wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk Annual Revenue and Growth
wayfair.co.uk's annual sales on its online store amounted to $824.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
wayfair.co.uk's monthly revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced decline of 20%, compared to the preceding three months.
wayfair.co.uk competitors
In May 2026, wayfair.co.uk achieved significant revenue of $55,351,193 through 311,954 transactions across 9,250,949 sessions, resulting in an average order value (AOV) of $175-$200 and a conversion rate of 3.00-3.50%. In comparison, its closest competitor, dunelm.com, reported revenue of $38,237,337 from 223,832 transactions but attracted 18,144,424 sessions, translating to a lower conversion rate of 1.00-1.50%. Another competitor, therange.co.uk, generated $36,764,736 in revenue with a similar conversion rate but fewer sessions. Notably, ikea.com led the market with $507,166,476 in revenue; however, it also had a much larger volume of sessions (220,716,222) and a lower conversion rate (0.50-1.00%). manomano.co.uk lagged behind with just $2,460,701 in revenue and a conversion rate of 1.00-1.50%. Overall, wayfair.co.uk stands out for its superior conversion rate and robust performance compared to its competitors.
Revenue share by device at wayfair.co.uk
In May large majority of sales on wayfair.co.uk, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Industries wayfair.co.uk operates in
wayfair.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
