wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk Annual Revenue and Growth
wayfair.co.uk's annual sales on its online store amounted to $824.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
wayfair.co.uk's monthly revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced decline of 8.5%, compared to the preceding three months.
wayfair.co.uk competitors
wayfair.co.uk excels in conversion rate, achieving between 3.00-3.50%, significantly outpacing competitors like manomano.co.uk and dunelm.com, both of which fall between 1.00-1.50%. As of July 2026, wayfair.co.uk reported a revenue of $59.6 million from 347,000 transactions and 10.1 million sessions. However, it ranks 3rd among its competitors, trailing ikea.com by $777 million in revenue and 2.5 million transactions. While its average order value (AOV) ranges from $150-175, which is lower than manomano.co.uk’s $225-250 and dunelm.com’s $200-225, it does maintain a competitive position. In terms of website traffic, wayfair.co.uk ranks 5th with 10.1 million sessions, lagging behind ikea.com, which dominates with 261.1 million sessions. Overall, while wayfair.co.uk performs well in conversion rates, it still faces significant challenges in revenue, transactions, and traffic compared to its rivals.
Revenue share by device at wayfair.co.uk
In July large majority of sales on wayfair.co.uk, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries wayfair.co.uk operates in
wayfair.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
