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Dec 2024
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Home/Insights/Retailers/wayfair.co.uk
TRANSACTION INTELLIGENCE - DEC 2024 GLOBALLY

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69.1M
Revenue
9.7M
Sessions
3.0-3.5%
Conversion rate
$200-225
Average order value
Online only revenue for wayfair.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.

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wayfair.co.uk’s revenueOVER TIME
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Over the past three months, wayfair.co.uk revenue has experienced growth of 3.9%, compared to the preceding three months.

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wayfair.co.uk revenue growth for last six months
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OVERVIEW
In December 2024, wayfair.co.uk in the FURNITURE industry had online sales revenue of $69,089,628, with a conversion rate of 3.00-3.50% and an AOV of $200-225. The store had 9,730,789 sessions, compared to ikea.com which had the highest sessions at 234,629,468. The median revenue in the category was $172,445, while the highest AOV was $1,192 and the lowest was $288. The highest conversion rate in the industry was 2.03% and the lowest was 0.29%, indicating wayfair.co.uk's performance in comparison to its competitors.
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wayfair.co.uk competitors

When comparing wayfair.co.uk to its competitors in December 2024, we see that ikea.com leads in revenue with £664,380,995, followed by Wayfair at £69,089,628. In terms of transactions, ikea.com also surpasses all competitors with 2,144,297 transactions, while Wayfair has 321,158. However, Wayfair boasts the highest average order value (AOV) range of £200-£225, tying with manomano.co.uk. In conversion rates, ikea.com lags behind with 0.50-1.00%, while Wayfair is at 3.00-3.50%, the highest among the competitors. manomano.co.uk follows with a conversion rate of 1.00-1.50%, showcasing a strong performance as well. Despite ikea.com's dominance in revenue and transactions, Wayfair stands out with a higher AOV and conversion rate, indicating a competitive edge in driving value per customer and maximizing conversion opportunities.

#1 manomano.co.uk
2.9M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#2 dunelm.com
52.5M
Revenue
27.8M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 therange.co.uk
37.1M
Revenue
11.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#4 ikea.com
664.4M
Revenue
234.6M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
#5 diy.com
41M
Revenue
26M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
wayfair.co.uk vs top market performers
wayfair.co.uk
top retailers
conversion rate vs average order value for wayfair.co.uk and its competitors
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wayfair.co.uk channels

Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.

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wayfair.co.uk Google Ads spend

Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wayfair.co.uk devices

Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wayfair.co.uk top markets

Explore wayfair.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wayfair.co.uk country & global rank

Assess the ranking of wayfair.co.uk among other retailers within its primary country and worldwide.

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