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Sep 2024
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Home/Insights/Retailers/brownthomas.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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3.2M
Revenue
839.3K
Sessions
2.0-2.5%
Conversion rate
$150-175
Average order value
Online only revenue for brownthomas.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Brownthomas.com is an online retail platform offering a wide array of products. Their selection includes fashion items, beauty products, home decor, and accessories. Their assortment encompasses well-known and high-end brands. The website facilitates easy browsing, purchase, and delivery, ensuring a convenient shopping experience for customers.

brownthomas.com’s revenueOVER TIME
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Over the past three months, brownthomas.com revenue has experienced decline of 14%, compared to the preceding three months.

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brownthomas.com revenue decline for last six months
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OVERVIEW
In September 2024, brownthomas.com in the FASHION AND APPAREL industry had a revenue of $3,177,821, a conversion rate of 2.00-2.50%, an AOV of $150-175, and 839,274 sessions. The median revenue for the industry is $94,472, with the largest online store being shein.com at $621,844,493. A very high conversion rate in the industry is 3.32%, while a very low conversion rate is 0.81%. A very high AOV in the industry is $399, and a very low AOV is $79. The store with the highest sessions is shein.com at 175,831,303, and the median sessions for the industry is 36,862.
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brownthomas.com competitors

In comparison to its competitors, brownthomas.com lags behind in terms of revenue, with only $3,177,821 in September 2024. farfetch.com leads the pack with $89,615,423, followed by johnlewis.com with $166,808,722. In terms of transactions, Brown Thomas had 20,429 compared to John Lewis' 938,792. The number of sessions on brownthomas.com was 839,274, while John Lewis had 25,207,176. Brown Thomas's average order value (AOV) of $150-$175 falls below competitors like Selfridges with $275-$300 and Farfetch with $325-$350. However, Brown Thomas does excel in conversion rate, with 2.00-2.50% compared to John Lewis's 3.50-4.00%. Overall, Brown Thomas may need to focus on increasing revenue and sessions to compete more effectively in the online retail market.

#1 arnotts.ie
2.7M
Revenue
829.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#2 selfridges.com
12.9M
Revenue
4.4M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#3 farfetch.com
89.6M
Revenue
21.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
#4 harrods.com
10.7M
Revenue
3.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#5 johnlewis.com
166.8M
Revenue
25.2M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
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$3.2M
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TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.co.ukamazon.co.uk
$1.8B
2
Favicon for etsy.cometsy.com
3
Favicon for nordstrom.comnordstrom.com
4
Favicon for marksandspencer.commarksandspencer.com
5
Favicon for hm.comhm.com
6
Favicon for johnlewis.comjohnlewis.com
7
Favicon for asos.comasos.com
8
Favicon for farfetch.comfarfetch.com
9
Favicon for vestiairecollective.comvestiairecollective.com
10
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brownthomas.com vs top market performers
brownthomas.com
top retailers
conversion rate vs average order value for brownthomas.com and its competitors
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brownthomas.com brandsby revenue

1
Logo for sennheiserSennheiser
Top retailers:amazon.combhphotovideo.comcrutchfield.com
2
Logo for fortnum & masonFortnum & Mason
Top retailers:amazon.comamazon.co.uktruegether.com
3
Logo for thomas saboThomas Sabo
Top retailers:christ.deamazon.co.ukotto.de
4
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Top retailers:nordstrom.comnet-a-porter.combreuninger.com
5
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Top retailers:balenciaga.comfashionette.defarfetch.com

brownthomas.com categoriesby revenue

1
Headphones & Headsets
Top retailers:currys.co.ukamazon.comjohnlewis.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Apparel & Accessories
Top retailers:asos.comeurocarparts.comtemu.com
4
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Top retailers:vestiairecollective.comexpress.comlululemon.com
5
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Top retailers:temu.comnext.co.uksainsburys.co.uk
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brands overtime comparison

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brownthomas.com channels

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brownthomas.com Google Ads spend

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brownthomas.com devices

Review brownthomas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brownthomas.com top markets

Explore brownthomas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brownthomas.com country & global rank

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