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May 2026
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Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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233.9K
Revenue
May 26
105.4K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

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beautyblender.com Annual Revenue and Growth

beautyblender.com's annual sales on its online store amounted to $2.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
beautyblender.com revenue by year

beautyblender.com's monthly revenueOVER TIME
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Over the past three months, beautyblender.com revenue has experienced decline of 48%, compared to the preceding three months.

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beautyblender.com revenue decline for last six months
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OVERVIEW
In May 2026, beautyblender.com generated $233,881 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,533, though still far from ulta.com's $131,310,258. The site's conversion rate ranged from 2.00-2.50%, lower than the sector's high of 4.55%, with an average order value (AOV) of $100-125, compared to the high of $205. With 105,356 sessions, beautyblender.com surpassed the median of 16,416 but lagged behind sephora.com, which had an impressive 60,095,887 sessions, indicating a robust performance within its niche, though there’s potential for growth in conversion and customer engagement.
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beautyblender.com competitors

In May 2026, beautyblender.com generated a revenue of $233,881 with 2,145 transactions across 105,356 sessions, reflecting a conversion rate of 2.00-2.50%. In comparison, iconiclondoninc.com led the pack with a substantial revenue of $604,164 from 12,113 transactions, capitalizing on a higher conversion rate of 5.00-5.50%. Meanwhile, rmsbeauty.com followed closely with revenue of $627,641 but a similar conversion rate to beautyblender.com. beautybakerie.com reported $111,454 in revenue and a conversion rate of 4.00-4.50%, indicating strong performance relative to its AOV range. mineralair.com struggled with just $194 in revenue, achieving a conversion rate of 3.00-3.50%, while roxiecosmetics.co.uk posted $30,092 with a conversion rate of 2.50-3.00%. Overall, beautyblender.com stands well amidst competitive revenue figures but has room for improvement in its conversion rate.

mineralair.com screenshot
#1 mineralair.com
194.3
Revenue
49
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
iconiclondoninc.com screenshot
#2 iconiclondoninc.com
604.2K
Revenue
223.7K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
roxiecosmetics.co.uk screenshot
#3 roxiecosmetics.co.uk
30.1K
Revenue
29.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#4 beautybakerie.com
111.5K
Revenue
33K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
rmsbeauty.com screenshot
#5 rmsbeauty.com
627.6K
Revenue
439.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
beautyblender.com vs top market performers
beautyblender.com
top retailers
conversion rate vs average order value for beautyblender.com and its competitors
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Revenue share by device at beautyblender.com

In May large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In May large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

Industries beautyblender.com operates in

beautyblender.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

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beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

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