fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fragrancedirect.co.uk Annual Revenue and Growth
fragrancedirect.co.uk's annual sales on its online store amounted to $22.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fragrancedirect.co.uk's monthly revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced growth of 87%, compared to the preceding three months.
fragrancedirect.co.uk competitors
In December 2025, fragrancedirect.co.uk reported a revenue of $972,902 with 10,717 transactions and 389,741 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In comparison, theperfumeshop.com outperformed Fragrance Direct with a revenue of $11,564,655, 238,544 transactions, and 6,082,437 sessions, although their AOV is lower at $25-50, their conversion rate is higher at 3.50-4.00%. thefragranceshop.co.uk also had higher revenue at $13,487,250 with 179,531 transactions and 4,931,662 sessions, matching Fragrance Direct's AOV range and conversion rate. Fragrance Direct did outperform competitors like allbeauty.com, notino.co.uk, and bestmenscolognes.com in terms of conversion rate and AOV, showcasing their strength in those areas despite lagging behind in revenue and transactions.
Revenue share by device at fragrancedirect.co.uk
In December large majority of sales on fragrancedirect.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
