fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
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fragrancedirect.co.uk Annual Revenue and Growth
fragrancedirect.co.uk's annual sales on its online store amounted to $22.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
fragrancedirect.co.uk's monthly revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced decline of 36%, compared to the preceding three months.
fragrancedirect.co.uk competitors
In August 2025, fragrancedirect.co.uk falls behind its competitors in terms of revenue, transactions, and sessions. theperfumeshop.com leads the pack with a revenue of £4,243,482 from 79,226 transactions and 2,191,446 sessions, followed closely by notino.co.uk with £4,834,170 revenue, 65,082 transactions, and 1,597,752 sessions. fragrancedirect.co.uk, on the other hand, generated £408,907 revenue from 4,592 transactions and 201,089 sessions. In terms of Average Order Value (AOV), fragrancedirect.co.uk is on par with allbeauty.com at £75-100, while The Perfume Shop and The Fragrance Shop have a slightly lower AOV of £50-75. However, in terms of conversion rate, fragrancedirect.co.uk lags behind competitors like notino.co.uk and The Perfume Shop, who have higher conversion rates in the range of 3.50-4.50%.
Revenue share by device at fragrancedirect.co.uk
In August large majority of sales on fragrancedirect.co.uk, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
