Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

toolstation.com

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29.8M

Revenue

9.4M

Sessions

2.0-2.5%

Conversion rate

$125-150

Average order value

Online only revenue for toolstation.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED KINGDOM
Website category: HOME AND GARDEN

Toolstation.com is an online retail platform that offers a wide range of products including tools, hardware, electrical equipment, plumbing supplies, and building materials. The website provides a convenient way for customers to browse and purchase an extensive selection of items needed for construction, DIY projects, and everyday tasks.

toolstation.com’s revenueOVER TIME
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Over the past three months, toolstation.com revenue has experienced decline of 5.5%, compared to the preceding three months.

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toolstation.com revenue decline for last six months

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OVERVIEW

In March 2024, toolstation.com in the HOME AND GARDEN industry had online sales revenue of $29,758,030 with a median revenue of $194,550. The conversion rate was between 2.00-2.50%, while the highest and lowest in the category were 2.96% and 0.75% respectively. The average order value (AOV) was $125-150, with the highest AOV being $685 and the lowest at $93. The total number of sessions on toolstation.com was 9,397,387, with the highest sessions coming from harborfreight.com at 45,517,921 and the median sessions in the category being 49,361.

toolstation.com competitors

When comparing toolstation.com to its competitors in the DIY and home improvement retail sector, it is evident that toolstation.com falls behind in terms of revenue. With a revenue of $29,758,030, toolstation.com is outperformed by competitors like screwfix.com with $77,651,277 and wickes.co.uk with $70,174,619. However, toolstation.com excels in conversion rate, ranging from 2.00-2.50%, placing it above competitors like manomano.co.uk and homebase.co.uk. In terms of average order value (AOV), toolstation.com is on par with screwfix.com at $125-150, but falls short compared to wickes.co.uk with an AOV of $275-300. Despite having a lower revenue, toolstation.com manages to maintain a competitive edge in conversion rates, showcasing its ability to effectively convert sessions into transactions.

#1 screwfix.com

77.7M

Revenue

21.1M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#2 wickes.co.uk

70.2M

Revenue

13M

Sessions

1.5-2.0%

Conv. rate

$275-300

AOV

#3 diy.com

50.7M

Revenue

24.7M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 homebase.co.uk

10.2M

Revenue

3.8M

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#5 manomano.co.uk

8.4M

Revenue

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

CLOSEST COMPETITORSby revenue

plumbworld.co.uk

toolstop.co.uk

TOP MARKET PERFORMERSby revenue

toolstation.com vs top market performers

toolstation.com

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toolstation.com channels

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toolstation.com Google Ads spend

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toolstation.com devices

Review toolstation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toolstation.com top markets

Explore toolstation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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