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Home/Insights/Retailers/nyxcosmetics.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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1.7M
Revenue
Aug 26
1.3M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.

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nyxcosmetics.com Annual Revenue and Growth

nyxcosmetics.com's annual sales on its online store amounted to $12M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$12M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
nyxcosmetics.com revenue by year

nyxcosmetics.com's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.com revenue has experienced growth of 40%, compared to the preceding three months.

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nyxcosmetics.com revenue growth for last six months
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OVERVIEW
nyxcosmetics.com achieved a conversion rate of 2.00-2.50% in August 2026, with an average order value (AOV) ranging from $50-75. The site generated $1.7 million in revenue from online sales, significantly exceeding the $46,500 typically seen by a typical beauty and cosmetics store. It attracted 1.3 million sessions, far above the 20,600 sessions that a typical beauty and cosmetics store experiences monthly. In comparison, the most-visited site, sephora.com, garners 66.6 million sessions, while the largest competitor, ulta.com, generates $157.9 million in revenue. These metrics position nyxcosmetics.com as a competitive player within the beauty and cosmetics category.
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nyxcosmetics.com competitors

In stark contrast, maccosmetics.com leads nyxcosmetics.com with $5.3 million in revenue compared to $1.7 million. This difference is also reflected in their transaction volumes, where maccosmetics.com achieves 45,000 transactions, significantly surpassing nyxcosmetics.com's 27,400 transactions. Both sites exhibit the same average order value (AOV) range of $50-75, yet maccosmetics.com’s session count of 2.1 million well outpaces nyxcosmetics.com’s 1.3 million sessions, indicating stronger engagement. August 2026 figures show nyxcosmetics.com with a conversion rate between 2.00-2.50%, aligning with maccosmetics.com’s rate but still falling short in overall performance. In comparison, beautyjoint.com stands out with a conversion rate of 4.00-4.50%, despite lower revenue and sessions, indicating a higher efficiency in attracting purchases. Other competitors like nyxcosmetics.ca and camerareadycosmetics.com lag considerably in both revenue and transactions, affirming nyxcosmetics.com’s robust positioning in the market.

nyxcosmetics.ca screenshot
#1 nyxcosmetics.ca
94.8K
Revenue
117.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
48.6K
Revenue
33K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
66.8K
Revenue
116.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
28.2K
Revenue
12.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
5.3M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nyxcosmetics.com vs top market performers
nyxcosmetics.com
top retailers
conversion rate vs average order value for nyxcosmetics.com and its competitors
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Industries nyxcosmetics.com operates in

nyxcosmetics.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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nyxcosmetics.com channels

Identify top traffic channels that drive growth for nyxcosmetics.comand discover how performance of traffic channels has changed over time.

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nyxcosmetics.com Google Ads spend

Evaluate nyxcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nyxcosmetics.com devices

Review nyxcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nyxcosmetics.com top markets

Explore nyxcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nyxcosmetics.com country & global rank

Assess the ranking of nyxcosmetics.com among other retailers within its primary country and worldwide.

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