vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $551M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced growth of 0.88%, compared to the preceding three months.
vitacost.com competitors
In October 2025, vitacost.com reported revenue of $36,149,970 from 317,572 transactions and 3,373,969 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 9.00-9.50%. Compared to its competitors, vitacost.com's revenue and transaction numbers are lower than iherb.com, which had revenue of $145,500,623 from 1,418,221 transactions and 38,532,289 sessions. However, vitacost.com outperformed swansonvitamins.com, pureformulas.com, vitaminshoppe.com, and food4less.com in terms of revenue, transactions, and conversion rate. While vitacost.com and swansonvitamins.com had similar AOV and conversion rates, vitacost.com had higher revenue and transaction numbers. In contrast, vitaminshoppe.com and food4less.com had lower revenue, transactions, and conversion rates compared to vitacost.com. Overall, vitacost.com remains competitive in the online health and wellness market, consistently delivering solid results in revenue and conversions.
Revenue share by device at vitacost.com
In October large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
