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May 2025
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Home/Insights/Retailers/paulayoung.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.1M
Revenue
347.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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Buy full-cap & lace front wigs for women in many styles & colors. Paula Young® offers high-quality synthetic & human hair wigs & wig care products.

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paulayoung.com's revenueOVER TIME
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Over the past three months, paulayoung.com revenue has experienced growth of 10%, compared to the preceding three months.

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paulayoung.com revenue growth for last six months
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OVERVIEW
In May 2025, paulayoung.com in the BEAUTY AND COSMETICS industry generated $1,092,257 in online sales with a conversion rate of 2.00-2.50% and an AOV of $150-175. This performance puts them below ulta.com, the top store with $96,002,620 in revenue and sephora.com with 38,510,361 sessions. The median revenue in the category is $46,882, conversion rate is 4.51%, AOV is $213, and sessions are 19,997. paulayoung.com's metrics indicate solid performance but room for improvement compared to industry leaders.
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paulayoung.com competitors

In May 2025, paulayoung.com generated a revenue of $1,092,257 from 7,128 transactions and 347,921 sessions, with an Average Order Value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, wilshirewigs.com had a revenue of $57,125 from 196 transactions and 7,787 sessions, with an AOV of $275-300 and a conversion rate of 2.50-3.00%. thewigcompany.com generated $22,463 from 228 transactions and 17,842 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. wigs.com had the highest revenue at $1,370,638 from 4,903 transactions and 384,633 sessions, with an AOV of $275-300 and a conversion rate of 1.00-1.50%. uniwigs.com and wigoutlet.com also performed well in terms of revenue, transactions, sessions, AOV, and conversion rate compared to paulayoung.com.

wigoutlet.com screenshot
#1 wigoutlet.com
144.9K
Revenue
90.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wigs.com screenshot
#2 wigs.com
1.4M
Revenue
384.6K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
22.5K
Revenue
17.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
uniwigs.com screenshot
#4 uniwigs.com
753.7K
Revenue
120.9K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
wilshirewigs.com screenshot
#5 wilshirewigs.com
57.1K
Revenue
7.8K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
paulayoung.com vs top market performers
paulayoung.com
top retailers
conversion rate vs average order value for paulayoung.com and its competitors
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Revenue share by device at paulayoung.com

In May large majority of sales on paulayoung.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on paulayoung.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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brands overtime comparison

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paulayoung.com channels

Identify top traffic channels that drive growth for paulayoung.comand discover how performance of traffic channels has changed over time.

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paulayoung.com Google Ads spend

Evaluate paulayoung.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulayoung.com devices

Review paulayoung.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulayoung.com top markets

Explore paulayoung.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulayoung.com country & global rank

Assess the ranking of paulayoung.com among other retailers within its primary country and worldwide.

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