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Home/Insights/Retailers/biglots.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.1M
Revenue
Jan 26
525.9K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

BigLots.com is an online platform offering a wide range of products across various categories. This website provides customers with furniture, home decor, electronics, toys, kitchenware, bedding, pet supplies, and more. Clients can access online sales, clearance items, and avail of convenient shipping options for their purchases.

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biglots.com Annual Revenue and Growth

biglots.com's annual sales on its online store amounted to $78.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$78.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
biglots.com revenue by year

biglots.com's monthly revenueOVER TIME
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Over the past three months, biglots.com revenue has experienced growth of 20%, compared to the preceding three months.

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biglots.com revenue growth for last six months
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OVERVIEW
In January 2026, biglots.com generated $2,120,552 in online sales, significantly surpassing the e-commerce industry median of $529,306. With a conversion rate of 4.00-4.50%, it is close to the high end of the marketplace's standard, where 4.66% is considered very high. The average order value (AOV) ranged from $75-100, below the marketplace high of $290. Additionally, biglots.com attracted 525,856 sessions, notably above the median of 161,813, though still far from Amazon's staggering 2.7 billion sessions, illustrating strong performance in a competitive e-commerce landscape.
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biglots.com competitors

In January 2026, biglots.com generated a revenue of $2,120,552 from 22,833 transactions with 525,856 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. Compared to its competitors, overstock.com leads the pack with a revenue of $44,645,463 from 134,427 transactions and 7,552,832 sessions, with an AOV of $325-350 and a conversion rate of 1.50-2.00%. ashleyfurniture.com follows closely behind with a revenue of $133,306,770 from 112,333 transactions and 18,684,920 sessions, showcasing a high AOV of $1175-1200 but a lower conversion rate of 0.50-1.00%. wayfair.com stands out with an impressive revenue of $950,158,292 from 2,398,405 transactions and 101,203,419 sessions, demonstrating a slightly higher AOV of $375-400 and a conversion rate of 2.00-2.50%. At the lower end, furniture.com generated $286,805 in revenue from 255 transactions and 290,928 sessions, with a high AOV of $1125-1150 but a minimal conversion rate of 0.00-0.50%. Lastly, athome.com earned $9,056,465 in revenue from 108,428 transactions and 5,599,020 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. Overall, biglots.com holds its own against its

overstock.com screenshot
#1 overstock.com
44.6M
Revenue
7.6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
133.3M
Revenue
18.7M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
wayfair.com screenshot
#3 wayfair.com
950.2M
Revenue
101.2M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
furniture.com screenshot
#4 furniture.com
286.8K
Revenue
290.9K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
athome.com screenshot
#5 athome.com
9.1M
Revenue
5.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
biglots.com vs top market performers
biglots.com
top retailers
conversion rate vs average order value for biglots.com and its competitors
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Revenue share by device at biglots.com

In January large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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biglots.com channels

Identify top traffic channels that drive growth for biglots.comand discover how performance of traffic channels has changed over time.

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biglots.com Google Ads spend

Evaluate biglots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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biglots.com devices

Review biglots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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biglots.com top markets

Explore biglots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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biglots.com country & global rank

Assess the ranking of biglots.com among other retailers within its primary country and worldwide.

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