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Jul 2024
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Home/Insights/Retailers/fragrancedirect.co.uk
TRANSACTION INTELLIGENCE - JUL 2024 GLOBALLY

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1.7M
Revenue
534.7K
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for fragrancedirect.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

FragranceDirect.co.uk is a retail website offering an assortment of fragrances, cosmetics, skincare products, and bath essentials. Their inventory includes a wide selection of well-known brand names and luxury items. In addition to fragrance products, the website also sells haircare, nail care, and beauty accessories, providing options for personal grooming and self-care.

fragrancedirect.co.uk’s revenueOVER TIME
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Over the past three months, fragrancedirect.co.uk revenue has experienced growth of 7.3%, compared to the preceding three months.

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fragrancedirect.co.uk revenue growth for last six months
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OVERVIEW
fragrancedirect.co.uk's performance metrics for July 2024 in the BEAUTY AND COSMETICS industry: Revenue $1,738,373 (median $56,537), Conversion rate 3.50-4.00% (high 4.24%, low 1.37%), AOV $75-100 (high $188, low $51), Sessions 534,666 (highest 40,187,527 from sephora.com, median 24,850).
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fragrancedirect.co.uk competitors

In comparison to fragrancedirect.co.uk, theperfumeshop.com and thefragranceshop.co.uk outperform in terms of revenue, transactions, and sessions, with both competitors generating over double the revenue and sessions. However, fragrancedirect.co.uk has a higher average order value (AOV) compared to these two competitors. bestmenscolognes.com lags behind significantly in revenue, transactions, and sessions but boasts a much higher AOV. notino.co.uk and allbeauty.com both surpass fragrancedirect.co.uk in revenue and sessions, with notino.co.uk also having a similar AOV range. However, fragrancedirect.co.uk has a higher conversion rate compared to all its competitors, indicating a higher rate of turning sessions into transactions. Despite facing tough competition in various metrics, fragrancedirect.co.uk excels in conversion rate, showcasing its effectiveness in converting website visitors into customers.

#1 theperfumeshop.com
4.5M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 thefragranceshop.co.uk
4.1M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 allbeauty.com
4.7M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 notino.co.uk
6M
Revenue
2.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 bestmenscolognes.com
86.6K
Revenue
124.8K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
fragrancedirect.co.uk vs top market performers
fragrancedirect.co.uk
top retailers
conversion rate vs average order value for fragrancedirect.co.uk and its competitors
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fragrancedirect.co.uk brandsby revenue

1
Logo for jean paul gaultierJean Paul Gaultier
2
Logo for stronger with youStronger With You
3
Logo for yves saint laurentYves Saint Laurent

fragrancedirect.co.uk categoriesby revenue

1
Perfume & Cologne
2
Health & Beauty
3
Lotion & Moisturizer
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brands overtime comparison

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fragrancedirect.co.uk channels

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fragrancedirect.co.uk Google Ads spend

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fragrancedirect.co.uk devices

Review fragrancedirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragrancedirect.co.uk top markets

Explore fragrancedirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragrancedirect.co.uk country & global rank

Assess the ranking of fragrancedirect.co.uk among other retailers within its primary country and worldwide.

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