vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $445.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 12%, compared to the preceding three months.
vitacost.com competitors
The stark contrast between vitacost.com and iherb.com is evident, with vitacost.com generating $11.4 million in revenue and iherb.com achieving $177.4 million. In September 2026, vitacost.com recorded 102,000 transactions and 1.2 million sessions, placing it second in revenue and transactions among its competitors. Meanwhile, iherb.com led significantly in both categories, with 1.7 million transactions and 47.6 million sessions. In comparison, swansonvitamins.com follows closely behind vitacost.com with $8.9 million in revenue and 83,300 transactions. Despite trailing in revenue, vitacost.com boasts a conversion rate of 8.00-8.50%, surpassing swansonvitamins.com’s 6.00-6.50%. With an average order value (AOV) consistently between $100-125, vitacost.com maintains a competitive edge in customer spending among its peers.
Revenue share by device at vitacost.com
In September large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries vitacost.com operates in
vitacost.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
