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Aug 2025
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Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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119.8K
Revenue
Aug 25
86.1K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

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beautyblender.com's monthly revenueOVER TIME
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Over the past three months, beautyblender.com revenue has experienced decline of 34%, compared to the preceding three months.

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beautyblender.com revenue decline for last six months
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OVERVIEW
In August 2025, beautyblender.com, a BEAUTY AND COSMETICS website, generated $119,811 in online sales, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. This places them above the median revenue of $43,264 for the industry. However, they fall short compared to the highest online store, themancompany.com, which earned $109,440,426. Despite having 86,106 sessions, they are still below the median sessions of 22,297 in the industry. Overall, beautyblender.com shows potential for growth in revenue and conversion rate within the competitive BEAUTY AND COSMETICS market.
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beautyblender.com competitors

In August 2025, beautyblender.com reported a revenue of $119,811 from 1,222 transactions with 86,106 sessions. Their average order value (AOV) ranged from $75 to $100, and they had a conversion rate of 1.00% to 1.50%. Comparing this to their competitors, iconiclondoninc.com outperformed beautyblender.com with a revenue of $225,428 from 4,866 transactions and 117,019 sessions. Their AOV was lower at $25 to $50 but had a higher conversion rate of 4.00% to 4.50%. On the other hand, rmsbeauty.com had the highest revenue among the competitors at $765,526 from 10,037 transactions and 549,243 sessions, with a similar AOV range as beautyblender.com but a slightly higher conversion rate of 1.50% to 2.00%. Overall, beautyblender.com falls in the middle in terms of revenue and performance metrics compared to its competitors in the beauty industry.

iconiclondoninc.com screenshot
#1 iconiclondoninc.com
225.4K
Revenue
117K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
roxiecosmetics.co.uk screenshot
#2 roxiecosmetics.co.uk
32.8K
Revenue
38.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#3 beautybakerie.com
127.5K
Revenue
46K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
rmsbeauty.com screenshot
#4 rmsbeauty.com
765.5K
Revenue
549.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
janeiredale.com screenshot
#5 janeiredale.com
204.8K
Revenue
274.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
beautyblender.com vs top market performers
beautyblender.com
top retailers
conversion rate vs average order value for beautyblender.com and its competitors
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Revenue share by device at beautyblender.com

In August large majority of sales on beautyblender.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In August large majority of sales on beautyblender.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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brands overtime comparison

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beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

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beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

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