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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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405.2K
Revenue
391K
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for milkmakeup.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Milkmakeup.com is a website that sells a diverse range of cosmetic products. They offer an assortment of makeup items like lip colors, face primers, foundations, eyeshadows, and blushes. Additionally, they provide skincare products, including cleansers, moisturizers, and masks. The website exhibits diversity and is popular within the beauty industry.

milkmakeup.com’s revenueOVER TIME
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Over the past three months, milkmakeup.com revenue has experienced growth of 47%, compared to the preceding three months.

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milkmakeup.com revenue growth for last six months
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OVERVIEW
In March 2024, milkmakeup.com, in the BEAUTY AND COSMETICS industry, generated $405,219 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The site had 390,982 sessions, while the top store, ulta.com, raked in $120,940,083 in revenue. A high conversion rate in this industry is 4.22%, with a very low rate at 1.54%. A high AOV is $179, and a low AOV is $45, compared to milkmakeup.com's AOV. The median revenue in the industry stands at $94,372, with the median sessions at 41,489 from sephora.com.
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milkmakeup.com competitors

When comparing milkmakeup.com to its competitors in the beauty industry, it is evident that milkmakeup.com falls behind in terms of revenue and transactions. adorebeauty.com.au leads the pack with a revenue of $5,085,462 and 76,634 transactions, while milkmakeup.com only generates $405,219 in revenue and 7,906 transactions. In terms of sessions, milkmakeup.com also lags behind with 390,982 sessions compared to cultbeauty.com's 1,697,704 sessions. However, milkmakeup.com does have a competitive Average Order Value (AOV) range of $50-75, similar to most of its competitors. The conversion rate for milkmakeup.com falls within the range of 2.00-2.50, which is lower compared to rmsbeauty.com and roseinc.com. Overall, milkmakeup.com may need to focus on increasing its revenue and transactions to better compete with its counterparts in the industry.

#1 rmsbeauty.com
1.1M
Revenue
373.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
#2 cultbeauty.com
9.1M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#3 roseinc.com
179.5K
Revenue
64K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#4 wanderbeauty.com
123.3K
Revenue
67K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#5 adorebeauty.com.au
5.1M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
milkmakeup.com vs top market performers
milkmakeup.com
top retailers
conversion rate vs average order value for milkmakeup.com and its competitors
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milkmakeup.com brandsby revenue

milkmakeup.com categoriesby revenue

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brands overtime comparison

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milkmakeup.com channels

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milkmakeup.com Google Ads spend

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milkmakeup.com devices

Review milkmakeup.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkmakeup.com top markets

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milkmakeup.com country & global rank

Assess the ranking of milkmakeup.com among other retailers within its primary country and worldwide.

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