nyxcosmetics.com
NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.
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nyxcosmetics.com Annual Revenue and Growth
nyxcosmetics.com's annual sales on its online store amounted to $12.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
nyxcosmetics.com's monthly revenueOVER TIME
Over the past three months, nyxcosmetics.com revenue has experienced decline of 18%, compared to the preceding three months.
nyxcosmetics.com competitors
In September 2025, nyxcosmetics.com outperformed some of its competitors in terms of revenue, transactions, and sessions. While nyxcosmetics.com generated $824,198 in revenue with 18,255 transactions and 1,101,859 sessions, competitors like nyxcosmetics.ca, frendsbeauty.com, and camerareadycosmetics.com had lower revenue, transactions, and sessions. beautyjoint.com, however, stood out with a high conversion rate of 4.00-4.50 compared to nyxcosmetics.com's 1.50-2.00. MAC Cosmetics dominated in revenue with $12,145,648, 56,308 transactions, and 1,928,958 sessions, showcasing a higher average order value of 200-225 and a slightly higher conversion rate of 2.50-3.00. Overall, nyxcosmetics.com positioned itself competitively among its industry counterparts in key performance metrics like revenue, transactions, and sessions, indicating a strong market presence and growth potential.
Revenue share by device at nyxcosmetics.com
In September large majority of sales on nyxcosmetics.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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nyxcosmetics.com channels
Identify top traffic channels that drive growth for nyxcosmetics.comand discover how performance of traffic channels has changed over time.
nyxcosmetics.com Google Ads spend
Evaluate nyxcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nyxcosmetics.com devices
Review nyxcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
