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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

kiehls.co.uk

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659.2K

Revenue

242.6K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: BEAUTY AND COSMETICS

The website kiehls.co.uk is an online retail platform that provides skincare products. They offer a wide range of cosmetic items including moisturizers, serums, cleansers, and masks. Kiehls aims to deliver high-quality beauty products, collaborating with scientists, dermatologists, and chemists to ensure customer satisfaction and effective skincare solutions.

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kiehls.co.uk's revenueOVER TIME
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Over the past three months, kiehls.co.uk revenue has experienced decline of 2.9%, compared to the preceding three months.

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kiehls.co.uk revenue decline for last six months

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OVERVIEW

In May 2025, kiehls.co.uk in the BEAUTY AND COSMETICS industry had online sales revenue of $659,189, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $75-100. This performance was above the median revenue of $46,882, but below the very high AOV of $213. Despite a high number of sessions at 242,620, kiehls.co.uk fell short of the store with the highest sessions at 38,510,361 from sephora.com. However, kiehls.co.uk outperformed the median sessions in the industry at 19,997.

kiehls.co.uk competitors

In May 2025, kiehls.co.uk reported a revenue of £659,189 from 7,418 transactions and 242,620 sessions, with an average order value (AOV) ranging from £75-£100 and a conversion rate of 3.00-3.50%. Compared to its competitors, kiehls.co.uk falls slightly behind in revenue when compared to paulaschoice.co.uk with £734,648 and kiehls.com with £4,357,054. However, kiehls.co.uk outperforms escentual.com, greenpeople.co.uk, and loreal.com in terms of conversion rate, indicating a higher efficiency in turning sessions into transactions. With a competitive AOV range, kiehls.co.uk is on par with its industry counterparts. Overall, kiehls.co.uk maintains a solid performance in revenue and conversion rate, positioning itself well among its competitors in the online skincare market in May 2025.

#1 kiehls.com

4.4M

Revenue

874.9K

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

#2 loreal.com

2.8M

Revenue

956.4K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#3 escentual.com

643.1K

Revenue

397.5K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#4 paulaschoice.co.uk

734.6K

Revenue

248.5K

Sessions

5.5-6.0%

Conv. rate

$50-75

AOV

#5 greenpeople.co.uk

159.2K

Revenue

168.3K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

kiehls.co.uk vs top market performers

kiehls.co.uk

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Revenue share by device at kiehls.co.uk

In May large majority of sales on kiehls.co.uk, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

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kiehls.co.uk channels

Identify top traffic channels that drive growth for kiehls.co.ukand discover how performance of traffic channels has changed over time.

kiehls.co.uk Google Ads spend

Evaluate kiehls.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

kiehls.co.uk devices

Review kiehls.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

kiehls.co.uk top markets

Explore kiehls.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.