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Mar 2026

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Home/Insights/Retailers/bloomperfume.co.uk

TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

bloomperfume.co.uk

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200.5K

Revenue

Mar 26

68K

Sessions

Mar 26

1.5-2.0%

Conv. rate

Mar 26

$150-175

AOV

Mar 26

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

Bloom is a famous London perfumery stocking the best in independent, exclusive and niche perfume, brands from all over the world. Worldwide shipping.

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bloomperfume.co.uk Annual Revenue and Growth

bloomperfume.co.uk's annual sales on its online store amounted to $2.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$2.9M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

bloomperfume.co.uk's monthly revenueOVER TIME
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Over the past three months, bloomperfume.co.uk revenue has experienced decline of 20%, compared to the preceding three months.

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bloomperfume.co.uk revenue decline for last six months

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OVERVIEW

In March 2026, bloomperfume.co.uk, a lifestyle and beauty retailer, achieved online sales revenue of $200,536, significantly surpassing the industry median of $47,335, yet remaining distant from the $100,589,534 reported by the leading competitor, ulta.com. The site's conversion rate ranged between 1.50% and 2.00%, positioning it above the low end of the sector but below the optimal 4.7%. The average order value (AOV) was between $150 and $175, while its total sessions reached 68,038, notably exceeding the median of 20,520 but falling short of the impressive 60,417,169 sessions achieved by sephora.com.

bloomperfume.co.uk competitors

In March 2026, bloomperfume.co.uk lags behind its competitors in terms of revenue, with $200,536. The Fragrance Shop leads the pack with $3,428,647, followed closely by notino.co.uk with $4,499,703. bloomperfume.co.uk also falls behind in the number of transactions, with 1,235 compared to The Perfume Shop's 57,016. However, bloomperfume.co.uk has a respectable conversion rate of 1.50-2.00%, placing it in line with Fragrance Direct and The Perfume Shop. In terms of average order value (AOV), bloomperfume.co.uk falls in the mid-range at $150-175, while The Perfume Shop and Fragrance Direct have lower AOVs of $50-75. Despite its lower revenue and transaction numbers, bloomperfume.co.uk maintains a competitive conversion rate and AOV within the industry.

#1 thefragranceshop.co.uk

3.4M

Revenue

1.7M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 perfumesociety.org

225.2K

Revenue

165.1K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#3 fragrancedirect.co.uk

297.2K

Revenue

137.5K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 theperfumeshop.com

3.5M

Revenue

2.4M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#5 notino.co.uk

4.5M

Revenue

1.9M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

perfumesociety.org

bloomperfume.co.uk

$200.5K

TOP MARKET PERFORMERSby revenue

thefragranceshop.co.uk

allbeauty.com

luckyscent.com

fragrancedirect.co.uk

perfumesociety.org

bloomperfume.co.uk

bloomperfume.co.uk vs top market performers

bloomperfume.co.uk

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Revenue share by device at bloomperfume.co.uk

In March large majority of sales on bloomperfume.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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bloomperfume.co.uk channels

Identify top traffic channels that drive growth for bloomperfume.co.ukand discover how performance of traffic channels has changed over time.

bloomperfume.co.uk Google Ads spend

Evaluate bloomperfume.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

bloomperfume.co.uk devices

Review bloomperfume.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

bloomperfume.co.uk top markets

Explore bloomperfume.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.