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Oct 2025
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Home/Insights/Retailers/biglots.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.1M
Revenue
Oct 25
605.8K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

BigLots.com is an online platform offering a wide range of products across various categories. This website provides customers with furniture, home decor, electronics, toys, kitchenware, bedding, pet supplies, and more. Clients can access online sales, clearance items, and avail of convenient shipping options for their purchases.

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biglots.com Annual Revenue and Growth

biglots.com's annual sales on its online store amounted to $811.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$811.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
biglots.com revenue by year

biglots.com's monthly revenueOVER TIME
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Over the past three months, biglots.com revenue has experienced decline of 38%, compared to the preceding three months.

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biglots.com revenue decline for last six months
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OVERVIEW
In October 2025, biglots.com generated $2,093,881 in online sales, significantly exceeding the e-commerce and shopping marketplace median of $373,562, with a conversion rate of 3.50-4.00%, just below the industry high of 4.48%. The average order value (AOV) ranged from $75-100, contrasting with the sector's high of $301, and the site attracted 605,803 sessions, notably higher than the median of 158,011, yet far from the leading 2,778,032,849 sessions recorded by amazon.com, highlighting biglots.com's strong position in a competitive market.
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biglots.com competitors

In October 2025, biglots.com generated $2,093,881 in revenue from 21,372 transactions and 605,803 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 3.50-4.00%. Compared to its competitors, biglots.com falls behind in revenue, transactions, and sessions. overstock.com leads with $32,839,298 in revenue from 100,192 transactions and 5,596,892 sessions, boasting a higher AOV of $325-350 but a lower conversion rate of 1.50-2.00%. ashleyfurniture.com and wayfair.com also outperform biglots.com in terms of revenue, transactions, and sessions. furniture.com lags significantly behind in revenue and conversion rate, while athome.com shows similar metrics to biglots.com. Overall, biglots.com has room for improvement in increasing revenue, transactions, sessions, and optimizing its AOV and conversion rate to better compete with its rivals.

overstock.com screenshot
#1 overstock.com
32.8M
Revenue
5.6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
82.2M
Revenue
11.6M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
wayfair.com screenshot
#3 wayfair.com
853M
Revenue
86.5M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
furniture.com screenshot
#4 furniture.com
344.1K
Revenue
193.3K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
athome.com screenshot
#5 athome.com
10.8M
Revenue
6.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
biglots.com vs top market performers
biglots.com
top retailers
conversion rate vs average order value for biglots.com and its competitors
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Revenue share by device at biglots.com

In October large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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biglots.com channels

Identify top traffic channels that drive growth for biglots.comand discover how performance of traffic channels has changed over time.

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biglots.com Google Ads spend

Evaluate biglots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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biglots.com devices

Review biglots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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biglots.com top markets

Explore biglots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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biglots.com country & global rank

Assess the ranking of biglots.com among other retailers within its primary country and worldwide.

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