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Home/Insights/Retailers/kiehls.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for kiehls.co.ukkiehls.co.uk

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724.9K
Revenue
Aug 26
198.3K
Sessions
Aug 26
4.0-4.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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The website kiehls.co.uk is an online retail platform that provides skincare products. They offer a wide range of cosmetic items including moisturizers, serums, cleansers, and masks. Kiehls aims to deliver high-quality beauty products, collaborating with scientists, dermatologists, and chemists to ensure customer satisfaction and effective skincare solutions.

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kiehls.co.uk Annual Revenue and Growth

kiehls.co.uk's annual sales on its online store amounted to $8.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$8.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
kiehls.co.uk revenue by year

kiehls.co.uk's monthly revenueOVER TIME
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Over the past three months, kiehls.co.uk revenue has experienced growth of 10%, compared to the preceding three months.

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kiehls.co.uk revenue growth for last six months
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OVERVIEW
kiehls.co.uk generated $725,000 in revenue for online sales in August 2026, significantly outperforming an average beauty and cosmetics store's monthly revenue of around $46,500. With a conversion rate between 4.00-4.50%, kiehls.co.uk remains well within the category's typical range of 1.08% to 4.58%. The site's average order value (AOV) of $75-100 also falls within the beauty and cosmetics category's typical range of $52 to $207. Additionally, kiehls.co.uk attracted 198,000 sessions, far exceeding the average beauty and cosmetics store's 20,600 monthly sessions.
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kiehls.co.uk competitors

In August 2026, kiehls.co.uk demonstrates a commendable conversion rate of 4.00-4.50%, outperforming competitors like escentual.com and greenpeople.co.uk, which both trail at 2.00-2.50%. However, kiehls.co.uk ranks third in revenue with $725,000, well behind kiehls.com at $4.8 million and loreal.com at $3.5 million. In terms of transactions, kiehls.co.uk achieved 8,007, placing it fourth, while kiehls.com leads with 58,500 transactions. With 198,000 sessions, kiehls.co.uk ranks fourth again, trailing kiehls.com’s impressive 1.4 million sessions. Despite its strengths, kiehls.co.uk faces tough competition, particularly from kiehls.com, in revenue and overall traffic metrics.

kiehls.com screenshot
#1 kiehls.com
4.8M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
loreal.com screenshot
#2 loreal.com
3.5M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
escentual.com screenshot
#3 escentual.com
673K
Revenue
490K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
paulaschoice.co.uk screenshot
#4 paulaschoice.co.uk
369.5K
Revenue
155.6K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
greenpeople.co.uk screenshot
#5 greenpeople.co.uk
188.8K
Revenue
155.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
kiehls.co.uk vs top market performers
kiehls.co.uk
top retailers
conversion rate vs average order value for kiehls.co.uk and its competitors
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Revenue share by device at kiehls.co.uk

In August large majority of sales on kiehls.co.uk, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on kiehls.co.uk, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries kiehls.co.uk operates in

kiehls.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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kiehls.co.uk channels

Identify top traffic channels that drive growth for kiehls.co.ukand discover how performance of traffic channels has changed over time.

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kiehls.co.uk Google Ads spend

Evaluate kiehls.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kiehls.co.uk devices

Review kiehls.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kiehls.co.uk top markets

Explore kiehls.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kiehls.co.uk country & global rank

Assess the ranking of kiehls.co.uk among other retailers within its primary country and worldwide.

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