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Oct 2025
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Home/Insights/Retailers/paulayoung.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for paulayoung.compaulayoung.com

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346.2K
Revenue
Oct 25
221.5K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Buy full-cap & lace front wigs for women in many styles & colors. Paula Young® offers high-quality synthetic & human hair wigs & wig care products.

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paulayoung.com's monthly revenueOVER TIME
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Over the past three months, paulayoung.com revenue has experienced decline of 66%, compared to the preceding three months.

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paulayoung.com revenue decline for last six months
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OVERVIEW
In October 2025, paulayoung.com generated online sales revenue of $346,230, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, though still far behind industry leader themancompany.com. The site's conversion rate ranged between 1.00-1.50%, while the sector average stands at 1.19%, highlighting a competitive edge. The average order value (AOV) fell between $125-150, compared to a high of $202 in the industry. With 221,495 sessions, paulayoung.com outperformed the median of 18,156 but lagged behind major competitor sephora.com’s staggering 49,510,502 sessions, indicating substantial potential for growth in the market.
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paulayoung.com competitors

In October 2025, paulayoung.com stands out among its competitors in various metrics. While paulayoung.com generated a revenue of $346,230 from 2,484 transactions and 221,495 sessions with an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%, its closest competitor, wigoutlet.com, lagged behind with a revenue of $175,571 from 1,309 transactions and 117,515 sessions. On the higher end of the spectrum, wigs.com excelled with a revenue of $1,282,534 from 4,617 transactions and 311,851 sessions, boasting an AOV of $275-300. uniwigs.com also performed strongly with a revenue of $872,726 from 1,694 transactions and 165,256 sessions, showcasing an impressive AOV of $500-525. Overall, paulayoung.com maintains a competitive edge in terms of revenue generation and customer engagement compared to its counterparts.

wigoutlet.com screenshot
#1 wigoutlet.com
175.6K
Revenue
117.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wigs.com screenshot
#2 wigs.com
1.3M
Revenue
311.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
27.8K
Revenue
21.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
uniwigs.com screenshot
#4 uniwigs.com
872.7K
Revenue
165.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
wilshirewigs.com screenshot
#5 wilshirewigs.com
23K
Revenue
2.9K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
paulayoung.com vs top market performers
paulayoung.com
top retailers
conversion rate vs average order value for paulayoung.com and its competitors
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Revenue share by device at paulayoung.com

In October large majority of sales on paulayoung.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on paulayoung.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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paulayoung.com channels

Identify top traffic channels that drive growth for paulayoung.comand discover how performance of traffic channels has changed over time.

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paulayoung.com Google Ads spend

Evaluate paulayoung.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulayoung.com devices

Review paulayoung.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulayoung.com top markets

Explore paulayoung.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulayoung.com country & global rank

Assess the ranking of paulayoung.com among other retailers within its primary country and worldwide.

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