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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2.5M
Revenue
Aug 25
731.6K
Sessions
Aug 25
3.5-4.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

BigLots.com is an online platform offering a wide range of products across various categories. This website provides customers with furniture, home decor, electronics, toys, kitchenware, bedding, pet supplies, and more. Clients can access online sales, clearance items, and avail of convenient shipping options for their purchases.

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biglots.com Annual Revenue and Growth

biglots.com's annual sales on its online store amounted to $811.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$811.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
biglots.com revenue by year

biglots.com's monthly revenueOVER TIME
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Over the past three months, biglots.com revenue has experienced decline of 40%, compared to the preceding three months.

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biglots.com revenue decline for last six months
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OVERVIEW
In August 2025, biglots.com in the MARKETPLACE industry had online sales revenue of $2,539,874, a conversion rate of 3.50-4.00%, an AOV of $75-100, and 731,636 sessions. Compared to the median revenue of $262,043, conversion rate of 3.94%, AOV of $306, and 137,896 sessions in the industry, biglots.com's performance is above average. However, it lags behind the highest performer, amazon.com, with $13,327,172,929 in revenue and 2,711,651,630 sessions.
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biglots.com competitors

In August 2025, biglots.com reported revenue of $2,539,874 from 26,783 transactions with 731,636 sessions, an average order value (AOV) of $75-100, and a conversion rate of 3.50-4.00%. In comparison, overstock.com outperformed biglots.com with a revenue of $30,411,020 from 89,305 transactions and 5,203,609 sessions, boasting a higher AOV of $325-350 but a lower conversion rate of 1.50-2.00%. ashleyfurniture.com led the pack with $101,871,363 in revenue from 87,019 transactions and 16,392,411 sessions, showcasing an AOV of $1150-1175 and a conversion rate of 0.50-1.00%. wayfair.com also excelled with revenue of $870,192,681 from 2,282,989 transactions and 90,202,219 sessions, with an AOV of $375-400 and a conversion rate of 2.50-3.00%. Despite stiff competition, biglots.com held its ground with steady metrics in the mid-range compared to its top competitors.

overstock.com screenshot
#1 overstock.com
30.4M
Revenue
5.2M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
101.9M
Revenue
16.4M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
wayfair.com screenshot
#3 wayfair.com
870.2M
Revenue
90.2M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
furniture.com screenshot
#4 furniture.com
210.6K
Revenue
241.1K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
athome.com screenshot
#5 athome.com
10.2M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
biglots.com vs top market performers
biglots.com
top retailers
conversion rate vs average order value for biglots.com and its competitors
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Revenue share by device at biglots.com

In August large majority of sales on biglots.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on biglots.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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biglots.com channels

Identify top traffic channels that drive growth for biglots.comand discover how performance of traffic channels has changed over time.

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biglots.com Google Ads spend

Evaluate biglots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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biglots.com devices

Review biglots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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biglots.com top markets

Explore biglots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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biglots.com country & global rank

Assess the ranking of biglots.com among other retailers within its primary country and worldwide.

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