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May 2025
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Home/Insights/Retailers/beautyblender.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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161.9K
Revenue
86.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

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beautyblender.com's revenueOVER TIME
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Over the past three months, beautyblender.com revenue has experienced decline of 16%, compared to the preceding three months.

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beautyblender.com revenue decline for last six months
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OVERVIEW
In May 2025, beautyblender.com in the BEAUTY AND COSMETICS industry reported revenue of $161,872 for online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. Compared to the industry, the median revenue was $46,882, a very high conversion rate was 4.51%, and a very low AOV was $53. beautyblender.com had 86,123 sessions, while the store with the highest sessions was sephora.com at 38,510,361, and the median sessions in the industry were 19,997.
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beautyblender.com competitors

In May 2025, beautyblender.com generated a revenue of $161,872 with 1,411 transactions and 86,123 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, iconiclondoninc.com outperformed beautyblender.com with a revenue of $206,409 from 4,006 transactions and 91,196 sessions, offering a lower AOV of $50-75 but a higher conversion rate of 4.00-4.50%. On the other hand, beautyblender.com fared better than roxiecosmetics.co.uk, beautybakerie.com, and rmsbeauty.com in terms of revenue, transactions, and sessions. beautybakerie.com had a revenue of $95,425 with 1,178 transactions and 34,808 sessions, while rmsbeauty.com significantly surpassed all competitors with a revenue of $565,227, 7,479 transactions, and 465,619 sessions. Despite the stiff competition, beautyblender.com holds its own in the beauty industry.

iconiclondoninc.com screenshot
#1 iconiclondoninc.com
206.4K
Revenue
91.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
roxiecosmetics.co.uk screenshot
#2 roxiecosmetics.co.uk
37.5K
Revenue
39.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautybakerie.com screenshot
#3 beautybakerie.com
95.4K
Revenue
34.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
rmsbeauty.com screenshot
#4 rmsbeauty.com
565.2K
Revenue
465.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
janeiredale.com screenshot
#5 janeiredale.com
240.6K
Revenue
227.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
beautyblender.com vs top market performers
beautyblender.com
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conversion rate vs average order value for beautyblender.com and its competitors
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Revenue share by device at beautyblender.com

In May large majority of sales on beautyblender.com, 70% was finalized on mobile devices, with 30% of sales coming from desktop devices.

In May large majority of sales on beautyblender.com, 70% was finalized on mobile devices, with 30% of sales coming from desktop devices.
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brands overtime comparison

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beautyblender.com channels

Identify top traffic channels that drive growth for beautyblender.comand discover how performance of traffic channels has changed over time.

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beautyblender.com Google Ads spend

Evaluate beautyblender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyblender.com devices

Review beautyblender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyblender.com top markets

Explore beautyblender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyblender.com country & global rank

Assess the ranking of beautyblender.com among other retailers within its primary country and worldwide.

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