Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/thewigcompany.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for thewigcompany.comthewigcompany.com

Start benchmarking for free
Sign in with GoogleSign up with Google
48.8K
Revenue
Jan 26
37.2K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
Loading...

The website thewigcompany.com provides a wide range of wigs for customers to browse and purchase. Their product offerings include various types of wigs such as synthetic, human hair, and heat-friendly options. Customers can find wigs in various styles, lengths, and colors to cater to their individual preferences and needs.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

thewigcompany.com Annual Revenue and Growth

thewigcompany.com's annual sales on its online store amounted to $527.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$527.6K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
thewigcompany.com revenue by year

thewigcompany.com's monthly revenueOVER TIME
View real-time data

Over the past three months, thewigcompany.com revenue has experienced growth of 7.9%, compared to the preceding three months.

View real-time data
thewigcompany.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, thewigcompany.com generated $48,822 in online sales, slightly below the BEAUTY AND COSMETICS median of $51,477, with sessions totaling 37,175, surpassing the median of 22,631. Its conversion rate ranged from 1.00-1.50%, lower than the high benchmark of 4.7% but above the low of 1.19%. The average order value (AOV) was between $100-125, below the industry high of $194 and above the low of $45. In contrast, the leading competitor, ulta.com, recorded staggering figures with revenue of $104,496,353 and sessions of 47,691,438, highlighting the competitive landscape.
Read more

thewigcompany.com competitors

In January 2026, thewigcompany.com had a revenue of $48,822 from 478 transactions and 37,175 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, wigoutlet.com had a revenue of $259,385 from 2,043 transactions and 118,561 sessions, with an AOV of $125-$150 and a conversion rate of 1.50-2.00%. wigs.com outperformed with a revenue of $2,664,590 from 9,521 transactions and 380,456 sessions, with an AOV of $275-$300 and a conversion rate of 2.00-2.50%. paulayoung.com had a revenue of $966,454 from 7,058 transactions and 470,836 sessions, with an AOV of $125-$150 and a conversion rate of 1.00-1.50%. namebrandwigs.com had a revenue of $499,704 from 1,700 transactions and 54,519 sessions, with an AOV of $275-$300 and a conversion rate of 3.00-3.50%. Overall, thewigcompany.com lags behind its competitors in terms of revenue, transactions, and sessions, as well as AOV and conversion rate.

wigoutlet.com screenshot
#1 wigoutlet.com
259.4K
Revenue
118.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
wigs.com screenshot
#2 wigs.com
2.7M
Revenue
380.5K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
paulayoung.com screenshot
#3 paulayoung.com
966.5K
Revenue
470.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
namebrandwigs.com screenshot
#4 namebrandwigs.com
499.7K
Revenue
54.5K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
wilshirewigs.com screenshot
#5 wilshirewigs.com
16.5K
Revenue
1.9K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
thewigcompany.com vs top market performers
thewigcompany.com
top retailers
conversion rate vs average order value for thewigcompany.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at thewigcompany.com

In January large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

thewigcompany.com channels

Identify top traffic channels that drive growth for thewigcompany.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

thewigcompany.com Google Ads spend

Evaluate thewigcompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

thewigcompany.com devices

Review thewigcompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

thewigcompany.com top markets

Explore thewigcompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

thewigcompany.com country & global rank

Assess the ranking of thewigcompany.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard