vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $445.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 28%, compared to the preceding three months.
vitacost.com competitors
As of April 2026, vitacost.com generated approximately $20.98 million in revenue from 150,624 transactions across 1,904,661 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 7.50-8.00%. In contrast, iherb.com led the market with $181.44 million in revenue, despite a lower conversion rate of 4.00-4.50%. swansonvitamins.com and vitaminshoppe.com trailed with revenues of $7.49 million and $10.50 million, respectively, both exhibiting conversion rates below vitacost.com. Meanwhile, pureformulas.com and food4less.com lagged with revenues of $1.96 million and $1.98 million and significantly lower conversion rates of 2.50-3.00%. Overall, while vitacost.com performs well in conversion rate and AOV, iherb.com dominates in total revenue, highlighting different strengths across these online health retailers.
Revenue share by device at vitacost.com
In April large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
