wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk Annual Revenue and Growth
wayfair.co.uk's annual sales on its online store amounted to $824.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
wayfair.co.uk's monthly revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced decline of 3.6%, compared to the preceding three months.
wayfair.co.uk competitors
In August 2026, wayfair.co.uk excels with a conversion rate of 3.00-3.50%, surpassing competitors like manomano.co.uk and dunelm.com, both at 1.00-1.50%. With revenue reaching $60.4 million and 341,000 transactions, wayfair.co.uk ranks third in revenue and transactions, trailing behind ikea.com and diy.com. It also has 11 million sessions, placing it fifth among its competitors, significantly behind ikea.com's 297.9 million sessions. The average order value for wayfair.co.uk ranges from $175-200, which is competitive, yet lower than the $225-250 range seen in manomano.co.uk, dunelm.com, and therange.co.uk, and well below ikea.com's $275-300. Overall, wayfair.co.uk demonstrates strengths in conversion rates and a solid revenue performance, despite facing challenges in session numbers and average order values compared to its rivals.
Revenue share by device at wayfair.co.uk
In August large majority of sales on wayfair.co.uk, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries wayfair.co.uk operates in
wayfair.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
