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Home/Insights/Retailers/nyxcosmetics.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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834.3K
Revenue
Jan 26
1.1M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.

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nyxcosmetics.com Annual Revenue and Growth

nyxcosmetics.com's annual sales on its online store amounted to $12M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$12M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nyxcosmetics.com revenue by year

nyxcosmetics.com's monthly revenueOVER TIME
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Over the past three months, nyxcosmetics.com revenue has experienced growth of 7.8%, compared to the preceding three months.

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nyxcosmetics.com revenue growth for last six months
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OVERVIEW
In January 2026, nyxcosmetics.com achieved online sales revenue of $834,312, significantly exceeding the BEAUTY AND COSMETICS median of $51,477, yet trailing the industry leader, ulta.com, at $104,496,353; with a conversion rate of 1.50-2.00%, it remains within the competitive range, but below the high benchmark of 4.7%, while its average order value (AOV) ranged between $25-50, notably lower than the industry high of $194; additionally, nyxcosmetics.com recorded 1,104,146 sessions, far surpassing the median of 22,631 but falling short of ulta.com's impressive 47,691,438 sessions.
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nyxcosmetics.com competitors

In January 2026, nyxcosmetics.com had a revenue of $834,312 with 18,725 transactions and 1,104,146 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. In comparison, nyxcosmetics.ca had significantly lower revenue at $64,916 with 1,476 transactions and 80,470 sessions, maintaining a similar AOV and conversion rate. frendsbeauty.com had a revenue of $134,158 with 1,193 transactions and 47,665 sessions, showcasing a higher AOV of $100-125 and conversion rate of 2.00-2.50%. camerareadycosmetics.com had a revenue of $78,766 with 1,189 transactions and 107,387 sessions, falling in the mid-range for AOV and conversion rate. beautyjoint.com had a revenue of $36,452 with 901 transactions and 18,362 sessions, but a notably higher conversion rate of 4.50-5.00%. maccosmetics.com stood out with a significantly higher revenue of $9,788,029, 45,492 transactions, and 2,184,936 sessions, boasting a higher AOV and similar conversion rate to nyxcosmetics.com.

nyxcosmetics.ca screenshot
#1 nyxcosmetics.ca
64.9K
Revenue
80.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
frendsbeauty.com screenshot
#2 frendsbeauty.com
134.2K
Revenue
47.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
camerareadycosmetics.com screenshot
#3 camerareadycosmetics.com
78.8K
Revenue
107.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#4 beautyjoint.com
36.5K
Revenue
18.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
9.8M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
nyxcosmetics.com vs top market performers
nyxcosmetics.com
top retailers
conversion rate vs average order value for nyxcosmetics.com and its competitors
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Revenue share by device at nyxcosmetics.com

In January large majority of sales on nyxcosmetics.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In January large majority of sales on nyxcosmetics.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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nyxcosmetics.com channels

Identify top traffic channels that drive growth for nyxcosmetics.comand discover how performance of traffic channels has changed over time.

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nyxcosmetics.com Google Ads spend

Evaluate nyxcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nyxcosmetics.com devices

Review nyxcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nyxcosmetics.com top markets

Explore nyxcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nyxcosmetics.com country & global rank

Assess the ranking of nyxcosmetics.com among other retailers within its primary country and worldwide.

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