May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

divatress.com

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377.3K

Revenue

245K

Sessions

2.0-2.5%

Conversion rate

$50-75

Average order value

Online only revenue for divatress.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Divatress.com is an online store offering a wide range of hair-related products for women. Their inventory includes wigs, weaves, braids, and hair care accessories. The website aims to provide customers with an extensive selection of styling options to enhance their look and cater to diverse hair needs.

divatress.com’s revenueOVER TIME
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Over the past three months, divatress.com revenue has experienced decline of 0.14%, compared to the preceding three months.

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divatress.com revenue decline for last six months

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OVERVIEW

In May 2024, divatress.com, a BEAUTY AND COSMETICS industry, had a revenue of $377,282 with a median revenue of $80,017. The conversion rate was 2.00-2.50%, while the highest in the industry was 4.25% and the lowest was 1.44%. The Average Order Value (AOV) for divatress.com was $50-75, compared to the highest AOV of $179 and the lowest of $44 in the industry. The site had 245,040 sessions, with the highest being 48,729,894 on sephora.com and a median of 34,605 sessions in the BEAUTY AND COSMETICS category.

divatress.com competitors

When comparing divatress.com to its competitors, we can see that divatress.com falls behind in terms of revenue with $377,282 compared to ebonyline.com with $2,496,891 and wigs.com with $1,703,300. However, divatress.com has a higher conversion rate of 2.00-2.50% than most of its competitors, including ebonyline.com at 4.00-4.50% and glamourtress.com at 2.50-3.00%. In terms of transactions and sessions, divatress.com ranks in the middle of the pack with 5,205 transactions and 245,040 sessions. When looking at average order value (AOV), divatress.com is on par with glamourtress.com and wigtypes.com at $50-75. Overall, divatress.com holds its own in terms of conversion rate but lags behind in revenue compared to its competitors like ebonyline.com and wigs.com.

#1 hairsoflyshop.com

151.8K

Revenue

225.5K

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#2 ebonyline.com

2.5M

Revenue

511.5K

Sessions

4.0-4.5%

Conv. rate

$100-125

AOV

#3 wigtypes.com

431.9K

Revenue

176.1K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#4 glamourtress.com

58.8K

Revenue

37.5K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#5 wigs.com

1.7M

Revenue

407.2K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

divatress.com vs top market performers

divatress.com

top retailers

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divatress.com brandsby revenue

Shake-n-go

Top retailers:hairsisters.com walmart.com hairsoflyshop.com

Freetress

Top retailers:shopbeautydepot.com amazon.com ebay.com

It's A Wig!

Top retailers:hairsoflyshop.com amazon.com blackhairspray.com

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Top retailers:ulta.com walgreens.com amazon.com

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Top retailers:amazon.com sogoodbb.com hairsoflyshop.com

divatress.com categoriesby revenue

Hair Extensions

Top retailers:amazon.com temu.com lookfantastic.com

Wigs

Top retailers:temu.com amazon.com wigs.com

Apparel & Accessories

Top retailers:asos.com temu.com nike.com

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Top retailers:ebay.com safeway.com macys.com

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Top retailers:rewe.de ebay.com asda.com

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divatress.com channels

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divatress.com Google Ads spend

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divatress.com devices

Review divatress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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divatress.com top markets

Explore divatress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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