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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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5.3M
Revenue
5M
Sessions
2.5-3.0%
Conversion rate
$25-50
Average order value
Online only revenue for elfcosmetics.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Elfcosmetics.com is an online platform offering a wide range of cosmetics and beauty products. Their inventory includes makeup essentials, skincare items, and beauty tools. The website provides customers with a seamless shopping experience and an extensive variety of affordable options to enhance their beauty routines.

elfcosmetics.com’s revenueOVER TIME
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Over the past three months, elfcosmetics.com revenue has experienced growth of 19%, compared to the preceding three months.

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elfcosmetics.com revenue growth for last six months
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OVERVIEW
In March 2024, elfcosmetics.com in the BEAUTY AND COSMETICS industry generated $5,306,948 in online sales, with a conversion rate of 2.50-3.00% and an AOV of $25-50. The highest revenue in the category was $120,940,083 from ulta.com, while the highest conversion rate was 4.22% and the highest AOV was $179. elfcosmetics.com had 5,028,466 sessions, with the highest at 49,703,421 from sephora.com and a median of 41,489 sessions in the industry.
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elfcosmetics.com competitors

In comparing elfcosmetics.com to its competitors based on the provided data for March 2024, we see that elfcosmetics.com stands out in terms of revenue and transactions. elfcosmetics.com generated $5,306,948 in revenue from 139,795 transactions with a high number of sessions at 5,028,466. However, when looking at its competitors, we see a range of performance metrics. For example, feelunique.com generated $2,580,888 in revenue from 40,419 transactions with fewer sessions at 895,518 but a higher average order value (AOV) of $50-75 and a higher conversion rate of 4.50-5.00%. In comparison, itcosmetics.com had a similar revenue of $2,919,228 but with a higher AOV of $75-100 and conversion rate of 3.50-4.00%. This suggests that elfcosmetics.com has a strong transaction volume and revenue, but its competitors may excel in AOV and conversion rates.

#1 beautyjoint.com
89.3K
Revenue
45.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 feelunique.com
2.6M
Revenue
895.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
#3 itcosmetics.com
2.9M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 nyxcosmetics.com
1M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#5 sweetsparkle.com
21.8K
Revenue
19.6K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
elfcosmetics.com vs top market performers
elfcosmetics.com
top retailers
conversion rate vs average order value for elfcosmetics.com and its competitors
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elfcosmetics.com brandsby revenue

1
Logo for elf cosmeticsElf Cosmetics
Top retailers:thentwrk.com
3
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elfcosmetics.com categoriesby revenue

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brands overtime comparison

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elfcosmetics.com channels

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elfcosmetics.com Google Ads spend

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elfcosmetics.com devices

Review elfcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elfcosmetics.com top markets

Explore elfcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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elfcosmetics.com country & global rank

Assess the ranking of elfcosmetics.com among other retailers within its primary country and worldwide.

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