nyxcosmetics.com
NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.
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nyxcosmetics.com Annual Revenue and Growth
nyxcosmetics.com's annual sales on its online store amounted to $12.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
nyxcosmetics.com's monthly revenueOVER TIME
Over the past three months, nyxcosmetics.com revenue has experienced decline of 5.4%, compared to the preceding three months.
nyxcosmetics.com competitors
In October 2025, nyxcosmetics.com reported a revenue of $1,030,103 with 23,265 transactions and 1,248,472 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 1.50-2.00%. In comparison, nyxcosmetics.ca had a revenue of $60,757 with 1,469 transactions and 85,258 sessions, with similar AOV and conversion rate metrics. frendsbeauty.com performed better with $99,291 revenue, 855 transactions, and 44,039 sessions, but had a higher AOV of $100-125. camerareadycosmetics.com outperformed nyxcosmetics.com in revenue with $136,748, 1,988 transactions, and 119,026 sessions, but with a slightly higher AOV range of $50-75. beautyjoint.com had lower revenue than nyxcosmetics.com, while maccosmetics.com was the top performer with $12,829,266 in revenue, 67,775 transactions, and 1,930,596 sessions, indicating a higher AOV of $175-200 and conversion rate of 3.50-4.00%.
Revenue share by device at nyxcosmetics.com
In October large majority of sales on nyxcosmetics.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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nyxcosmetics.com channels
Identify top traffic channels that drive growth for nyxcosmetics.comand discover how performance of traffic channels has changed over time.
nyxcosmetics.com Google Ads spend
Evaluate nyxcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nyxcosmetics.com devices
Review nyxcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
