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Jul 2026
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Home/Insights/Retailers/thewigcompany.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for thewigcompany.comthewigcompany.com

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65.4K
Revenue
Jul 26
47.7K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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The website thewigcompany.com provides a wide range of wigs for customers to browse and purchase. Their product offerings include various types of wigs such as synthetic, human hair, and heat-friendly options. Customers can find wigs in various styles, lengths, and colors to cater to their individual preferences and needs.

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thewigcompany.com Annual Revenue and Growth

thewigcompany.com's annual sales on its online store amounted to $527.6K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$527.6K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
thewigcompany.com revenue by year

thewigcompany.com's monthly revenueOVER TIME
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Over the past three months, thewigcompany.com revenue has experienced growth of 17%, compared to the preceding three months.

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thewigcompany.com revenue growth for last six months
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OVERVIEW
In July 2026, thewigcompany.com generated $65,400 in online sales, outperforming an average beauty and cosmetics store, which generates around $39,200 monthly. Its conversion rate ranged from 1.00-1.50%, which is within the typical range of 1.1% to 4.37% for the category. The average order value (AOV) was between $100-125, also within the category's typical range of $52 to $207. Additionally, thewigcompany.com recorded 47,700 sessions, significantly exceeding the approximately 17,100 sessions seen by an average beauty and cosmetics store, while the most-visited, sephora.com, sees 63 million sessions.
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thewigcompany.com competitors

In July 2026, wigs.com generated $1.8 million in revenue from 4,917 transactions across 452,000 sessions, establishing itself as the industry leader. In contrast, thewigcompany.com reported $65,400 in revenue from 620 transactions and only 47,700 sessions, ranking it fifth among competitors and trailing wigs.com by a staggering $1.7 million in revenue. thewigcompany.com also lags significantly in transaction volume, with 4,297 fewer transactions than wigs.com. While thewigcompany.com has a conversion rate ranging from 1.00-1.50%, similar to wigs.com, its average order value (AOV) of $100-125 is notably lower than wigs.com’s AOV of $350-375. Overall, thewigcompany.com struggles to compete against giants like wigs.com, paulayoung.com, and namebrandwigs.com, making it a challenging landscape for growth.

wigoutlet.com screenshot
#1 wigoutlet.com
112.9K
Revenue
108K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wigs.com screenshot
#2 wigs.com
1.8M
Revenue
452.1K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
paulayoung.com screenshot
#3 paulayoung.com
508.5K
Revenue
273.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
namebrandwigs.com screenshot
#4 namebrandwigs.com
1.1M
Revenue
96.9K
Sessions
3.5-4.0%
Conv. rate
$275-300
AOV
voguewigs.com screenshot
#5 voguewigs.com
3.6K
Revenue
650
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
thewigcompany.com vs top market performers
thewigcompany.com
top retailers
conversion rate vs average order value for thewigcompany.com and its competitors
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Revenue share by device at thewigcompany.com

In July large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thewigcompany.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thewigcompany.com operates in

thewigcompany.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thewigcompany.com channels

Identify top traffic channels that drive growth for thewigcompany.comand discover how performance of traffic channels has changed over time.

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thewigcompany.com Google Ads spend

Evaluate thewigcompany.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thewigcompany.com devices

Review thewigcompany.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thewigcompany.com top markets

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thewigcompany.com country & global rank

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