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Jul 2025

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Home/Insights/Retailers/magazineluiza.com.br

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

magazineluiza.com.br

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306.1M

Revenue

47.9M

Sessions

3.0-3.5%

Conv. rate

$175-200

AOV

Main country of store: BRAZIL
Website category: MARKETPLACE

Magazineluiza.com.br is an online retail platform based in Brazil. It offers a wide range of products, including electronics, home appliances, furniture, cellphones, and various household items. The website targets Brazilian consumers, providing a convenient shopping experience with extensive inventory and multiple delivery options.

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magazineluiza.com.br's revenueOVER TIME
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Over the past three months, magazineluiza.com.br revenue has experienced growth of 2.2%, compared to the preceding three months.

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magazineluiza.com.br revenue growth for last six months

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OVERVIEW

In July 2025, magazineluiza.com.br, a key player in the MARKETPLACE industry, recorded a revenue of $306,087,710 from online sales, significantly surpassing the median category revenue of $276,666. Although not reaching Amazon's colossal $14.2 billion revenue, the site demonstrated a healthy conversion rate between 3.00-3.50%, nearing the high industry standard of 3.98%. Its Average Order Value (AOV) ranged from $175 to $200, indicating a strong purchasing power compared to the very low industry AOV of $52. With 47,898,468 sessions, magazineluiza.com.br vastly outstripped the median of 131,554, marking its substantial traffic and customer engagement.

magazineluiza.com.br competitors

In July 2025, magazineluiza.com.br, with a revenue of $306,087,710 from 1,555,689 transactions and 47,898,468 sessions, had an average order value (AOV) of $175-$200 and a conversion rate of 3.00-3.50%. Compared to its competitors, ebay.com generated $2,503,399,105 in revenue from 29,871,065 transactions and 678,029,836 sessions, with an AOV of $75-$100 and a conversion rate of 4.00-4.50%. Meanwhile, apple.com recorded $3,123,198,531 in revenue from 8,885,153 transactions and 463,536,721 sessions, boasting a higher AOV of $350-$375 but a lower conversion rate of 1.50-2.00%. Despite magazineluiza.com.br having a lower revenue compared to its competitors, it showcased a competitive conversion rate and a moderate AOV, positioning itself well within the online retail market landscape.

#1 ebay.com

2.5B

Revenue

678M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 apple.com

3.1B

Revenue

463.5M

Sessions

1.5-2.0%

Conv. rate

$350-375

AOV

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TOP MARKET PERFORMERSby revenue

magazineluiza.com.br vs top market performers

magazineluiza.com.br

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Revenue share by device at magazineluiza.com.br

In July large majority of sales on magazineluiza.com.br, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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magazineluiza.com.br channels

Identify top traffic channels that drive growth for magazineluiza.com.brand discover how performance of traffic channels has changed over time.

magazineluiza.com.br Google Ads spend

Evaluate magazineluiza.com.br's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

magazineluiza.com.br devices

Review magazineluiza.com.br's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

magazineluiza.com.br top markets

Explore magazineluiza.com.br's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.