wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk's revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced decline of 0.14%, compared to the preceding three months.
wayfair.co.uk competitors
In May 2025, wayfair.co.uk reported a revenue of £59,998,063 with 312,036 transactions and 10,661,416 sessions, boasting an average order value (AOV) of £175-£200 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, ikea.com stands out with a significantly higher revenue of £586,811,843, 1,655,300 transactions, and 212,449,318 sessions. Their AOV ranges between £350-£375, but their conversion rate is lower at 0.50-1.00%. manomano.co.uk, dunelm.com, and therange.co.uk also show strong performance, with varying revenue, transactions, sessions, AOV, and conversion rates. diy.com falls slightly behind in revenue compared to wayfair.co.uk, with £55,566,105, but they have more transactions and sessions, a lower AOV of £75-£100, and a similar conversion rate of 1.50-2.00%. Overall, wayfair.co.uk holds its own among its competitors in the online home goods retail space.
Revenue share by device at wayfair.co.uk
In May large majority of sales on wayfair.co.uk, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
