thewigcompany.com
The website thewigcompany.com provides a wide range of wigs for customers to browse and purchase. Their product offerings include various types of wigs such as synthetic, human hair, and heat-friendly options. Customers can find wigs in various styles, lengths, and colors to cater to their individual preferences and needs.
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thewigcompany.com Annual Revenue and Growth
thewigcompany.com's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
thewigcompany.com's monthly revenueOVER TIME
Over the past three months, thewigcompany.com revenue has experienced decline of 17%, compared to the preceding three months.
thewigcompany.com competitors
In November 2025, thewigcompany.com had a revenue of $35,598 with 335 transactions and 23,541 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. In comparison, wigoutlet.com outperformed with a revenue of $142,669, 1,033 transactions, and 87,567 sessions, featuring an AOV of $125-$150 and the same conversion rate as The Wig Company. wigs.com was the clear leader in revenue with $1,151,314, 4,157 transactions, and 325,934 sessions, showcasing an AOV of $275-$300 and the same conversion rate as its competitors. Paula Young followed with a revenue of $340,975, 2,411 transactions, and 223,300 sessions, with an AOV of $125-$150. Lastly, Name Brand Wigs excelled in AOV with $300-$325, generating a revenue of $858,294, 2,852 transactions, and 35,692 sessions, and an outstanding conversion rate of 7.50-8.00%.
Revenue share by device at thewigcompany.com
In November large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thewigcompany.com channels
Identify top traffic channels that drive growth for thewigcompany.comand discover how performance of traffic channels has changed over time.
thewigcompany.com Google Ads spend
Evaluate thewigcompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thewigcompany.com devices
Review thewigcompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
