May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

wigoutlet.com

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299.9K

Revenue

237.6K

Sessions

0.5-1.0%

Conversion rate

$125-150

Average order value

Online only revenue for wigoutlet.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

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wigoutlet.com’s revenueOVER TIME
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Over the past three months, wigoutlet.com revenue has experienced decline of 15%, compared to the preceding three months.

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wigoutlet.com revenue decline for last six months

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OVERVIEW

In May 2024, wigoutlet.com, a BEAUTY AND COSMETICS industry website, reported online sales revenue of $299,877 compared to a median of $80,017. The site's conversion rate falls between 0.50-1.00%, while the highest in the category is 4.25% and the lowest is 1.44%. wigoutlet.com's average order value ranges from $125-150, with the highest in the category being $179 and the lowest at $44. The site garnered 237,560 sessions, while the top performer in the category, sephora.com, boasted 48,729,894 sessions, with a median of 34,605 in the BEAUTY AND COSMETICS industry.

wigoutlet.com competitors

When comparing wigoutlet.com to its competitors, wigoutlet.com falls behind in terms of revenue, transactions, and sessions. The top performer in revenue among the competitors is wigs.com with $1,703,300, while wigoutlet.com only generated $299,877. In terms of transactions, paulayoung.com leads with 10,743 transactions, whereas wigoutlet.com only had 2,354 transactions. The number of sessions is also significantly lower for wigoutlet.com compared to its competitors, with wigs.com having 407,212 sessions in contrast to wigoutlet.com's 237,560 sessions. Despite these lower metrics, wigoutlet.com does have a competitive Average Order Value (AOV) range of $125-$150 and a conversion rate of 0.50-1.00, which are in line with some of the competitors like thewigcompany.com and paulayoung.com.

#1 wigs.com

1.7M

Revenue

407.2K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#2 paulayoung.com

1.6M

Revenue

495.4K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#3 namebrandwigs.com

650.4K

Revenue

123.2K

Sessions

1.5-2.0%

Conv. rate

$275-300

AOV

#4 thewigcompany.com

168.7K

Revenue

117.4K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#5 wilshirewigs.com

161.4K

Revenue

42K

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

wilshirewigs.com

hairsoflyshop.com

TOP MARKET PERFORMERSby revenue

thelaurenashtyncollection.com

wigoutlet.com vs top market performers

wigoutlet.com

top retailers

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Top products on wigoutlet.comby revenue

#1 Simmer Elite | HF Synthetic Lace Front Wig (Hand-Tied)

$352.9

Price

$34.2K

Revenue

#2 Esprit | Synthetic Lace Front Wig (Mono Part)

$367

Price

$26.1K

Revenue

#3 Drive | HF Synthetic Lace Front Wig (Mono Part)

$282.3

Price

$22K

Revenue

#4 Wavy Day | Synthetic Lace Front Wig (Mono Top)

$297.9

Price

Revenue

#5 Show Stopper | HF Synthetic Lace Front Wig (Mono Top)

$218.3

Price

Revenue

#6 Mesmerized by Raquel Welch | HF Synthetic Lace Front Wig (Hand-Tied)

$359

Price

Revenue

#7 Upstage | Synthetic Lace Front Wig (Hand-Tied)

$310.7

Price

Revenue

#8 Scene Stealer | HF Synthetic Lace Front Wig (Mono Top)

$266.1

Price

Revenue

#9 Ignite | Synthetic Lace Front Wig (Basic Cap)

$163.4

Price

Revenue

#10 Top Billing | Synthetic Lace Front Hair Topper (Mono Top)

$185.7

Price

Revenue

#1 Simmer Elite | HF Synthetic Lace Front Wig (Hand-Tied)

$352.9

Price

$34.2K

Revenue

#2 Esprit | Synthetic Lace Front Wig (Mono Part)

$367

Price

$26.1K

Revenue

#3 Drive | HF Synthetic Lace Front Wig (Mono Part)

$282.3

Price

$22K

Revenue

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wigoutlet.com brandsby revenue

Bellami

Daisy Fuentes | Wow

Estetica

Top retailers:wigs.com amazon.com thewigcompany.com

wigoutlet.com categoriesby revenue

Wigs

Top retailers:temu.com amazon.com wigs.com

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wigoutlet.com channels

Identify top traffic channels that drive growth for wigoutlet.comand discover how performance of traffic channels has changed over time.

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wigoutlet.com Google Ads spend

Evaluate wigoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wigoutlet.com devices

Review wigoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wigoutlet.com top markets

Explore wigoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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