wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk Annual Revenue and Growth
wayfair.co.uk's annual sales on its online store amounted to $923.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
wayfair.co.uk's monthly revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced growth of 37%, compared to the preceding three months.
wayfair.co.uk competitors
In December 2025, wayfair.co.uk generated a revenue of $86,736,504 from 390,991 transactions and 11,766,492 sessions with an average order value (AOV) ranging from $200-225 and a conversion rate of 3.00-3.50%. When compared to its competitors, wayfair.co.uk outperformed manomano.co.uk, which had a revenue of $2,263,376 from 11,062 transactions and 868,622 sessions with a conversion rate of 1.00-1.50%. However, it fell slightly behind dunelm.com, which earned $60,758,264 from 413,315 transactions and 29,714,676 sessions with an AOV of $125-150 and a conversion rate of 1.00-1.50%. wayfair.co.uk also trailed behind ikea.com, with its impressive revenue of $795,900,179 from 2,353,477 transactions and 238,379,008 sessions, boasting an AOV of $325-350 but with a lower conversion rate of 0.50-1.00%. Overall, wayfair.co.uk holds its ground within the competitive market but has room for growth in certain areas to match the success of its counterparts.
Revenue share by device at wayfair.co.uk
In December large majority of sales on wayfair.co.uk, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
