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Dec 2025
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Home/Insights/Retailers/paulayoung.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for paulayoung.compaulayoung.com

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805.2K
Revenue
Dec 25
274.1K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Buy full-cap & lace front wigs for women in many styles & colors. Paula Young® offers high-quality synthetic & human hair wigs & wig care products.

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paulayoung.com's monthly revenueOVER TIME
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Over the past three months, paulayoung.com revenue has experienced growth of 105%, compared to the preceding three months.

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paulayoung.com revenue growth for last six months
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OVERVIEW
In December 2025, paulayoung.com generated $805,204 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 2.00-2.50%, close to the industry average of 4.87%. The average order value (AOV) ranged from $125-150, below the high of $191, while total sessions reached 274,066, well above the median of 23,270 but far less than sephora.com’s impressive 76,213,109 sessions. Overall, these metrics indicate a strong performance relative to the market, though there is room for growth in both conversion rate and AOV.
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paulayoung.com competitors

In December 2025, paulayoung.com reported a revenue of $805,204 from 5,752 transactions and 274,066 sessions with an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In comparison, wigoutlet.com generated $250,119 in revenue from 1,957 transactions and 126,154 sessions with an AOV of $125-150 and a conversion rate of 1.50-2.00%. wigs.com outperformed all with $2,544,446 in revenue from 9,266 transactions and 451,876 sessions, boasting an AOV of $250-275 and a conversion rate of 2.00-2.50%. The wigcompany.com lagged behind with a revenue of $43,162 from 405 transactions and 29,852 sessions, a lower AOV of $100-125, and a conversion rate of 1.00-1.50%. uniwigs.com fared better with a revenue of $755,801 from 1,695 transactions and 164,723 sessions, but had a higher AOV of $425-450 and a lower conversion rate of 1.00-1.50%. wilshirewigs.com had the lowest performance with $31,028 in revenue from 107 transactions and 3,635 sessions, yet a higher AOV of $275-300 and the highest conversion rate of 2.50-3.00%.

wigoutlet.com screenshot
#1 wigoutlet.com
250.1K
Revenue
126.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
wigs.com screenshot
#2 wigs.com
2.5M
Revenue
451.9K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
thewigcompany.com screenshot
#3 thewigcompany.com
43.2K
Revenue
29.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
uniwigs.com screenshot
#4 uniwigs.com
755.8K
Revenue
164.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
wilshirewigs.com screenshot
#5 wilshirewigs.com
31K
Revenue
3.6K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
paulayoung.com vs top market performers
paulayoung.com
top retailers
conversion rate vs average order value for paulayoung.com and its competitors
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Revenue share by device at paulayoung.com

In December large majority of sales on paulayoung.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on paulayoung.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulayoung.com channels

Identify top traffic channels that drive growth for paulayoung.comand discover how performance of traffic channels has changed over time.

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paulayoung.com Google Ads spend

Evaluate paulayoung.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulayoung.com devices

Review paulayoung.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulayoung.com top markets

Explore paulayoung.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulayoung.com country & global rank

Assess the ranking of paulayoung.com among other retailers within its primary country and worldwide.

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