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Dec 2025
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Home/Insights/Retailers/fashionette.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.8M
Revenue
Dec 25
637K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Fashionette.de is a website offering a wide range of fashion products. It sells luxury handbags, shoes, and accessories from various renowned brands. Customers can explore an extensive collection of designer items accessible through user-friendly browsing features. Additionally, the site provides detailed product information and a secure shopping experience.

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fashionette.de Annual Revenue and Growth

fashionette.de's annual sales on its online store amounted to $86.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$86.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fashionette.de revenue by year

fashionette.de's monthly revenueOVER TIME
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Over the past three months, fashionette.de revenue has experienced growth of 29%, compared to the preceding three months.

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fashionette.de revenue growth for last six months
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OVERVIEW
In December 2025, fashionette.de generated $2,831,286 in online sales, significantly exceeding the FASHION AND APPAREL median of $92,600, though far behind the category leader, macys.com, at $926,839,757. The site's conversion rate ranged from 2.00-2.50%, slightly below the high of 3.17% and above the low of 0.72%. With an average order value (AOV) of $200-225, it remained under the category high of $389 but above the low of $75. Additionally, fashionette.de recorded 636,953 sessions, well above the median of 39,789, yet dwarfed by the highest, shein.com, at 304,519,814.
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fashionette.de competitors

fashionette.de has a solid performance compared to its competitors in December 2025. While fashionette.de had a revenue of $2,831,286 from 12,819 transactions and 636,953 sessions with an average order value (AOV) ranging from $200-$225 and a conversion rate of 2.00-2.50%, wardow.com outperformed with a revenue of $11,899,570 from 63,797 transactions and 2,346,542 sessions. mytheresa.com excelled in revenue at $38,301,001 from 56,999 transactions and 7,350,505 sessions, boasting a high AOV of $650-$675, albeit with a lower conversion rate of 0.50-1.00%. farfetch.com dominated the revenue domain with $107,065,192 from 348,519 transactions and 28,509,269 sessions, with an AOV of $300-$325 and a conversion rate of 1.00-1.50%. In contrast, mädchenflohmarkt.de had lower revenue of $78,659 from 598 transactions and 75,498 sessions, with an AOV of $125-$150 and a conversion rate of 0.50-1.00%.

wardow.com screenshot
#1 wardow.com
11.9M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
mytheresa.com screenshot
#2 mytheresa.com
38.3M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
farfetch.com screenshot
#3 farfetch.com
107.1M
Revenue
28.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
maedchenflohmarkt.de screenshot
#4 maedchenflohmarkt.de
78.7K
Revenue
75.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
76.2M
Revenue
9.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
fashionette.de vs top market performers
fashionette.de
top retailers
conversion rate vs average order value for fashionette.de and its competitors
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Revenue share by device at fashionette.de

In December large majority of sales on fashionette.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In December large majority of sales on fashionette.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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fashionette.de channels

Identify top traffic channels that drive growth for fashionette.deand discover how performance of traffic channels has changed over time.

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fashionette.de Google Ads spend

Evaluate fashionette.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionette.de devices

Review fashionette.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionette.de top markets

Explore fashionette.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionette.de country & global rank

Assess the ranking of fashionette.de among other retailers within its primary country and worldwide.

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