nyxcosmetics.com
NyxCosmetics.com is an online platform that primarily sells a wide range of cosmetic products. They offer makeup essentials such as foundation, lipstick, eyeshadow palettes, and beauty tools. The website also provides informative content, tutorials, and product reviews to aid customers in making informed purchasing decisions.
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nyxcosmetics.com Annual Revenue and Growth
nyxcosmetics.com's annual sales on its online store amounted to $12M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
nyxcosmetics.com's monthly revenueOVER TIME
Over the past three months, nyxcosmetics.com revenue has experienced decline of 27%, compared to the preceding three months.
nyxcosmetics.com competitors
In March 2026, nyxcosmetics.com generated a revenue of $817,062 with 21,108 transactions and 1,094,077 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. In comparison to its competitors, nyxcosmetics.com falls behind in revenue when compared to maccosmetics.com, which raked in an impressive $8,033,407. However, nyxcosmetics.com outperformed beautyjoint.com, camerareadycosmetics.com, nyxcosmetics.ca, and frendsbeauty.com in terms of revenue. While nyxcosmetics.com and nyxcosmetics.ca had similar AOV and conversion rates, frendsbeauty.com boasted a higher AOV of $100-125 and a conversion rate of 3.50-4.00%. Despite facing tough competition, nyxcosmetics.com held its own in the beauty industry with strong performance metrics.
Revenue share by device at nyxcosmetics.com
In March large majority of sales on nyxcosmetics.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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nyxcosmetics.com channels
Identify top traffic channels that drive growth for nyxcosmetics.comand discover how performance of traffic channels has changed over time.
nyxcosmetics.com Google Ads spend
Evaluate nyxcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nyxcosmetics.com devices
Review nyxcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
