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Home/Insights/Retailers/nyxcosmetics.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.9M
Revenue
Jul 26
1.2M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.

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nyxcosmetics.com Annual Revenue and Growth

nyxcosmetics.com's annual sales on its online store amounted to $12M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$12M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
nyxcosmetics.com revenue by year

nyxcosmetics.com's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.com revenue has experienced growth of 85%, compared to the preceding three months.

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nyxcosmetics.com revenue growth for last six months
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OVERVIEW
nyxcosmetics.com has a conversion rate of 2.50-3.00% and an average order value (AOV) between $50-75, both figures within the typical beauty and cosmetics store ranges. For the month of July 2026, the website generated $1.9 million in revenue, a stark contrast to a typical beauty and cosmetics store's monthly revenue of around $39,200. With 1.2 million sessions, nyxcosmetics.com far exceeds the typical beauty and cosmetics store's 17,100 sessions. In comparison, the most-visited site, sephora.com, attracts 63 million sessions, illustrating the competitive landscape within the beauty and cosmetics category.
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nyxcosmetics.com competitors

The most significant gap between nyxcosmetics.com and its competitor maccosmetics.com lies in revenue, where nyxcosmetics.com trails by $10.6 million. As of July 2026, nyxcosmetics.com generated $1.9 million from 31,700 transactions and had 1.2 million sessions, resulting in an AOV of $50-75 and a conversion rate of 2.50-3.00%. In contrast, maccosmetics.com boasted $12.5 million in revenue with 56,700 transactions across 2.5 million sessions. Other competitors, such as nyxcosmetics.ca and camerareadycosmetics.com, showed significantly lower performance, with revenues of $92,200 and $72,300, respectively. Their transaction counts also fell short, with nyxcosmetics.ca achieving only 1,480 transactions. Despite having a similar AOV range, these competitors struggled to match the traffic and revenue generated by nyxcosmetics.com. Notably, beautyjoint.com had a higher conversion rate at 4.00-4.50%, indicating its effectiveness despite lower overall revenue and transactions.

nyxcosmetics.ca screenshot
#1 nyxcosmetics.ca
92.2K
Revenue
120.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
58.3K
Revenue
38.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
72.3K
Revenue
95K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
33.6K
Revenue
12.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
12.5M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
nyxcosmetics.com vs top market performers
nyxcosmetics.com
top retailers
conversion rate vs average order value for nyxcosmetics.com and its competitors
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Industries nyxcosmetics.com operates in

nyxcosmetics.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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nyxcosmetics.com channels

Identify top traffic channels that drive growth for nyxcosmetics.comand discover how performance of traffic channels has changed over time.

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nyxcosmetics.com Google Ads spend

Evaluate nyxcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nyxcosmetics.com devices

Review nyxcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nyxcosmetics.com top markets

Explore nyxcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nyxcosmetics.com country & global rank

Assess the ranking of nyxcosmetics.com among other retailers within its primary country and worldwide.

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