paulayoung.com
Buy full-cap & lace front wigs for women in many styles & colors. Paula Young® offers high-quality synthetic & human hair wigs & wig care products.
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paulayoung.com Annual Revenue and Growth
paulayoung.com's annual sales on its online store amounted to $8.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
paulayoung.com's monthly revenueOVER TIME
Over the past three months, paulayoung.com revenue has experienced decline of 26%, compared to the preceding three months.
paulayoung.com competitors
The competitive set includes paulayoung.com, wigs.com, wigoutlet.com, thewigcompany.com, and uniwigs.com. In August 2026, paulayoung.com generated $582,000 in revenue from 3,511 transactions across 312,000 sessions, achieving an average order value (AOV) of $150-175 and a conversion rate between 1.00-1.50%. wigs.com leads the group with revenue of $1.4 million and 4,078 transactions, while paulayoung.com ranks third in revenue and second in transactions, closely following the performance of uniwigs.com, which has $931,000 in revenue and 1,928 transactions. In terms of sessions, wigs.com is the highest at 375,000, with paulayoung.com placing second. wigoutlet.com and thewigcompany.com both trail in all metrics, earning $92,000 and $100,000 respectively, while their transaction counts and sessions are significantly lower. Overall, paulayoung.com demonstrates solid performance, but it trails behind the higher-earning competitors in revenue and overall traffic.
Revenue share by device at paulayoung.com
In August large majority of sales on paulayoung.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries paulayoung.com operates in
paulayoung.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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paulayoung.com channels
Identify top traffic channels that drive growth for paulayoung.comand discover how performance of traffic channels has changed over time.
paulayoung.com Google Ads spend
Evaluate paulayoung.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulayoung.com devices
Review paulayoung.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
