paulayoung.com
Buy full-cap & lace front wigs for women in many styles & colors. Paula Young® offers high-quality synthetic & human hair wigs & wig care products.
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paulayoung.com Annual Revenue and Growth
paulayoung.com's annual sales on its online store amounted to $8.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
paulayoung.com's monthly revenueOVER TIME
Over the past three months, paulayoung.com revenue has experienced growth of 14%, compared to the preceding three months.
paulayoung.com competitors
In May 2026, paulayoung.com reported impressive revenue of $1,138,725 from 6,842 transactions and 341,008 sessions, translating to an average order value (AOV) between $150 and $175, with a conversion rate of 2.00-2.50%. In contrast, its closest competitor, wigs.com, achieved significantly higher revenue at $2,319,814 and 8,154 transactions, although its AOV was much higher at $275-300 with a conversion rate of 1.50-2.00%. uniwigs.com, another competitor, generated $1,375,446 in revenue, but its lower transaction volume of 2,505 highlighted a niche market with an AOV of $525-550 and a conversion rate of 1.00-1.50%. wigoutlet.com and thewigcompany.com lagged behind with revenues of $181,062 and $51,901, respectively, while wilshirewigs.com stood out with the highest conversion rate of 2.50-3.00%, yet reported only $9,818 in revenue.
Revenue share by device at paulayoung.com
In May large majority of sales on paulayoung.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries paulayoung.com operates in
paulayoung.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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paulayoung.com channels
Identify top traffic channels that drive growth for paulayoung.comand discover how performance of traffic channels has changed over time.
paulayoung.com Google Ads spend
Evaluate paulayoung.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulayoung.com devices
Review paulayoung.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
