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Home/Insights/Retailers/biglots.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for biglots.combiglots.com

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2.4M
Revenue
Jul 26
517.1K
Sessions
Jul 26
4.0-4.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

BigLots.com is an online platform offering a wide range of products across various categories. This website provides customers with furniture, home decor, electronics, toys, kitchenware, bedding, pet supplies, and more. Clients can access online sales, clearance items, and avail of convenient shipping options for their purchases.

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biglots.com Annual Revenue and Growth

biglots.com's annual sales on its online store amounted to $78.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$78.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
biglots.com revenue by year

biglots.com's monthly revenueOVER TIME
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Over the past three months, biglots.com revenue has experienced growth of 20%, compared to the preceding three months.

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biglots.com revenue growth for last six months
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OVERVIEW
biglots.com operates within the marketplace category, generating $2.4 million in online sales for the month of July 2026. A typical marketplace store generates around $286,000 a month, while the largest, amazon.com, generates $15.5 billion. The site has a conversion rate of 4.00-4.50%, which is within the typical marketplace range of 0.93% to 4.53%. Additionally, biglots.com boasts an average order value (AOV) of $100-125, also within the typical marketplace AOV range of $61 to $308. With 517,000 sessions, biglots.com significantly exceeds the typical marketplace store's 134,000 sessions per month, but still trails behind the 2.7 billion sessions of amazon.com.
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biglots.com competitors

In July 2026, biglots.com boasts a commendable conversion rate of 4.00-4.50%, positioning it competitively against its peers. However, in terms of revenue, biglots.com ranks 5 of 6 with $2.4 million, significantly trailing wayfair.com by $1.2 billion. The disparity continues with transactions; biglots.com achieved only 22,000, compared to wayfair.com’s leading 2.9 million, leaving a gap of 2.9 million transactions. When it comes to sessions, biglots.com attracted 517,000 visitors, again ranking 5 of 6 and falling short of wayfair.com by 122.1 million sessions. Although biglots.com’s average order value (AOV) aligns closely with athome.com at $100-125, it is dwarfed by competitors like overstock.com and ashleyfurniture.com, which have AOVs ranging from $350-375 and $1200-1225, respectively. Overall, while biglots.com shows strength in conversion, it faces substantial challenges in revenue, transactions, and sessions compared to larger competitors.

overstock.com screenshot
#1 overstock.com
50.8M
Revenue
9.1M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
175.5M
Revenue
26.8M
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
wayfair.com screenshot
#3 wayfair.com
1.2B
Revenue
122.6M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
furniture.com screenshot
#4 furniture.com
331.9K
Revenue
440.6K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
athome.com screenshot
#5 athome.com
11.8M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
biglots.com vs top market performers
biglots.com
top retailers
conversion rate vs average order value for biglots.com and its competitors
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Revenue share by device at biglots.com

In July large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries biglots.com operates in

biglots.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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biglots.com channels

Identify top traffic channels that drive growth for biglots.comand discover how performance of traffic channels has changed over time.

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biglots.com Google Ads spend

Evaluate biglots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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biglots.com devices

Review biglots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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biglots.com top markets

Explore biglots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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biglots.com country & global rank

Assess the ranking of biglots.com among other retailers within its primary country and worldwide.

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