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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.9M
Revenue
Sep 25
1.3M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Shop for brands you love on sale. Discounted shoes, clothing, accessories and more at 6pm.com! Score on the Style, Score on the Price.

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6pm.com Annual Revenue and Growth

6pm.com's annual sales on its online store amounted to $53M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
6pm.com revenue by year

6pm.com's monthly revenueOVER TIME
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Over the past three months, 6pm.com revenue has experienced decline of 13%, compared to the preceding three months.

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6pm.com revenue decline for last six months
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OVERVIEW
In September 2025, 6pm.com achieved $1,908,712 in online sales, significantly exceeding the lifestyle/fashion and apparel median of $74,931, yet trailing the market leader, shein.com, at $819,580,923. The site’s conversion rate ranged from 1.00-1.50%, below the industry high of 3.2% but above the low of 0.68%. With an average order value (AOV) between $125-150, it remains below the category high of $382, while sessions reached 1,303,284, far surpassing the median of 34,221 but dwarfed by shein.com's staggering 297,137,690 sessions, indicating room for growth in user engagement and sales conversion.
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6pm.com competitors

When comparing 6pm.com to its competitors in September 2025, we can see that while 6pm.com has a revenue of $1,908,712 with 14,122 transactions and 1,303,284 sessions, it falls behind in terms of revenue when compared to zappos.com, which has a revenue of $56,670,636 with 405,201 transactions and 19,369,655 sessions. However, 6pm.com has a similar average order value (AOV) of $125-150 like zappos.com and a comparable conversion rate of 1.00-1.50. In terms of AOV, 6pm.com is also on par with Dillard's, with a revenue of $26,849,305, 267,998 transactions, and 11,394,275 sessions. Overall, while 6pm.com may not have the highest revenue among its competitors, its AOV and conversion rate put it in a competitive position within the market.

zappos.com screenshot
#1 zappos.com
56.7M
Revenue
19.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
dsw.com screenshot
#2 dsw.com
32.5M
Revenue
18.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
80.1M
Revenue
31.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
dillards.com screenshot
#4 dillards.com
26.8M
Revenue
11.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bloomingdales.com screenshot
#5 bloomingdales.com
92.9M
Revenue
20.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
6pm.com vs top market performers
6pm.com
top retailers
conversion rate vs average order value for 6pm.com and its competitors
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Revenue share by device at 6pm.com

In September large majority of sales on 6pm.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on 6pm.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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6pm.com channels

Identify top traffic channels that drive growth for 6pm.comand discover how performance of traffic channels has changed over time.

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6pm.com Google Ads spend

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6pm.com devices

Review 6pm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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6pm.com top markets

Explore 6pm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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6pm.com country & global rank

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