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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

wayfair.co.uk

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58.3M

Revenue

9.4M

Sessions

3.0-3.5%

Conv. rate

$175-200

AOV

Main country of store: UNITED KINGDOM
Website category: FURNITURE

Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.

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wayfair.co.uk's revenueOVER TIME
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Over the past three months, wayfair.co.uk revenue has experienced decline of 6.5%, compared to the preceding three months.

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wayfair.co.uk revenue decline for last six months

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OVERVIEW

In July 2025, wayfair.co.uk, an online home and garden/furniture retailer, generated $58,336,127 in revenue with a conversion rate of 3.00-3.50% and an average order value (AOV) of $175-200. They had 9,397,012 sessions during the month. Compared to the industry median revenue of $157,301, wayfair.co.uk's performance stands out. However, they fall short of the largest online store in the category, ikea.com, which generated $904,379,801 in revenue. With a high AOV of $1,215 and session count of 243,283,438, ikea.com dominates the home and garden/furniture sector, while wayfair.co.uk maintains a steady performance in the market.

wayfair.co.uk competitors

In July 2025, wayfair.co.uk generated a revenue of £58,336,127 from 305,512 transactions and 9,397,012 sessions, with an average order value (AOV) ranging from £175 to £200 and a conversion rate of 3.00% to 3.50%. Comparing this to its competitors, manomano.co.uk lagged behind with a revenue of £2,795,560 from 13,131 transactions and 1,110,901 sessions, boasting a higher AOV of £200 to £225 but a lower conversion rate of 1.00% to 1.50%. Meanwhile, dunelm.com performed well with a revenue of £37,164,190 from 242,478 transactions and 20,351,322 sessions, featuring an AOV of £150 to £175 and a conversion rate of 1.00% to 1.50%. ikea.com dominated the market with a staggering revenue of £904,379,801 from 2,622,359 transactions and 243,283,438 sessions, commanding the highest AOV of £325 to £350 but a similar conversion rate of 1.00% to 1.50%.

#1 manomano.co.uk

2.8M

Revenue

1.1M

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#2 dunelm.com

37.2M

Revenue

20.4M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#3 therange.co.uk

27.2M

Revenue

9.6M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 ikea.com

904.4M

Revenue

243.3M

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

#5 diy.com

52.4M

Revenue

35.9M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

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wayfair.co.uk vs top market performers

wayfair.co.uk

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Revenue share by device at wayfair.co.uk

In July large majority of sales on wayfair.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

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wayfair.co.uk channels

Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.

wayfair.co.uk Google Ads spend

Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

wayfair.co.uk devices

Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

wayfair.co.uk top markets

Explore wayfair.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.