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Nov 2025
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Home/Insights/Retailers/littlesleepies.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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6.6M
Revenue
Nov 25
2.3M
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Littlesleepies.com is an online platform that offers various products for childrens sleepwear. Their inventory includes a wide range of pajama sets, sleep sacks, rompers, and accessories crafted with soft and comfortable fabrics. The website provides an easy shopping experience, with a focus on quality and style for little ones bedtime attire.

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littlesleepies.com Annual Revenue and Growth

littlesleepies.com's annual sales on its online store amounted to $67.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$67.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
littlesleepies.com revenue by year

littlesleepies.com's monthly revenueOVER TIME
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Over the past three months, littlesleepies.com revenue has experienced growth of 17%, compared to the preceding three months.

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littlesleepies.com revenue growth for last six months
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OVERVIEW
In November 2025, littlesleepies.com achieved impressive online sales of $6,570,967, significantly outperforming the CHILDCARE industry median of $48,384, while maintaining a conversion rate of 4.00-4.50%, slightly below the sector's high of 4.61%. With an average order value (AOV) ranging between $50-75, littlesleepies remains competitive, though below the high of $271 in its category. Additionally, the site attracted 2,266,642 sessions, far from the leading carters.com at 14,054,859 but exceeding the lifestyle median of 19,212 sessions, showcasing its strong market presence in the lifestyle and childcare sector.
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littlesleepies.com competitors

In November 2025, littlesleepies.com had a revenue of $6,570,967 with 101,399 transactions and 2,266,642 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. Compared to its competitors, jackandemmy.com had significantly lower revenue and fewer transactions and sessions, but a higher AOV of $125-150. lazyone.com had higher revenue at $936,563 with 8,000 transactions and 116,549 sessions, a lower AOV of $100-125, but a higher conversion rate of 6.50-7.00%. pajamagram.com had lower revenue, transactions, and sessions than littlesleepies.com, with a lower AOV and conversion rate. Burt's Bees Baby had a higher revenue of $2,462,185 with more transactions and sessions, the same AOV as littlesleepies.com, but a lower conversion rate. Overall, littlesleepies.com performs well in terms of revenue, transactions, and conversion rate compared to its competitors in November 2025.

jackandemmy.com screenshot
#1 jackandemmy.com
9.3K
Revenue
1.7K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
hannaandersson.com screenshot
#2 hannaandersson.com
14.6M
Revenue
4.4M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
lazyone.com screenshot
#3 lazyone.com
936.6K
Revenue
116.5K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
pajamagram.com screenshot
#4 pajamagram.com
37K
Revenue
65.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
burtsbeesbaby.com screenshot
#5 burtsbeesbaby.com
2.5M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
littlesleepies.com vs top market performers
littlesleepies.com
top retailers
conversion rate vs average order value for littlesleepies.com and its competitors
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Revenue share by device at littlesleepies.com

In November large majority of sales on littlesleepies.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on littlesleepies.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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littlesleepies.com channels

Identify top traffic channels that drive growth for littlesleepies.comand discover how performance of traffic channels has changed over time.

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littlesleepies.com Google Ads spend

Evaluate littlesleepies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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littlesleepies.com devices

Review littlesleepies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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littlesleepies.com top markets

Explore littlesleepies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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littlesleepies.com country & global rank

Assess the ranking of littlesleepies.com among other retailers within its primary country and worldwide.

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