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Sep 2024
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Home/Insights/Retailers/kiehls.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for kiehls.co.ukkiehls.co.uk

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809K
Revenue
247.4K
Sessions
4.5-5.0%
Conversion rate
$50-75
Average order value
Online only revenue for kiehls.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website kiehls.co.uk is an online retail platform that provides skincare products. They offer a wide range of cosmetic items including moisturizers, serums, cleansers, and masks. Kiehls aims to deliver high-quality beauty products, collaborating with scientists, dermatologists, and chemists to ensure customer satisfaction and effective skincare solutions.

kiehls.co.uk’s revenueOVER TIME
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Over the past three months, kiehls.co.uk revenue has experienced growth of 14%, compared to the preceding three months.

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kiehls.co.uk revenue growth for last six months
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OVERVIEW
In September 2024, kiehls.co.uk in the BEAUTY AND COSMETICS industry had online sales revenue of $809,006, with a conversion rate of 4.50-5.00% and an average order value (AOV) of $50-75. This conversion rate falls within the high end of the spectrum in the industry, with a very low AOV of $49 and a very high AOV of $191. The website received 247,372 sessions, which is above the median of 22,216 for the industry. Despite its performance, kiehls.co.uk still lags behind the largest online store, ulta.com, which generated $114,902,798 in revenue during the same period.
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kiehls.co.uk competitors

In comparison to its competitors, kiehls.co.uk lags behind in terms of revenue, transactions, and sessions. While kiehls.co.uk generated £809,006 in revenue from 11,753 transactions and 247,372 sessions, escentual.com outperformed with £1,458,181 revenue from 18,392 transactions and 658,211 sessions. kiehls.co.uk's average order value (AOV) falls within the range of £50-75, similar to greenpeople.co.uk and paulaschoice.co.uk, but lower than loreal.com and kiehls.com which have AOVs in the £75-225 range. Additionally, kiehls.co.uk boasts a conversion rate of 4.50-5.00%, which is on par with kiehls.com but lower than paulaschoice.co.uk with a conversion rate of 7.00-7.50%. Despite strong competition, kiehls.co.uk has room for improvement in driving higher revenue and increasing its conversion rate to better compete with its industry peers.

#1 kiehls.com
6.2M
Revenue
1.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
#2 loreal.com
4.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#3 escentual.com
1.5M
Revenue
658.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 paulaschoice.co.uk
933.5K
Revenue
272.3K
Sessions
7.0-7.5%
Conv. rate
$25-50
AOV
#5 greenpeople.co.uk
178.2K
Revenue
185.8K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
Favicon for thebodyshop.comthebodyshop.com
Favicon for loreal.comloreal.com
Favicon for spacenk.comspacenk.com
Favicon for bluemercury.combluemercury.com
Favicon for elemis.comelemis.com
Favicon for fresh.comfresh.com
Favicon for escentual.comescentual.com
Favicon for tiege.comtiege.com
Favicon for terracycle.comterracycle.com
Favicon for paulaschoice.co.ukpaulaschoice.co.uk
Favicon for kiehls.co.ukkiehls.co.uk
$809K
Favicon for shiseido.co.ukshiseido.co.uk
Favicon for brickellmensproducts.combrickellmensproducts.com
Favicon for greenpeople.co.ukgreenpeople.co.uk
Favicon for imageskincare.co.ukimageskincare.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for dermstore.comdermstore.com
$6.9M
2
Favicon for kiehls.comkiehls.com
3
Favicon for thebodyshop.comthebodyshop.com
4
Favicon for loreal.comloreal.com
5
Favicon for spacenk.comspacenk.com
6
Favicon for bluemercury.combluemercury.com
7
Favicon for elemis.comelemis.com
8
Favicon for fresh.comfresh.com
9
Favicon for escentual.comescentual.com
10
Favicon for tiege.comtiege.com
kiehls.co.uk vs top market performers
kiehls.co.uk
top retailers
conversion rate vs average order value for kiehls.co.uk and its competitors
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kiehls.co.uk brandsby revenue

1
Logo for kiehl'sKiehl's
Top retailers:escentual.comkiehls.deamazon.com
2
Logo for made betterMade Better
3
Logo for age-defying essentials setAge-defying Essentials Set
4
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5
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Top retailers:amazon.co.ukebay.co.ukamazon.de

kiehls.co.uk categoriesby revenue

1
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
2
Sunscreen
Top retailers:supergoop.comamazon.comulta.com
3
Facial Cleansers
Top retailers:amazon.comulta.comwalmart.com
4
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Top retailers:temu.comnext.co.uksainsburys.co.uk
5
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Top retailers:amazon.comdoz.plulta.com
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kiehls.co.uk channels

Identify top traffic channels that drive growth for kiehls.co.ukand discover how performance of traffic channels has changed over time.

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kiehls.co.uk Google Ads spend

Evaluate kiehls.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kiehls.co.uk devices

Review kiehls.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kiehls.co.uk top markets

Explore kiehls.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kiehls.co.uk country & global rank

Assess the ranking of kiehls.co.uk among other retailers within its primary country and worldwide.

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