fragrancedirect.co.uk
FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.
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fragrancedirect.co.uk Annual Revenue and Growth
fragrancedirect.co.uk's annual sales on its online store amounted to $9.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fragrancedirect.co.uk's monthly revenueOVER TIME
Over the past three months, fragrancedirect.co.uk revenue has experienced decline of 63%, compared to the preceding three months.
fragrancedirect.co.uk competitors
When comparing fragrancedirect.co.uk to its competitors in the fragrance industry as of March 2026, several interesting insights emerge. While fragrancedirect.co.uk generates a revenue of $297,234 from 3,305 transactions and 137,484 sessions with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.00-2.50%, it falls behind in revenue compared to theperfumeshop.com at $3,527,549, thefragranceshop.co.uk at $3,428,647, and notino.co.uk at $4,499,703. However, fragrancedirect.co.uk excels in conversion rate compared to theperfumeshop.com and thefragranceshop.co.uk. Additionally, fragrancedirect.co.uk and allbeauty.com share similar AOV and conversion rates, showcasing a competitive position in those domains. On the other hand, bestmenscolognes.com lags significantly behind in revenue with $13,608 despite having a high AOV.
Revenue share by device at fragrancedirect.co.uk
In March large majority of sales on fragrancedirect.co.uk, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragrancedirect.co.uk channels
Identify top traffic channels that drive growth for fragrancedirect.co.ukand discover how performance of traffic channels has changed over time.
fragrancedirect.co.uk Google Ads spend
Evaluate fragrancedirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancedirect.co.uk devices
Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
