Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

homebase.co.uk

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10.2M

Revenue

3.8M

Sessions

1.0-1.5%

Conversion rate

$175-200

Average order value

Online only revenue for homebase.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED KINGDOM
Website category: HOME AND GARDEN

Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.

homebase.co.uk’s revenueOVER TIME
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Over the past three months, homebase.co.uk revenue has experienced decline of 12%, compared to the preceding three months.

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homebase.co.uk revenue decline for last six months

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OVERVIEW

For homebase.co.uk in the home_and_garden industry, revenue for online sales in March 2024 was $10,176,718, with a median revenue of $194,550. Conversion rate ranged from 1.00-1.50%, compared to a very high of 2.96% and a low of 0.75%. Average order value (AOV) was $175-200, while a very high AOV was $685 and a low was $93. Total sessions for the month were 3,832,460, with the highest being 45,517,921 from harborfreight.com and a median of 49,361 in the home_and_garden industry.

homebase.co.uk competitors

When comparing homebase.co.uk to its competitors in the home improvement sector based on the provided metrics for March 2024, we see that homebase.co.uk falls behind in terms of revenue, transactions, and sessions. screwfix.com leads the pack with a revenue of £77,651,277, 538,207 transactions, and 21,142,770 sessions. wickes.co.uk also outperforms homebase.co.uk with revenue of £70,174,619, 250,928 transactions, and 12,953,733 sessions. Despite having a similar conversion rate as homebase.co.uk (1.00-1.50), The Range and diy.com surpass in revenue and sessions. wilko.com, on the other hand, lags in revenue compared to homebase.co.uk but has a higher conversion rate. Overall, homebase.co.uk has room for improvement in increasing its revenue and attracting more transactions and sessions to compete more effectively with its counterparts.

#1 diy.com

50.7M

Revenue

24.7M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#2 wickes.co.uk

70.2M

Revenue

13M

Sessions

1.5-2.0%

Conv. rate

$275-300

AOV

#3 screwfix.com

77.7M

Revenue

21.1M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#4 wilko.com

9.5M

Revenue

3.2M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#5 therange.co.uk

28.7M

Revenue

11.1M

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

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homebase.co.uk vs top market performers

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Top retailers:amazon.de lowes.com currys.co.uk

homebase.co.uk categoriesby revenue

Home & Garden

Top retailers:ebay.com temu.com etsy.com

Furniture

Top retailers:ebay.com macys.com target.com

Hardware

Top retailers:ebay.com walmart.com magazineluiza.com.br

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Top retailers:ebay.com temu.com target.com

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Top retailers:ebay.com ikea.com wayfair.com

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homebase.co.uk channels

Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.

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homebase.co.uk Google Ads spend

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homebase.co.uk devices

Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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homebase.co.uk top markets

Explore homebase.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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