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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.4M
Revenue
Oct 25
1.3M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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6pm.com Annual Revenue and Growth

6pm.com's annual sales on its online store amounted to $53M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
6pm.com revenue by year

6pm.com's monthly revenueOVER TIME
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Over the past three months, 6pm.com revenue has experienced decline of 0.58%, compared to the preceding three months.

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6pm.com revenue decline for last six months
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OVERVIEW
In October 2025, 6pm.com, operating in the lifestyle/fashion and apparel sector, achieved online sales revenue of $2,372,810, significantly higher than the median of $80,524; with a conversion rate of 1.00-1.50%, it falls short of the industry's high of 3.36% but surpasses the low of 0.74%; the average order value (AOV) ranged from $125 to $150, below the high of $378; and it recorded 1,306,626 sessions, far exceeding the median of 33,163, but trailing the leader, shein.com, which boasts 321,650,758 sessions.
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6pm.com competitors

In October 2025, 6pm.com, with a revenue of $2,372,810 and 17,263 transactions from 1,306,626 sessions, has a competitive average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. In comparison, zappos.com leads the pack with a revenue of $63,613,634 from 448,363 transactions and 19,590,629 sessions, boasting a conversion rate of 2.00-2.50% with a similar AOV. dsw.com follows closely behind with a revenue of $67,543,229 and a higher conversion rate of 3.00-3.50%, but with a lower AOV of $75-100. nordstromrack.com and bloomingdales.com outperform 6pm.com in revenue and transactions, with the latter having the highest AOV of $300-325 but a lower conversion rate than 6pm.com. dillards.com falls slightly behind 6pm.com in revenue and transactions but excels in conversion rate at 3.50-4.00%.

zappos.com screenshot
#1 zappos.com
63.6M
Revenue
19.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
dsw.com screenshot
#2 dsw.com
67.5M
Revenue
24.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
86.8M
Revenue
32.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
dillards.com screenshot
#4 dillards.com
38M
Revenue
10.6M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
bloomingdales.com screenshot
#5 bloomingdales.com
210.1M
Revenue
24.5M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
6pm.com vs top market performers
6pm.com
top retailers
conversion rate vs average order value for 6pm.com and its competitors
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Revenue share by device at 6pm.com

In October large majority of sales on 6pm.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on 6pm.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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6pm.com channels

Identify top traffic channels that drive growth for 6pm.comand discover how performance of traffic channels has changed over time.

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6pm.com Google Ads spend

Evaluate 6pm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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6pm.com devices

Review 6pm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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6pm.com top markets

Explore 6pm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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6pm.com country & global rank

Assess the ranking of 6pm.com among other retailers within its primary country and worldwide.

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