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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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9.2M
Revenue
3.1M
Sessions
0.5-1.0%
Conversion rate
$325-350
Average order value
Online only revenue for cheaperthandirt.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.

cheaperthandirt.com’s revenueOVER TIME
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Over the past three months, cheaperthandirt.com revenue has experienced decline of 11%, compared to the preceding three months.

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cheaperthandirt.com revenue decline for last six months
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OVERVIEW
cheaperthandirt.com's performance metrics for March 2024 in the SPORTS industry: online sales revenue of $9,249,277, conversion rate of 0.50-1.00%, AOV of $325-350, and 3,073,422 sessions. The industry's highest revenue is $168,278,529 from garmin.com, highest conversion rate is 2.83%, highest AOV is $576, and highest sessions are 39,038,925 from dickssportinggoods.com. Median revenue is $140,955, median conversion rate is 0.72%, median AOV is $76, and median sessions are 45,441.
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cheaperthandirt.com competitors

Compared to its competitors, cheaperthandirt.com falls behind in terms of revenue with $9,249,277, lower than the top performers such as guns.com with $30,663,787 and opticsplanet.com with $31,658,296. Cheaper Than Dirt also has fewer transactions at 27,181, in contrast to midwayusa.com with 122,129 transactions. Despite having a high number of sessions at 3,073,422, cheaperthandirt.com's average order value (AOV) ranges from $325 to $350, which is lower than the AOV of sportsmansoutdoorsuperstore.com and budsgunshop.com at $425 to $450. However, cheaperthandirt.com does have a comparable conversion rate of 0.50-1.00% with most of its competitors, showing that it is able to effectively convert sessions into transactions similar to others in the industry.

#1 budsgunshop.com
10M
Revenue
3M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#2 midwayusa.com
26.5M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#3 guns.com
30.7M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#4 opticsplanet.com
31.7M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#5 sportsmansoutdoorsuperstore.com
7.2M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
cheaperthandirt.com vs top market performers
cheaperthandirt.com
top retailers
conversion rate vs average order value for cheaperthandirt.com and its competitors
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cheaperthandirt.com brandsby revenue

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2
Logo for promag hec-a2Promag Hec-a2
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cheaperthandirt.com categoriesby revenue

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brands overtime comparison

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cheaperthandirt.com channels

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cheaperthandirt.com Google Ads spend

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cheaperthandirt.com devices

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cheaperthandirt.com top markets

Explore cheaperthandirt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cheaperthandirt.com country & global rank

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