vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com's revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 9.7%, compared to the preceding three months.
vitacost.com competitors
In August 2025, vitacost.com generated $37,308,646 in revenue from 348,214 transactions and 3,992,098 sessions with an average order value (AOV) of $100-125 and a conversion rate of 8.50-9.00%. In comparison, its competitors have varying levels of performance. iherb.com leads the pack with $159,704,741 in revenue from 1,402,523 transactions and 39,172,449 sessions, but has a lower conversion rate of 3.50-4.00%. swansonvitamins.com follows with $14,403,673 in revenue from 146,485 transactions and 2,037,959 sessions, boasting a higher conversion rate of 7.00-7.50%. pureformulas.com trails behind with $1,417,267 in revenue from 13,020 transactions and 569,801 sessions, while vitaminshoppe.com and food4less.com also show lower revenue and transaction numbers with varying AOV and conversion rates. Overall, vitacost.com holds its own among competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at vitacost.com
In August large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
