kiehls.co.uk
The website kiehls.co.uk is an online retail platform that provides skincare products. They offer a wide range of cosmetic items including moisturizers, serums, cleansers, and masks. Kiehls aims to deliver high-quality beauty products, collaborating with scientists, dermatologists, and chemists to ensure customer satisfaction and effective skincare solutions.
GRIPS CUSTOMERS & RESEARCH PARTNERS
kiehls.co.uk Annual Revenue and Growth
kiehls.co.uk's annual sales on its online store amounted to $10.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
kiehls.co.uk's monthly revenueOVER TIME
Over the past three months, kiehls.co.uk revenue has experienced growth of 63%, compared to the preceding three months.
kiehls.co.uk competitors
In November 2025, kiehls.co.uk had a revenue of $1,325,816 with 15,319 transactions and 374,084 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. In comparison, kiehls.com, one of its competitors, had a significantly higher revenue of $14,251,063 with 126,189 transactions and 1,943,127 sessions, a higher AOV of $100-125, and a conversion rate of 6.00-6.50%. Other competitors like loreal.com, escentual.com, paulaschoice.co.uk, and greenpeople.co.uk also displayed varying metrics, with different revenue, transaction, session numbers, AOVs, and conversion rates. Overall, kiehls.co.uk seems to have a smaller market share compared to some of its competitors, but it holds its own in terms of AOV and conversion rate within the beauty and skincare industry.
Revenue share by device at kiehls.co.uk
In November large majority of sales on kiehls.co.uk, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
kiehls.co.uk channels
Identify top traffic channels that drive growth for kiehls.co.ukand discover how performance of traffic channels has changed over time.
kiehls.co.uk Google Ads spend
Evaluate kiehls.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kiehls.co.uk devices
Review kiehls.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
