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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.6M
Revenue
Nov 25
1.3M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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6pm.com Annual Revenue and Growth

6pm.com's annual sales on its online store amounted to $53M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
6pm.com revenue by year

6pm.com's monthly revenueOVER TIME
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Over the past three months, 6pm.com revenue has experienced growth of 14%, compared to the preceding three months.

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6pm.com revenue growth for last six months
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OVERVIEW
In November 2025, 6pm.com generated $2,625,990 in online sales, significantly outperforming the median revenue of $93,064 in the FASHION AND APPAREL industry, but far behind the market leader, shein.com at $916,157,774; with a conversion rate of 1.00-1.50%, it remains below the industry high of 3.37%, while its average order value (AOV) ranges from $125 to $150, which is below the high of $375; attracting 1,313,422 sessions, it stands out against the median of 36,492 yet lags drastically behind shein.com's staggering 342,497,064 sessions.
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6pm.com competitors

When comparing 6pm.com to its competitors in November 2025, it is clear that while 6pm.com has a respectable revenue of $2,625,990 with 18,978 transactions and 1,313,422 sessions, it falls behind in terms of revenue when compared to some of its competitors. For example, zappos.com leads the pack with a revenue of $75,325,156 and 537,795 transactions from 23,788,031 sessions. dsw.com, nordstromrack.com, dillards.com, and bloomingdales.com also outperform 6pm.com in terms of revenue, transactions, and sessions. However, 6pm.com and zappos.com have a similar AOV of $125-150, but zappos.com has a higher conversion rate of 2.00-2.50 compared to 6pm.com's 1.00-1.50. Overall, 6pm.com faces stiff competition from these key players in the online retail industry.

zappos.com screenshot
#1 zappos.com
75.3M
Revenue
23.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
dsw.com screenshot
#2 dsw.com
80.6M
Revenue
28.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
113.1M
Revenue
40.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
dillards.com screenshot
#4 dillards.com
47.7M
Revenue
14.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bloomingdales.com screenshot
#5 bloomingdales.com
298M
Revenue
35.9M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
6pm.com vs top market performers
6pm.com
top retailers
conversion rate vs average order value for 6pm.com and its competitors
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Revenue share by device at 6pm.com

In November large majority of sales on 6pm.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on 6pm.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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6pm.com channels

Identify top traffic channels that drive growth for 6pm.comand discover how performance of traffic channels has changed over time.

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6pm.com Google Ads spend

Evaluate 6pm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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6pm.com devices

Review 6pm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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6pm.com top markets

Explore 6pm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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6pm.com country & global rank

Assess the ranking of 6pm.com among other retailers within its primary country and worldwide.

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