vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $551M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 0.35%, compared to the preceding three months.
vitacost.com competitors
In December 2025, vitacost.com stood out among its competitors in terms of revenue with $34,585,858. iherb.com led the pack with a revenue of $163,985,234, followed by swansonvitamins.com at $13,531,025. However, vitacost.com had the highest conversion rate at 8.00-8.50%, outperforming its competitors such as vitaminshoppe.com at 4.00-4.50% and pureformulas.com at 2.50-3.00%. In terms of transactions and sessions, iherb.com had the most with 1,439,479 transactions and 38,348,062 sessions, whereas vitacost.com had 325,179 transactions and 3,922,035 sessions. Overall, vitacost.com maintained a strong position in the market with competitive revenue and an impressive conversion rate, showcasing its strength in converting sessions into transactions effectively.
Revenue share by device at vitacost.com
In December large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
