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Dec 2025
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Home/Insights/Retailers/beautyjoint.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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24.3K
Revenue
Dec 25
11.7K
Sessions
Dec 25
5.0-5.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Beautyjoint.com is a website that offers a wide variety of cosmetics and beauty products. They sell an extensive range of makeup items, including eye shadows, lipsticks, foundations, and more. Additionally, they provide accessories such as brushes and tools for application. The website encompasses various renowned brands at competitive prices.

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

beautyjoint.com Annual Revenue and Growth

beautyjoint.com's annual sales on its online store amounted to $1.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
beautyjoint.com revenue by year

beautyjoint.com's monthly revenueOVER TIME
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Over the past three months, beautyjoint.com revenue has experienced decline of 42%, compared to the preceding three months.

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beautyjoint.com revenue decline for last six months
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OVERVIEW
In December 2025, beautyjoint.com reported online sales revenue of $24,324, significantly below the BEAUTY AND COSMETICS median of $53,444, while its conversion rate of 5.00-5.50% exceeded the industry average of 4.87%. With an average order value (AOV) ranging from $25 to $50, it falls short of the high AOV benchmark of $191. The site attracted 11,667 sessions, which is less than the median of 23,270 in its category, underscoring challenges in traffic generation compared to industry leaders like ulta.com, whose sales soared to $152,769,917.
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beautyjoint.com competitors

In December 2025, beautyjoint.com generated $24,324 in revenue from 592 transactions with 11,667 sessions, boasting a conversion rate of 5.00-5.50%. Compared to its competitors, elfcosmetics.com stands out with a significantly higher revenue of $6,710,147 from 162,279 transactions and 3,655,487 sessions, but a slightly lower conversion rate of 4.00-4.50%. wetnwildbeauty.com lags behind with only $133,464 in revenue from 2,970 transactions and 307,167 sessions, with a low conversion rate of 0.50-1.00%. cosmetixclub.com performs well with $758,497 in revenue from 1,669 transactions and 33,825 sessions, featuring a higher average order value of $450-475 and a conversion rate of 4.50-5.00%. Lastly, nyxcosmetics.com falls in between, generating $994,747 in revenue from 22,511 transactions and 1,288,093 sessions, with a conversion rate of 1.50-2.00%. Overall, beautyjoint.com holds its ground with a solid revenue performance and competitive conversion rate against its industry counterparts.

elfcosmetics.com screenshot
#1 elfcosmetics.com
6.7M
Revenue
3.7M
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
wetnwildbeauty.com screenshot
#2 wetnwildbeauty.com
133.5K
Revenue
307.2K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
cosmetixclub.com screenshot
#3 cosmetixclub.com
758.5K
Revenue
33.8K
Sessions
4.5-5.0%
Conv. rate
$400-500
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
994.7K
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
blissible.com screenshot
#5 blissible.com
13.3K
Revenue
7.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
beautyjoint.com vs top market performers
beautyjoint.com
top retailers
conversion rate vs average order value for beautyjoint.com and its competitors
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Revenue share by device at beautyjoint.com

In December large majority of sales on beautyjoint.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In December large majority of sales on beautyjoint.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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brands overtime comparison

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beautyjoint.com channels

Identify top traffic channels that drive growth for beautyjoint.comand discover how performance of traffic channels has changed over time.

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beautyjoint.com Google Ads spend

Evaluate beautyjoint.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyjoint.com devices

Review beautyjoint.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyjoint.com top markets

Explore beautyjoint.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyjoint.com country & global rank

Assess the ranking of beautyjoint.com among other retailers within its primary country and worldwide.

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