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Sep 2025
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Home/Insights/Retailers/magazineluiza.com.br
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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287.8M
Revenue
Sep 25
41.3M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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  • Main country of store: BRAZIL
  • Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

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magazineluiza.com.br Annual Revenue and Growth

magazineluiza.com.br's annual sales on its online store amounted to $4.9B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.9B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
magazineluiza.com.br revenue by year

magazineluiza.com.br's monthly revenueOVER TIME
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Over the past three months, magazineluiza.com.br revenue has experienced decline of 17%, compared to the preceding three months.

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magazineluiza.com.br revenue decline for last six months
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OVERVIEW
In September 2025, magazineluiza.com.br, operating in the e-commerce and shopping marketplace, generated online sales revenue of $287,824,138, with a conversion rate between 3.50-4.00%, surpassing the lower benchmark of 0.87% and nearing the high of 4.09%. Its average order value (AOV) ranged from $175-200, significantly above the low of $53 but below the high of $309. The site attracted 41,341,291 sessions, a stark contrast to Amazon's dominance with 2,561,667,744 sessions, while the median sessions in the industry stood at 136,251, highlighting its strong presence in the competitive marketplace.
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magazineluiza.com.br competitors

In September 2025, magazineluiza.com.br generated $287,824,138 in revenue from 1,507,904 transactions and 41,341,291 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 3.50% to 4.00%. Comparatively, ebay.com had a much higher revenue of $2,252,894,854 from 27,281,437 transactions and 618,629,331 sessions, with an AOV of $75 to $100 and a conversion rate of 4.00% to 4.50%. On the other hand, apple.com outperformed both magazineluiza.com.br and ebay.com with a revenue of $4,216,264,748 from 11,757,288 transactions and 579,696,653 sessions, boasting an impressive AOV of $350 to $375 but a lower conversion rate of 2.00% to 2.50%. Despite strong performance, magazineluiza.com.br faces stiff competition in terms of revenue and conversion rates from these two major competitors.

ebay.com screenshot
#1 ebay.com
2.3B
Revenue
618.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
apple.com screenshot
#2 apple.com
4.2B
Revenue
579.7M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
TOP MARKET PERFORMERSby revenue
magazineluiza.com.br vs top market performers
magazineluiza.com.br
top retailers
conversion rate vs average order value for magazineluiza.com.br and its competitors
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Revenue share by device at magazineluiza.com.br

In September large majority of sales on magazineluiza.com.br, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on magazineluiza.com.br, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

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magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magazineluiza.com.br country & global rank

Assess the ranking of magazineluiza.com.br among other retailers within its primary country and worldwide.

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