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Sep 2024
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Home/Insights/Retailers/paulayoung.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.1M
Revenue
395.8K
Sessions
1.5-2.0%
Conversion rate
$125-150
Average order value
Online only revenue for paulayoung.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Buy full-cap & lace front wigs for women in many styles & colors. Paula Young® offers high-quality synthetic & human hair wigs & wig care products.

paulayoung.com’s revenueOVER TIME
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Over the past three months, paulayoung.com revenue has experienced decline of 32%, compared to the preceding three months.

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paulayoung.com revenue decline for last six months
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OVERVIEW
In September 2024, paulayoung.com in the BEAUTY AND COSMETICS industry had a revenue of $1,131,022, conversion rate of 1.50-2.00%, AOV of $125-150, and 395,775 sessions. The highest revenue was $114,902,798 from ulta.com, highest conversion rate was 4.62%, highest AOV was $191, and highest sessions were 41,256,765 from sephora.com. The median revenue was $53,315, median conversion rate was 1.45%, median AOV was $49, and median sessions were 22,216.
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paulayoung.com competitors

In September 2024, paulayoung.com outperformed most of its competitors in the online wig industry in terms of revenue, with a total revenue of $1,131,022. However, when looking at individual metrics, it falls behind wigs.com, which generated $1,883,033 in revenue with a higher average order value (AOV) of $250-$275. paulayoung.com had a moderate number of transactions at 7,741 and sessions at 395,775, with an AOV of $125-$150 and a conversion rate of 1.50-2.00. In comparison, wilshirewigs.com had significantly lower revenue at $98,252 but a higher conversion rate of 2.00-2.50. thewigcompany.com had lower revenue, transactions, and sessions compared to paulayoung.com, while uniwigs.com boasted a higher AOV of $425-$450 but with lower revenue. wigoutlet.com had a similar revenue to paulayoung.com but with a lower AOV and conversion rate.

#1 wigoutlet.com
173.1K
Revenue
96.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#2 wigs.com
1.9M
Revenue
331.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#3 thewigcompany.com
72.4K
Revenue
60.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#4 uniwigs.com
769.2K
Revenue
136.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#5 wilshirewigs.com
98.3K
Revenue
17.7K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
paulayoung.com vs top market performers
paulayoung.com
top retailers
conversion rate vs average order value for paulayoung.com and its competitors
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paulayoung.com channels

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paulayoung.com Google Ads spend

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paulayoung.com devices

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paulayoung.com top markets

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paulayoung.com country & global rank

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