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May 2024
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Home/Insights/Retailers/kiehls.de
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for kiehls.dekiehls.de

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171.4K
Revenue
100.4K
Sessions
2.0-2.5%
Conversion rate
$75-100
Average order value
Online only revenue for kiehls.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

kiehls.de is a website that offers a range of skincare and beauty products. The site showcases a variety of items such as face and body care products, haircare, fragrances, and premium mens grooming essentials. Customers can purchase these products online and explore their ingredients, features, and benefits.

kiehls.de’s revenueOVER TIME
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Over the past three months, kiehls.de revenue has experienced growth of 3.3%, compared to the preceding three months.

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kiehls.de revenue growth for last six months
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OVERVIEW
In May 2024, kiehls.de, a BEAUTY AND COSMETICS website, had a revenue of $171,358 with a median revenue of $80,017. The highest revenue in the category was $91,595,110 from ulta.com. The conversion rate for kiehls.de was 2.00-2.50%, while a high rate was 4.25% and a low rate was 1.44%. The average order value (AOV) for kiehls.de was $75-100, with a high AOV of $179 and a low AOV of $44 in the category. kiehls.de had 100,360 sessions, while the highest sessions were at 48,729,894 on sephora.com, and the median sessions in the category were 34,605.
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kiehls.de competitors

When comparing kiehls.de to its competitors in the skincare industry, kiehls.de falls in the middle in terms of revenue, with €171,358. Its 2,033 transactions and 100,360 sessions place it on par with Faces of Fey and lancome.de in terms of customer engagement. Kiehl's average order value (AOV) falls in the range of €75-100, which is also comparable to Faces of Fey and lancome.de. However, Kiehl's conversion rate of 2.00-2.50% is lower than that of paulaschoice.de and kiehls.com, both of which have higher revenues, transactions, sessions, and conversion rates. Additionally, Kiehl's conversion rate is higher than cosphera.net, which has a higher number of transactions and a lower AOV. Overall, Kiehl's performance metrics position it as a solid competitor in the skincare market, but there is room for improvement in conversion rates to match the top-performing competitors.

#1 paulaschoice.de
832.6K
Revenue
320.6K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#2 faces-of-fey.de
34.9K
Revenue
21.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 lancome.de
247.8K
Revenue
221.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#4 cosphera.net
143.8K
Revenue
80.6K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
#5 kiehls.com
7.7M
Revenue
1.7M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for faces-of-fey.defaces-of-fey.de
TOP MARKET PERFORMERSby revenue
1
Favicon for kiehls.comkiehls.com
$7.7M
2
Favicon for womensbest.comwomensbest.com
3
Favicon for nivea.denivea.de
4
Favicon for paulaschoice.depaulaschoice.de
5
Favicon for ludwigbeck.deludwigbeck.de
6
Favicon for blackbeards.deblackbeards.de
7
Favicon for lancome.delancome.de
8
Favicon for junglueck.dejunglueck.de
9
Favicon for kosmetikfuchs.dekosmetikfuchs.de
10
Favicon for kiehls.dekiehls.de
kiehls.de vs top market performers
kiehls.de
top retailers
conversion rate vs average order value for kiehls.de and its competitors
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kiehls.de brandsby revenue

1
Logo for kiehl'sKiehl's
Top retailers:kiehls.co.ukescentual.combreuninger.com
2
Logo for neu!Neu!
Top retailers:roughtrade.com
3
Logo for bestseller badgeBestseller Badge

kiehls.de categoriesby revenue

1
Lotion & Moisturizer
Top retailers:amazon.comsephora.comulta.com
2
Health & Beauty
Top retailers:ebay.comsafeway.commacys.com
3
Office Supplies
Top retailers:ebay.co.ukebay.comtemu.com
4
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Top retailers:macys.comamazon.combathandbodyworks.com
5
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Top retailers:amazon.comsephora.comdoz.pl
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brands overtime comparison

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kiehls.de channels

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kiehls.de Google Ads spend

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kiehls.de devices

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kiehls.de top markets

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kiehls.de country & global rank

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