Grips
Mar 2024
All countries
Home/Insights/Retailers/vitacost.com
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for vitacost.comvitacost.com

Get vitacost.com updates
Book a demo
43.5M
Revenue
3.3M
Sessions
9.5-10.0%
Conversion rate
$125-150
Average order value
Online only revenue for vitacost.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.

vitacost.com’s revenueOVER TIME
View real-time data

Over the past three months, vitacost.com revenue has experienced growth of 7.8%, compared to the preceding three months.

View real-time data
vitacost.com revenue growth for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In March 2024, vitacost.com in the MARKETPLACE industry generated $43,486,267 in revenue with a conversion rate of 9.50-10.00% and an average order value (AOV) of $125-150. The site had 3,316,340 sessions, significantly lower than amazon.com's 2,226,063,824 sessions. Compared to the median revenue of $603,195, vitacost.com performs exceptionally well, while its conversion rate and AOV fall within the average range. Despite the lower number of sessions, vitacost.com shows strong potential in the e-commerce marketplace based on its performance metrics.
Read more

vitacost.com competitors

When comparing vitacost.com to its competitors in the online vitamin and supplement market, several key metrics stand out. In terms of revenue, vitacost.com falls behind iherb.com, which leads the pack with $122,064,034 compared to vitacost.com's $43,486,267. However, vitacost.com outperforms pureformulas.com, vitaminshoppe.com, food4less.com, and swansonvitamins.com in revenue. vitacost.com also boasts the highest conversion rate at 9.50-10.00%, surpassing its competitors such as iherb.com at 4.50-5.00% and swansonvitamins.com at 5.50-6.00%. Additionally, vitacost.com attracts a significant number of transactions at 315,339, positioning itself as a strong player in the market alongside iherb.com. Overall, vitacost.com's performance in revenue, conversion rate, and transactions places it in a competitive position within the industry.

#1 iherb.com
122.1M
Revenue
34.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#2 swansonvitamins.com
14.5M
Revenue
2.8M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
#3 pureformulas.com
2.9M
Revenue
599.9K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#4 vitaminshoppe.com
11M
Revenue
3.5M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 food4less.com
2.6M
Revenue
1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
vitacost.com vs top market performers
vitacost.com
top retailers
conversion rate vs average order value for vitacost.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

vitacost.com brandsby revenue

vitacost.com categoriesby revenue

1
Vitamins & Supplements
2
Health & Beauty
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

vitacost.com channels

Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.

Book a demo

vitacost.com Google Ads spend

Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

vitacost.com devices

Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

vitacost.com top markets

Explore vitacost.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

vitacost.com country & global rank

Assess the ranking of vitacost.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard