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Dec 2025
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Home/Insights/Retailers/sigmabeauty.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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153K
Revenue
Dec 25
206.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Sigma Beauty is a website that offers a wide range of beauty products. They sell makeup brushes, cosmetic tools, and accessories. Moreover, customers can find a variety of makeup products such as foundations, eyeshadows, lipsticks, and skincare items. The site also provides educational resources and tutorials for beauty enthusiasts.

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sigmabeauty.com Annual Revenue and Growth

sigmabeauty.com's annual sales on its online store amounted to $4.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sigmabeauty.com revenue by year

sigmabeauty.com's monthly revenueOVER TIME
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Over the past three months, sigmabeauty.com revenue has experienced growth of 18%, compared to the preceding three months.

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sigmabeauty.com revenue growth for last six months
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OVERVIEW
In December 2025, sigmabeauty.com achieved impressive online sales revenue of $152,965, significantly outperforming the median of $53,444 in the BEAUTY AND COSMETICS industry. With a conversion rate of 1.00-1.50%, it remains below the high benchmark of 4.87% but above the low of 1.29%. The average order value (AOV) ranged from $50 to $75, which is commendable compared to the industry high of $191. The site attracted 206,263 sessions, surpassing the median of 23,270, yet trailing behind leading competitors like sephora.com. Overall, sigmabeauty.com demonstrates strong market positioning in a competitive landscape.
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sigmabeauty.com competitors

In December 2025, sigmabeauty.com reported a revenue of $152,965 with 2,633 transactions and 206,263 sessions, achieving an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. When compared to its competitors, luxiebeauty.com lagged behind with $15,908 in revenue, 182 transactions, and 7,936 sessions, boasting a higher AOV of $75-100 but a significantly better conversion rate of 2.00-2.50%. On the other hand, sigmaphoto.com excelled with $1,312,364 in revenue, 1,535 transactions, and 232,207 sessions, showcasing a higher AOV of $850-875 but a lower conversion rate of 0.50-1.00%. anisabeauty.com closely competed with sigmabeauty.com, generating $84,510 in revenue, 1,023 transactions, and 70,135 sessions, maintaining a similar AOV of $75-100 and conversion rate of 1.00-1.50%. Finally, belleandblush.com fell in the middle with $25,803 in revenue, 179 transactions, and 9,912 sessions, offering a higher AOV of $125-150 and a slightly better conversion rate of 1.50-2.00%.

luxiebeauty.com screenshot
#1 luxiebeauty.com
15.9K
Revenue
7.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
sigmaphoto.com screenshot
#2 sigmaphoto.com
1.3M
Revenue
232.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
anisabeauty.com screenshot
#3 anisabeauty.com
84.5K
Revenue
70.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
belleandblush.com screenshot
#4 belleandblush.com
25.8K
Revenue
9.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hakuhodousa.com screenshot
#5 hakuhodousa.com
50.9K
Revenue
16.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
sigmabeauty.com vs top market performers
sigmabeauty.com
top retailers
conversion rate vs average order value for sigmabeauty.com and its competitors
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Revenue share by device at sigmabeauty.com

In December large majority of sales on sigmabeauty.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on sigmabeauty.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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sigmabeauty.com channels

Identify top traffic channels that drive growth for sigmabeauty.comand discover how performance of traffic channels has changed over time.

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sigmabeauty.com Google Ads spend

Evaluate sigmabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigmabeauty.com devices

Review sigmabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigmabeauty.com top markets

Explore sigmabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigmabeauty.com country & global rank

Assess the ranking of sigmabeauty.com among other retailers within its primary country and worldwide.

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