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May 2025
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Home/Insights/Retailers/thewigcompany.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for thewigcompany.comthewigcompany.com

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22.5K
Revenue
17.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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The website thewigcompany.com provides a wide range of wigs for customers to browse and purchase. Their product offerings include various types of wigs such as synthetic, human hair, and heat-friendly options. Customers can find wigs in various styles, lengths, and colors to cater to their individual preferences and needs.

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thewigcompany.com's revenueOVER TIME
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Over the past three months, thewigcompany.com revenue has experienced decline of 68%, compared to the preceding three months.

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thewigcompany.com revenue decline for last six months
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OVERVIEW
In May 2025, thewigcompany.com's performance metrics include a revenue of $22,463 (below the median of $46,882), conversion rate of 1.00-1.50% (lower than the industry high of 4.51%), AOV of $75-100 (falling short of the high of $213), and 17,842 sessions (compared to a median of 19,997). Despite not leading in any specific metric, thewigcompany.com remains competitive within the BEAUTY AND COSMETICS industry, where ulta.com dominates online sales with $96,002,620 and sephora.com attracts the highest number of sessions at 38,510,361.
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thewigcompany.com competitors

In May 2025, thewigcompany.com, with a revenue of $22,463 from 228 transactions and 17,842 sessions, has a moderate average order value (AOV) of $75-$100 and a conversion rate of 1.00-1.50%. Compared to its competitors, thewigcompany.com falls behind in revenue and transactions but is on par with its conversion rate. namebrandwigs.com leads the pack with a revenue of $472,874 from 1,595 transactions and 35,249 sessions, boasting a high AOV of $275-$300 and a conversion rate of 4.50-5.00%. wigs.com follows closely behind with a significantly higher revenue of $1,370,638 from 4,903 transactions and 384,633 sessions, matching thewigcompany.com's conversion rate. While voguewigs.com and wigoutlet.com lag in revenue and transactions, paulayoung.com stands out with a revenue of $1,092,257 from 7,128 transactions and 347,921 sessions, featuring a slightly higher AOV compared to thewigcompany.com.

wigoutlet.com screenshot
#1 wigoutlet.com
144.9K
Revenue
90.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wigs.com screenshot
#2 wigs.com
1.4M
Revenue
384.6K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
paulayoung.com screenshot
#3 paulayoung.com
1.1M
Revenue
347.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
namebrandwigs.com screenshot
#4 namebrandwigs.com
472.9K
Revenue
35.2K
Sessions
4.5-5.0%
Conv. rate
$275-300
AOV
voguewigs.com screenshot
#5 voguewigs.com
187.1
Revenue
86
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
thewigcompany.com vs top market performers
thewigcompany.com
top retailers
conversion rate vs average order value for thewigcompany.com and its competitors
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Revenue share by device at thewigcompany.com

In May large majority of sales on thewigcompany.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on thewigcompany.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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thewigcompany.com channels

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thewigcompany.com Google Ads spend

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thewigcompany.com devices

Review thewigcompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewigcompany.com top markets

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thewigcompany.com country & global rank

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