vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $445.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 30%, compared to the preceding three months.
vitacost.com competitors
vitacost.com significantly surpasses swansonvitamins.com in revenue, with $17.7 million compared to $9.5 million. In August 2026, vitacost.com achieved 115,000 transactions, while swansonvitamins.com had 94,600, highlighting vitacost.com’s stronger transaction volume. When it comes to sessions, both websites attracted 1.3 million visits, putting vitacost.com ahead of pureformulas.com and food4less.com, which garnered 590,000 and 1.2 million sessions, respectively. However, iherb.com leads the competition overall, generating a remarkable $181.9 million in revenue and 1.8 million transactions from a substantial 48.1 million sessions. vitacost.com’s average order value ranges from $150-175, well above the $75-100 range seen at iherb.com and vitaminshoppe.com, which contributes to its competitive edge. With a conversion rate of 8.50-9.00%, vitacost.com outperforms swansonvitamins.com, whose conversion rate sits at 7.00-7.50%.
Revenue share by device at vitacost.com
In August large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries vitacost.com operates in
vitacost.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
