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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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9.5M
Revenue
3.2M
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for wilko.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wilko.com is an online retail platform originally founded in the UK. It offers a wide variety of household products, ranging from home decor, garden essentials, pet supplies, stationery, health and beauty items, kitchenware, cleaning supplies, DIY tools, and more. The platform allows users to purchase products online and have them delivered to their preferred location.

wilko.com’s revenueOVER TIME
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Over the past three months, wilko.com revenue has experienced growth of 41%, compared to the preceding three months.

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wilko.com revenue growth for last six months
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OVERVIEW
In March 2024, wilko.com in the e-commerce_and_shopping industry reported online sales revenue of $9,492,783, conversion rate of 3.00-3.50%, and AOV of $75-100. The store had 3,244,616 sessions, with a median of 58,563 sessions in the e-commerce_and_shopping category. Notably, the largest revenue in the industry was $110,862,394 from qvc.com, the highest conversion rate was 3.39%, and the highest AOV was $352 from an unspecified store. The lowest conversion rate recorded was 0.88% and the lowest AOV was $59. However, the highest number of sessions was at 27,729,043 from michaels.com.
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wilko.com competitors

In comparing wilko.com to its competitors in the home improvement sector, we see that Wilko falls behind in terms of revenue with $9,492,783 compared to top-performing Wickes at $70,174,619. However, Wilko outperforms in terms of conversion rate with 3.00-3.50%, while Wickes only achieves 1.50-2.00%. In terms of average order value (AOV), Wilko falls within the range of $75-100, while Wickes boasts a higher AOV of $275-300. Wilko also has fewer transactions and sessions compared to competitors like Wickes, diy.com, and dunelm.com, indicating a smaller customer base and less website traffic. Despite lagging in revenue and sessions, Wilko excels in conversion rate, showcasing its ability to convert a higher percentage of visitors into customers compared to its competitors.

#1 therange.co.uk
28.7M
Revenue
11.1M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#2 diy.com
50.7M
Revenue
24.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#3 homebase.co.uk
10.2M
Revenue
3.8M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
#4 dunelm.com
51.9M
Revenue
22.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#5 wickes.co.uk
70.2M
Revenue
13M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
wilko.com vs top market performers
wilko.com
top retailers
conversion rate vs average order value for wilko.com and its competitors
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wilko.com brandsby revenue

2
Logo for rock faceRock Face
Top retailers:britishessentials.com

wilko.com categoriesby revenue

2
Deodorant & Anti-Perspirant
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brands overtime comparison

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wilko.com channels

Identify top traffic channels that drive growth for wilko.comand discover how performance of traffic channels has changed over time.

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wilko.com Google Ads spend

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wilko.com devices

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wilko.com top markets

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wilko.com country & global rank

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