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Oct 2025
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Home/Insights/Retailers/beautyjoint.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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19.6K
Revenue
Oct 25
8K
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Beautyjoint.com is a website that offers a wide variety of cosmetics and beauty products. They sell an extensive range of makeup items, including eye shadows, lipsticks, foundations, and more. Additionally, they provide accessories such as brushes and tools for application. The website encompasses various renowned brands at competitive prices.

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beautyjoint.com Annual Revenue and Growth

beautyjoint.com's annual sales on its online store amounted to $1.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
beautyjoint.com revenue by year

beautyjoint.com's monthly revenueOVER TIME
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Over the past three months, beautyjoint.com revenue has experienced decline of 21%, compared to the preceding three months.

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beautyjoint.com revenue decline for last six months
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OVERVIEW
In October 2025, beautyjoint.com reported online sales revenue of $19,634, significantly below the BEAUTY AND COSMETICS median of $41,294, with the industry leader, themancompany.com, at $119,786,747. Its conversion rate ranged from 4.50-5.00%, slightly above the category average of 4.65%, while the average order value (AOV) stood between $50-75, well below the high of $202. The site garnered 8,047 sessions, far below the median of 18,156 and dramatically overshadowed by sephora.com’s 49,510,502 sessions, highlighting the competitive challenges faced by beautyjoint.com in this robust market.
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beautyjoint.com competitors

In October 2025, beautyjoint.com reported a revenue of $19,634 with 370 transactions and 8,047 sessions, resulting in an average order value (AOV) of $50-$75 and a conversion rate of 4.50-5.00%. When compared to its competitors, beautyjoint.com stands out with its higher conversion rate and relatively lower revenue. elfcosmetics.com leads the pack with a revenue of $4,050,636 from 104,299 transactions and 2,992,435 sessions, while cosmetixclub.com boasts the highest AOV of $475-$500 with a revenue of $636,653 from 1,335 transactions and 31,055 sessions. wetnwildbeauty.com and nyxcosmetics.com fall behind in terms of revenue, transactions, sessions, AOV, and conversion rate compared to beautyjoint.com and its competitors. beautyjoint.com may want to focus on increasing revenue and transactions to compete more effectively in the market.

elfcosmetics.com screenshot
#1 elfcosmetics.com
4.1M
Revenue
3M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
wetnwildbeauty.com screenshot
#2 wetnwildbeauty.com
162.1K
Revenue
321.6K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
cosmetixclub.com screenshot
#3 cosmetixclub.com
636.7K
Revenue
31.1K
Sessions
4.0-4.5%
Conv. rate
$400-500
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
1M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
blissible.com screenshot
#5 blissible.com
5.8K
Revenue
4.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
beautyjoint.com vs top market performers
beautyjoint.com
top retailers
conversion rate vs average order value for beautyjoint.com and its competitors
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Revenue share by device at beautyjoint.com

In October large majority of sales on beautyjoint.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In October large majority of sales on beautyjoint.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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brands overtime comparison

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beautyjoint.com channels

Identify top traffic channels that drive growth for beautyjoint.comand discover how performance of traffic channels has changed over time.

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beautyjoint.com Google Ads spend

Evaluate beautyjoint.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyjoint.com devices

Review beautyjoint.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyjoint.com top markets

Explore beautyjoint.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyjoint.com country & global rank

Assess the ranking of beautyjoint.com among other retailers within its primary country and worldwide.

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