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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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16.4M
Revenue
11.9M
Sessions
2.0-2.5%
Conversion rate
$50-75
Average order value
Online only revenue for joann.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.

joann.com’s revenueOVER TIME
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Over the past three months, joann.com revenue has experienced decline of 16%, compared to the preceding three months.

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joann.com revenue decline for last six months
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OVERVIEW
In March 2024, joann.com, in the home_and_garden industry, generated online sales revenue of $16,357,729, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The total sessions for the website were 11,852,634. Compared to the median revenue of $194,550 and median sessions of 49,361 in the home_and_garden category, joann.com performed relatively well. However, harborfreight.com leads the industry with revenue of $139,932,392 and the highest number of sessions at 45,517,921. The highest conversion rate in the category is 2.96%, while the highest AOV is $685 and the lowest is $93.
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joann.com competitors

When comparing joann.com to its competitors in the crafting and hobby industry, it is clear that michaels.com stands out with the highest revenue of $63,087,034 and the most transactions at 886,044. michaels.com also boasts the highest conversion rate range of 3.00-3.50%, indicating a strong ability to turn sessions into sales. On the other hand, joann.com falls behind in terms of revenue with $16,357,729 and transactions at 288,990. However, joann.com does have a respectable conversion rate range of 2.00-2.50% which puts it ahead of some competitors like hobbylobby.com, which has a lower conversion rate of 0.50-1.00%. In terms of Average Order Value (AOV), joann.com and michaels.com share the same range of 50-75, indicating a similar pricing strategy. Overall, while joann.com may not lead in revenue or transactions, its solid conversion rate keeps it competitive in the market.

#1 michaels.com
63.1M
Revenue
27.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 hobbylobby.com
5.5M
Revenue
11.8M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
#3 dickblick.com
6.1M
Revenue
2.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 missouriquiltco.com
4.5M
Revenue
1.6M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
#5 spoonflower.com
13.6M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
joann.com vs top market performers
joann.com
top retailers
conversion rate vs average order value for joann.com and its competitors
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joann.com brandsby revenue

joann.com categoriesby revenue

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brands overtime comparison

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joann.com channels

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joann.com Google Ads spend

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joann.com devices

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joann.com top markets

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joann.com country & global rank

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