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Sep 2024
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Home/Insights/Retailers/kiehls.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for kiehls.dekiehls.de

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311.4K
Revenue
127K
Sessions
2.5-3.0%
Conversion rate
$75-100
Average order value
Online only revenue for kiehls.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

kiehls.de is a website that offers a range of skincare and beauty products. The site showcases a variety of items such as face and body care products, haircare, fragrances, and premium mens grooming essentials. Customers can purchase these products online and explore their ingredients, features, and benefits.

kiehls.de’s revenueOVER TIME
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Over the past three months, kiehls.de revenue has experienced growth of 26%, compared to the preceding three months.

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kiehls.de revenue growth for last six months
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OVERVIEW
In September 2024, kiehls.de in the BEAUTY AND COSMETICS industry had a revenue of $311,419, conversion rate of 2.50-3.00%, and an AOV of $75-100. The highest revenue was from ulta.com at $114,902,798, the highest conversion rate was 4.62%, and the highest AOV was $191. kiehls.de had 127,013 sessions, while the most sessions were from sephora.com at 41,256,765. The median revenue in the industry was $53,315, median sessions were 22,216, and median AOV was $49.
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kiehls.de competitors

kiehls.de falls within the middle range compared to its competitors in terms of revenue, with $311,419. Among its competitors, lancome.de leads in revenue with $360,253, followed closely by paulaschoice.de at $469,512. kiehls.de has a respectable number of transactions at 3,650, similar to lancome.de at 3,446 and faces-of-fey.de at 509. However, kiehls.de lags behind in sessions with 127,013, whereas lancome.de has 203,319 sessions and paulaschoice.de has 220,921. The average order value (AOV) for kiehls.de falls within the range of $75-$100, aligning with faces-of-fey.de, and kiehls.com. Conversion rates for kiehls.de are at 2.50-3.00%, which is on par with the industry standard. Overall, kiehls.de competes well in terms of AOV and conversion rate, but could work on increasing its number of sessions to boost revenue.

#1 paulaschoice.de
469.5K
Revenue
220.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#2 faces-of-fey.de
43.6K
Revenue
15.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#3 lancome.de
360.3K
Revenue
203.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#4 cosphera.net
66.9K
Revenue
38K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
#5 kiehls.com
6.2M
Revenue
1.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for dermalogica.dedermalogica.de
Favicon for biotherm.debiotherm.de
Favicon for cosphera.netcosphera.net
Favicon for faces-of-fey.defaces-of-fey.de
TOP MARKET PERFORMERSby revenue
1
Favicon for kiehls.comkiehls.com
$6.2M
2
Favicon for womensbest.comwomensbest.com
3
Favicon for nivea.denivea.de
4
Favicon for ludwigbeck.deludwigbeck.de
5
Favicon for paulaschoice.depaulaschoice.de
6
Favicon for lancome.delancome.de
7
Favicon for kiehls.dekiehls.de
8
Favicon for junglueck.dejunglueck.de
9
Favicon for kosmetikfuchs.dekosmetikfuchs.de
10
Favicon for stoertebekker.comstoertebekker.com
kiehls.de vs top market performers
kiehls.de
top retailers
conversion rate vs average order value for kiehls.de and its competitors
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kiehls.de brandsby revenue

1
Logo for kiehl'sKiehl's
Top retailers:kiehls.co.ukescentual.comamazon.com
2
Logo for bestseller badgeBestseller Badge
3
Logo for neu!Neu!
Top retailers:roughtrade.com

kiehls.de categoriesby revenue

1
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
2
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
3
Skin Care
Top retailers:bathandbodyworks.commacys.comamazon.com
4
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Top retailers:asos.comamazon.comdoz.pl
5
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Top retailers:amazon.comdoz.plulta.com
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brands overtime comparison

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kiehls.de channels

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kiehls.de Google Ads spend

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kiehls.de devices

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kiehls.de top markets

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kiehls.de country & global rank

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