vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
GRIPS CUSTOMERS & RESEARCH PARTNERS
vitacost.com's revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 2.8%, compared to the preceding three months.
vitacost.com competitors
In May 2025, vitacost.com generated $38,681,015 in revenue from 277,696 transactions and 3,799,329 sessions, with an average order value (AOV) of $125-$150 and a conversion rate of 7.00-7.50%. When comparing vitacost.com to its competitors, it stands out in terms of revenue and conversion rate. iherb.com leads in revenue with $177,135,085, followed by swansonvitamins.com at $11,568,723. However, vitacost.com has a higher conversion rate than both at 7.00-7.50%, while iherb.com and swansonvitamins.com have rates of 4.50-5.00% and 5.00-5.50% respectively. Additionally, vitacost.com's AOV of $125-$150 is higher than most competitors, with only swansonvitamins.com having a comparable range. Overall, vitacost.com maintains a competitive position within the market in terms of revenue, conversion rate, and AOV in May 2025.
Revenue share by device at vitacost.com
In May large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 7.5% of sales coming from mobile devices.
Gain even more insights with the Grips app
vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
