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Home/Insights/Retailers/sigmabeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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106.7K
Revenue
Sep 25
152.1K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Sigma Beauty is a website that offers a wide range of beauty products. They sell makeup brushes, cosmetic tools, and accessories. Moreover, customers can find a variety of makeup products such as foundations, eyeshadows, lipsticks, and skincare items. The site also provides educational resources and tutorials for beauty enthusiasts.

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sigmabeauty.com Annual Revenue and Growth

sigmabeauty.com's annual sales on its online store amounted to $4.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sigmabeauty.com revenue by year

sigmabeauty.com's monthly revenueOVER TIME
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Over the past three months, sigmabeauty.com revenue has experienced decline of 20%, compared to the preceding three months.

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sigmabeauty.com revenue decline for last six months
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OVERVIEW
In September 2025, sigmabeauty.com generated $106,655 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate between 1.00-1.50%, close to the category low of 1.08%. Their average order value (AOV) ranged from $50-75, under the category high of $203 but above the low of $47. With 152,144 sessions, they exceeded the median of 18,928, although far behind sephora.com's impressive 45,764,193 sessions. Overall, sigmabeauty.com showcases strong performance metrics in a competitive industry, notably in revenue and session numbers, while highlighting room for improvement in conversion rates and AOV.
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sigmabeauty.com competitors

When comparing sigmabeauty.com to its competitors in September 2025, sigmabeauty.com falls behind in terms of revenue and sessions but holds its ground in terms of transactions and conversion rate. sigmabeauty.com generated a revenue of $106,655 with 1,801 transactions and 152,144 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. In contrast, luxiebeauty.com generated a revenue of $24,288 with 270 transactions and 10,482 sessions, boasting a higher AOV of $75-100 and a conversion rate of 2.50-3.00%. Meanwhile, sigmaphoto.com outshined sigmabeauty.com with a revenue of $2,465,632, 2,777 transactions, 230,960 sessions, an AOV of $875-900, and a similar conversion rate of 1.00-1.50%. anisabeauty.com and belleandblush.com also performed better than sigmabeauty.com in terms of revenue, transactions, and AOV, showcasing the need for sigmabeauty.com to improve its metrics to stay competitive in the market.

luxiebeauty.com screenshot
#1 luxiebeauty.com
24.3K
Revenue
10.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sigmaphoto.com screenshot
#2 sigmaphoto.com
2.5M
Revenue
231K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
anisabeauty.com screenshot
#3 anisabeauty.com
43.9K
Revenue
28.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
belleandblush.com screenshot
#4 belleandblush.com
30.7K
Revenue
9.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hakuhodousa.com screenshot
#5 hakuhodousa.com
48.8K
Revenue
11.5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
sigmabeauty.com vs top market performers
sigmabeauty.com
top retailers
conversion rate vs average order value for sigmabeauty.com and its competitors
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Revenue share by device at sigmabeauty.com

In September large majority of sales on sigmabeauty.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sigmabeauty.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sigmabeauty.com channels

Identify top traffic channels that drive growth for sigmabeauty.comand discover how performance of traffic channels has changed over time.

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sigmabeauty.com Google Ads spend

Evaluate sigmabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigmabeauty.com devices

Review sigmabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigmabeauty.com top markets

Explore sigmabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigmabeauty.com country & global rank

Assess the ranking of sigmabeauty.com among other retailers within its primary country and worldwide.

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