vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com's revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 5.7%, compared to the preceding three months.
vitacost.com competitors
In July 2025, vitacost.com reported a revenue of $35,032,156 with 294,407 transactions and 3,417,398 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 8.50-9.00%. Comparing this to its competitors, iherb.com leads the pack with a revenue of $160,868,722, 1,460,528 transactions, and 38,234,797 sessions. However, vitacost.com outperforms swansonvitamins.com in terms of revenue and conversion rate, while pureformulas.com lags behind in revenue and conversion rate despite a higher AOV. vitaminshoppe.com falls short in revenue and conversion rate compared to vitacost.com, showcasing the latter's strong performance in the market. Overall, vitacost.com holds its own among competitors, excelling in certain metrics while facing tough competition in others.
Revenue share by device at vitacost.com
In July large majority of sales on vitacost.com, 94% was finalized on desktop devices, with 6.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
