nyxcosmetics.com
NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.
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nyxcosmetics.com Annual Revenue and Growth
nyxcosmetics.com's annual sales on its online store amounted to $12.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
nyxcosmetics.com's monthly revenueOVER TIME
Over the past three months, nyxcosmetics.com revenue has experienced decline of 23%, compared to the preceding three months.
nyxcosmetics.com competitors
In August 2025, nyxcosmetics.com generated a revenue of $904,313 from 19,065 transactions and 1,090,839 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. When comparing nyxcosmetics.com to its competitors, it is evident that MAC Cosmetics stands out with a significantly higher revenue of $8,345,755 from 44,398 transactions and 2,002,354 sessions. MAC Cosmetics also has a higher AOV of $175-200 and a conversion rate of 2.00-2.50%. On the other hand, nyxcosmetics.com's closest competitor in terms of revenue is camerareadycosmetics.com with $64,291 revenue from 967 transactions and 116,318 sessions, featuring an AOV of $50-75 and a conversion rate of 0.50-1.00%. Despite nyxcosmetics.com's success, it still has room for growth to compete with larger brands like MAC Cosmetics.
Revenue share by device at nyxcosmetics.com
In August large majority of sales on nyxcosmetics.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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nyxcosmetics.com channels
Identify top traffic channels that drive growth for nyxcosmetics.comand discover how performance of traffic channels has changed over time.
nyxcosmetics.com Google Ads spend
Evaluate nyxcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nyxcosmetics.com devices
Review nyxcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
