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Home/Insights/Retailers/kiehls.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for kiehls.co.ukkiehls.co.uk

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693.7K
Revenue
Mar 26
298.2K
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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The website kiehls.co.uk is an online retail platform that provides skincare products. They offer a wide range of cosmetic items including moisturizers, serums, cleansers, and masks. Kiehls aims to deliver high-quality beauty products, collaborating with scientists, dermatologists, and chemists to ensure customer satisfaction and effective skincare solutions.

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kiehls.co.uk Annual Revenue and Growth

kiehls.co.uk's annual sales on its online store amounted to $8.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$8.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
kiehls.co.uk revenue by year

kiehls.co.uk's monthly revenueOVER TIME
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Over the past three months, kiehls.co.uk revenue has experienced decline of 33%, compared to the preceding three months.

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kiehls.co.uk revenue decline for last six months
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OVERVIEW
In March 2026, kiehls.co.uk generated online sales of $693,725, significantly exceeding the BEAUTY AND COSMETICS median of $47,335, while its conversion rate ranged from 2.50-3.00%, falling short of the high benchmark of 4.7%. The average order value (AOV) stood between $75-100, well below the sector's high of $190. With 298,168 sessions, kiehls.co.uk outperformed the median of 20,520 but lagged behind the leading retailer, ulta.com, which reported sales of $100,589,534. Overall, kiehls.co.uk demonstrates strong revenue performance but has room for improvement in conversion and AOV metrics.
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kiehls.co.uk competitors

When comparing kiehls.co.uk to its competitors in March 2026, it is evident that kiehls.co.uk falls behind in terms of revenue. kiehls.co.uk generated $693,725 in revenue with 8,403 transactions and 298,168 sessions, resulting in a conversion rate of 2.50-3.00%. In contrast, kiehls.com outperformed with $4,907,494 in revenue, 56,904 transactions, and 1,183,983 sessions, boasting a higher conversion rate of 4.50-5.00%. L'oreal.com also surpassed kiehls.co.uk with $4,549,582 in revenue, 36,187 transactions, and 1,767,461 sessions, despite having a lower conversion rate of 2.00-2.50%. While kiehls.co.uk may have a similar average order value (AOV) to its competitors ranging from $75-100, its lower revenue and conversion rate indicate a potential area for improvement to stay competitive in the market.

kiehls.com screenshot
#1 kiehls.com
4.9M
Revenue
1.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
loreal.com screenshot
#2 loreal.com
4.5M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
escentual.com screenshot
#3 escentual.com
785.2K
Revenue
540.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
paulaschoice.co.uk screenshot
#4 paulaschoice.co.uk
656.6K
Revenue
292.7K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
greenpeople.co.uk screenshot
#5 greenpeople.co.uk
193.9K
Revenue
178.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
kiehls.co.uk vs top market performers
kiehls.co.uk
top retailers
conversion rate vs average order value for kiehls.co.uk and its competitors
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Revenue share by device at kiehls.co.uk

In March large majority of sales on kiehls.co.uk, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on kiehls.co.uk, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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kiehls.co.uk channels

Identify top traffic channels that drive growth for kiehls.co.ukand discover how performance of traffic channels has changed over time.

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kiehls.co.uk Google Ads spend

Evaluate kiehls.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kiehls.co.uk devices

Review kiehls.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kiehls.co.uk top markets

Explore kiehls.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kiehls.co.uk country & global rank

Assess the ranking of kiehls.co.uk among other retailers within its primary country and worldwide.

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