wayfair.co.uk
Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.
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wayfair.co.uk Annual Revenue and Growth
wayfair.co.uk's annual sales on its online store amounted to $923.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
wayfair.co.uk's monthly revenueOVER TIME
Over the past three months, wayfair.co.uk revenue has experienced growth of 20%, compared to the preceding three months.
wayfair.co.uk competitors
In October 2025, wayfair.co.uk reported a revenue of £70,567,617 from 381,947 transactions and 11,555,934 sessions, with an average order value (AOV) ranging between £175-£200 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, manomano.co.uk had a revenue of £2,766,614 with 13,095 transactions and 818,744 sessions, an AOV of £200-£225, and a conversion rate of 1.50-2.00%. dunelm.com reported £61,734,281 in revenue from 404,153 transactions and 26,263,967 sessions, with an AOV of £150-£175 and a conversion rate of 1.50-2.00%. therange.co.uk generated £33,485,931 in revenue from 214,937 transactions and 10,603,589 sessions, with an AOV of £150-£175 and a conversion rate of 2.00-2.50%. ikea.com stood out with a revenue of £725,591,313, 2,145,917 transactions, 238,858,819 sessions, an AOV of £325-£350, and a conversion rate of 0.50-1.00%. Finally, diy.com reported £67,428,827 in revenue from 768,067 transactions, 32,550,366 sessions, an AOV of £75-£100, and a conversion rate of 2.00-2.50%.
Revenue share by device at wayfair.co.uk
In October large majority of sales on wayfair.co.uk, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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wayfair.co.uk channels
Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.
wayfair.co.uk Google Ads spend
Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wayfair.co.uk devices
Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
