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Jul 2025
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Home/Insights/Retailers/thewigcompany.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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38K
Revenue
28.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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The website thewigcompany.com provides a wide range of wigs for customers to browse and purchase. Their product offerings include various types of wigs such as synthetic, human hair, and heat-friendly options. Customers can find wigs in various styles, lengths, and colors to cater to their individual preferences and needs.

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thewigcompany.com's revenueOVER TIME
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Over the past three months, thewigcompany.com revenue has experienced decline of 28%, compared to the preceding three months.

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thewigcompany.com revenue decline for last six months
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OVERVIEW
In July 2025, thewigcompany.com, a BEAUTY AND COSMETICS website, generated $37,960 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. This falls below the median revenue of $48,182 and AOV of $211 for the industry. With 28,070 sessions, they rank below the median sessions of 20,909, while the highest sessions were recorded at 41,064,568 by sephora.com. The highest revenue in the category was achieved by themancompany.com at $113,233,299.
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thewigcompany.com competitors

In July 2025, thewigcompany.com reported a revenue of $37,960 with 376 transactions and 28,070 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. When compared to its competitors, thewigcompany.com falls behind in terms of revenue and sessions. wigoutlet.com leads with a revenue of $140,650 and 138,137 sessions, followed by wigs.com with a substantial revenue of $1,406,730 and 454,223 sessions. However, thewigcompany.com maintains a competitive AOV and conversion rate compared to paulayoung.com, namebrandwigs.com, and voguewigs.com. While namebrandwigs.com stands out with a high conversion rate of 4.00-4.50%, thewigcompany.com holds its ground within the market with a steady performance across these key metrics.

wigoutlet.com screenshot
#1 wigoutlet.com
140.6K
Revenue
138.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wigs.com screenshot
#2 wigs.com
1.4M
Revenue
454.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
paulayoung.com screenshot
#3 paulayoung.com
227.9K
Revenue
124.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
namebrandwigs.com screenshot
#4 namebrandwigs.com
518K
Revenue
41.6K
Sessions
4.0-4.5%
Conv. rate
$275-300
AOV
voguewigs.com screenshot
#5 voguewigs.com
3.6K
Revenue
650
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
thewigcompany.com vs top market performers
thewigcompany.com
top retailers
conversion rate vs average order value for thewigcompany.com and its competitors
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Revenue share by device at thewigcompany.com

In July large majority of sales on thewigcompany.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thewigcompany.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thewigcompany.com channels

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thewigcompany.com Google Ads spend

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thewigcompany.com devices

Review thewigcompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewigcompany.com top markets

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thewigcompany.com country & global rank

Assess the ranking of thewigcompany.com among other retailers within its primary country and worldwide.

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