May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

paulayoung.com

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1.6M

Revenue

495.4K

Sessions

2.0-2.5%

Conversion rate

$150-175

Average order value

Online only revenue for paulayoung.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Buy full-cap & lace front wigs for women in many styles & colors. Paula Young® offers high-quality synthetic & human hair wigs & wig care products.

paulayoung.com’s revenueOVER TIME
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Over the past three months, paulayoung.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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paulayoung.com revenue growth for last six months

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OVERVIEW

In May 2024, paulayoung.com, a BEAUTY AND COSMETICS website, generated $1,633,412 in revenue, with a conversion rate of 2.00-2.50% and an AOV of $150-175. The site had 495,372 sessions, falling below the median of 34,605 for the industry. ultu.com led in revenue with $91,595,110, while sephora.com had the highest sessions at 48,729,894. A very high conversion rate in the industry is 4.25%, with an AOV of $179, while a low conversion rate is 1.44% with an AOV of $44.

paulayoung.com competitors

When comparing paulayoung.com to its competitors in the online wig industry, it is clear that paulayoung.com stands out in terms of revenue and transactions. paulayoung.com generated a revenue of $1,633,412 with 10,743 transactions from 495,372 sessions in May 2024. In comparison, wilshirewigs.com and thewigcompany.com had lower revenues, transactions, and sessions, with wilshirewigs.com earning $161,408 from 700 transactions and 41,972 sessions, and thewigcompany.com earning $168,746 from 1,594 transactions and 117,411 sessions. However, wigs.com outperformed paulayoung.com in revenue, transactions, and sessions, with $1,703,300 revenue, 7,003 transactions, and 407,212 sessions. uniwigs.com had a higher average order value (AOV) of $475-500 but lower revenue and conversion rate compared to paulayoung.com. wigoutlet.com also had lower revenue and transactions compared to paulayoung.com.

#1 wigoutlet.com

299.9K

Revenue

237.6K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

#2 wigs.com

1.7M

Revenue

407.2K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#3 thewigcompany.com

168.7K

Revenue

117.4K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#4 uniwigs.com

751.7K

Revenue

237.5K

Sessions

0.5-1.0%

Conv. rate

$400-500

AOV

#5 wilshirewigs.com

161.4K

Revenue

42K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

paulayoung.com vs top market performers

paulayoung.com

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paulayoung.com channels

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paulayoung.com Google Ads spend

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paulayoung.com devices

Review paulayoung.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulayoung.com top markets

Explore paulayoung.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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