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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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10M
Revenue
4.4M
Sessions
2.0-2.5%
Conversion rate
$75-100
Average order value
Online only revenue for kirklands.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Kirklands.com is an online retail platform that offers a wide range of products for home decor, furniture, and accents. In their inventory, customers can find various pieces such as lamps, mirrors, wall art, and decorative accessories. The website is a convenient destination for those looking to furnish and enhance their living spaces.

kirklands.com’s revenueOVER TIME
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Over the past three months, kirklands.com revenue has experienced decline of 43%, compared to the preceding three months.

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kirklands.com revenue decline for last six months
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OVERVIEW
In March 2024, kirklands.com in the e-commerce_and_shopping category generated a revenue of $10,015,198 with a conversion rate of 2.00-2.50% and an AOV of $75-100. The website had 4,411,218 sessions during the month. The highest revenue in the category was $110,862,394 from qvc.com, with a conversion rate of 3.39% and an AOV of $352. The most sessions were recorded by michaels.com at 27,729,043, while the median sessions for E COMMERCE AND SHOPPING stood at 58,563. A very low conversion rate of 0.88% and AOV of $59 were also observed in the category.
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kirklands.com competitors

When comparing kirklands.com to its competitors in the home decor space based on March 2024 data, we see that Pottery Barn leads in revenue with $79,007,995, followed by CB2 with $42,345,494. Kirkland's revenue of $10,015,198 falls behind, but they have a higher number of transactions at 101,836 compared to competitors like Crate and Barrel with 50,569 transactions. Kirkland's also has a significant number of sessions at 4,411,218, only surpassed by Pottery Barn with 11,529,766 sessions. In terms of average order value (AOV), Kirkland's falls in the mid-range at $75-$100, while competitors like CB2 and Crate and Barrel have higher AOVs ranging from $600-$625. Despite this, Kirkland's conversion rate of 2.00-2.50% is on par with its competitors. Overall, while Kirkland's may not lead in revenue or AOV, its strong transaction and session numbers indicate a solid customer base.

#1 athome.com
5.2M
Revenue
5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
#2 crateandbarrel.com
30.7M
Revenue
7.2M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
#3 potterybarn.com
79M
Revenue
11.5M
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
#4 overstock.com
3.1M
Revenue
562.2K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#5 cb2.com
42.3M
Revenue
3.7M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
kirklands.com vs top market performers
kirklands.com
top retailers
conversion rate vs average order value for kirklands.com and its competitors
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kirklands.com brandsby revenue

kirklands.com categoriesby revenue

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brands overtime comparison

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kirklands.com channels

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kirklands.com Google Ads spend

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kirklands.com devices

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kirklands.com top markets

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kirklands.com country & global rank

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