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Dec 2025
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Home/Insights/Retailers/biglots.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for biglots.combiglots.com

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2.8M
Revenue
Dec 25
689K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

BigLots.com is an online platform offering a wide range of products across various categories. This website provides customers with furniture, home decor, electronics, toys, kitchenware, bedding, pet supplies, and more. Clients can access online sales, clearance items, and avail of convenient shipping options for their purchases.

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biglots.com Annual Revenue and Growth

biglots.com's annual sales on its online store amounted to $811.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$811.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
biglots.com revenue by year

biglots.com's monthly revenueOVER TIME
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Over the past three months, biglots.com revenue has experienced growth of 1.2%, compared to the preceding three months.

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biglots.com revenue growth for last six months
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OVERVIEW
In December 2025, biglots.com reported online sales revenue of $2,751,590, significantly outperforming the e-commerce marketplace median of $558,585, though far behind industry leader Amazon’s $14.7 billion. The site achieved a conversion rate of 4.00-4.50%, close to the sector's high of 4.66%, with an average order value (AOV) ranging from $75 to $100, below the marketplace high of $293. biglots.com attracted 688,980 sessions, notably higher than the median of 184,801, but a fraction of Amazon's staggering 3.1 billion sessions, reflecting solid performance within its competitive landscape.
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biglots.com competitors

In December 2025, biglots.com reported a revenue of $2,751,590 from 29,901 transactions and 688,980 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 4.00% to 4.50%. In comparison, its competitors show varying levels of performance. overstock.com leads with a revenue of $42,957,071, followed by wayfair.com with $889,129,418 in revenue. ashleyfurniture.com has the highest AOV of $1175 to $1200, while wayfair.com has the highest conversion rate of 2.00% to 2.50%. Despite being in the same AOV range as biglots.com, athome.com outperformed with a revenue of $12,117,611. furniture.com lagged behind with the lowest revenue and conversion rate among the competitors.

overstock.com screenshot
#1 overstock.com
43M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
120.6M
Revenue
17.2M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
wayfair.com screenshot
#3 wayfair.com
889.1M
Revenue
94.1M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
furniture.com screenshot
#4 furniture.com
504.1K
Revenue
293.9K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
athome.com screenshot
#5 athome.com
12.1M
Revenue
7.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
biglots.com vs top market performers
biglots.com
top retailers
conversion rate vs average order value for biglots.com and its competitors
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Revenue share by device at biglots.com

In December large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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biglots.com channels

Identify top traffic channels that drive growth for biglots.comand discover how performance of traffic channels has changed over time.

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biglots.com Google Ads spend

Evaluate biglots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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biglots.com devices

Review biglots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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biglots.com top markets

Explore biglots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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biglots.com country & global rank

Assess the ranking of biglots.com among other retailers within its primary country and worldwide.

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