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Jul 2025
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Home/Insights/Retailers/kiehls.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for kiehls.co.ukkiehls.co.uk

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579.4K
Revenue
251.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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The website kiehls.co.uk is an online retail platform that provides skincare products. They offer a wide range of cosmetic items including moisturizers, serums, cleansers, and masks. Kiehls aims to deliver high-quality beauty products, collaborating with scientists, dermatologists, and chemists to ensure customer satisfaction and effective skincare solutions.

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kiehls.co.uk's revenueOVER TIME
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Over the past three months, kiehls.co.uk revenue has experienced decline of 15%, compared to the preceding three months.

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kiehls.co.uk revenue decline for last six months
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OVERVIEW
In July 2025, kiehls.co.uk, in the BEAUTY AND COSMETICS industry, generated $579,374 in online sales, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100. This performance places them above the median revenue of $48,182, but below the very high conversion rate of 4.31% and AOV of $211 in the industry. With 251,071 sessions, they outperformed the median of 20,909 sessions, but fell short of the highest sessions of 41,064,568 from sephora.com. Despite not leading in all metrics, kiehls.co.uk demonstrates a solid performance in the competitive beauty and cosmetics sector.
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kiehls.co.uk competitors

In July 2025, kiehls.co.uk reported a revenue of £579,374 from 6,656 transactions and 251,071 sessions, with an average order value (AOV) ranging between £75-£100 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, kiehls.com stands out with a revenue of £3,232,279 from 29,480 transactions and 849,216 sessions, offering an AOV of £100-£125 and a conversion rate of 3.00-3.50%. L'oreal.com follows closely behind with a revenue of £2,929,101, while escentual.com, paulaschoice.co.uk, and greenpeople.co.uk have revenues of £688,846, £587,996, and £155,300 respectively. Each competitor showcases varying strengths, with different AOVs and conversion rates. kiehls.co.uk may need to explore strategies to increase transactions and sessions to compete more effectively in the market.

kiehls.com screenshot
#1 kiehls.com
3.2M
Revenue
849.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
loreal.com screenshot
#2 loreal.com
2.9M
Revenue
997.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
escentual.com screenshot
#3 escentual.com
688.8K
Revenue
392.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
paulaschoice.co.uk screenshot
#4 paulaschoice.co.uk
588K
Revenue
237.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
greenpeople.co.uk screenshot
#5 greenpeople.co.uk
155.3K
Revenue
187.7K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
kiehls.co.uk vs top market performers
kiehls.co.uk
top retailers
conversion rate vs average order value for kiehls.co.uk and its competitors
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Revenue share by device at kiehls.co.uk

In July large majority of sales on kiehls.co.uk, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on kiehls.co.uk, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kiehls.co.uk channels

Identify top traffic channels that drive growth for kiehls.co.ukand discover how performance of traffic channels has changed over time.

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kiehls.co.uk Google Ads spend

Evaluate kiehls.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kiehls.co.uk devices

Review kiehls.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kiehls.co.uk top markets

Explore kiehls.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kiehls.co.uk country & global rank

Assess the ranking of kiehls.co.uk among other retailers within its primary country and worldwide.

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