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Dec 2024
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Home/Insights/Retailers/thefragranceshop.co.uk
TRANSACTION INTELLIGENCE - DEC 2024 GLOBALLY

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11.5M
Revenue
4.2M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
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Thefragranceshop.co.uk is an online retailer that offers a wide range of fragrances for men and women. The website includes a variety of popular perfume and cologne brands along with affordable options. Additionally, they provide information about each products scent notes and bottle sizes.

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thefragranceshop.co.uk's revenueOVER TIME
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Over the past three months, thefragranceshop.co.uk revenue has experienced growth of 112%, compared to the preceding three months.

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thefragranceshop.co.uk revenue growth for last six months
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OVERVIEW
thefragranceshop.co.uk's online sales revenue in BEAUTY AND COSMETICS is $11,479,674, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $50-75. It had 4,249,253 sessions in December 2024. The industry's median revenue is $57,124, highest revenue from ulta.com at $154,950,891, a conversion rate of 4.47% being high, and 1.35% as the low end. AOV in BEAUTY AND COSMETICS ranges from $44 to $188, with the highest number of sessions being 63,010,553 from sephora.com and a median of 25,816.
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thefragranceshop.co.uk competitors

In comparing thefragranceshop.co.uk to its competitors in the fragrance industry, several key metrics stand out. The Fragrance Shop boasts a revenue of £11,479,674, with 170,768 transactions and 4,249,253 sessions in December 2024. Their average order value (AOV) falls within the range of £50-75, with a solid conversion rate of 4.00-4.50%. Looking at similar competitors, The Perfume Shop leads in revenue with £12,589,385, 215,710 transactions, and 6,465,960 sessions, also sharing the same AOV range and a slightly lower conversion rate of 3.00-3.50%. Fragrance Direct follows with revenue of £2,876,114, 36,212 transactions, and 995,995 sessions, boasting a higher AOV of £75-100 but a comparable conversion rate. notino.co.uk and allbeauty.com fall in between these metrics, with varying revenue, transactions, sessions, AOV, and conversion rates. Best Mens Colognes lags significantly behind in all domains.

#1 theperfumeshop.com
12.6M
Revenue
6.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 fragrancedirect.co.uk
2.9M
Revenue
996K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#3 notino.co.uk
6.4M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#4 allbeauty.com
6.8M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 bestmenscolognes.com
143.4K
Revenue
252.5K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
thefragranceshop.co.uk vs top market performers
thefragranceshop.co.uk
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conversion rate vs average order value for thefragranceshop.co.uk and its competitors
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thefragranceshop.co.uk channels

Identify top traffic channels that drive growth for thefragranceshop.co.ukand discover how performance of traffic channels has changed over time.

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thefragranceshop.co.uk Google Ads spend

Evaluate thefragranceshop.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thefragranceshop.co.uk devices

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thefragranceshop.co.uk top markets

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thefragranceshop.co.uk country & global rank

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