
In April 2026, magazineluiza.com.br generated $267,861,309 in online sales, with a conversion rate of 3.00-3.50%, slightly below the industry's high of 4.36%. The average order value (AOV) ranged from $175 to $200, while the site attracted 39,510,483 sessions, significantly higher than the marketplace median of 143,015 but far from the leading site, amazon.com, which amassed 2,525,357,109 sessions. Despite its substantial revenue, magazineluiza.com.br operates within a competitive landscape, with the industry median revenue being $370,530 and the top player, amazon.com, dominating with $12,423,430,725 in sales.
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magazineluiza.com.br competitors

In April 2026, magazineluiza.com.br generated $267,861,309 in revenue from 1,347,988 transactions across 39,510,483 sessions, achieving a conversion rate of 3.00-3.50% and an average order value (AOV) of $175-200. Comparatively, ebay.com outperformed with a substantial revenue of $2,188,027,348 from 28,795,520 transactions and 640,981,781 sessions, resulting in a higher conversion rate of 4.00-4.50% and a lower AOV of $75-100. Meanwhile, apple.com led the pack with the highest revenue of $3,302,487,338, but recorded only 8,659,404 transactions across 524,458,494 sessions, reflecting a lower conversion rate of 1.50-2.00% and an impressive AOV of $375-400. While magazineluiza.com.br maintains a strong position in the Brazilian market, its metrics highlight the competitive landscape with larger global players like ebay.com and apple.com dominating revenue and transactions.

ebay.com screenshot
#1 ebay.com
2.2B
Revenue
641M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
apple.com screenshot
#2 apple.com
3.3B
Revenue
524.5M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
TOP MARKET PERFORMERSby revenue
magazineluiza.com.br vs top market performers
magazineluiza.com.br
top retailers
conversion rate vs average order value for magazineluiza.com.br and its competitors
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Revenue share by device at magazineluiza.com.br

In April large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on magazineluiza.com.br, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

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magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magazineluiza.com.br country & global rank

Assess the ranking of magazineluiza.com.br among other retailers within its primary country and worldwide.

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