wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk Annual Revenue and Growth
wayfair.co.uk's annual sales on its online store amounted to $923.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
wayfair.co.uk's monthly revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced growth of 34%, compared to the preceding three months.
wayfair.co.uk competitors
In November 2025, wayfair.co.uk reported a revenue of $108,155,755 with 480,913 transactions and 12,380,013 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 3.50-4.00%. In comparison, manomano.co.uk generated $3,079,032 in revenue from 14,886 transactions and 865,831 sessions, with a similar AOV and a lower conversion rate of 1.50-2.00%. dunelm.com had a revenue of $67,908,290 with 445,382 transactions and 27,608,503 sessions, offering a lower AOV of $150-175 and a conversion rate matching manomano.co.uk. The range.co.uk fell in between with $41,343,812 revenue, 274,774 transactions, 12,761,098 sessions, a matching AOV, and a conversion rate of 2.00-2.50%. Meanwhile, industry giants like ikea.com and diy.com reported significantly higher revenues of $813,186,649 and $73,794,186 respectively, with varying transaction and session numbers, AOVs, and conversion rates.
Revenue share by device at wayfair.co.uk
In November large majority of sales on wayfair.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
