vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $445.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 42%, compared to the preceding three months.
vitacost.com competitors
The most significant gap between vitacost.com and its competitor iherb.com lies in revenue, where vitacost.com trails by an astonishing $159.4 million as of July 2026. While vitacost.com generates $15.4 million from 106,000 transactions and has an average order value (AOV) of $125-150, iherb.com boasts a staggering $174.8 million in revenue from 1.7 million transactions, despite a lower AOV of $100-125. In terms of traffic, vitacost.com receives 1.2 million sessions, significantly fewer than iherb.com, which garners 43.8 million sessions, reflecting a gap of 42.6 million. vitacost.com holds a commendable conversion rate of 8.50-9.00%, outpacing competitors like swansonvitamins.com and pureformulas.com, which achieve 7.00-7.50% and 2.50-3.00% respectively. Overall, while vitacost.com ranks second in revenue, it still faces substantial challenges from its larger rivals.
Revenue share by device at vitacost.com
In July large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries vitacost.com operates in
vitacost.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
