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Oct 2025
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Home/Insights/Retailers/bloomperfume.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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225.5K
Revenue
Oct 25
52.4K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Bloom is a famous London perfumery stocking the best in independent, exclusive and niche perfume, brands from all over the world. Worldwide shipping.

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bloomperfume.co.uk Annual Revenue and Growth

bloomperfume.co.uk's annual sales on its online store amounted to $5.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bloomperfume.co.uk revenue by year

bloomperfume.co.uk's monthly revenueOVER TIME
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Over the past three months, bloomperfume.co.uk revenue has experienced decline of 15%, compared to the preceding three months.

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bloomperfume.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, bloomperfume.co.uk generated impressive online sales of $225,496, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, although still distant from the top competitor themancompany.com at $119,786,747. The site's conversion rate of 2.00-2.50% is competitive, above the lower industry benchmark of 1.19% yet below the high of 4.65%. With an average order value (AOV) ranging from $200 to $225, bloomperfume.co.uk aligns closely with the upper industry standard of $202. Garnering 52,417 sessions, the site far exceeds the median of 18,156, demonstrating a robust online presence within the market.
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bloomperfume.co.uk competitors

In October 2025, bloomperfume.co.uk reported a revenue of £225,496 with 1,097 transactions and 52,417 sessions, resulting in an average order value (AOV) of £200-225 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, bloomperfume.co.uk falls behind in terms of revenue and transaction volume. For example, theperfumeshop.com generated a revenue of £6,878,716 with 127,876 transactions and 2,455,947 sessions, showcasing a higher conversion rate of 5.00-5.50%. Additionally, fragrancedirect.co.uk and notino.co.uk also outperformed bloomperfume.co.uk in terms of revenue, transactions, and sessions. However, bloomperfume.co.uk does have a higher AOV compared to some competitors like thefragranceshop.co.uk and fragrancedirect.co.uk. Overall, while bloomperfume.co.uk may have a smaller market share compared to its competitors, it does show potential for growth and improvement in key metrics.

thefragranceshop.co.uk screenshot
#1 thefragranceshop.co.uk
6.3M
Revenue
1.9M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
perfumesociety.org screenshot
#2 perfumesociety.org
172.7K
Revenue
128.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
672.7K
Revenue
237.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
theperfumeshop.com screenshot
#4 theperfumeshop.com
6.9M
Revenue
2.5M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#5 notino.co.uk
6.1M
Revenue
1.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
bloomperfume.co.uk vs top market performers
bloomperfume.co.uk
top retailers
conversion rate vs average order value for bloomperfume.co.uk and its competitors
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Revenue share by device at bloomperfume.co.uk

In October large majority of sales on bloomperfume.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bloomperfume.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bloomperfume.co.uk channels

Identify top traffic channels that drive growth for bloomperfume.co.ukand discover how performance of traffic channels has changed over time.

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bloomperfume.co.uk Google Ads spend

Evaluate bloomperfume.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bloomperfume.co.uk devices

Review bloomperfume.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bloomperfume.co.uk top markets

Explore bloomperfume.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bloomperfume.co.uk country & global rank

Assess the ranking of bloomperfume.co.uk among other retailers within its primary country and worldwide.

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