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Jul 2025
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Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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131.6K
Revenue
88.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

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beautyblender.com's revenueOVER TIME
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Over the past three months, beautyblender.com revenue has experienced decline of 30%, compared to the preceding three months.

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beautyblender.com revenue decline for last six months
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OVERVIEW
In July 2025, beautyblender.com's revenue for online sales reached $131,617, with a conversion rate ranging from 1.00-1.50% and an Average Order Value (AOV) between $100-125. The site had 88,126 sessions, surpassing the median of 20,909 for BEAUTY AND COSMETICS. Despite strong performance, beautyblender.com fell short of themancompany.com, which boasted $113,233,299 in revenue. In terms of conversion rate, beautyblender.com ranked lower than the top performer at 4.31%, but higher than the lowest at 1.0%. The AOV of $211 was achieved by the top store, while the lowest stood at $51.
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beautyblender.com competitors

In July 2025, beautyblender.com generated a revenue of $131,617 from 1,232 transactions with 88,126 sessions. Their Average Order Value (AOV) ranged between $100-125, and their conversion rate fell between 1.00-1.50%. Compared to its competitors, beautyblender.com lags behind in terms of revenue and sessions. iconiclondoninc.com leads the pack with $262,381 in revenue from 5,052 transactions and 121,685 sessions, boasting a higher conversion rate of 4.00-4.50%. beautybakerie.com follows with $113,720 in revenue from 1,457 transactions and 38,742 sessions, offering an AOV of $75-100 and a conversion rate of 3.50-4.00%. roxiecosmetics.co.uk and rmsbeauty.com also outperform beautyblender.com in revenue and sessions, with varying AOV and conversion rates. beautyblender.com may need to focus on increasing both sessions and conversion rates to compete effectively in the beauty industry.

iconiclondoninc.com screenshot
#1 iconiclondoninc.com
262.4K
Revenue
121.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
roxiecosmetics.co.uk screenshot
#2 roxiecosmetics.co.uk
33.6K
Revenue
34.5K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#3 beautybakerie.com
113.7K
Revenue
38.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
rmsbeauty.com screenshot
#4 rmsbeauty.com
803.8K
Revenue
550.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
janeiredale.com screenshot
#5 janeiredale.com
187.5K
Revenue
219K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
beautyblender.com vs top market performers
beautyblender.com
top retailers
conversion rate vs average order value for beautyblender.com and its competitors
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Revenue share by device at beautyblender.com

In July large majority of sales on beautyblender.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In July large majority of sales on beautyblender.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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brands overtime comparison

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beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

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beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

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