wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk Annual Revenue and Growth
wayfair.co.uk's annual sales on its online store amounted to $824.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
wayfair.co.uk's monthly revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced decline of 25%, compared to the preceding three months.
wayfair.co.uk competitors
In March 2026, wayfair.co.uk stood out in terms of revenue compared to its competitors. wayfair.co.uk generated $62,782,219 in revenue from 349,598 transactions and 9,517,777 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 3.50-4.00%. In contrast, manomano.co.uk had revenue of $2,134,253 from 9,403 transactions and 764,648 sessions, with an AOV of $225-250 and a conversion rate of 1.00-1.50%. dunelm.com generated $42,696,226 in revenue from 264,766 transactions and 19,396,382 sessions, with an AOV of $150-175 and a conversion rate of 1.00-1.50%. The range.co.uk had revenue of $34,761,337 from 203,208 transactions and 11,047,872 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. ikea.com was the highest earner with $558,148,551 in revenue from 1,944,756 transactions and 227,884,159 sessions, but had a lower conversion rate of 0.50-1.00%. Lastly, diy.com generated $58,281,878 in revenue from 620,732 transactions and 32,129,192 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%.
Revenue share by device at wayfair.co.uk
In March large majority of sales on wayfair.co.uk, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
