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Sep 2025
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Home/Insights/Retailers/thewigcompany.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thewigcompany.comthewigcompany.com

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38.8K
Revenue
Sep 25
30.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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The website thewigcompany.com provides a wide range of wigs for customers to browse and purchase. Their product offerings include various types of wigs such as synthetic, human hair, and heat-friendly options. Customers can find wigs in various styles, lengths, and colors to cater to their individual preferences and needs.

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thewigcompany.com Annual Revenue and Growth

thewigcompany.com's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thewigcompany.com revenue by year

thewigcompany.com's monthly revenueOVER TIME
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Over the past three months, thewigcompany.com revenue has experienced growth of 42%, compared to the preceding three months.

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thewigcompany.com revenue growth for last six months
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OVERVIEW
In September 2025, thewigcompany.com, operating in the BEAUTY AND COSMETICS sector, generated $38,840 in online sales, slightly below the median of $40,540, with a conversion rate ranging from 1.00-1.50%, compared to a high of 4.54% in the industry. The average order value (AOV) fell between $75-100, while the highest AOV reached $203. The site attracted 30,204 sessions, surpassing the median of 18,928 but well below Sephora's leading 45,764,193 sessions, highlighting potential growth opportunities in both traffic and sales performance metrics within a competitive market.
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thewigcompany.com competitors

In September 2025, thewigcompany.com reported a revenue of $38,840 with 393 transactions and 30,204 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50. In comparison, wigoutlet.com generated $117,847 in revenue from 892 transactions and 111,445 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00. wigs.com had the highest revenue among the competitors at $974,341 with 3,504 transactions and 304,061 sessions, boasting an AOV of $275-300 and a conversion rate of 1.00-1.50. paulayoung.com and namebrandwigs.com also had competitive metrics in terms of revenue, transactions, sessions, AOV, and conversion rate, highlighting thewigcompany.com's need to enhance its performance to remain competitive in the market.

wigoutlet.com screenshot
#1 wigoutlet.com
117.8K
Revenue
111.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wigs.com screenshot
#2 wigs.com
974.3K
Revenue
304.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
paulayoung.com screenshot
#3 paulayoung.com
328.3K
Revenue
237.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
namebrandwigs.com screenshot
#4 namebrandwigs.com
653.3K
Revenue
39.8K
Sessions
5.5-6.0%
Conv. rate
$275-300
AOV
wilshirewigs.com screenshot
#5 wilshirewigs.com
40.1K
Revenue
5.4K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
thewigcompany.com vs top market performers
thewigcompany.com
top retailers
conversion rate vs average order value for thewigcompany.com and its competitors
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Revenue share by device at thewigcompany.com

In September large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thewigcompany.com channels

Identify top traffic channels that drive growth for thewigcompany.comand discover how performance of traffic channels has changed over time.

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thewigcompany.com Google Ads spend

Evaluate thewigcompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewigcompany.com devices

Review thewigcompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewigcompany.com top markets

Explore thewigcompany.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thewigcompany.com country & global rank

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