wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk Annual Revenue and Growth
wayfair.co.uk's annual sales on its online store amounted to $923.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
wayfair.co.uk's monthly revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced growth of 7.1%, compared to the preceding three months.
wayfair.co.uk competitors
In September 2025, wayfair.co.uk reported a revenue of £65,637,542 from 350,817 transactions and 9,885,958 sessions, with an average order value (AOV) of £175-200 and a conversion rate of 3.50-4.00%. Compared to its competitors, wayfair.co.uk falls behind ikea.com, which recorded a staggering revenue of £948,741,774 from 2,810,996 transactions and 238,090,084 sessions, boasting an AOV of £325-350. In terms of conversion rates, wayfair.co.uk outperforms manomano.co.uk, dunelm.com, therange.co.uk, and ikea.com, but lags behind diy.com. While wayfair.co.uk demonstrates solid performance in terms of revenue and conversion rate, there is room for growth in sessions and transactions to compete more closely with industry leaders like ikea.com.
Revenue share by device at wayfair.co.uk
In September large majority of sales on wayfair.co.uk, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
