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Sep 2026
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Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for beautyblender.combeautyblender.com

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80.5K
Revenue
Sep 26
41.9K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

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beautyblender.com Annual Revenue and Growth

beautyblender.com's annual sales on its online store amounted to $2.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
beautyblender.com revenue by year

beautyblender.com's monthly revenueOVER TIME
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Over the past three months, beautyblender.com revenue has experienced decline of 60%, compared to the preceding three months.

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beautyblender.com revenue decline for last six months
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OVERVIEW
beautyblender.com achieved a conversion rate of 1.50-2.00% in September 2026, which is within the average store in the beauty and cosmetics category's range of 1.06% to 4.56%. The site generated revenue of $80,500, significantly higher than the average store in the beauty and cosmetics category's $35,500. With an average order value (AOV) of $75-100, beautyblender.com remains within the typical AOV range of $50 to $214. The site attracted 41,900 sessions, notably above the average store in the beauty and cosmetics category's 14,500 monthly sessions.
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beautyblender.com competitors

In September 2026, rmsbeauty.com dominated with $605,000 in revenue, significantly outperforming beautyblender.com, which generated $80,500. rmsbeauty.com also led in transactions with 8,266, whereas beautyblender.com recorded 819 transactions, ranking it fifth among competitors. In terms of sessions, rmsbeauty.com had a remarkable 413,000, surpassing beautyblender.com's 41,900 sessions, placing it in third position. Meanwhile, iconiclondoninc.com showed strong performance with $414,000 in revenue and a conversion rate of 5.50-6.00%, well ahead of beautyblender.com's conversion rate of 1.50-2.00%. beautybakerie.com also performed admirably, earning $108,000 and achieving a conversion rate of 3.00-3.50%. Overall, beautyblender.com trails behind its competitors in key metrics, demonstrating the competitive landscape in the beauty e-commerce sector.

mineralair.com screenshot
#1 mineralair.com
134.1
Revenue
50
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
iconiclondoninc.com screenshot
#2 iconiclondoninc.com
414K
Revenue
124.7K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
roxiecosmetics.co.uk screenshot
#3 roxiecosmetics.co.uk
27.5K
Revenue
29.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#4 beautybakerie.com
107.8K
Revenue
41.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
rmsbeauty.com screenshot
#5 rmsbeauty.com
605K
Revenue
412.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
beautyblender.com vs top market performers
beautyblender.com
top retailers
conversion rate vs average order value for beautyblender.com and its competitors
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Industries beautyblender.com operates in

beautyblender.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

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beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

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