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Apr 2026
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Home/Insights/Retailers/nyxcosmetics.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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882.3K
Revenue
Apr 26
1.3M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.

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nyxcosmetics.com Annual Revenue and Growth

nyxcosmetics.com's annual sales on its online store amounted to $12M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$12M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nyxcosmetics.com revenue by year

nyxcosmetics.com's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.com revenue has experienced decline of 43%, compared to the preceding three months.

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nyxcosmetics.com revenue decline for last six months
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OVERVIEW
In April 2026, nyxcosmetics.com generated online sales revenue of $882,298, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, though still far behind category leader sephora.com at $117,760,640. The site's conversion rate ranged from 2.00-2.50%, underperforming the high benchmark of 4.38% but above the low of 1.08%. With an average order value (AOV) between $25-50, nyx's AOV falls short of the category's high of $195 and above the low of $45. The site recorded 1,256,842 sessions, considerably exceeding the median of 20,819 but well below sephora.com's 84,653,344 sessions.
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nyxcosmetics.com competitors

In April 2026, nyxcosmetics.com reported a revenue of $882,298 from 25,713 transactions, achieving a conversion rate of 2.00-2.50% across 1,256,842 sessions. In comparison, maccosmetics.com dominated the market with a staggering revenue of $9,099,501 and 41,224 transactions, but its conversion rate was lower at 1.50-2.00%. frendsbeauty.com followed with $122,342 in revenue and a higher conversion rate of 3.00-3.50%, despite having far fewer sessions (36,996). beautyjoint.com excelled in conversion with 4.50-5.00% on $44,025 revenue from 1,060 transactions, but it had only 23,324 sessions. nyxcosmetics.ca, a direct competitor, earned $61,441 from 1,334 transactions at a conversion rate of 1.00-1.50%. Overall, while nyxcosmetics.com holds a solid position, competitors vary significantly in revenue, sessions, and conversion effectiveness.

nyxcosmetics.ca screenshot
#1 nyxcosmetics.ca
61.4K
Revenue
107K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
122.3K
Revenue
37K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
46.4K
Revenue
89K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
44K
Revenue
23.3K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
9.1M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
nyxcosmetics.com vs top market performers
nyxcosmetics.com
top retailers
conversion rate vs average order value for nyxcosmetics.com and its competitors
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Revenue share by device at nyxcosmetics.com

In April large majority of sales on nyxcosmetics.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In April large majority of sales on nyxcosmetics.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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nyxcosmetics.com channels

Identify top traffic channels that drive growth for nyxcosmetics.comand discover how performance of traffic channels has changed over time.

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nyxcosmetics.com Google Ads spend

Evaluate nyxcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nyxcosmetics.com devices

Review nyxcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nyxcosmetics.com top markets

Explore nyxcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nyxcosmetics.com country & global rank

Assess the ranking of nyxcosmetics.com among other retailers within its primary country and worldwide.

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