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Nov 2025
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Home/Insights/Retailers/nyxcosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.1M
Revenue
Nov 25
1.3M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.

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nyxcosmetics.com Annual Revenue and Growth

nyxcosmetics.com's annual sales on its online store amounted to $12.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nyxcosmetics.com revenue by year

nyxcosmetics.com's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.com revenue has experienced growth of 13%, compared to the preceding three months.

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nyxcosmetics.com revenue growth for last six months
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OVERVIEW
In November 2025, nyxcosmetics.com achieved online sales of $1,143,586, significantly outperforming the median of $52,547 in the BEAUTY AND COSMETICS sector. With a conversion rate of 1.50-2.00%, it falls within the industry's range, yet trails behind the high benchmark of 5.32%. The site's average order value (AOV) ranged from $25-50, below the sector's high of $204. It attracted 1,281,292 sessions, vastly exceeding the median of 19,748 but still far behind sephora.com's record of 76,114,809 sessions, highlighting opportunities for growth and improved customer engagement.
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nyxcosmetics.com competitors

In November 2025, nyxcosmetics.com outperformed most of its competitors in terms of revenue and transactions. While nyxcosmetics.com generated a revenue of $1,143,586 with 25,424 transactions from 1,281,292 sessions, nyxcosmetics.ca only brought in $68,950 with 1,807 transactions from 85,371 sessions. frendsbeauty.com and camerareadycosmetics.com also fell short with revenues of $88,377 and $94,436, respectively. beautyjoint.com had significantly lower revenue of $18,724 but had a remarkably high conversion rate of 4.50-5.00, indicating strong customer engagement. On the other hand, maccosmetics.com stood out with a massive revenue of $19,073,676, 99,480 transactions, and a high average order value of 175-200, demonstrating its dominant position in the cosmetics industry.

nyxcosmetics.ca screenshot
#1 nyxcosmetics.ca
69K
Revenue
85.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
88.4K
Revenue
44.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
94.4K
Revenue
108.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
18.7K
Revenue
8.6K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
19.1M
Revenue
2.7M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
nyxcosmetics.com vs top market performers
nyxcosmetics.com
top retailers
conversion rate vs average order value for nyxcosmetics.com and its competitors
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Revenue share by device at nyxcosmetics.com

In November large majority of sales on nyxcosmetics.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In November large majority of sales on nyxcosmetics.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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nyxcosmetics.com channels

Identify top traffic channels that drive growth for nyxcosmetics.comand discover how performance of traffic channels has changed over time.

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nyxcosmetics.com Google Ads spend

Evaluate nyxcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nyxcosmetics.com devices

Review nyxcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nyxcosmetics.com top markets

Explore nyxcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nyxcosmetics.com country & global rank

Assess the ranking of nyxcosmetics.com among other retailers within its primary country and worldwide.

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