fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
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fragrancedirect.co.uk's revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced decline of 52%, compared to the preceding three months.
fragrancedirect.co.uk competitors
In May 2025, fragrancedirect.co.uk reported a revenue of £654,822 from 7,038 transactions with 208,692 sessions, boasting an average order value (AOV) of £75-100 and a conversion rate of 3.00-3.50%. When compared to its competitors, fragrancedirect.co.uk falls behind in terms of revenue and transactions. theperfumeshop.com leads the pack with a revenue of £5,340,589 from 92,212 transactions and 2,488,555 sessions, with an AOV of £50-75 and a conversion rate of 3.50-4.00%. Other competitors like notino.co.uk and allbeauty.com also outperform fragrancedirect.co.uk in terms of revenue, transactions, and sessions. However, fragrancedirect.co.uk remains competitive with its AOV and conversion rate falling within similar ranges as some of its counterparts. Overall, while fragrancedirect.co.uk may not be the top performer in revenue and transactions, it holds its own in terms of AOV and conversion rate against its competitors.
Revenue share by device at fragrancedirect.co.uk
In May large majority of sales on fragrancedirect.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.
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fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
