fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
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fragrancedirect.co.uk Annual Revenue and Growth
fragrancedirect.co.uk's annual sales on its online store amounted to $22.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fragrancedirect.co.uk's monthly revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced growth of 41%, compared to the preceding three months.
fragrancedirect.co.uk competitors
When comparing fragrancedirect.co.uk to its competitors in November 2025, it is clear that some rivals outperform it in certain metrics. For example, theperfumeshop.com generates significantly more revenue at $13,949,927 compared to fragrancedirect.co.uk's $1,049,258. The Fragrance Shop and notino.co.uk also surpass fragrancedirect.co.uk in terms of revenue, transactions, and sessions. However, fragrancedirect.co.uk has a higher average order value (AOV) compared to some competitors like theperfumeshop.com and thefragranceshop.co.uk. In terms of conversion rate, fragrancedirect.co.uk falls within the range of its competitors, with similar rates to thefragranceshop.co.uk and notino.co.uk. Overall, while fragrancedirect.co.uk may not lead in revenue and sessions, it holds its ground with a strong AOV and competitive conversion rates within the market.
Revenue share by device at fragrancedirect.co.uk
In November large majority of sales on fragrancedirect.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
