homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk's revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced growth of 2.2%, compared to the preceding three months.
homebase.co.uk competitors
In July 2025, homebase.co.uk reported a revenue of £5,608,482 from 25,249 transactions and 1,591,670 sessions, with an average order value (AOV) of £200-£225 and a conversion rate of 1.50-2.00%. When compared to its competitors, homebase.co.uk falls behind in revenue, transactions, and sessions. diy.com leads the pack with a revenue of £52,392,026 from 610,146 transactions and 35,888,505 sessions, offering a lower AOV of £75-£100 but a similar conversion rate. wickes.co.uk follows closely with £54,864,671 revenue from 173,678 transactions and 7,785,090 sessions, boasting a higher AOV of £300-£325 and a slightly higher conversion rate. wilko.com and therange.co.uk also outperform homebase.co.uk in revenue, transactions, and sessions, with varying AOVs and conversion rates. homebase.co.uk may need to enhance its marketing strategies and improve customer engagement to compete effectively in the market.
Revenue share by device at homebase.co.uk
In July large majority of sales on homebase.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
