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Nov 2025
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Home/Insights/Retailers/asteriahair.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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284K
Revenue
Nov 25
34.4K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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AsteriaHair.com is an e-commerce platform that offers a wide range of hair products and accessories for sale. Their inventory includes various styles of wigs, extensions, closures, and bundles, catering to different hair types and preferences. The website provides a seamless shopping experience with options for worldwide shipping and multiple payment methods.

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asteriahair.com Annual Revenue and Growth

asteriahair.com's annual sales on its online store amounted to $13.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$13.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
asteriahair.com revenue by year

asteriahair.com's monthly revenueOVER TIME
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Over the past three months, asteriahair.com revenue has experienced decline of 23%, compared to the preceding three months.

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asteriahair.com revenue decline for last six months
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OVERVIEW
In November 2025, asteriahair.com achieved remarkable performance metrics in the lifestyle and beauty sector, generating $284,041 in online sales, significantly exceeding the median of $52,547, with a conversion rate between 2.00-2.50%, below the high benchmark of 5.32%. Its average order value (AOV) ranged from $350-375, well above the sector average of $204, while attracting 34,424 sessions, notably higher than the median of 19,748 but far from the industry leader Sephora's 76,114,809 sessions, indicating strong brand positioning and consumer interest in its products.
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asteriahair.com competitors

In November 2025, asteriahair.com had a revenue of $284,041 with 772 transactions and 34,424 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, klaiyihair.com had a higher revenue of $479,237 with 2,737 transactions and 530,568 sessions, but a lower AOV of $175-200 and conversion rate of 0.50-1.00%. hairvivi.com had a revenue of $209,405 with 600 transactions and 246,144 sessions, offering a higher AOV of $325-350 but a lower conversion rate of 0.00-0.50%. ashimaryhair.com had a revenue of $330,627 with 2,511 transactions and 454,411 sessions, but a lower AOV of $125-150 and conversion rate of 0.50-1.00%. truegloryhair.com lagged behind with a revenue of $34,080, 254 transactions, 13,427 sessions, an AOV of $125-150, and a conversion rate of 1.50-2.00%. Overall, asteriahair.com is competitive in terms of revenue and conversion rate compared to its competitors, with a higher AOV than some and lower than others.

klaiyihair.com screenshot
#1 klaiyihair.com
479.2K
Revenue
530.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
hairvivi.com screenshot
#2 hairvivi.com
209.4K
Revenue
246.1K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
ashimaryhair.com screenshot
#3 ashimaryhair.com
330.6K
Revenue
454.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
truegloryhair.com screenshot
#4 truegloryhair.com
34.1K
Revenue
13.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
asteriahair.com vs top market performers
asteriahair.com
top retailers
conversion rate vs average order value for asteriahair.com and its competitors
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Revenue share by device at asteriahair.com

In November large majority of sales on asteriahair.com, 96% was finalized on desktop devices, with 4.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on asteriahair.com, 96% was finalized on desktop devices, with 4.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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asteriahair.com channels

Identify top traffic channels that drive growth for asteriahair.comand discover how performance of traffic channels has changed over time.

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asteriahair.com Google Ads spend

Evaluate asteriahair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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asteriahair.com devices

Review asteriahair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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asteriahair.com top markets

Explore asteriahair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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asteriahair.com country & global rank

Assess the ranking of asteriahair.com among other retailers within its primary country and worldwide.

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