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Nov 2025
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Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for beautyblender.combeautyblender.com

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400.7K
Revenue
Nov 25
107.3K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

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beautyblender.com's monthly revenueOVER TIME
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Over the past three months, beautyblender.com revenue has experienced growth of 123%, compared to the preceding three months.

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beautyblender.com revenue growth for last six months
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OVERVIEW
In November 2025, beautyblender.com generated $400,689 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547. With a conversion rate of 3.50-4.00%, it remains competitive against the sector's high of 5.32%. The average order value (AOV) ranged between $100-125, lower than the impressive high of $204 in the industry. The site recorded 107,251 sessions, well above the median of 19,748 but far from the dominant sephora.com, which led with 76,114,809 sessions. Overall, beautyblender.com showcases robust performance metrics in a competitive market.
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beautyblender.com competitors

When comparing beautyblender.com to its competitors in November 2025, beautyblender.com falls in the middle in terms of revenue, with $400,689, lower than iconiclondoninc.com ($592,394) and rmsbeauty.com ($1,254,914) but higher than roxiecosmetics.co.uk ($28,697) and beautybakerie.com ($127,172). In transactions and sessions, beautyblender.com is also in the middle, with 3,987 transactions and 107,251 sessions. The Average Order Value (AOV) for beautyblender.com is higher at $100-$125 compared to some competitors like iconiclondoninc.com and beautybakerie.com, who have an AOV of $25-$50. However, the conversion rate for beautyblender.com is on the lower end at 3.50-4.00% compared to iconiclondoninc.com with a higher conversion rate of 8.50-9.00%. Overall, beautyblender.com holds its ground against competitors in terms of revenue and AOV, but could work on improving its conversion rate.

iconiclondoninc.com screenshot
#1 iconiclondoninc.com
592.4K
Revenue
153.4K
Sessions
8.5-9.0%
Conv. rate
$25-50
AOV
roxiecosmetics.co.uk screenshot
#2 roxiecosmetics.co.uk
28.7K
Revenue
29.7K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#3 beautybakerie.com
127.2K
Revenue
37.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
rmsbeauty.com screenshot
#4 rmsbeauty.com
1.3M
Revenue
652.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
janeiredale.com screenshot
#5 janeiredale.com
322.3K
Revenue
161.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
beautyblender.com vs top market performers
beautyblender.com
top retailers
conversion rate vs average order value for beautyblender.com and its competitors
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Revenue share by device at beautyblender.com

In November large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In November large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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brands overtime comparison

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beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

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beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

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