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May 2025
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Home/Insights/Retailers/sigmabeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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177K
Revenue
151.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Sigma Beauty is a website that offers a wide range of beauty products. They sell makeup brushes, cosmetic tools, and accessories. Moreover, customers can find a variety of makeup products such as foundations, eyeshadows, lipsticks, and skincare items. The site also provides educational resources and tutorials for beauty enthusiasts.

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sigmabeauty.com's revenueOVER TIME
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Over the past three months, sigmabeauty.com revenue has experienced decline of 8.7%, compared to the preceding three months.

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sigmabeauty.com revenue decline for last six months
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OVERVIEW
In May 2025, sigmabeauty.com in the BEAUTY AND COSMETICS industry generated $176,955 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75. This performance was above the median revenue of $46,882 and sessions of 19,997 for the industry. Despite not reaching the levels of the highest performer, ulta.com with $96,002,620 in sales and sephora.com with 38,510,361 sessions, sigmabeauty.com is positioned favorably with room for growth in conversion rate and AOV.
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sigmabeauty.com competitors

In May 2025, Sigma Beauty's revenue of $176,955 from 2,843 transactions and 151,638 sessions with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00% puts it in a competitive position. Compared to its competitors, Anisa Beauty generates $31,641 revenue from 286 transactions and 24,652 sessions with an AOV of $100-125 and a conversion rate of 1.00-1.50%. Luxie Beauty follows with $26,769 revenue from 276 transactions and 11,782 sessions, boasting an AOV of $75-100 and a conversion rate of 2.00-2.50%. Belle and Blush also fall behind Sigma Beauty with $40,270 revenue from 289 transactions and 13,455 sessions, offering an AOV of $125-150 and a conversion rate of 2.00-2.50%. Finally, Sigma Photo surpasses all with $1,935,467 revenue from 2,178 transactions and 223,769 sessions, showcasing an AOV of $875-900 and a conversion rate of 0.50-1.00%.

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26.8K
Revenue
11.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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#2 sigmaphoto.com
1.9M
Revenue
223.8K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
anisabeauty.com screenshot
#3 anisabeauty.com
31.6K
Revenue
24.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
belleandblush.com screenshot
#4 belleandblush.com
40.3K
Revenue
13.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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#5 hakuhodousa.com
49.2K
Revenue
13.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
sigmabeauty.com vs top market performers
sigmabeauty.com
top retailers
conversion rate vs average order value for sigmabeauty.com and its competitors
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Revenue share by device at sigmabeauty.com

In May large majority of sales on sigmabeauty.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on sigmabeauty.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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brands overtime comparison

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sigmabeauty.com channels

Identify top traffic channels that drive growth for sigmabeauty.comand discover how performance of traffic channels has changed over time.

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sigmabeauty.com Google Ads spend

Evaluate sigmabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigmabeauty.com devices

Review sigmabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigmabeauty.com top markets

Explore sigmabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigmabeauty.com country & global rank

Assess the ranking of sigmabeauty.com among other retailers within its primary country and worldwide.

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