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Sep 2024
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Home/Insights/Retailers/vitacost.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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42.3M
Revenue
3.5M
Sessions
9.0-9.5%
Conversion rate
$125-150
Average order value
Online only revenue for vitacost.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.

vitacost.com’s revenueOVER TIME
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Over the past three months, vitacost.com revenue has experienced decline of 9.1%, compared to the preceding three months.

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vitacost.com revenue decline for last six months
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OVERVIEW
In September 2024, vitacost.com in the e-commerce_and_shopping industry had online sales revenue of $42,340,492, a conversion rate of 9.00-9.50%, an average order value (AOV) of $125-150, and 3,452,614 sessions. The highest revenue in the category was $119,268,006 from qvc.com, the highest conversion rate was 3.88%, the highest AOV was $349, and the highest sessions were 28,619,768 from michaels.com, with a median revenue of $116,122 and median sessions of 44,965.
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vitacost.com competitors

In comparison to its competitors, vitacost.com performs moderately well in terms of revenue, with $42,340,492 generated in September 2024. However, it falls behind iherb.com, which leads the pack with a revenue of $174,501,029. vitacost.com also lags behind in transactions and sessions, with 317,635 transactions and 3,452,614 sessions. This is significantly lower than iherb.com, which recorded 1,356,098 transactions and 32,104,680 sessions. In terms of conversion rate, vitacost.com falls in the middle range at 9.00-9.50%, while iherb.com leads with a conversion rate of 4.00-4.50%. Despite facing tough competition, vitacost.com manages to maintain a similar Average Order Value (AOV) range of $125-150 as its competitors. Overall, while vitacost.com holds its own in the market, there is room for improvement to compete with the top performers like iherb.com.

#1 iherb.com
174.5M
Revenue
32.1M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
#2 swansonvitamins.com
18.2M
Revenue
2.4M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
#3 pureformulas.com
2.3M
Revenue
584.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#4 vitaminshoppe.com
8.5M
Revenue
2.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 food4less.com
1.8M
Revenue
797K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
vitacost.com vs top market performers
vitacost.com
top retailers
conversion rate vs average order value for vitacost.com and its competitors
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vitacost.com brandsby revenue

vitacost.com categoriesby revenue

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brands overtime comparison

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vitacost.com channels

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vitacost.com Google Ads spend

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vitacost.com devices

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vitacost.com top markets

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vitacost.com country & global rank

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