vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $551M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 3.1%, compared to the preceding three months.
vitacost.com competitors
When comparing vitacost.com to its competitors in September 2025, several key metrics stand out. While vitacost.com had a revenue of $34,518,640 from 307,812 transactions and 3,493,836 sessions with a conversion rate of 8.50-9.00% and an average order value (AOV) of $100-125, its competitors varied significantly. iherb.com led the pack with a revenue of $166,091,348 from 1,465,928 transactions and 45,467,088 sessions but had a lower conversion rate of 3.00-3.50%. On the other hand, swansonvitamins.com had a revenue of $14,717,594 with 142,115 transactions and 1,786,874 sessions, boasting a conversion rate of 7.50-8.00%. pureformulas.com, vitaminshoppe.com, and food4less.com had lower revenues and varying transaction and session numbers, highlighting the competitive landscape in the online health and wellness retail industry.
Revenue share by device at vitacost.com
In September large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
