Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/biglots.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for biglots.combiglots.com

Start benchmarking for free
Sign in with GoogleSign up with Google
2.8M
Revenue
Nov 25
693.2K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

BigLots.com is an online platform offering a wide range of products across various categories. This website provides customers with furniture, home decor, electronics, toys, kitchenware, bedding, pet supplies, and more. Clients can access online sales, clearance items, and avail of convenient shipping options for their purchases.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

biglots.com Annual Revenue and Growth

biglots.com's annual sales on its online store amounted to $811.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$811.1M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
biglots.com revenue by year

biglots.com's monthly revenueOVER TIME
View real-time data

Over the past three months, biglots.com revenue has experienced decline of 28%, compared to the preceding three months.

View real-time data
biglots.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, biglots.com generated online sales revenue of $2,824,789, significantly above the e-commerce marketplace median of $470,147, although dwarfed by Amazon's $16.3 billion. With a conversion rate of 4.00-4.50%, biglots.com remains competitive, just below the sector high of 4.97%. The average order value (AOV) ranges from $75 to $100, surpassing the lower benchmark of $55 but well below the $285 high. The website attracted 693,227 sessions, notably exceeding the median of 159,615, yet still far from Amazon's staggering 2.88 billion sessions, indicating room for growth in visitor engagement.
Read more

biglots.com competitors

When comparing biglots.com to its competitors in November 2025, biglots.com falls behind in terms of revenue, transactions, and sessions. biglots.com generated a revenue of $2,824,789 with 30,471 transactions and 693,227 sessions. In comparison, overstock.com leads with a revenue of $44,526,851, 131,317 transactions, and 7,328,888 sessions. ashleyfurniture.com follows closely behind with a revenue of $160,787,538, 134,561 transactions, and 20,843,795 sessions. wayfair.com takes the lead in revenue with $1,005,114,920, 2,543,255 transactions, and 104,270,168 sessions. Despite having a similar AOV and conversion rate as at home.com, biglots.com lags behind its competitors in key performance metrics.

overstock.com screenshot
#1 overstock.com
44.5M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
160.8M
Revenue
20.8M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
wayfair.com screenshot
#3 wayfair.com
1B
Revenue
104.3M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
furniture.com screenshot
#4 furniture.com
580.8K
Revenue
279K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
athome.com screenshot
#5 athome.com
14.9M
Revenue
9.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
biglots.com vs top market performers
biglots.com
top retailers
conversion rate vs average order value for biglots.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at biglots.com

In November large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

biglots.com channels

Identify top traffic channels that drive growth for biglots.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

biglots.com Google Ads spend

Evaluate biglots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

biglots.com devices

Review biglots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

biglots.com top markets

Explore biglots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

biglots.com country & global rank

Assess the ranking of biglots.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard