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Jan 2026
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Home/Insights/Retailers/bloomperfume.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for bloomperfume.co.ukbloomperfume.co.uk

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239.8K
Revenue
Jan 26
69.9K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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Bloom is a famous London perfumery stocking the best in independent, exclusive and niche perfume, brands from all over the world. Worldwide shipping.

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bloomperfume.co.uk Annual Revenue and Growth

bloomperfume.co.uk's annual sales on its online store amounted to $2.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bloomperfume.co.uk revenue by year

bloomperfume.co.uk's monthly revenueOVER TIME
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Over the past three months, bloomperfume.co.uk revenue has experienced growth of 50%, compared to the preceding three months.

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bloomperfume.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, bloomperfume.co.uk generated $239,793 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $51,477, though still far from ulta.com’s $104,496,353. The site achieved a conversion rate between 1.50-2.00%, below the high benchmark of 4.7% but above the low of 1.19%. Its average order value (AOV) ranged from $175-200, slightly below the high of $194 and well above the low of $45. With 69,905 sessions, bloomperfume.co.uk outperformed the industry median of 22,631, indicating strong traffic relative to competitors in its category.
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bloomperfume.co.uk competitors

In January 2026, bloomperfume.co.uk lagged behind its competitors in terms of revenue. While Bloom Perfume generated $239,793 with 1,262 transactions and 69,905 sessions, thefragranceshop.co.uk led the pack with a revenue of $4,870,305 from 66,017 transactions and 2,299,870 sessions. The Fragrance Shop also boasted a higher conversion rate of 2.50-3.00%, compared to Bloom Perfume's 1.50-2.00%. However, Bloom Perfume had a higher average order value (AOV) of $175-200, surpassing thefragranceshop.co.uk's AOV of $50-75. In terms of revenue and transactions, bloomperfume.co.uk fell in the middle of the pack compared to perfumesociety.org, fragrancedirect.co.uk, theperfumeshop.com, and notino.co.uk, with conversion rates and AOV values that were competitive within the industry.

thefragranceshop.co.uk screenshot
#1 thefragranceshop.co.uk
4.9M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
perfumesociety.org screenshot
#2 perfumesociety.org
232.4K
Revenue
169.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
399.3K
Revenue
223K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
theperfumeshop.com screenshot
#4 theperfumeshop.com
4.5M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#5 notino.co.uk
5.7M
Revenue
2.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bloomperfume.co.uk vs top market performers
bloomperfume.co.uk
top retailers
conversion rate vs average order value for bloomperfume.co.uk and its competitors
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Revenue share by device at bloomperfume.co.uk

In January large majority of sales on bloomperfume.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bloomperfume.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bloomperfume.co.uk channels

Identify top traffic channels that drive growth for bloomperfume.co.ukand discover how performance of traffic channels has changed over time.

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bloomperfume.co.uk Google Ads spend

Evaluate bloomperfume.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bloomperfume.co.uk devices

Review bloomperfume.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bloomperfume.co.uk top markets

Explore bloomperfume.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bloomperfume.co.uk country & global rank

Assess the ranking of bloomperfume.co.uk among other retailers within its primary country and worldwide.

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