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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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9.4M
Revenue
6.7M
Sessions
2.5-3.0%
Conversion rate
$25-50
Average order value
Online only revenue for sallybeauty.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Sallybeauty.com is an online platform offering a wide variety of beauty products to customers. The website features a range of items including hair care and styling products, skin care, makeup, and nail care supplies. It serves as a convenient destination for shoppers seeking diverse beauty-related choices.

sallybeauty.com’s revenueOVER TIME
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Over the past three months, sallybeauty.com revenue has experienced growth of 17%, compared to the preceding three months.

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sallybeauty.com revenue growth for last six months
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OVERVIEW
In March 2024, sallybeauty.com, in the BEAUTY AND COSMETICS industry, generated online sales revenue of $9,432,270 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $25-50. The website recorded 6,707,265 sessions during the month. Compared to the industry, sallybeauty.com's revenue is significantly lower than the highest earning ulta.com at $120,940,083, while its conversion rate and AOV fall within the average range. However, the number of sessions on sallybeauty.com is higher than the median for the industry at 41,489 but significantly lower than sephora.com's 49,703,421 sessions.
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sallybeauty.com competitors

sallybeauty.com lags behind its competitors in terms of revenue, with only $9,432,270 compared to ulta.com's $120,940,083 and cosmoprofbeauty.com's $15,638,846. In terms of transactions, sallybeauty.com falls short with 199,590 transactions compared to ulta.com's 1,535,819. sallybeauty.com also has a lower number of sessions at 6,707,265, while ulta.com leads with 44,923,762 sessions. However, sallybeauty.com performs better than some competitors in terms of average order value (AOV) with a range of $25-50, which is more accessible than cosmoprofbeauty.com's $225-250. Conversion rate is where sallybeauty.com struggles the most, with a rate of 2.50-3.00%, lower than ulta.com's 3.00-3.50%. Overall, sallybeauty.com has room for improvement in revenue and conversion rate to better compete with its industry peers.

#1 cosmoprofbeauty.com
15.6M
Revenue
593.2K
Sessions
11.0-11.5%
Conv. rate
$225-250
AOV
#2 ulta.com
120.9M
Revenue
44.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#3 saloncentric.com
3.7M
Revenue
378.6K
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
#4 marlobeauty.com
750K
Revenue
100.7K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
#5 lorealparisusa.com
1.8M
Revenue
2.4M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
sallybeauty.com vs top market performers
sallybeauty.com
top retailers
conversion rate vs average order value for sallybeauty.com and its competitors
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sallybeauty.com brandsby revenue

1
Logo for modern elementsModern Elements
Top retailers:truegether.com
2
Logo for each |Each |
3
Logo for puresanaPuresana
4
Top retailers:ulta.com

sallybeauty.com categoriesby revenue

1
Kitchen & Utility Sinks
3
Hair Color
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brands overtime comparison

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sallybeauty.com channels

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sallybeauty.com Google Ads spend

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sallybeauty.com devices

Review sallybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sallybeauty.com top markets

Explore sallybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sallybeauty.com country & global rank

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