vitacost.com
Vitacost.com is an online platform that offers a wide range of products for health-conscious individuals. It provides vitamins, supplements, beauty products, home goods, pet supplies, and more. Customers can explore a diverse selection of items focused on promoting a healthy lifestyle, conveniently ordering through this website.
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vitacost.com Annual Revenue and Growth
vitacost.com's annual sales on its online store amounted to $445.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
vitacost.com's monthly revenueOVER TIME
Over the past three months, vitacost.com revenue has experienced decline of 46%, compared to the preceding three months.
vitacost.com competitors
In June 2026, vitacost.com generated $12,201,378 in revenue with a conversion rate between 6.50-7.00%, standing out for its average order value (AOV) of $125-150 across 1,271,596 sessions. In contrast, iherb.com dominated with a staggering revenue of $170,524,052 and significantly higher transactions at 1,616,147, although it had a lower conversion rate of 3.50-4.00%. swansonvitamins.com reported revenue of $6,161,858 from 65,715 transactions, with a conversion rate of 5.00-5.50%, and an AOV of $75-100. vitaminshoppe.com saw $6,347,382 in revenue, while pureformulas.com trailed at $2,036,044. Both had lower conversion rates (3.00-3.50% and 2.50-3.00%, respectively) and AOVs. Overall, vitacost.com maintains competitive metrics, especially in conversion efficiency compared to larger competitors, yet lags behind in total revenue.
Revenue share by device at vitacost.com
In June large majority of sales on vitacost.com, 93% was finalized on desktop devices, with 6.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries vitacost.com operates in
vitacost.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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vitacost.com channels
Identify top traffic channels that drive growth for vitacost.comand discover how performance of traffic channels has changed over time.
vitacost.com Google Ads spend
Evaluate vitacost.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
vitacost.com devices
Review vitacost.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
