vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $445.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 0.54%, compared to the preceding three months.
vitacost.com competitors
In January 2026, vitacost.com generated a revenue of $37,053,972 with 338,469 transactions and 3,982,678 sessions, boasting a conversion rate of 8.00-8.50% and an average order value (AOV) of $100-125. Compared to its competitors, vitacost.com falls behind iherb.com in revenue, which reached $170,230,588 with 1,685,267 transactions and 46,349,919 sessions, but vitacost.com has a higher conversion rate. swansonvitamins.com also lags behind vitacost.com in revenue at $16,843,900 with 164,082 transactions and 2,097,910 sessions. However, swansonvitamins.com has a slightly lower conversion rate than vitacost.com. pureformulas.com, vitaminshoppe.com, and food4less.com all have significantly lower revenue, transactions, and sessions compared to vitacost.com, with varying conversion rates and AOVs. Overall, vitacost.com demonstrates strong performance in terms of revenue and conversion rate among its competitors.
Revenue share by device at vitacost.com
In January large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
