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Sep 2024
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Home/Insights/Retailers/thewigcompany.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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72.4K
Revenue
60.4K
Sessions
1.0-1.5%
Conversion rate
$100-125
Average order value
Online only revenue for thewigcompany.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website thewigcompany.com provides a wide range of wigs for customers to browse and purchase. Their product offerings include various types of wigs such as synthetic, human hair, and heat-friendly options. Customers can find wigs in various styles, lengths, and colors to cater to their individual preferences and needs.

thewigcompany.com’s revenueOVER TIME
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Over the past three months, thewigcompany.com revenue has experienced decline of 21%, compared to the preceding three months.

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thewigcompany.com revenue decline for last six months
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OVERVIEW
In September 2024, thewigcompany.com in the BEAUTY AND COSMETICS industry had online sales revenue of $72,407, a conversion rate of 1.00-1.50%, an AOV of $100-125, and 60,413 sessions. Compared to the median industry revenue of $53,315, the site performed above average. However, ulta.com led the category with revenue of $114,902,798, while sephora.com had the highest sessions at 41,256,765. Despite thewigcompany.com's performance falling within industry norms, there is room for improvement in conversion rate and AOV to compete with the top players in the BEAUTY AND COSMETICS space.
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thewigcompany.com competitors

In comparing thewigcompany.com to its competitors in the wig industry, it is clear that thewigcompany.com falls towards the lower end in terms of revenue. With a revenue of $72,407 and 656 transactions from 60,413 sessions, thewigcompany.com has an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.00% to 1.50%. In contrast, competitors like wigs.com and paulayoung.com are generating significantly higher revenues of $1,883,033 and $1,131,022 respectively, with more transactions and sessions. These competitors also have higher AOVs and conversion rates, indicating a more successful sales performance. However, thewigcompany.com does compete well with wigoutlet.com, which has similar revenue, transactions, sessions, AOV, and conversion rate. To improve its position in the market, thewigcompany.com may need to focus on increasing revenue and improving its conversion rate to match the performance of its higher-earning competitors.

#1 wigoutlet.com
173.1K
Revenue
96.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#2 wigs.com
1.9M
Revenue
331.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#3 paulayoung.com
1.1M
Revenue
395.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#4 namebrandwigs.com
643.4K
Revenue
69.5K
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
#5 voguewigs.com
22.2K
Revenue
16.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
thewigcompany.com vs top market performers
thewigcompany.com
top retailers
conversion rate vs average order value for thewigcompany.com and its competitors
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thewigcompany.com brandsby revenue

1
Logo for perfect imagePerfect Image
2
Logo for twc timelessTwc Timeless
3
Logo for fashion clubFashion Club
Top retailers:maedchenflohmarkt.de

thewigcompany.com categoriesby revenue

1
Wigs
2
Hair Extensions
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brands overtime comparison

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thewigcompany.com channels

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thewigcompany.com Google Ads spend

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thewigcompany.com devices

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thewigcompany.com top markets

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thewigcompany.com country & global rank

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