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Mar 2026
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Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for beautyblender.combeautyblender.com

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118.6K
Revenue
Mar 26
69.2K
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

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beautyblender.com Annual Revenue and Growth

beautyblender.com's annual sales on its online store amounted to $2.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
beautyblender.com revenue by year

beautyblender.com's monthly revenueOVER TIME
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Over the past three months, beautyblender.com revenue has experienced decline of 25%, compared to the preceding three months.

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beautyblender.com revenue decline for last six months
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OVERVIEW
In March 2026, beautyblender.com reported online sales revenue of $118,553, significantly exceeding the BEAUTY AND COSMETICS median of $47,335, yet still distant from the industry leader, ulta.com, with $100,589,534. The site achieved a conversion rate of 2.50-3.00%, below the high benchmark of 4.7% but above the low of 1.2%. With an average order value (AOV) between $50-75, beautyblender's AOV remains competitive, albeit lower than the top tier of $190. The site recorded 69,181 sessions, notably surpassing the median of 20,520 in its category, but far behind sephora.com's impressive 60,417,169 sessions.
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beautyblender.com competitors

When comparing beautyblender.com to its competitors in March 2026, we can see that beautyblender.com had a revenue of $118,553 from 1,923 transactions and 69,181 sessions, with an Average Order Value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, iconiclondoninc.com had a higher revenue of $225,648 from 4,444 transactions and 108,884 sessions, with a slightly higher AOV of $50-75 but a higher conversion rate of 4.00-4.50%. roxiecosmetics.co.uk had a lower revenue of $46,088 from 1,279 transactions and 46,555 sessions, with a lower AOV of $25-50 and a similar conversion rate of 2.50-3.00%. beautybakerie.com had a revenue of $57,734 from 752 transactions and 34,840 sessions, with a higher AOV of $75-100 but a lower conversion rate of 2.00-2.50%. rmsbeauty.com stood out with a revenue of $605,735 from 8,661 transactions and 467,605 sessions, with a similar AOV of $50-75 but a lower conversion rate of 1.50-2.00%.

iconiclondoninc.com screenshot
#1 iconiclondoninc.com
225.6K
Revenue
108.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
roxiecosmetics.co.uk screenshot
#2 roxiecosmetics.co.uk
46.1K
Revenue
46.6K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#3 beautybakerie.com
57.7K
Revenue
34.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
rmsbeauty.com screenshot
#4 rmsbeauty.com
605.7K
Revenue
467.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
janeiredale.com screenshot
#5 janeiredale.com
313.9K
Revenue
233.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
beautyblender.com vs top market performers
beautyblender.com
top retailers
conversion rate vs average order value for beautyblender.com and its competitors
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Revenue share by device at beautyblender.com

In March large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In March large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

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beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

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