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Dec 2025
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Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for beautyblender.combeautyblender.com

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320.4K
Revenue
Dec 25
114.9K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

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beautyblender.com's monthly revenueOVER TIME
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Over the past three months, beautyblender.com revenue has experienced growth of 139%, compared to the preceding three months.

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beautyblender.com revenue growth for last six months
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OVERVIEW
In December 2025, beautyblender.com generated $320,437 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $53,444. With a conversion rate of 2.50-3.00%, it falls short of the industry high of 4.87% but exceeds the low of 1.29%. The average order value (AOV) ranges from $100-125, below the high of $191 but above the low of $45. The site recorded 114,927 sessions, well above the median of 23,270, yet far behind the industry leader, sephora.com, which boasts 76,213,109 sessions, reflecting strong traffic and engagement despite competitive challenges.
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beautyblender.com competitors

In December 2025, beautyblender.com reported a revenue of $320,437 with 3,130 transactions and 114,927 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, iconiclondoninc.com outperformed beautyblender.com with a revenue of $750,347, 17,500 transactions, and 300,069 sessions, with a lower AOV of $25-50 but a higher conversion rate of 5.50-6.00%. On the other hand, beautybakerie.com had a revenue of $107,273, 1,404 transactions, and 37,632 sessions, with an AOV of $75-100 and a conversion rate of 3.50-4.00%. roxiecosmetics.co.uk fell behind with a revenue of $53,422, 1,739 transactions, and 64,353 sessions, mirroring beautyblender.com's conversion rate of 2.50-3.00% but with a lower AOV of $25-50. Finally, rmsbeauty.com surpassed all competitors with a revenue of $1,016,915, 15,002 transactions, and 554,084 sessions, and an AOV of $50-75, while maintaining a conversion rate similar to beautyblender.com at 2.50-3.00%.

iconiclondoninc.com screenshot
#1 iconiclondoninc.com
750.3K
Revenue
300.1K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
roxiecosmetics.co.uk screenshot
#2 roxiecosmetics.co.uk
53.4K
Revenue
64.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#3 beautybakerie.com
107.3K
Revenue
37.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
rmsbeauty.com screenshot
#4 rmsbeauty.com
1M
Revenue
554.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
janeiredale.com screenshot
#5 janeiredale.com
275K
Revenue
146.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
beautyblender.com vs top market performers
beautyblender.com
top retailers
conversion rate vs average order value for beautyblender.com and its competitors
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Revenue share by device at beautyblender.com

In December large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In December large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

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beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

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