nyxcosmetics.com
NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.
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nyxcosmetics.com Annual Revenue and Growth
nyxcosmetics.com's annual sales on its online store amounted to $12.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
nyxcosmetics.com's monthly revenueOVER TIME
Over the past three months, nyxcosmetics.com revenue has experienced growth of 19%, compared to the preceding three months.
nyxcosmetics.com competitors
In December 2025, nyxcosmetics.com reported a revenue of $994,747 with 22,511 transactions and 1,288,093 sessions, resulting in a conversion rate of 1.50-2.00% and an average order value (AOV) of $25-50. Comparing this data to its competitors, nyxcosmetics.com outperforms nyxcosmetics.ca, frendsbeauty.com, camerareadycosmetics.com, and beautyjoint.com in terms of revenue and sessions. However, nyxcosmetics.com falls behind maccosmetics.com, which generated a significantly higher revenue of $13,030,370 with 68,163 transactions and 2,799,732 sessions. In terms of conversion rate, beautyjoint.com leads the pack with an impressive 5.00-5.50%, while maccosmetics.com has a similar conversion rate range to nyxcosmetics.com at 2.00-2.50%. Despite facing tough competition, nyxcosmetics.com remains a strong player in the cosmetics industry.
Revenue share by device at nyxcosmetics.com
In December large majority of sales on nyxcosmetics.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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nyxcosmetics.com channels
Identify top traffic channels that drive growth for nyxcosmetics.comand discover how performance of traffic channels has changed over time.
nyxcosmetics.com Google Ads spend
Evaluate nyxcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nyxcosmetics.com devices
Review nyxcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
