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Dec 2025
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Home/Insights/Retailers/littlesleepies.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.3M
Revenue
Dec 25
1.9M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Littlesleepies.com is an online platform that offers various products for childrens sleepwear. Their inventory includes a wide range of pajama sets, sleep sacks, rompers, and accessories crafted with soft and comfortable fabrics. The website provides an easy shopping experience, with a focus on quality and style for little ones bedtime attire.

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littlesleepies.com Annual Revenue and Growth

littlesleepies.com's annual sales on its online store amounted to $67.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$67.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
littlesleepies.com revenue by year

littlesleepies.com's monthly revenueOVER TIME
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Over the past three months, littlesleepies.com revenue has experienced growth of 12%, compared to the preceding three months.

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littlesleepies.com revenue growth for last six months
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OVERVIEW
In December 2025, littlesleepies.com generated $3,324,205 in online sales, significantly surpassing the CHILDCARE median of $43,371, yet far below industry leader babylist.com’s $66,401,749. With a conversion rate of 3.00-3.50%, it remains competitive, although shy of the 4.55% high benchmark. The average order value (AOV) ranged between $50-75, well below the category's peak of $251 but above the low of $41. Notably, littlesleepies.com recorded 1,864,535 sessions, starkly contrasting with babylist.com's 12,893,760 and exceeding the CHILDCARE median of 21,315, showcasing its strong market presence in the niche.
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littlesleepies.com competitors

In December 2025, littlesleepies.com generated $3,324,205 in revenue from 59,614 transactions and 1,864,535 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. When compared to its competitors, jackandemmy.com had a significantly lower revenue of $11,303 from 85 transactions and 2,437 sessions, with a higher AOV of $125-150 but a similar conversion rate of 3.00-3.50%. lazyone.com outperformed littlesleepies.com with revenue of $917,377 from 8,245 transactions and 121,372 sessions, boasting a higher AOV of $100-125 and a higher conversion rate of 6.50-7.00%. pajamagram.com and burtsbeesbaby.com also had higher revenues than littlesleepies.com, with $149,133 and $1,625,708 respectively, but varied in terms of transactions, sessions, AOV, and conversion rates.

jackandemmy.com screenshot
#1 jackandemmy.com
11.3K
Revenue
2.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
hannaandersson.com screenshot
#2 hannaandersson.com
11.2M
Revenue
3.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
lazyone.com screenshot
#3 lazyone.com
917.4K
Revenue
121.4K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
pajamagram.com screenshot
#4 pajamagram.com
149.1K
Revenue
117.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
burtsbeesbaby.com screenshot
#5 burtsbeesbaby.com
1.6M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
littlesleepies.com vs top market performers
littlesleepies.com
top retailers
conversion rate vs average order value for littlesleepies.com and its competitors
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Revenue share by device at littlesleepies.com

In December large majority of sales on littlesleepies.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on littlesleepies.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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littlesleepies.com channels

Identify top traffic channels that drive growth for littlesleepies.comand discover how performance of traffic channels has changed over time.

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littlesleepies.com Google Ads spend

Evaluate littlesleepies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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littlesleepies.com devices

Review littlesleepies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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littlesleepies.com top markets

Explore littlesleepies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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littlesleepies.com country & global rank

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