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Oct 2025
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Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for beautyblender.combeautyblender.com

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284.3K
Revenue
Oct 25
109.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

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beautyblender.com's monthly revenueOVER TIME
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Over the past three months, beautyblender.com revenue has experienced growth of 35%, compared to the preceding three months.

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beautyblender.com revenue growth for last six months
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OVERVIEW
In October 2025, beautyblender.com generated $284,344 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, while its conversion rate of 2.50-3.00% falls below the industry high of 4.65%. The site's average order value (AOV) ranges from $75 to $100, well below the sector's high of $202, and it recorded 109,429 sessions, markedly higher than the median of 18,156 but dwarfed by sephora.com’s impressive 49,510,502 sessions. Overall, beautyblender.com demonstrates strong revenue performance yet has room for improvement in conversion and AOV metrics within the competitive landscape.
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beautyblender.com competitors

In October 2025, beautyblender.com generated a revenue of $284,344 with 2,919 transactions from 109,429 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, iconiclondoninc.com outperformed beautyblender.com with a revenue of $357,248, 7,964 transactions from 112,112 sessions, a lower AOV of $25-50, but a higher conversion rate of 7.00-7.50%. However, beautyblender.com fared better than roxiecosmetics.co.uk, beautybakerie.com, and rmsbeauty.com in terms of revenue, transactions, sessions, and AOV, although rmsbeauty.com surpassed beautyblender.com in revenue with $810,901, 11,686 transactions from 449,507 sessions, an AOV of $50-75, and a similar conversion rate of 2.50-3.00%. Despite facing tough competition, beautyblender.com held its own in the market.

iconiclondoninc.com screenshot
#1 iconiclondoninc.com
357.2K
Revenue
112.1K
Sessions
7.0-7.5%
Conv. rate
$25-50
AOV
roxiecosmetics.co.uk screenshot
#2 roxiecosmetics.co.uk
24.1K
Revenue
29.8K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#3 beautybakerie.com
92K
Revenue
28.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
rmsbeauty.com screenshot
#4 rmsbeauty.com
810.9K
Revenue
449.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
janeiredale.com screenshot
#5 janeiredale.com
276.8K
Revenue
177.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
beautyblender.com vs top market performers
beautyblender.com
top retailers
conversion rate vs average order value for beautyblender.com and its competitors
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Revenue share by device at beautyblender.com

In October large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In October large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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brands overtime comparison

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beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

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beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

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