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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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1M
Revenue
1.1M
Sessions
3.0-3.5%
Conversion rate
$25-50
Average order value
Online only revenue for nyxcosmetics.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.

nyxcosmetics.com’s revenueOVER TIME
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Over the past three months, nyxcosmetics.com revenue has experienced decline of 15%, compared to the preceding three months.

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nyxcosmetics.com revenue decline for last six months
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OVERVIEW
In March 2024, nyxcosmetics.com, in the BEAUTY AND COSMETICS industry, generated online sales revenue of $1,038,438 with a conversion rate of 3.00-3.50% and an AOV of $25-50. The site had 1,058,055 sessions. The highest revenue in the industry was $120,940,083 from ulta.com, while the highest conversion rate was 4.22% and the highest AOV was $179. The highest number of sessions was 49,703,421 from sephora.com, with a median of 41,489 sessions in the industry. nyxcosmetics.com's performance metrics position it well within the competitive beauty and cosmetics market.
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nyxcosmetics.com competitors

Among its competitors, nyxcosmetics.com falls in the middle in terms of revenue, with $1,038,438 in March 2024. In comparison, maccosmetics.com leads the pack with $13,892,164 in revenue, while frendsbeauty.com and camerareadycosmetics.com trail behind nyxcosmetics.com with $166,514 and $177,870 respectively. In terms of transactions, nyxcosmetics.com ranks second with 32,659 transactions, behind maccosmetics.com with 79,596 transactions. However, in terms of conversion rate, nyxcosmetics.com is consistent with its competitors, averaging between 3.00-3.50%. Additionally, nyxcosmetics.com has a similar average order value (AOV) to nyxcosmetics.ca at $25-50, while maccosmetics.com leads with an AOV of $150-175. Overall, nyxcosmetics.com holds its ground among its competitors in terms of revenue, transactions, and conversion rate.

#1 nyxcosmetics.ca
75.7K
Revenue
74.1K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
#2 frendsbeauty.com
166.5K
Revenue
43.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#3 camerareadycosmetics.com
177.9K
Revenue
159.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#4 beautyjoint.com
89.3K
Revenue
45.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#5 maccosmetics.com
13.9M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
nyxcosmetics.com vs top market performers
nyxcosmetics.com
top retailers
conversion rate vs average order value for nyxcosmetics.com and its competitors
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nyxcosmetics.com brandsby revenue

1
Logo for nyx cosmeticsNyx Cosmetics
2
Logo for shine killerShine Killer
Top retailers:ebay.co.ukvery.co.uk
3
Logo for sharpenerSharpener
5
Top retailers:douglas.de

nyxcosmetics.com categoriesby revenue

1
Luggage & Bags
2
Health & Beauty
3
Face Makeup
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brands overtime comparison

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nyxcosmetics.com channels

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nyxcosmetics.com Google Ads spend

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nyxcosmetics.com devices

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nyxcosmetics.com top markets

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nyxcosmetics.com country & global rank

Assess the ranking of nyxcosmetics.com among other retailers within its primary country and worldwide.

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