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Aug 2025

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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

homebase.co.uk

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5.6M

Revenue

1.6M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

Main country of store: UNITED KINGDOM
Website category: HOME AND GARDEN

Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.

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homebase.co.uk's revenueOVER TIME
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Over the past three months, homebase.co.uk revenue has experienced decline of 13%, compared to the preceding three months.

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homebase.co.uk revenue decline for last six months

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OVERVIEW

In August 2025, homebase.co.uk in the HOME AND GARDEN industry had online sales revenue of $5,572,284, with a median revenue of $117,963. The conversion rate ranged from 1.00-1.50%, with a high of 3.29% and a low of 0.61%. The average order value (AOV) was between $225-250, while the highest AOV was $672 and the lowest was $91. The website had a total of 1,592,909 sessions, with the highest sessions recorded by homedepot.com at 175,975,033 and a median of 36,030 sessions in the industry.

homebase.co.uk competitors

In August 2025, homebase.co.uk generated £5,572,284 in revenue from 23,012 transactions and 1,592,909 sessions with an Average Order Value (AOV) of £225-250 and a conversion rate of 1.00-1.50%. When compared to its competitors, diy.com stands out with revenue of £54,369,840 from 623,746 transactions and 37,901,973 sessions, featuring a lower AOV of £75-100 but a higher conversion rate of 1.50-2.00%. wickes.co.uk follows closely behind homebase.co.uk, with revenue of £61,510,264 from 193,769 transactions and 8,907,680 sessions, offering a higher AOV of £300-325 and a conversion rate of 2.00-2.50%. screwfix.com leads the pack with revenue of £148,532,895 from 1,476,529 transactions and 25,365,674 sessions, showcasing a lower AOV of £100-125 but a significantly higher conversion rate of 5.50-6.00%. wilko.com and therange.co.uk also have their own strengths and weaknesses in different metrics compared to homebase.co.uk.

#1 diy.com

54.4M

Revenue

37.9M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#2 wickes.co.uk

61.5M

Revenue

8.9M

Sessions

2.0-2.5%

Conv. rate

$300-325

AOV

#3 screwfix.com

148.5M

Revenue

25.4M

Sessions

5.5-6.0%

Conv. rate

$100-125

AOV

#4 wilko.com

11.7M

Revenue

3.3M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#5 therange.co.uk

25.6M

Revenue

9.8M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

victorianplumbing.co.uk

TOP MARKET PERFORMERSby revenue

homebase.co.uk vs top market performers

homebase.co.uk

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Revenue share by device at homebase.co.uk

In August large majority of sales on homebase.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

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homebase.co.uk channels

Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.

homebase.co.uk Google Ads spend

Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

homebase.co.uk devices

Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

homebase.co.uk top markets

Explore homebase.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.