wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk Annual Revenue and Growth
wayfair.co.uk's annual sales on its online store amounted to $824.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
wayfair.co.uk's monthly revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced decline of 33%, compared to the preceding three months.
wayfair.co.uk competitors
In April 2026, wayfair.co.uk generated approximately $59.8 million in revenue from 334,962 transactions across 9.3 million sessions, achieving a conversion rate of 3.50-4.00% with an average order value (AOV) between $175 and $200. Competitors like manomano.co.uk, with revenue of $1.9 million, had significantly fewer transactions (8,481) and sessions (779,991), resulting in a lower conversion rate of 1.00-1.50% despite a higher AOV of $225-250. dunelm.com saw $41.2 million in revenue from 247,170 transactions and 18 million sessions, yielding a conversion rate of 1.00-1.50% with an AOV of $150-175. Meanwhile, diy.com outperformed wayfair.co.uk in revenue at $60.8 million but had a much lower AOV ($75-100) and a conversion rate of 1.50-2.00%. Ultimately, wayfair.co.uk stands out among its competitors for its higher conversion rate and strong overall revenue performance.
Revenue share by device at wayfair.co.uk
In April large majority of sales on wayfair.co.uk, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
