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Home/Insights/Retailers/littlesleepies.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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3.1M
Revenue
Mar 26
1.8M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$25-50
AOV
Mar 26
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Littlesleepies.com is an online platform that offers various products for childrens sleepwear. Their inventory includes a wide range of pajama sets, sleep sacks, rompers, and accessories crafted with soft and comfortable fabrics. The website provides an easy shopping experience, with a focus on quality and style for little ones bedtime attire.

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littlesleepies.com Annual Revenue and Growth

littlesleepies.com's annual sales on its online store amounted to $52.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$52.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
littlesleepies.com revenue by year

littlesleepies.com's monthly revenueOVER TIME
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Over the past three months, littlesleepies.com revenue has experienced decline of 31%, compared to the preceding three months.

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littlesleepies.com revenue decline for last six months
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OVERVIEW
In March 2026, littlesleepies.com generated $3,092,383 in online sales, significantly outpacing the CHILDCARE median of $40,995, although still far behind the category leader babylist.com with $88,418,484. The site's conversion rate ranged from 3.00-3.50%, slightly below the high of 4.54%, with an average order value (AOV) between $25-50, notably lower than the industry's peak of $240. Additionally, littlesleepies.com recorded 1,848,665 sessions, considerably below babylist.com's 16,625,960, while the median sessions in this sector stood at 20,647, indicating a strong yet competitive online presence.
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littlesleepies.com competitors

In March 2026, littlesleepies.com reported a revenue of $3,092,383 with 63,688 transactions and 1,848,665 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 3.00-3.50%. When compared to its competitors, jackandemmy.com had significantly lower revenue at $8,054 with 56 transactions and 1,652 sessions, but a higher AOV of $125-150. lazyone.com showed a revenue of $213,363 with 1,591 transactions and 53,309 sessions, also with a high AOV of $125-150 but a slightly lower conversion rate of 2.50-3.00%. pajamagram.com had a revenue of $24,386 with 197 transactions and 34,998 sessions, featuring an AOV of $100-125 and a lower conversion rate of 0.50-1.00%. Burt's Bees Baby had a revenue of $1,140,387 with 24,983 transactions and 760,206 sessions, similar to littlesleepies.com in AOV and conversion rate. Overall, littlesleepies.com stands out with its impressive revenue and high conversion rate compared to its competitors in the children's sleepwear market.

jackandemmy.com screenshot
#1 jackandemmy.com
8.1K
Revenue
1.7K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
hannaandersson.com screenshot
#2 hannaandersson.com
4.4M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lazyone.com screenshot
#3 lazyone.com
213.4K
Revenue
53.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
pajamagram.com screenshot
#4 pajamagram.com
24.4K
Revenue
35K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
burtsbeesbaby.com screenshot
#5 burtsbeesbaby.com
1.1M
Revenue
760.2K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
littlesleepies.com vs top market performers
littlesleepies.com
top retailers
conversion rate vs average order value for littlesleepies.com and its competitors
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Revenue share by device at littlesleepies.com

In March large majority of sales on littlesleepies.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In March large majority of sales on littlesleepies.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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littlesleepies.com channels

Identify top traffic channels that drive growth for littlesleepies.comand discover how performance of traffic channels has changed over time.

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littlesleepies.com Google Ads spend

Evaluate littlesleepies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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littlesleepies.com devices

Review littlesleepies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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littlesleepies.com top markets

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littlesleepies.com country & global rank

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