Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for beautyblender.combeautyblender.com

Start benchmarking for free
Sign in with GoogleSign up with Google
105.6K
Revenue
Apr 26
72.6K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
Loading...

Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

beautyblender.com Annual Revenue and Growth

beautyblender.com's annual sales on its online store amounted to $2.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
beautyblender.com revenue by year

beautyblender.com's monthly revenueOVER TIME
View real-time data

Over the past three months, beautyblender.com revenue has experienced decline of 79%, compared to the preceding three months.

View real-time data
beautyblender.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, beautyblender.com generated $105,562 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,161, though trailing far behind market leader Sephora at $117,760,640. The site achieved a conversion rate of 2.00-2.50%, which is above the lower industry benchmark of 1.08% but below the high of 4.38%. With an average order value (AOV) ranging from $50 to $75, beautyblender sits comfortably between the category's extremes. Additionally, the site recorded 72,585 sessions, vastly exceeding the median of 20,819, yet still dwarfed by Sephora's staggering 84,653,344 sessions.
Read more

beautyblender.com competitors

In April 2026, beautyblender.com generated a revenue of $105,562 from 1,739 transactions across 72,585 sessions, resulting in an average order value (AOV) between $50-75 and a conversion rate of 2.00-2.50%. In comparison, iconiclondoninc.com outperformed beautyblender with $167,180 in revenue and a higher transaction count of 3,520 from 119,690 sessions, boasting an AOV of $25-50 and a conversion rate of 2.50-3.00%. roxiecosmetics.co.uk, while generating lower revenue at $52,408 from 1,517 transactions, achieved a conversion rate of 2.50-3.00%. On the other hand, beautybakerie.com had similar AOV values but reported only $49,459 in revenue from 700 transactions. Notably, rmsbeauty.com led significantly with $575,760 in revenue, despite a lower conversion rate of 1.50-2.00%, highlighting a robust traffic performance with 519,306 sessions.

iconiclondoninc.com screenshot
#1 iconiclondoninc.com
167.2K
Revenue
119.7K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
roxiecosmetics.co.uk screenshot
#2 roxiecosmetics.co.uk
52.4K
Revenue
54.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#3 beautybakerie.com
49.5K
Revenue
33K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
rmsbeauty.com screenshot
#4 rmsbeauty.com
575.8K
Revenue
519.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
janeiredale.com screenshot
#5 janeiredale.com
248.9K
Revenue
161.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
beautyblender.com vs top market performers
beautyblender.com
top retailers
conversion rate vs average order value for beautyblender.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at beautyblender.com

In April large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In April large majority of sales on beautyblender.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard