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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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763.7K
Revenue
317.8K
Sessions
3.0-3.5%
Conversion rate
$50-75
Average order value
Online only revenue for kiehls.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website kiehls.co.uk is an online retail platform that provides skincare products. They offer a wide range of cosmetic items including moisturizers, serums, cleansers, and masks. Kiehls aims to deliver high-quality beauty products, collaborating with scientists, dermatologists, and chemists to ensure customer satisfaction and effective skincare solutions.

kiehls.co.uk’s revenueOVER TIME
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Over the past three months, kiehls.co.uk revenue has experienced decline of 5.4%, compared to the preceding three months.

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kiehls.co.uk revenue decline for last six months
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OVERVIEW
In August 2024, kiehls.co.uk, a BEAUTY AND COSMETICS industry website, generated $763,727 in online sales, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $50-75. This performance places them above the median revenue and sessions for the industry, but below the highest performing websites such as ulta.com and sephora.com. The conversion rate falls within the average range for the industry, while the AOV is on the lower end. With 317,765 sessions, kiehls.co.uk is attracting a significant amount of traffic compared to the median sessions in the BEAUTY AND COSMETICS category.
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kiehls.co.uk competitors

When comparing kiehls.co.uk to its competitors in August 2024, kiehls.co.uk falls behind in terms of revenue, transactions, and sessions. kiehls.co.uk generated £763,727 in revenue from 11,046 transactions and 317,765 sessions. In comparison, loreal.com outperformed with £3,761,249 in revenue from 18,469 transactions and 1,070,448 sessions. Similarly, kiehls.com also surpassed kiehls.co.uk with £5,053,924 in revenue, 53,877 transactions, and 1,068,934 sessions. Despite lagging in these metrics, kiehls.co.uk did show a competitive Average Order Value (AOV) of £50-75 and a conversion rate of 3.00-3.50%. In contrast, paulaschoice.co.uk had a higher conversion rate of 5.50-6.00%, while loreal.com boasted the highest AOV of £200-225. Overall, kiehls.co.uk has room for improvement in terms of revenue and site traffic when compared to its competitors.

#1 kiehls.com
5.1M
Revenue
1.1M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#2 loreal.com
3.8M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#3 escentual.com
1.2M
Revenue
633.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#4 paulaschoice.co.uk
891.4K
Revenue
319.2K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
#5 greenpeople.co.uk
166.1K
Revenue
170.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
kiehls.co.uk vs top market performers
kiehls.co.uk
top retailers
conversion rate vs average order value for kiehls.co.uk and its competitors
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kiehls.co.uk brandsby revenue

1
Logo for kiehl'sKiehl's
2
Logo for made betterMade Better
3
Logo for age-defying essentials setAge-defying Essentials Set

kiehls.co.uk categoriesby revenue

1
Lotion & Moisturizer
2
Sunscreen
3
Facial Cleansers
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brands overtime comparison

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kiehls.co.uk channels

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kiehls.co.uk Google Ads spend

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kiehls.co.uk devices

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kiehls.co.uk top markets

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kiehls.co.uk country & global rank

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