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Sep 2025
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Home/Insights/Retailers/fashionette.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.5M
Revenue
Sep 25
568.7K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Fashionette.de is a website offering a wide range of fashion products. It sells luxury handbags, shoes, and accessories from various renowned brands. Customers can explore an extensive collection of designer items accessible through user-friendly browsing features. Additionally, the site provides detailed product information and a secure shopping experience.

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fashionette.de Annual Revenue and Growth

fashionette.de's annual sales on its online store amounted to $86.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$86.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fashionette.de revenue by year

fashionette.de's monthly revenueOVER TIME
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Over the past three months, fashionette.de revenue has experienced decline of 12%, compared to the preceding three months.

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fashionette.de revenue decline for last six months
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OVERVIEW
In September 2025, fashionette.de achieved online sales of $3,536,403, significantly surpassing the FASHION AND APPAREL median of $74,931, though still far from the category leader shein.com at $819,580,923. With a conversion rate between 2.50-3.00%, fashionette.de is close to the high end of the industry's range but below the exceptional 3.2%. Its average order value (AOV) of $200-225 also sits comfortably within industry parameters, albeit below the peak of $382. Attracting 568,690 sessions, fashionette.de stands in stark contrast to shein.com’s staggering 297,137,690, yet significantly exceeds the industry median of 34,221 sessions.
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fashionette.de competitors

In September 2025, fashionette.de's revenue of 3,536,403 falls below some of its competitors. wardow.com outperforms fashionette.de with revenue of 5,578,538 and a higher number of transactions and sessions. mytheresa.com and farfetch.com stand out with significantly higher revenues of 41,774,211 and 81,458,297, respectively, showcasing their dominance in the market. mytheresa.com has a high average order value (AOV) of 675-700, indicating luxury sales, while farfetch.com boasts the highest number of transactions and sessions. In terms of conversion rates, fashionette.de falls in the mid-range compared to its competitors. maedchenflohmarkt.de lags behind in revenue but performs similarly in terms of AOV and conversion rate to fashionette.de. Overall, fashionette.de faces tough competition from established players like mytheresa.com and farfetch.com but holds its own against smaller competitors like wardow.com and maedchenflohmarkt.de.

wardow.com screenshot
#1 wardow.com
5.6M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
mytheresa.com screenshot
#2 mytheresa.com
41.8M
Revenue
6.9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
farfetch.com screenshot
#3 farfetch.com
81.5M
Revenue
20.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
maedchenflohmarkt.de screenshot
#4 maedchenflohmarkt.de
231.4K
Revenue
128.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
69.6M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
fashionette.de vs top market performers
fashionette.de
top retailers
conversion rate vs average order value for fashionette.de and its competitors
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Revenue share by device at fashionette.de

In September large majority of sales on fashionette.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In September large majority of sales on fashionette.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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fashionette.de channels

Identify top traffic channels that drive growth for fashionette.deand discover how performance of traffic channels has changed over time.

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fashionette.de Google Ads spend

Evaluate fashionette.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fashionette.de devices

Review fashionette.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fashionette.de top markets

Explore fashionette.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fashionette.de country & global rank

Assess the ranking of fashionette.de among other retailers within its primary country and worldwide.

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