May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

especiallyyours.com

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1.5M

Revenue

381.3K

Sessions

4.0-4.5%

Conversion rate

$75-100

Average order value

Online only revenue for especiallyyours.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

The official Especially Yours® site has the best African American wigs, African American clothing, and wigs for black women. Shop now!

especiallyyours.com’s revenueOVER TIME
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Over the past three months, especiallyyours.com revenue has experienced decline of 9.8%, compared to the preceding three months.

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especiallyyours.com revenue decline for last six months

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OVERVIEW

especiallyyours.com, a BEAUTY AND COSMETICS website, had a revenue of $1,543,765 in online sales in May 2024, with a conversion rate of 4.00-4.50% (4.25% being very high and 1.44% very low) and an AOV of $75-100 ($179 being very high and $44 very low). The site had 381,335 sessions, while the highest session count in the industry was 48,729,894 from sephora.com, and the median was 34,605.

especiallyyours.com competitors

especiallyyours.com, with a revenue of $1,543,765 from 15,808 transactions and 381,335 sessions, boasts an Average Order Value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. In comparison to its competitors, wigs.com leads with a revenue of $1,703,300 from 7,003 transactions and 407,212 sessions, featuring a higher AOV of $225-250 but a lower conversion rate of 1.50-2.00%. divatress.com follows with revenue of $377,282 from 5,205 transactions and 245,040 sessions, showcasing an AOV of $50-75 and a conversion rate of 2.00-2.50%. headcovers.com and ashro.com also fall behind especiallyyours.com in revenue, transactions, and sessions, while paulayoung.com is a close competitor with a revenue of $1,633,412, 10,743 transactions, 495,372 sessions, AOV of $150-175, and a conversion rate of 2.00-2.50%.

#1 ashro.com

817.1K

Revenue

223.2K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#2 wigs.com

1.7M

Revenue

407.2K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#3 paulayoung.com

1.6M

Revenue

495.4K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#4 divatress.com

377.3K

Revenue

245K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#5 headcovers.com

464K

Revenue

314.8K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

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especiallyyours.com

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especiallyyours.com channels

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especiallyyours.com Google Ads spend

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especiallyyours.com devices

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especiallyyours.com top markets

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