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Jun 2025
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Home/Insights/Retailers/kiehls.co.uk
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for kiehls.co.ukkiehls.co.uk

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557.4K
Revenue
240.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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The website kiehls.co.uk is an online retail platform that provides skincare products. They offer a wide range of cosmetic items including moisturizers, serums, cleansers, and masks. Kiehls aims to deliver high-quality beauty products, collaborating with scientists, dermatologists, and chemists to ensure customer satisfaction and effective skincare solutions.

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kiehls.co.uk's revenueOVER TIME
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Over the past three months, kiehls.co.uk revenue has experienced growth of 7.4%, compared to the preceding three months.

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kiehls.co.uk revenue growth for last six months
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OVERVIEW
In June 2025, kiehls.co.uk in the BEAUTY AND COSMETICS industry had a revenue of $557,394 with a median revenue of $43,095. The conversion rate was between 2.50-3.00%, while a very high conversion rate in the industry was 4.4% and a very low was 1.06%. The average order value (AOV) for kiehls.co.uk was $75-100, compared to a high AOV of $209 and a low AOV of $50 in the industry. The website had 240,537 sessions, with the highest number of sessions at 36,910,068 from sephora.com, and a median of 19,241 sessions in the BEAUTY AND COSMETICS industry.
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kiehls.co.uk competitors

In June 2025, kiehls.co.uk had a revenue of £557,394 with 6,531 transactions and 240,537 sessions, boasting an average order value (AOV) of £75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, kiehls.co.uk falls behind in terms of revenue when compared to kiehls.com which generated £6,027,023, but it outperforms greenpeople.co.uk and escentual.com in terms of revenue. kiehls.co.uk also has a higher AOV and conversion rate compared to greenpeople.co.uk and escentual.com, showing strong performance in these areas. However, it lags behind Paula's Choice in terms of revenue and conversion rate. Overall, kiehls.co.uk positions itself as a strong competitor in the market, holding its ground against larger brands like L'Oreal but facing stiff competition from its sister site, kiehls.com.

kiehls.com screenshot
#1 kiehls.com
6M
Revenue
1.3M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
loreal.com screenshot
#2 loreal.com
2.7M
Revenue
933.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
escentual.com screenshot
#3 escentual.com
548.7K
Revenue
343.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
paulaschoice.co.uk screenshot
#4 paulaschoice.co.uk
638.9K
Revenue
247.2K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
greenpeople.co.uk screenshot
#5 greenpeople.co.uk
145.2K
Revenue
160.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
kiehls.co.uk vs top market performers
kiehls.co.uk
top retailers
conversion rate vs average order value for kiehls.co.uk and its competitors
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Revenue share by device at kiehls.co.uk

In June large majority of sales on kiehls.co.uk, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on kiehls.co.uk, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kiehls.co.uk channels

Identify top traffic channels that drive growth for kiehls.co.ukand discover how performance of traffic channels has changed over time.

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kiehls.co.uk Google Ads spend

Evaluate kiehls.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kiehls.co.uk devices

Review kiehls.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kiehls.co.uk top markets

Explore kiehls.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kiehls.co.uk country & global rank

Assess the ranking of kiehls.co.uk among other retailers within its primary country and worldwide.

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