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Sep 2024
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Home/Insights/Retailers/bloomperfume.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for bloomperfume.co.ukbloomperfume.co.uk

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502.7K
Revenue
97.8K
Sessions
2.0-2.5%
Conversion rate
$225-250
Average order value
Online only revenue for bloomperfume.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Bloom is a famous London perfumery stocking the best in independent, exclusive and niche perfume, brands from all over the world. Worldwide shipping.

bloomperfume.co.uk’s revenueOVER TIME
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Over the past three months, bloomperfume.co.uk revenue has experienced decline of 10%, compared to the preceding three months.

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bloomperfume.co.uk revenue decline for last six months
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OVERVIEW
In September 2024, bloomperfume.co.uk in the BEAUTY AND COSMETICS industry had online sales revenue of $502,697, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $225-250. The store had 97,764 sessions, while the highest sessions in the industry were 41,256,765 from sephora.com and the median sessions were 22,216. The highest revenue in the industry was from ulta.com at $114,902,798, while the median revenue was $53,315. A very high conversion rate was 4.62% and a very low conversion rate was 1.45%. A very high AOV was $191 and a very low AOV was $49.
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bloomperfume.co.uk competitors

When comparing bloomperfume.co.uk to its competitors in the perfume industry, it is evident that bloomperfume.co.uk falls behind in terms of revenue and transactions. With a revenue of £502,697 and 2,160 transactions from 97,764 sessions, bloomperfume.co.uk has a higher average order value (AOV) ranging from £225 to £250, but a lower conversion rate of 2.00-2.50%. In contrast, fragrancedirect.co.uk leads with a revenue of £1,827,106 and 21,187 transactions, boasting a lower AOV of £75-100 but a higher conversion rate of 4.00-4.50%. Similarly, theperfumeshop.com and thefragranceshop.co.uk also outperform bloomperfume.co.uk in terms of revenue, transactions, and conversion rate. However, bloomperfume.co.uk's AOV remains competitive within the industry. Overall, while bloomperfume.co.uk shows strength in AOV, it could benefit from improving its conversion rate and increasing revenue and transactions to compete more effectively with its counterparts.

#1 thefragranceshop.co.uk
5.4M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 perfumesociety.org
120.8K
Revenue
100.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
#3 fragrancedirect.co.uk
1.8M
Revenue
479.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#4 theperfumeshop.com
6M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#5 notino.co.uk
7.4M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for fragrancedirect.co.ukfragrancedirect.co.uk
Favicon for bloomperfume.co.ukbloomperfume.co.uk
$502.7K
Favicon for perfumesociety.orgperfumesociety.org
TOP MARKET PERFORMERSby revenue
1
Favicon for chanel.comchanel.com
$11.4M
2
Favicon for notino.co.uknotino.co.uk
3
Favicon for theperfumeshop.comtheperfumeshop.com
4
Favicon for thefragranceshop.co.ukthefragranceshop.co.uk
5
Favicon for allbeauty.comallbeauty.com
6
Favicon for luckyscent.comluckyscent.com
7
Favicon for fragrancedirect.co.ukfragrancedirect.co.uk
8
Favicon for bloomperfume.co.ukbloomperfume.co.uk
9
Favicon for perfumesociety.orgperfumesociety.org
bloomperfume.co.uk vs top market performers
bloomperfume.co.uk
top retailers
conversion rate vs average order value for bloomperfume.co.uk and its competitors
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bloomperfume.co.uk brandsby revenue

1
Logo for etat libre d'orangeEtat Libre D'orange
Top retailers:scentsplit.comfragrancex.comolfactif.com
2
Logo for ormonde jayneOrmonde Jayne
Top retailers:scentbird.comamazon.comfragrancenet.com
3
Logo for atelier des orsAtelier Des Ors
Top retailers:amazon.comscentsplit.comfragrancex.com
4
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5
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bloomperfume.co.uk categoriesby revenue

1
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
2
Apparel & Accessories
Top retailers:asos.comeurocarparts.comtemu.com
3
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
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brands overtime comparison

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bloomperfume.co.uk channels

Identify top traffic channels that drive growth for bloomperfume.co.ukand discover how performance of traffic channels has changed over time.

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bloomperfume.co.uk Google Ads spend

Evaluate bloomperfume.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bloomperfume.co.uk devices

Review bloomperfume.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bloomperfume.co.uk top markets

Explore bloomperfume.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bloomperfume.co.uk country & global rank

Assess the ranking of bloomperfume.co.uk among other retailers within its primary country and worldwide.

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