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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for brownells.combrownells.com

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9.5M
Revenue
3.1M
Sessions
1.0-1.5%
Conversion rate
$200-225
Average order value
Online only revenue for brownells.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website brownells.com is an online platform that sells firearm parts, accessories, and tools for gunsmiths and enthusiasts. With a wide range of products available, it offers a diverse selection to cater to various firearms and shooting needs. The site provides customers with a user-friendly interface for browsing and purchasing items related to firearms.

brownells.com’s revenueOVER TIME
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Over the past three months, brownells.com revenue has experienced growth of 1.1%, compared to the preceding three months.

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brownells.com revenue growth for last six months
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OVERVIEW
In March 2024, brownells.com in the SPORTS industry had online sales revenue of $9,531,930, with a median revenue of $162,410. The conversion rate ranged from 1.00-1.50%, with a very high rate at 2.25% and a low rate at 0.53%. The average order value (AOV) was $200-225, with a high AOV of $632 and a low AOV of $98. The website had 3,135,206 sessions, with the highest at 7,920,318 from midwayusa.com and a median of 60,379 sessions in the industry.
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brownells.com competitors

In comparison to its competitors, brownells.com ranks below average in terms of revenue, with $9,531,930 compared to the top performer, opticsplanet.com, which generated $31,658,296. brownells.com also falls behind in the number of transactions and sessions, with 44,952 transactions and 3,135,206 sessions. While brownells.com shares a similar average order value (AOV) range of $200-225 with midwayusa.com, it lags behind in conversion rate at 1.00-1.50%. In contrast, primaryarms.com leads in conversion rate at 1.50-2.00%. Overall, brownells.com is competitive in terms of AOV and conversion rate but could improve in revenue, transactions, and sessions to catch up to industry leaders like opticsplanet.com and primaryarms.com.

#1 primaryarms.com
19.4M
Revenue
4M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#2 midwayusa.com
26.5M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#3 opticsplanet.com
31.7M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#4 wingtactical.com
416K
Revenue
377.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#5 ar15discounts.com
2.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for guns.comguns.com
Favicon for midwayusa.commidwayusa.com
Favicon for primaryarms.comprimaryarms.com
Favicon for grabagun.comgrabagun.com
Favicon for budsgunshop.combudsgunshop.com
Favicon for brownells.combrownells.com
$9.5M
Favicon for cheaperthandirt.comcheaperthandirt.com
Favicon for gunmagwarehouse.comgunmagwarehouse.com
Favicon for aeroprecisionusa.comaeroprecisionusa.com
Favicon for eurooptic.comeurooptic.com
Favicon for midwestgunworks.commidwestgunworks.com
TOP MARKET PERFORMERSby revenue
1
Favicon for gunbroker.comgunbroker.com
$346.5M
2
Favicon for scheels.comscheels.com
3
Favicon for opticsplanet.comopticsplanet.com
4
Favicon for guns.comguns.com
5
Favicon for midwayusa.commidwayusa.com
6
Favicon for primaryarms.comprimaryarms.com
7
Favicon for grabagun.comgrabagun.com
8
Favicon for budsgunshop.combudsgunshop.com
9
Favicon for brownells.combrownells.com
10
Favicon for cheaperthandirt.comcheaperthandirt.com
brownells.com vs top market performers
brownells.com
top retailers
conversion rate vs average order value for brownells.com and its competitors
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brownells.com brandsby revenue

1
Logo for brownellsBrownells
Top retailers:budsgunshop.comprimaryarms.comtombstonetactical.com
2
Logo for sig sauer, inc.Sig Sauer, Inc.
3
Logo for daniel defenseDaniel Defense
Top retailers:opticsplanet.comdanieldefense.comsilencershop.com
4
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Top retailers:sightmark.comopticsplanet.comshopmyexchange.com
5
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Top retailers:safeandvaultstore.comopticsplanet.com

brownells.com categoriesby revenue

1
Hardware
Top retailers:ebay.comwalmart.commagazineluiza.com.br
2
Guns
Top retailers:basspro.comscheels.comguns.com
3
Binoculars
Top retailers:walmart.comopticsplanet.comcostco.com
4
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Top retailers:walmart.comebay.comebay.de
5
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Top retailers:ebay.co.ukebay.commidwayusa.com
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brands overtime comparison

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brownells.com channels

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brownells.com Google Ads spend

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brownells.com devices

Review brownells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brownells.com top markets

Explore brownells.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brownells.com country & global rank

Assess the ranking of brownells.com among other retailers within its primary country and worldwide.

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