May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

wigs.com

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1.7M

Revenue

407.2K

Sessions

1.5-2.0%

Conversion rate

$225-250

Average order value

Online only revenue for wigs.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Wigs.com is a website that offers a wide variety of high-quality hairpieces. The store specializes in selling wigs, including synthetic and human hair options. The site also offers accessories like wig care products, hair toppers, and hair extensions to cater to different needs and preferences.

wigs.com’s revenueOVER TIME
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Over the past three months, wigs.com revenue has experienced growth of 8.4%, compared to the preceding three months.

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wigs.com revenue growth for last six months

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OVERVIEW

In May 2024, wigs.com in the BEAUTY AND COSMETICS industry had a revenue of $1,703,300 with a conversion rate of 1.50-2.00% and an AOV of $225-250. The store had 407,212 sessions, while ulta.com had the highest revenue of $91,595,110 and sephora.com had the highest sessions of 48,729,894. The median revenue in the industry was $80,017, with a very high conversion rate of 4.25% and a very low of 1.44%. The highest AOV in the industry was $179 and the lowest was $44, while the median sessions were 34,605.

wigs.com competitors

When comparing wigs.com to its competitors in the wig industry, wigs.com stands out as a strong performer in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $1,703,300 from 7,003 transactions and 407,212 sessions, wigs.com boasts an AOV of $225-250 and a conversion rate of 1.50-2.00%. In comparison, other competitors such as thewigcompany.com, voguewigs.com, headcovers.com, paulayoung.com, and wigoutlet.com have varying performance metrics. For example, paulayoung.com generates the highest revenue of $1,633,412 with 10,743 transactions and a high AOV of $150-175, but a slightly lower conversion rate of 2.00-2.50%. Overall, wigs.com excels in revenue and sessions compared to most competitors, showcasing its strength in the wig industry.

#1 wigoutlet.com

299.9K

Revenue

237.6K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

#2 headcovers.com

464K

Revenue

314.8K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#3 voguewigs.com

350.7K

Revenue

128.8K

Sessions

0.5-1.0%

Conv. rate

$250-275

AOV

#4 paulayoung.com

1.6M

Revenue

495.4K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#5 thewigcompany.com

168.7K

Revenue

117.4K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

thelaurenashtyncollection.com

hairvivi.com

divatress.com

TOP MARKET PERFORMERSby revenue

thelaurenashtyncollection.com

hairvivi.com

divatress.com

wigs.com vs top market performers

wigs.com

top retailers

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Top products on wigs.comby revenue

#1 Simmer Elite | HF Synthetic Lace Front Wig (Hand-Tied)

$496.5

Price

$120.7K

Revenue

#2 Wavy Day | Synthetic Lace Front Wig (Mono Top)

$419.4

Price

$93.5K

Revenue

#3 Ignite | Synthetic Lace Front Wig (Basic Cap)

$224

Price

$90.3K

Revenue

#4 Crowd Pleaser | HF Synthetic Lace Front Wig (Mono Part)

$302.2

Price

Revenue

#5 Scene Stealer | HF Synthetic Lace Front Wig (Mono Top)

$409.7

Price

Revenue

#6 Esprit | Synthetic Lace Front Wig (Mono Part)

$541.2

Price

Revenue

#7 Top Billing | Synthetic Lace Front Hair Topper (Mono Top)

$269.2

Price

Revenue

#8 Simmer | HF Synthetic Lace Front Wig

$420.4

Price

Revenue

#9 Mesmerized | HF Synthetic Lace Front Wig (Hand-Tied)

$498.9

Price

Revenue

#10 Winner | Synthetic Wig (Basic Cap)

$155.8

Price

Revenue

#1 Simmer Elite | HF Synthetic Lace Front Wig (Hand-Tied)

$496.5

Price

$120.7K

Revenue

#2 Wavy Day | Synthetic Lace Front Wig (Mono Top)

$419.4

Price

$93.5K

Revenue

#3 Ignite | Synthetic Lace Front Wig (Basic Cap)

$224

Price

$90.3K

Revenue

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wigs.com brandsby revenue

Raquel Welch

Top retailers:thewigcompany.com amazon.com ebay.de

Jon Renau

Top retailers:amazon.com valentinewigs.co.uk ebay.co.uk

Motown Tress

Top retailers:sogoodbb.com amazon.com blackhairspray.com

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Top retailers:amazon.com valentinewigs.co.uk

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Top retailers:amazon.com ebay.de valentinewigs.co.uk

wigs.com categoriesby revenue

Wigs

Top retailers:temu.com amazon.com asteriahair.com

Mattress Pads

Top retailers:amazon.com saatva.com sayweee.com

Home & Garden

Top retailers:ebay.com temu.com etsy.com

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Top retailers:asos.com temu.com nike.com

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Top retailers:amazon.com temu.com lookfantastic.com

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wigs.com channels

Identify top traffic channels that drive growth for wigs.comand discover how performance of traffic channels has changed over time.

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wigs.com Google Ads spend

Evaluate wigs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wigs.com devices

Review wigs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wigs.com top markets

Explore wigs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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