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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

wigoutlet.com

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173.1K

Revenue

96.3K

Sessions

1.5-2.0%

Conversion rate

$100-125

Average order value

Online only revenue for wigoutlet.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Shop WigOutlet.com and save 30% - 70% off human hair wigs, lace front wigs, and more. Find styles by your favorite brands like Raquel Welch and Jon Renau!

wigoutlet.com’s revenueOVER TIME
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Over the past three months, wigoutlet.com revenue has experienced growth of 32%, compared to the preceding three months.

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wigoutlet.com revenue growth for last six months

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OVERVIEW

In September 2024, wigoutlet.com in the BEAUTY AND COSMETICS industry had online sales revenue of $173,086, with a median revenue of $53,315. Their conversion rate was between 1.00-1.50%, while the highest in the industry was 4.62% and the lowest was 1.45%. The Average Order Value (AOV) for wigoutlet.com was $100-125, compared to a high of $191 and a low of $49 in the industry. They had 96,311 sessions, far less than the highest at 41,256,765 from sephora.com, but higher than the median of 22,216 sessions.

wigoutlet.com competitors

When comparing wigoutlet.com to its competitors in the wig industry, it is clear that wigoutlet.com falls behind in terms of revenue and transactions. With a revenue of $173,086 and 1,448 transactions from 96,311 sessions, wigoutlet.com lags behind top performers like wigs.com and paulayoung.com, who boast revenues of $1,883,033 and $1,131,022 respectively. In terms of Average Order Value (AOV) and conversion rate, wigoutlet.com is on par with competitors like namebrandwigs.com and thewigcompany.com, with an AOV of $100-$125 and a conversion rate of 1.00-1.50. However, the site struggles to match the higher AOV and conversion rates seen on sites like wigs.com. To compete effectively, wigoutlet.com will need to focus on increasing both revenue and transactions to catch up to the leading players in the industry.

#1 wigs.com

1.9M

Revenue

331.5K

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

#2 paulayoung.com

1.1M

Revenue

395.8K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#3 namebrandwigs.com

643.4K

Revenue

69.5K

Sessions

3.0-3.5%

Conv. rate

$300-325

AOV

#4 thewigcompany.com

72.4K

Revenue

60.4K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#5 wilshirewigs.com

98.3K

Revenue

17.7K

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

voguewigs.com

tlcdirect.org

TOP MARKET PERFORMERSby revenue

thelaurenashtyncollection.com

wigoutlet.com

wilshirewigs.com

wigoutlet.com vs top market performers

wigoutlet.com

top retailers

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Top products on wigoutlet.comby revenue

#1 Esprit | Synthetic Lace Front Wig (Mono Part)

$362.4

Price

$19.6K

Revenue

#2 Simmer Elite | HF Synthetic Lace Front Wig (Hand-Tied)

$348.5

Price

$18.1K

Revenue

#3 Drive | HF Synthetic Lace Front Wig (Mono Part)

$286.5

Price

$16.3K

Revenue

#4 Wavy Day | Synthetic Lace Front Wig (Mono Top)

$288.1

Price

Revenue

#5 Ignite | Synthetic Lace Front Wig (Basic Cap)

$162.5

Price

Revenue

#6 Scene Stealer | HF Synthetic Lace Front Wig (Mono Top)

$288.8

Price

Revenue

#7 Upstage | Synthetic Lace Front Wig (Hand-Tied)

$298.2

Price

Revenue

#8 Simmer | HF Synthetic Lace Front Wig

$237.6

Price

Revenue

#9 Carrie Lite Petite | Human Hair Lace Front Wig (Hand Tied)

$1.5K

Price

Revenue

#10 Mesmerized by Raquel Welch | HF Synthetic Lace Front Wig (Hand-Tied)

$359.5

Price

Revenue

#1 Esprit | Synthetic Lace Front Wig (Mono Part)

$362.4

Price

$19.6K

Revenue

#2 Simmer Elite | HF Synthetic Lace Front Wig (Hand-Tied)

$348.5

Price

$18.1K

Revenue

#3 Drive | HF Synthetic Lace Front Wig (Mono Part)

$286.5

Price

$16.3K

Revenue

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wigoutlet.com brandsby revenue

Bellami

Estetica

Top retailers:wigs.com amazon.com thewigcompany.com

Daisy Fuentes | Wow

wigoutlet.com categoriesby revenue

Wigs

Top retailers:amazon.com temu.com wigs.com

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wigoutlet.com channels

Identify top traffic channels that drive growth for wigoutlet.comand discover how performance of traffic channels has changed over time.

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wigoutlet.com Google Ads spend

Evaluate wigoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wigoutlet.com devices

Review wigoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wigoutlet.com top markets

Explore wigoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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