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Jul 2026
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Home/Insights/Retailers/fashionette.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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802.5K
Revenue
Jul 26
138.2K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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Fashionette.de is a website offering a wide range of fashion products. It sells luxury handbags, shoes, and accessories from various renowned brands. Customers can explore an extensive collection of designer items accessible through user-friendly browsing features. Additionally, the site provides detailed product information and a secure shopping experience.

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fashionette.de Annual Revenue and Growth

fashionette.de's annual sales on its online store amounted to $49.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$49.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fashionette.de revenue by year

fashionette.de's monthly revenueOVER TIME
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Over the past three months, fashionette.de revenue has experienced decline of 27%, compared to the preceding three months.

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fashionette.de revenue decline for last six months
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OVERVIEW
fashionette.de operates in the fashion and apparel category, holding a strong position with notable performance metrics. For July 2026, it generated $802,000 in online sales, significantly exceeding the $71,300 typical revenue for a fashion and apparel store. With a conversion rate between 2.50-3.00%, fashionette.de falls within the category's typical range of 0.66% to 3.1%. Its average order value (AOV) of $200-225 is also within the typical range of $84 to $403. Additionally, the site attracted 138,000 sessions, far surpassing the typical fashion and apparel store's 28,400 sessions.
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fashionette.de competitors

The competitive set includes fashionette.de, wardow.com, mytheresa.com, rebelle.com, farfetch.com, and maedchenflohmarkt.de. In July 2026, fashionette.de generated $802,000 in revenue, ranking 4th among competitors. It trails farfetch.com by $125.6 million, with farfetch.com leading at $126.4 million. In terms of transactions, fashionette.de completed 3,656, significantly behind farfetch.com, which had 363,000 transactions, placing it 4th again. fashionette.de also ranks 5th for sessions, with 138,000, lagging farfetch.com by 33.7 million sessions. Its average order value (AOV) ranges from $200 to $225, which is higher than maedchenflohmarkt.de's $125 to $150 but lower than wardow.com’s $175 to $200. fashionette.de’s conversion rate is 2.50-3.00%, outperforming wardow.com but trailing rebelle.com’s 2.00-2.50%.

wardow.com screenshot
#1 wardow.com
6.1M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
mytheresa.com screenshot
#2 mytheresa.com
38.8M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
rebelle.com screenshot
#3 rebelle.com
7.1K
Revenue
568
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
farfetch.com screenshot
#4 farfetch.com
126.4M
Revenue
33.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
maedchenflohmarkt.de screenshot
#5 maedchenflohmarkt.de
409K
Revenue
180.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
fashionette.de vs top market performers
fashionette.de
top retailers
conversion rate vs average order value for fashionette.de and its competitors
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Revenue share by device at fashionette.de

In July large majority of sales on fashionette.de, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In July large majority of sales on fashionette.de, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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fashionette.de channels

Identify top traffic channels that drive growth for fashionette.deand discover how performance of traffic channels has changed over time.

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fashionette.de Google Ads spend

Evaluate fashionette.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionette.de devices

Review fashionette.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionette.de top markets

Explore fashionette.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionette.de country & global rank

Assess the ranking of fashionette.de among other retailers within its primary country and worldwide.

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