homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk Annual Revenue and Growth
homebase.co.uk's annual sales on its online store amounted to $74M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
homebase.co.uk's monthly revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced growth of 59%, compared to the preceding three months.
homebase.co.uk competitors
In May 2026, homebase.co.uk generated $7,819,390 from 28,322 transactions across 1,696,903 sessions, with an average order value (AOV) of $275-300 and a conversion rate of 1.50-2.00%. Comparatively, diy.com leads with $62,239,997 revenue, driven by 646,100 transactions and an AOV of $75-100, although its conversion rate mirrors homebase.co.uk at 1.50-2.00%. wickes.co.uk follows closely with $71,553,748 revenue, 227,744 transactions, and a higher AOV of $300-325, achieving a conversion rate of 2.00-2.50%. screwfix.com also outperforms with $66,798,123 revenue and 432,422 transactions, enjoying a similar AOV but a better conversion rate of 2.00-2.50%. wilko.com stands apart with the highest conversion rate at 4.00-4.50%, albeit with a lower revenue of $13,165,891. Overall, homebase.co.uk's performance is commendable but falls short compared to its more dominant competitors.
Revenue share by device at homebase.co.uk
In May large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
Industries homebase.co.uk operates in
homebase.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
