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Sep 2026
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Home/Insights/Retailers/thewigcompany.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for thewigcompany.comthewigcompany.com

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169.9K
Revenue
Sep 26
122.5K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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The website thewigcompany.com provides a wide range of wigs for customers to browse and purchase. Their product offerings include various types of wigs such as synthetic, human hair, and heat-friendly options. Customers can find wigs in various styles, lengths, and colors to cater to their individual preferences and needs.

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thewigcompany.com Annual Revenue and Growth

thewigcompany.com's annual sales on its online store amounted to $527.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$527.6K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
thewigcompany.com revenue by year

thewigcompany.com's monthly revenueOVER TIME
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Over the past three months, thewigcompany.com revenue has experienced growth of 112%, compared to the preceding three months.

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thewigcompany.com revenue growth for last six months
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OVERVIEW
In September 2026, thewigcompany.com, categorized under beauty and cosmetics, generated $170,000 in online sales with a conversion rate of 1.00-1.50%. The average beauty and cosmetics store generates around $35,500 a month, while ulta.com generates $186.2 million. thewigcompany.com's average order value (AOV) ranged from $100-125, which is within the typical AOV range of $50 to $214. Additionally, the site recorded 122,000 sessions, compared to an average beauty and cosmetics store's 14,500 sessions, while the most-visited, sephora.com, sees 66.1 million sessions.
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thewigcompany.com competitors

In September 2026, wigs.com achieved impressive revenue of $1.2 million from 4,248 transactions across 296,000 sessions, reflecting a high average order value (AOV) of $275-300. In comparison, thewigcompany.com generated $170,000 with 1,589 transactions during 122,000 sessions, positioning it fourth in revenue among its peers. Paula young.com surpassed thewigcompany.com in session count, attracting 345,000 visitors, while thewigcompany.com ranked third in sessions. Additionally, namebrandwigs.com outperformed with the highest transaction count at 4,322. thewigcompany.com has a conversion rate of 1.00-1.50%, which is comparable to several competitors but trails namebrandwigs.com, which boasts a higher conversion rate of 5.50-6.00%. Overall, while thewigcompany.com shows competitive metrics, it ranks lower in both revenue and transactions compared to the leading sites in the market.

wigoutlet.com screenshot
#1 wigoutlet.com
131.7K
Revenue
113.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wigs.com screenshot
#2 wigs.com
1.2M
Revenue
296.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
paulayoung.com screenshot
#3 paulayoung.com
589.4K
Revenue
344.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
namebrandwigs.com screenshot
#4 namebrandwigs.com
1.2M
Revenue
77.1K
Sessions
5.5-6.0%
Conv. rate
$275-300
AOV
voguewigs.com screenshot
#5 voguewigs.com
3.6K
Revenue
650
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
thewigcompany.com vs top market performers
thewigcompany.com
top retailers
conversion rate vs average order value for thewigcompany.com and its competitors
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Revenue share by device at thewigcompany.com

In September large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thewigcompany.com operates in

thewigcompany.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thewigcompany.com channels

Identify top traffic channels that drive growth for thewigcompany.comand discover how performance of traffic channels has changed over time.

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thewigcompany.com Google Ads spend

Evaluate thewigcompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewigcompany.com devices

Review thewigcompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewigcompany.com top markets

Explore thewigcompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewigcompany.com country & global rank

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