vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $445.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 12%, compared to the preceding three months.
vitacost.com competitors
In March 2026, vitacost.com reported a revenue of $26,162,525 from 184,204 transactions and 2,298,489 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 8.00-8.50%. Compared to its competitors, iherb.com leads the pack with a revenue of $198,792,745 from 1,864,573 transactions and 43,456,810 sessions, although it has a lower conversion rate of 4.00-4.50%. swansonvitamins.com follows with $8,992,363 in revenue from 89,617 transactions and 1,353,597 sessions, boasting a higher conversion rate of 6.50-7.00%. pureformulas.com, vitaminshoppe.com, and food4less.com trail behind with revenues of $2,078,914, $12,127,099, and $2,293,820 respectively, each with varying transaction and session numbers, AOVs, and conversion rates. Overall, vitacost.com remains competitive in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its industry counterparts.
Revenue share by device at vitacost.com
In March large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
