fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fragrancedirect.co.uk Annual Revenue and Growth
fragrancedirect.co.uk's annual sales on its online store amounted to $9.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fragrancedirect.co.uk's monthly revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced decline of 69%, compared to the preceding three months.
fragrancedirect.co.uk competitors
The competitive set includes theperfumeshop.com, thefragranceshop.co.uk, allbeauty.com, notino.co.uk, and bestmenscolognes.com. In September 2026, fragrancedirect.co.uk generated $44,200 in revenue from 493 transactions and 22,400 sessions, placing it fifth in both revenue and transactions. theperfumeshop.com leads in revenue with $5.1 million and transactions at 94,900, while notino.co.uk follows closely with $7.2 million. In sessions, theperfumeshop.com also outperforms with 2.1 million, leaving fragrancedirect.co.uk significantly behind. While fragrancedirect.co.uk's average order value ranges between $75-100, competitors like bestmenscolognes.com maintain a higher average of $225-250. The conversion rate for fragrancedirect.co.uk is between 2.00-2.50%, trailing those of its competitors.
Revenue share by device at fragrancedirect.co.uk
In September large majority of sales on fragrancedirect.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fragrancedirect.co.uk operates in
fragrancedirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
