Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/biglots.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for biglots.combiglots.com

Start benchmarking for free
Sign in with GoogleSign up with Google
3.2M
Revenue
901.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
Loading...
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

BigLots.com is an online platform offering a wide range of products across various categories. This website provides customers with furniture, home decor, electronics, toys, kitchenware, bedding, pet supplies, and more. Clients can access online sales, clearance items, and avail of convenient shipping options for their purchases.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

biglots.com's revenueOVER TIME
View real-time data

Over the past three months, biglots.com revenue has experienced decline of 60%, compared to the preceding three months.

View real-time data
biglots.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
biglots.com's performance metrics for July 2025 in the MARKETPLACE category include: revenue of $3,240,898, conversion rate of 3.50-4.00%, AOV of $75-100, and 901,358 sessions. Compared to the category, biglots.com's revenue is higher than the median of $276,666, but lower than the top performer amazon.com with $14,197,032,099. The conversion rate falls within the average range, while the AOV is also within industry standards. However, the number of sessions is higher than the median of 131,554, indicating strong traffic to the website.
Read more

biglots.com competitors

In July 2025, biglots.com falls behind its competitors in terms of revenue, with $3,240,898 compared to overstock.com's $31,215,270, ashleyfurniture.com's $97,868,636, wayfair.com's $867,056,580, furniture.com's $144,031, and athome.com's $10,856,540. Similarly, biglots.com has fewer transactions with 33,272, lower than overstock.com's 90,683, ashleyfurniture.com's 83,281, wayfair.com's 2,246,397, furniture.com's 117, and athome.com's 126,348. However, biglots.com boasts a high conversion rate of 3.50-4.00%, outperforming overstock.com, ashleyfurniture.com, wayfair.com, furniture.com, and athome.com. Despite its lower revenue and transaction numbers, biglots.com remains competitive in terms of Average Order Value (AOV) falling in the same range as athome.com at $75-100. Overall, while biglots.com may lag behind its competitors in revenue and transactions, its impressive conversion rate showcases its strength in turning sessions into successful sales.

overstock.com screenshot
#1 overstock.com
31.2M
Revenue
5.4M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
97.9M
Revenue
16M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
wayfair.com screenshot
#3 wayfair.com
867.1M
Revenue
91.3M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
furniture.com screenshot
#4 furniture.com
144K
Revenue
215.4K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
athome.com screenshot
#5 athome.com
10.9M
Revenue
6.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
biglots.com vs top market performers
biglots.com
top retailers
conversion rate vs average order value for biglots.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at biglots.com

In July large majority of sales on biglots.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on biglots.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

biglots.com channels

Identify top traffic channels that drive growth for biglots.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

biglots.com Google Ads spend

Evaluate biglots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

biglots.com devices

Review biglots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

biglots.com top markets

Explore biglots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

biglots.com country & global rank

Assess the ranking of biglots.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard