paulayoung.com
Buy full-cap & lace front wigs for women in many styles & colors. Paula Young® offers high-quality synthetic & human hair wigs & wig care products.
GRIPS CUSTOMERS & RESEARCH PARTNERS
paulayoung.com Annual Revenue and Growth
paulayoung.com's annual sales on its online store amounted to $8.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
paulayoung.com's monthly revenueOVER TIME
Over the past three months, paulayoung.com revenue has experienced growth of 74%, compared to the preceding three months.
paulayoung.com competitors
In March 2026, paulayoung.com reported a revenue of $832,988 with 5,971 transactions and 352,168 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, paulayoung.com falls behind wigs.com, which generated a revenue of $2,910,331 with 10,419 transactions and 427,721 sessions, showcasing a higher AOV of $275-300 and a conversion rate of 2.00-2.50%. However, paulayoung.com outperformed other competitors such as wigoutlet.com, thewigcompany.com, uniwigs.com, and wilshirewigs.com in terms of revenue, transactions, sessions, and conversion rate. While some competitors like uniwigs.com had a higher AOV of $325-350, they fell short in revenue and conversion rate. Overall, paulayoung.com stands out as a strong competitor in the wig industry with solid performance metrics in March 2026.
Revenue share by device at paulayoung.com
In March large majority of sales on paulayoung.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
paulayoung.com channels
Identify top traffic channels that drive growth for paulayoung.comand discover how performance of traffic channels has changed over time.
paulayoung.com Google Ads spend
Evaluate paulayoung.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulayoung.com devices
Review paulayoung.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
