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Oct 2025
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Home/Insights/Retailers/thewigcompany.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for thewigcompany.comthewigcompany.com

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27.8K
Revenue
Oct 25
21.7K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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The website thewigcompany.com provides a wide range of wigs for customers to browse and purchase. Their product offerings include various types of wigs such as synthetic, human hair, and heat-friendly options. Customers can find wigs in various styles, lengths, and colors to cater to their individual preferences and needs.

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thewigcompany.com Annual Revenue and Growth

thewigcompany.com's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thewigcompany.com revenue by year

thewigcompany.com's monthly revenueOVER TIME
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Over the past three months, thewigcompany.com revenue has experienced growth of 26%, compared to the preceding three months.

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thewigcompany.com revenue growth for last six months
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OVERVIEW
In October 2025, thewigcompany.com, operating in the BEAUTY AND COSMETICS sector, generated $27,813 in online sales with a conversion rate between 1.00-1.50%, lower than the industry median of $41,294 and the high of 4.65%. The site's average order value (AOV) ranged from $100-125, compared to the industry's high of $202. With 21,714 sessions, thewigcompany.com surpassed the median of 18,156 but lagged significantly behind the leading competitor, themancompany.com, which reported a staggering $119,786,747 in revenue. Overall, these metrics indicate room for improvement in sales performance and conversion efficiency.
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thewigcompany.com competitors

When comparing thewigcompany.com to its competitors in October 2025, we can see that while thewigcompany.com had a revenue of $27,813 with 277 transactions and 21,714 sessions, wigoutlet.com stands out with a revenue of $175,571, 1,309 transactions, and 117,515 sessions. wigs.com takes the lead with a revenue of $1,282,534, 4,617 transactions, and 311,851 sessions, showcasing a significantly higher performance in terms of revenue and sessions. paulayoung.com also outperforms thewigcompany.com with a revenue of $346,230 and 2,484 transactions. namebrandwigs.com had the highest revenue of $893,126, 3,068 transactions, and an impressive conversion rate of 6.50-7.00%, indicating a strong market position in comparison to thewigcompany.com.

wigoutlet.com screenshot
#1 wigoutlet.com
175.6K
Revenue
117.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wigs.com screenshot
#2 wigs.com
1.3M
Revenue
311.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
paulayoung.com screenshot
#3 paulayoung.com
346.2K
Revenue
221.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
namebrandwigs.com screenshot
#4 namebrandwigs.com
893.1K
Revenue
43.9K
Sessions
6.5-7.0%
Conv. rate
$275-300
AOV
wilshirewigs.com screenshot
#5 wilshirewigs.com
23K
Revenue
2.9K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
thewigcompany.com vs top market performers
thewigcompany.com
top retailers
conversion rate vs average order value for thewigcompany.com and its competitors
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Revenue share by device at thewigcompany.com

In October large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thewigcompany.com channels

Identify top traffic channels that drive growth for thewigcompany.comand discover how performance of traffic channels has changed over time.

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thewigcompany.com Google Ads spend

Evaluate thewigcompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewigcompany.com devices

Review thewigcompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewigcompany.com top markets

Explore thewigcompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewigcompany.com country & global rank

Assess the ranking of thewigcompany.com among other retailers within its primary country and worldwide.

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