Grips
Mar 2024
All countries
Home/Insights/Retailers/wayfair.co.uk
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for wayfair.co.ukwayfair.co.uk

Get wayfair.co.uk updates
Book a demo
68.7M
Revenue
12M
Sessions
2.5-3.0%
Conversion rate
$200-225
Average order value
Online only revenue for wayfair.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.

wayfair.co.uk’s revenueOVER TIME
View real-time data

Over the past three months, wayfair.co.uk revenue has experienced decline of 18%, compared to the preceding three months.

View real-time data
wayfair.co.uk revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In March 2024, wayfair.co.uk in the FURNITURE industry generated online sales revenue of $68,665,911 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $200-225. This places them below the highest revenue generating store ikea.com with $553,851,560 in revenue, a conversion rate of 1.74%, and an AOV of $1,221. However, wayfair.co.uk had a higher revenue and AOV than the median in the category. Additionally, wayfair.co.uk received 12,028,222 sessions, falling short of ikea.com's 185,290,643 sessions, but surpassing the median of 57,064 sessions in the FURNITURE industry.
Read more

wayfair.co.uk competitors

When comparing wayfair.co.uk to its competitors in the online home goods and furniture industry as of March 2024, it is evident that ikea.com stands out with a significantly higher revenue of £553,851,560 and a larger number of transactions at 1,572,018. However, wayfair.co.uk has a higher conversion rate of 2.50-3.00% compared to Ikea's 0.50-1.00%. manomano.co.uk lags behind in revenue at £8,366,306, but boasts a higher average order value (AOV) of £225-250. dunelm.com and therange.co.uk both have lower revenues than Wayfair, with £51,927,257 and £28,666,305 respectively, but similar conversion rates and AOVs. diy.com has a comparable revenue to Wayfair at £50,665,901 but with a lower AOV of £75-100 and a similar conversion rate. Overall, wayfair.co.uk excels in conversion rate within its competitive landscape.

#1 manomano.co.uk
8.4M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#2 dunelm.com
51.9M
Revenue
22.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#3 therange.co.uk
28.7M
Revenue
11.1M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#4 ikea.com
553.9M
Revenue
185.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
#5 diy.com
50.7M
Revenue
24.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for asda.comasda.com
Favicon for argos.co.ukargos.co.uk
Favicon for johnlewis.comjohnlewis.com
Favicon for screwfix.comscrewfix.com
Favicon for wickes.co.ukwickes.co.uk
Favicon for wayfair.co.ukwayfair.co.uk
$68.7M
Favicon for dunelm.comdunelm.com
Favicon for diy.comdiy.com
Favicon for very.co.ukvery.co.uk
Favicon for therange.co.uktherange.co.uk
Favicon for dfs.co.ukdfs.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for walmart.comwalmart.com
$2.4B
2
Favicon for amazon.co.ukamazon.co.uk
3
Favicon for ebay.co.ukebay.co.uk
4
Favicon for target.comtarget.com
5
Favicon for etsy.cometsy.com
6
Favicon for ikea.comikea.com
7
Favicon for next.co.uknext.co.uk
8
Favicon for marksandspencer.commarksandspencer.com
9
Favicon for asda.comasda.com
10
Favicon for argos.co.ukargos.co.uk
wayfair.co.uk vs top market performers
wayfair.co.uk
top retailers
conversion rate vs average order value for wayfair.co.uk and its competitors
Talk to a product specialist to see all the competitors
Book a demo

wayfair.co.uk brandsby revenue

1
Logo for rosalind wheelerRosalind Wheeler
Top retailers:wayfair.comwayfair.deebay.de
2
Logo for symple stuffSymple Stuff
Top retailers:wayfair.com
3
Logo for zipcode designZipcode Design
Top retailers:wayfair.deaptdeco.comebay.co.uk
4
Book a demo
Top retailers:wayfair.comebay.co.uk
5
Book a demo
Top retailers:wayfair.comcostco.comasda.com

wayfair.co.uk categoriesby revenue

1
Hardware
Top retailers:ebay.comwalmart.commagazineluiza.com.br
2
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
3
Sporting Goods
Top retailers:ebay.comtemu.comtarget.com
4
Book a demo
Top retailers:ebay.comtemu.comtarget.com
5
Book a demo
Top retailers:wayfair.comcostco.comlowes.com
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

wayfair.co.uk channels

Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.

Book a demo

wayfair.co.uk Google Ads spend

Evaluate wayfair.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

wayfair.co.uk devices

Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

wayfair.co.uk top markets

Explore wayfair.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

wayfair.co.uk country & global rank

Assess the ranking of wayfair.co.uk among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Book a demo
Book a demo
Grips Platform Dashboard
Grips
ImprintPrivacy PolicyTerms of Service
© Grips 2022 All Rights Reserved