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Feb 2025

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Home/Insights/Retailers/fragrancedirect.co.uk

TRANSACTION INTELLIGENCE - FEB 2025 GLOBALLY

fragrancedirect.co.uk

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966.4K

Revenue

356.5K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.

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fragrancedirect.co.uk's revenueOVER TIME
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Over the past three months, fragrancedirect.co.uk revenue has experienced decline of 28%, compared to the preceding three months.

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fragrancedirect.co.uk revenue decline for last six months

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OVERVIEW

In February 2025, fragrancedirect.co.uk in the BEAUTY AND COSMETICS industry generated online sales revenue of $966,358 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $75-100. With 356,485 sessions, the site falls below the highest session count of 40,050,031 from sephora.com but surpasses the median sessions of 20,079 in the industry. Comparatively, fragrancedirect.co.uk's revenue outperforms the median by a large margin, yet still falls short of ulta.com's $73,017,639. Despite not reaching the highest conversion rate of 4.45%, fragrancedirect.co.uk demonstrates solid performance in key metrics within the industry.

fragrancedirect.co.uk competitors

When comparing fragrancedirect.co.uk to its competitors in the fragrance and beauty industry, it is evident that fragrancedirect.co.uk falls behind in terms of revenue and transactions. With revenue of £966,358 and 11,768 transactions from 356,485 sessions, fragrancedirect.co.uk lags behind top performers such as notino.co.uk with revenue of £4,560,290 and 59,460 transactions from 2,234,309 sessions. In addition, fragrancedirect.co.uk's average order value (AOV) falls within the range of £75-£100, similar to notino.co.uk and allbeauty.com, while competitors like bestmenscolognes.com have a significantly higher AOV range of £200-£225. Furthermore, fragrancedirect.co.uk's conversion rate of 3.00-3.50% is on par with top competitors such as notino.co.uk and thefragranceshop.co.uk, indicating that there is potential for growth in revenue and transactions for fragrancedirect.co.uk to compete more effectively in the market.

#1 theperfumeshop.com

3.2M

Revenue

2.4M

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#2 thefragranceshop.co.uk

2.4M

Revenue

1.5M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 allbeauty.com

3.3M

Revenue

1.2M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 notino.co.uk

4.6M

Revenue

2.2M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 bestmenscolognes.com

83.2K

Revenue

144.2K

Sessions

0.0-0.5%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

bloomperfume.co.uk

candlesdirect.com

bestmenscolognes.com

TOP MARKET PERFORMERSby revenue

thefragranceshop.co.uk

fragrancedirect.co.uk

escentual.com

feelunique.com

fragrancedirect.co.uk vs top market performers

fragrancedirect.co.uk

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fragrancedirect.co.uk channels

Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.

fragrancedirect.co.uk Google Ads spend

Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

fragrancedirect.co.uk devices

Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

fragrancedirect.co.uk top markets

Explore fragrancedirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.