Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/biglots.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for biglots.combiglots.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.9M
Revenue
Sep 26
455K
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
Loading...
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

BigLots.com is an online platform offering a wide range of products across various categories. This website provides customers with furniture, home decor, electronics, toys, kitchenware, bedding, pet supplies, and more. Clients can access online sales, clearance items, and avail of convenient shipping options for their purchases.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

biglots.com Annual Revenue and Growth

biglots.com's annual sales on its online store amounted to $78.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$78.1M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
biglots.com revenue by year

biglots.com's monthly revenueOVER TIME
View real-time data

Over the past three months, biglots.com revenue has experienced growth of 20%, compared to the preceding three months.

View real-time data
biglots.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
biglots.com operates within the marketplace category and generated $1.9 million in online sales for the month of September 2026. A typical marketplace store generates around $234,000 monthly. Its conversion rate of 4.00-4.50% is within the typical marketplace category range of 0.9% to 4.33%. The average order value (AOV) stands at $75-100, which is also within the category's typical range of $52 to $291. With 455,000 sessions, biglots.com significantly exceeds a typical marketplace store's 119,000 monthly sessions, while the most-visited amazon.com records 2.6 billion sessions. These metrics reflect biglots.com's solid performance within the competitive marketplace landscape.
Read more

biglots.com competitors

In September 2026, biglots.com boasts a competitive conversion rate of 4.00-4.50%, which is notably higher than its competitors like overstock.com at 1.50-2.00% and ashleyfurniture.com at 0.50-1.00%. However, in terms of revenue, biglots.com trails significantly with $1.9 million, ranking fifth out of six, compared to wayfair.com, which leads with $1 billion. When it comes to transactions, biglots.com processed 19,300, again falling behind wayfair.com’s 2.8 million. The session figures further illustrate biglots.com’s struggle, with only 455,000 sessions compared to overstock.com's 8 million and ashleyfurniture.com's 26.7 million. While biglots.com shares an AOV range of $75-100 with athome.com, it remains overshadowed by competitors offering higher AOVs, such as ashleyfurniture.com with $1,225-1,250. Overall, biglots.com excels in conversion but faces significant challenges in revenue, transactions, and traffic compared to its competitors.

overstock.com screenshot
#1 overstock.com
44M
Revenue
8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
ashleyfurniture.com screenshot
#2 ashleyfurniture.com
208.2M
Revenue
26.7M
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
wayfair.com screenshot
#3 wayfair.com
1B
Revenue
128M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
furniture.com screenshot
#4 furniture.com
495.1K
Revenue
522.9K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
athome.com screenshot
#5 athome.com
10.6M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
biglots.com vs top market performers
biglots.com
top retailers
conversion rate vs average order value for biglots.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at biglots.com

In September large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on biglots.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries biglots.com operates in

biglots.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

biglots.com channels

Identify top traffic channels that drive growth for biglots.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

biglots.com Google Ads spend

Evaluate biglots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

biglots.com devices

Review biglots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

biglots.com top markets

Explore biglots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

biglots.com country & global rank

Assess the ranking of biglots.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard