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Sep 2025
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Home/Insights/Retailers/biglots.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.8M
Revenue
Sep 25
533.8K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

BigLots.com is an online platform offering a wide range of products across various categories. This website provides customers with furniture, home decor, electronics, toys, kitchenware, bedding, pet supplies, and more. Clients can access online sales, clearance items, and avail of convenient shipping options for their purchases.

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biglots.com Annual Revenue and Growth

biglots.com's annual sales on its online store amounted to $811.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$811.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
biglots.com revenue by year

biglots.com's monthly revenueOVER TIME
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Over the past three months, biglots.com revenue has experienced decline of 33%, compared to the preceding three months.

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biglots.com revenue decline for last six months
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OVERVIEW
In September 2025, biglots.com generated $1,798,999 in online sales, significantly exceeding the e-commerce marketplace median of $292,070. The site's conversion rate ranged between 3.50-4.00%, just below the high of 4.09%. With an average order value (AOV) of $75-100, biglots.com performed above the low end of $53 but below the high of $309. The website attracted 533,818 sessions, notably above the median of 136,251 but far from the leading e-commerce giant, amazon.com, which recorded an astounding 2,561,667,744 sessions, highlighting biglots.com's growing presence in the online retail space.
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biglots.com competitors

When comparing biglots.com to its competitors in September 2025, biglots.com falls in the mid-range in terms of revenue, transactions, and sessions. Its revenue of $1,798,999 is significantly lower than that of wayfair.com at $809,582,031 and ashleyfurniture.com at $86,582,202. However, biglots.com has a higher conversion rate of 3.50-4.00% compared to wayfair.com and ashleyfurniture.com. In terms of average order value (AOV), biglots.com falls in line with competitors like overstock.com and athome.com with an AOV of $75-100. Despite not leading in revenue or sessions, biglots.com maintains a respectable performance with a higher conversion rate compared to its competitors, showcasing strong customer engagement and potential for growth in the online retail market.

overstock.com screenshot
#1 overstock.com
28.6M
Revenue
4.8M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
86.6M
Revenue
11.6M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
wayfair.com screenshot
#3 wayfair.com
809.6M
Revenue
77.4M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
furniture.com screenshot
#4 furniture.com
223.7K
Revenue
218.7K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
athome.com screenshot
#5 athome.com
10.8M
Revenue
6.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
biglots.com vs top market performers
biglots.com
top retailers
conversion rate vs average order value for biglots.com and its competitors
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Revenue share by device at biglots.com

In September large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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biglots.com channels

Identify top traffic channels that drive growth for biglots.comand discover how performance of traffic channels has changed over time.

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biglots.com Google Ads spend

Evaluate biglots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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biglots.com devices

Review biglots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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biglots.com top markets

Explore biglots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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biglots.com country & global rank

Assess the ranking of biglots.com among other retailers within its primary country and worldwide.

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