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Apr 2026
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Home/Insights/Retailers/biglots.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.4M
Revenue
Apr 26
410.3K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

BigLots.com is an online platform offering a wide range of products across various categories. This website provides customers with furniture, home decor, electronics, toys, kitchenware, bedding, pet supplies, and more. Clients can access online sales, clearance items, and avail of convenient shipping options for their purchases.

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biglots.com Annual Revenue and Growth

biglots.com's annual sales on its online store amounted to $78.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$78.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
biglots.com revenue by year

biglots.com's monthly revenueOVER TIME
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Over the past three months, biglots.com revenue has experienced decline of 34%, compared to the preceding three months.

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biglots.com revenue decline for last six months
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OVERVIEW
In April 2026, biglots.com generated online sales revenue of $1,410,722, significantly surpassing the e-commerce marketplace median of $370,530. With a conversion rate of 3.00-3.50%, it remains competitive against the high of 4.36%. The average order value (AOV) ranged between $100-125, notably above the lower limit of $54 but below the high of $300. Additionally, biglots.com recorded 410,253 sessions, well above the median of 143,015, yet a fraction of amazon.com's staggering 2,525,357,109 sessions, indicating a strong position within the marketplace despite fierce competition.
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biglots.com competitors

In April 2026, biglots.com reported a revenue of $1,410,722 from 12,875 transactions, with a conversion rate of 3.00-3.50% over 410,253 sessions. In contrast, overstock.com significantly outperformed with revenue of $38,784,479 from 100,952 transactions, but its lower conversion rate of 1.00-1.50% suggests less efficient engagement. ashleyfurniture.com had the highest revenue at $112,750,249, with a minimal conversion rate of 0.00-0.50%, despite a vast number of sessions. wayfair.com dominated the market with $860,011,783 in revenue, but a conversion rate of 1.50-2.00% indicates some inefficiency. athome.com mirrored biglots.com in AOV at $100-125, generating $8,160,714, yet with a more modest transaction volume. Meanwhile, furniture.com struggled with only $222,535 in revenue and a similar conversion challenge. Overall, biglots.com performs respectably in a competitive landscape but has room for improvement compared to larger rivals.

overstock.com screenshot
#1 overstock.com
38.8M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
112.8M
Revenue
22.5M
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
wayfair.com screenshot
#3 wayfair.com
860M
Revenue
104.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
furniture.com screenshot
#4 furniture.com
222.5K
Revenue
249.9K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
athome.com screenshot
#5 athome.com
8.2M
Revenue
5.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
biglots.com vs top market performers
biglots.com
top retailers
conversion rate vs average order value for biglots.com and its competitors
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Revenue share by device at biglots.com

In April large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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biglots.com channels

Identify top traffic channels that drive growth for biglots.comand discover how performance of traffic channels has changed over time.

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biglots.com Google Ads spend

Evaluate biglots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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biglots.com devices

Review biglots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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biglots.com top markets

Explore biglots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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biglots.com country & global rank

Assess the ranking of biglots.com among other retailers within its primary country and worldwide.

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