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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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19.4M
Revenue
4M
Sessions
1.5-2.0%
Conversion rate
$250-275
Average order value
Online only revenue for primaryarms.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Primary Arms is a website that offers various products for firearms enthusiasts. Their inventory includes a broad range of firearms, scopes, optics, accessories, ammunition, and gun parts. They provide a platform for customers to purchase items like pistols, rifles, red dot sights, magazines, and other related gear.

primaryarms.com’s revenueOVER TIME
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Over the past three months, primaryarms.com revenue has experienced decline of 16%, compared to the preceding three months.

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primaryarms.com revenue decline for last six months
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OVERVIEW
In March 2024, primaryarms.com in the SPORTS industry had an online sales revenue of $19,370,002, with a median revenue of $162,410. The conversion rate was 1.50-2.00%, while the AOV ranged from $250-275. With 3,995,716 sessions, primaryarms.com's performance metrics are competitive, although not the highest in the industry. The top store in terms of revenue was guns.com with $30,663,787, while the store with the most sessions was midwayusa.com with 7,920,318. High and low conversion rates in the industry were 2.25% and 0.53%, respectively, and the AOV range was $98-$632, reflecting varying customer spending patterns.
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primaryarms.com competitors

When comparing primaryarms.com to its competitors in the online firearms and accessories industry, primaryarms.com stands out with a revenue of $19,370,002 from 75,810 transactions and 3,995,716 sessions in March 2024. Its Average Order Value (AOV) ranges between $250-$275, with a conversion rate of 1.50-2.00%. In contrast, its competitors like ar15discounts.com, wingtactical.com, at3tactical.com, opticsplanet.com, and brownells.com have lower revenues, transactions, and sessions. opticsplanet.com comes closest with a revenue of $31,658,296, 106,473 transactions, and 7,155,356 sessions, with a higher AOV of $275-$300 but a similar conversion rate of 1.00-1.50%. Overall, primaryarms.com excels in generating revenue, attracting transactions, and engaging sessions compared to its competitors in the market.

#1 brownells.com
9.5M
Revenue
3.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#2 opticsplanet.com
31.7M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#3 wingtactical.com
416K
Revenue
377.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#4 ar15discounts.com
2.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
#5 at3tactical.com
459.2K
Revenue
397.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
primaryarms.com vs top market performers
primaryarms.com
top retailers
conversion rate vs average order value for primaryarms.com and its competitors
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primaryarms.com brandsby revenue

primaryarms.com categoriesby revenue

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brands overtime comparison

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primaryarms.com channels

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primaryarms.com Google Ads spend

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primaryarms.com devices

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primaryarms.com top markets

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primaryarms.com country & global rank

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