homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk Annual Revenue and Growth
homebase.co.uk's annual sales on its online store amounted to $74M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
homebase.co.uk's monthly revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced growth of 14%, compared to the preceding three months.
homebase.co.uk competitors
In April 2026, homebase.co.uk generated $7,512,525 in revenue from 27,835 transactions and 1,937,231 sessions, achieving an average order value (AOV) of $250-$275 with a conversion rate of 1.00-1.50%. In contrast, diy.com led with a revenue of $60,794,754 from 665,868 transactions across 36,241,572 sessions, boasting a lower AOV of $75-$100 and a conversion rate of 1.50-2.00%. wickes.co.uk followed closely, earning $79,173,584 with 243,346 transactions and a high AOV of $325-$350 and a conversion rate of 2.50-3.00%. screwfix.com generated $70,969,484, achieving 442,750 transactions and a conversion rate of 2.00-2.50%. Meanwhile, wilko.com saw $11,348,895 in revenue with a higher conversion rate of 3.50-4.00%, despite a lower AOV of $100-$125. Thus, homebase.co.uk lags behind competitors in revenue and transactions, while showing relatively high AOV.
Revenue share by device at homebase.co.uk
In April large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
