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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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63.1M
Revenue
27.7M
Sessions
3.0-3.5%
Conversion rate
$50-75
Average order value
Online only revenue for michaels.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Michaels.com is the official website of Michaels, a retail chain specialized in arts, crafts, and hobbies. It offers a wide range of products including art supplies, home décor, floral arrangements, fabric, baking essentials, and seasonal items. The site provides customers with a convenient platform to explore, purchase, and access product information and crafting inspiration.

michaels.com’s revenueOVER TIME
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Over the past three months, michaels.com revenue has experienced decline of 38%, compared to the preceding three months.

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michaels.com revenue decline for last six months
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OVERVIEW
In March 2024, michaels.com in the e-commerce_and_shopping industry generated a revenue of $63,087,034 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $50-75. This places them below the median revenue of $136,892, the median AOV of $59, and the very high AOV of $352 in the industry. Despite a high number of sessions at 27,729,043, michaels.com falls below the median sessions of 58,563 in the e-commerce_and_shopping category. qvc.com remains the top revenue generator in the industry with $110,862,394.
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michaels.com competitors

When comparing michaels.com to its competitors in the crafting and hobby industry as of March 2024, michaels.com stands out as the clear leader in terms of revenue, transactions, and sessions. With a revenue of $63,087,034 from 886,044 transactions and 27,729,043 sessions, michaels.com surpasses its closest competitor, joann.com, by a significant margin. joann.com generated $16,357,729 in revenue from 288,990 transactions and 11,852,634 sessions. Despite having a lower average order value (AOV) in the range of $50-$75 compared to some competitors like dickblick.com and orientaltrading.com with AOVs of $75-$100, michaels.com maintains a strong conversion rate of 3.00%-3.50%, outperforming most competitors in this key metric as well. Overall, michaels.com demonstrates its dominance in the crafting and hobby market through its impressive performance across multiple domains.

#1 joann.com
16.4M
Revenue
11.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#2 hobbylobby.com
5.5M
Revenue
11.8M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
#3 dickblick.com
6.1M
Revenue
2.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 orientaltrading.com
5.9M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#5 partycity.com
3.8M
Revenue
4.8M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
michaels.com vs top market performers
michaels.com
top retailers
conversion rate vs average order value for michaels.com and its competitors
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michaels.com brandsby revenue

1
Logo for michaelsMichaels
Top retailers:ebay.comebay.co.uk
3
Logo for rainbow dot markers by creatology®Rainbow Dot Markers By Creatology®

michaels.com categoriesby revenue

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brands overtime comparison

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michaels.com channels

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michaels.com Google Ads spend

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michaels.com devices

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michaels.com top markets

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michaels.com country & global rank

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