vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $445.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 37%, compared to the preceding three months.
vitacost.com competitors
In May 2026, iherb.com significantly outperformed vitacost.com with a revenue of $177,802,685 and transactions totaling 1,744,548, compared to vitacost's revenue of $17,317,695 from 121,648 transactions. While vitacost.com boasts a higher average order value (AOV) of $125-150 versus iherb’s AOV of $100-125, its conversion rate of 6.50-7.00% exceeds iherb's 3.50-4.00%. swansonvitamins.com and vitaminshoppe.com both reported lower revenues and transaction counts, at $6,906,231 and $5,963,798, respectively. pureformulas.com had the lowest revenue among competitors at $1,966,357, along with a low conversion rate of 2.50-3.00%. Notably, vitacost.com stands out for its comparatively higher AOV and conversion rate, positioning it effectively within the competitive landscape.
Revenue share by device at vitacost.com
In May large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries vitacost.com operates in
vitacost.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
