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Feb 2025
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Home/Insights/Retailers/bloomperfume.co.uk
TRANSACTION INTELLIGENCE - FEB 2025 GLOBALLY

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256.3K
Revenue
62.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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Bloom is a famous London perfumery stocking the best in independent, exclusive and niche perfume, brands from all over the world. Worldwide shipping.

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bloomperfume.co.uk's revenueOVER TIME
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Over the past three months, bloomperfume.co.uk revenue has experienced decline of 36%, compared to the preceding three months.

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bloomperfume.co.uk revenue decline for last six months
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OVERVIEW
In February 2025, bloomperfume.co.uk in the BEAUTY AND COSMETICS industry had online sales revenue of $256,263, with a conversion rate of 1.50-2.00% and an AOV of $200-225. The store had 62,444 sessions, while the highest session count was 40,050,031 from sephora.com. The median revenue in the industry was $44,266, with ulta.com leading at $73,017,639. A very high conversion rate was 4.45%, and a very low was 1.25%. The highest AOV was $192, and the lowest was $44, while the median sessions in the industry were 20,079.
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bloomperfume.co.uk competitors

bloomperfume.co.uk, with a revenue of £256,263 from 1,229 transactions and 62,444 sessions in February 2025, lags behind its competitors in terms of revenue and traffic. fragrancedirect.co.uk leads the pack with £966,358 in revenue from 11,768 transactions and 356,485 sessions, boasting a higher conversion rate of 3.00-3.50%. theperfumeshop.com and thefragranceshop.co.uk also outperform bloomperfume.co.uk with revenues of £3,210,671 and £2,360,514 respectively. notino.co.uk stands out with a staggering revenue of £4,560,290 from 59,460 transactions and 2,234,309 sessions, showcasing a strong AOV of 75-100 and a conversion rate of 2.50-3.00%. While bloomperfume.co.uk may have a higher AOV range of 200-225 compared to its competitors, its conversion rate of 1.50-2.00% puts it at a disadvantage in the competitive perfume market.

#1 thefragranceshop.co.uk
2.4M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 perfumesociety.org
101.6K
Revenue
73.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#3 fragrancedirect.co.uk
966.4K
Revenue
356.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#4 theperfumeshop.com
3.2M
Revenue
2.4M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#5 notino.co.uk
4.6M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bloomperfume.co.uk vs top market performers
bloomperfume.co.uk
top retailers
conversion rate vs average order value for bloomperfume.co.uk and its competitors
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bloomperfume.co.uk channels

Identify top traffic channels that drive growth for bloomperfume.co.ukand discover how performance of traffic channels has changed over time.

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bloomperfume.co.uk Google Ads spend

Evaluate bloomperfume.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bloomperfume.co.uk devices

Review bloomperfume.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bloomperfume.co.uk top markets

Explore bloomperfume.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bloomperfume.co.uk country & global rank

Assess the ranking of bloomperfume.co.uk among other retailers within its primary country and worldwide.

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