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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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9M
Revenue
Aug 26
1.9M
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$275-300
AOV
Aug 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.

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homebase.co.uk Annual Revenue and Growth

homebase.co.uk's annual sales on its online store amounted to $74M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$74M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
homebase.co.uk revenue by year

homebase.co.uk's monthly revenueOVER TIME
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Over the past three months, homebase.co.uk revenue has experienced growth of 35%, compared to the preceding three months.

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homebase.co.uk revenue growth for last six months
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OVERVIEW
homebase.co.uk's revenue for online sales reached $9 million in August 2026. With 1.9 million sessions, it significantly exceeds the typical home and garden retailer's approximately 36,700 sessions per month. The conversion rate is between 1.50% and 2.00%, aligning with the typical home and garden retailer's range of 0.64% to 3.35%. The average order value (AOV) stands at $275-300, which is within the typical home and garden category's range of $98 to $688. Overall, homebase.co.uk demonstrates strong performance metrics within its category, reflecting a robust online presence compared to the typical home and garden retailer.
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homebase.co.uk competitors

In August 2026, screwfix.com achieved impressive figures, generating revenue of 87.2 million and completing 459,000 transactions from 22.3 million sessions. Comparatively, homebase.co.uk reported a revenue of 9 million with 30,700 transactions and 1.9 million sessions, significantly trailing its competitors. wickes.co.uk closely follows screwfix.com, with revenue of 68.5 million and 191,000 transactions from 8.4 million sessions, while diy.com leads in transactions at 547,000 and sessions at 32.2 million, generating 68.3 million in revenue. Meanwhile, therange.co.uk delivered solid results with 55 million in revenue and 233,000 transactions from 12.9 million sessions. wilko.com recorded 17.1 million in revenue with 125,000 transactions from 3.1 million sessions. homebase.co.uk’s average order value (AOV) of 275-300 places it between the AOV ranges of some competitors, yet it remains in the last position across revenue, transactions, and sessions.

diy.com screenshot
#1 diy.com
68.3M
Revenue
32.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
wickes.co.uk screenshot
#2 wickes.co.uk
68.5M
Revenue
8.4M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
screwfix.com screenshot
#3 screwfix.com
87.2M
Revenue
22.3M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
wilko.com screenshot
#4 wilko.com
17.1M
Revenue
3.1M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
therange.co.uk screenshot
#5 therange.co.uk
55M
Revenue
12.9M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
homebase.co.uk vs top market performers
homebase.co.uk
top retailers
conversion rate vs average order value for homebase.co.uk and its competitors
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Revenue share by device at homebase.co.uk

In August large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In August large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

Industries homebase.co.uk operates in

homebase.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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homebase.co.uk channels

Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.

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homebase.co.uk Google Ads spend

Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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homebase.co.uk devices

Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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homebase.co.uk top markets

Explore homebase.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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homebase.co.uk country & global rank

Assess the ranking of homebase.co.uk among other retailers within its primary country and worldwide.

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