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Sep 2025
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Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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168.9K
Revenue
Sep 25
87.9K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

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beautyblender.com's monthly revenueOVER TIME
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Over the past three months, beautyblender.com revenue has experienced decline of 17%, compared to the preceding three months.

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beautyblender.com revenue decline for last six months
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OVERVIEW
In September 2025, beautyblender.com generated $168,913 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, despite being dwarfed by ulta.com’s $93,223,020. With a conversion rate of 1.50-2.00%, it remains below the category's high of 4.54% and above its low of 1.08%. The average order value (AOV) ranges from $75-100, falling short of the $203 high and exceeding the $47 low. The site recorded 87,919 sessions, substantially above the median of 18,928 but minuscule compared to sephora.com's staggering 45,764,193 sessions, highlighting potential growth opportunities.
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beautyblender.com competitors

In September 2025, beautyblender.com had a revenue of $168,913 with 1,720 transactions and 87,919 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. When compared to its competitors, beautyblender.com falls slightly behind in terms of revenue and transactions. iconiclondoninc.com leads with a revenue of $204,689 and 4,474 transactions, although it has a similar number of sessions. roxiecosmetics.co.uk lags behind in revenue and transactions but has a higher conversion rate of 2.50-3.00%. beautybakerie.com falls below beautyblender.com in revenue and sessions but has a higher AOV of $50-75. Lastly, rmsbeauty.com surpasses all competitors in revenue, transactions, and sessions, with a similar AOV and conversion rate as beautyblender.com.

iconiclondoninc.com screenshot
#1 iconiclondoninc.com
204.7K
Revenue
88K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
roxiecosmetics.co.uk screenshot
#2 roxiecosmetics.co.uk
33K
Revenue
37.1K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#3 beautybakerie.com
90.5K
Revenue
41K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
rmsbeauty.com screenshot
#4 rmsbeauty.com
704.2K
Revenue
464.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
janeiredale.com screenshot
#5 janeiredale.com
308.3K
Revenue
249.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
beautyblender.com vs top market performers
beautyblender.com
top retailers
conversion rate vs average order value for beautyblender.com and its competitors
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Revenue share by device at beautyblender.com

In September large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In September large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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brands overtime comparison

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beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

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beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

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