wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk Annual Revenue and Growth
wayfair.co.uk's annual sales on its online store amounted to $824.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
wayfair.co.uk's monthly revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced growth of 31%, compared to the preceding three months.
wayfair.co.uk competitors
In January 2026, wayfair.co.uk reported a revenue of $76,109,731 with 419,539 transactions and 12,152,400 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 3.00-3.50%. Compared to its competitors, wayfair.co.uk falls behind ikea.com in terms of revenue, with ikea.com leading the pack at $892,676,681. However, wayfair.co.uk outperforms manomano.co.uk and The range.co.uk in both revenue and conversion rate. While dunelm.com surpasses wayfair.co.uk in revenue with $65,443,259, wayfair.co.uk boasts a higher conversion rate. diy.com falls short of wayfair.co.uk in terms of both revenue and conversion rate. Overall, wayfair.co.uk stands out in the market with strong revenue, a competitive conversion rate, and a solid AOV compared to its competitors.
Revenue share by device at wayfair.co.uk
In January large majority of sales on wayfair.co.uk, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
