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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.4M
Revenue
Dec 25
1.6M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Shop for brands you love on sale. Discounted shoes, clothing, accessories and more at 6pm.com! Score on the Style, Score on the Price.

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6pm.com Annual Revenue and Growth

6pm.com's annual sales on its online store amounted to $53M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
6pm.com revenue by year

6pm.com's monthly revenueOVER TIME
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Over the past three months, 6pm.com revenue has experienced growth of 24%, compared to the preceding three months.

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6pm.com revenue growth for last six months
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OVERVIEW
In December 2025, 6pm.com, operating in the lifestyle and fashion apparel sector, generated online sales revenue of $2,438,834, significantly surpassing the industry median of $92,600, yet still far from the market leader, macys.com, at $926,839,757. The site's conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.17%, while its average order value (AOV) was between $125-150, lower than the optimal AOV of $389. Additionally, 6pm.com attracted 1,598,633 sessions, well above the median of 39,789, but minuscule compared to shein.com, which topped with 304,519,814 sessions.
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6pm.com competitors

In December 2025, 6pm.com generated a revenue of $2,438,834 from 17,611 transactions and 1,598,633 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate between 1.00% and 1.50%. In comparison, zappos.com led the pack with a revenue of $84,043,306 from 587,182 transactions and 19,455,262 sessions, boasting a higher conversion rate of 3.00-3.50%. dsw.com followed closely behind with $66,916,310 in revenue from 757,053 transactions and 27,444,971 sessions, featuring a conversion rate of 2.50-3.00%. Other competitors like nordstromrack.com, dillards.com, and bloomingdales.com also outperformed 6pm.com in terms of revenue and transaction volume, with varying AOV and conversion rates across the board.

zappos.com screenshot
#1 zappos.com
84M
Revenue
19.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
dsw.com screenshot
#2 dsw.com
66.9M
Revenue
27.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
85.4M
Revenue
38M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dillards.com screenshot
#4 dillards.com
69.9M
Revenue
20.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bloomingdales.com screenshot
#5 bloomingdales.com
370.2M
Revenue
42.3M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
6pm.com vs top market performers
6pm.com
top retailers
conversion rate vs average order value for 6pm.com and its competitors
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Revenue share by device at 6pm.com

In December large majority of sales on 6pm.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on 6pm.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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6pm.com channels

Identify top traffic channels that drive growth for 6pm.comand discover how performance of traffic channels has changed over time.

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6pm.com Google Ads spend

Evaluate 6pm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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6pm.com devices

Review 6pm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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6pm.com top markets

Explore 6pm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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6pm.com country & global rank

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