vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $551M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced growth of 0.71%, compared to the preceding three months.
vitacost.com competitors
When comparing vitacost.com to its competitors in November 2025, it is evident that iherb.com stands out in terms of revenue, transactions, and sessions with a revenue of $180,086,664, 1,550,328 transactions, and 39,485,317 sessions. However, vitacost.com excels in conversion rate, ranging from 8.50% to 9.00%, compared to iherb.com's 3.50% to 4.00%. swansonvitamins.com also boasts a high conversion rate of 9.00% to 9.50%, while pureformulas.com has a lower conversion rate of 2.50% to 3.00%. vitaminshoppe.com falls in the middle in terms of revenue and transactions, but has a conversion rate of 4.00% to 4.50%. In contrast, food4less.com has a lower revenue, transactions, and conversion rate compared to vitacost.com. Overall, while vitacost.com may not lead in all metrics, its strong conversion rate sets it apart from its competitors in the health and wellness industry.
Revenue share by device at vitacost.com
In November large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
