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Home/Insights/Retailers/sigmabeauty.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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197.5K
Revenue
Nov 25
175.2K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Sigma Beauty is a website that offers a wide range of beauty products. They sell makeup brushes, cosmetic tools, and accessories. Moreover, customers can find a variety of makeup products such as foundations, eyeshadows, lipsticks, and skincare items. The site also provides educational resources and tutorials for beauty enthusiasts.

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sigmabeauty.com Annual Revenue and Growth

sigmabeauty.com's annual sales on its online store amounted to $4.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sigmabeauty.com revenue by year

sigmabeauty.com's monthly revenueOVER TIME
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Over the past three months, sigmabeauty.com revenue has experienced decline of 7.2%, compared to the preceding three months.

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sigmabeauty.com revenue decline for last six months
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OVERVIEW
In November 2025, sigmabeauty.com achieved impressive performance metrics with online sales revenue of $197,517, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, although still far behind ulta.com’s $145,643,880. The site's conversion rate ranged from 1.50% to 2.00%, below the category's high of 5.32%, while the average order value (AOV) fell between $50 and $75, compared to a high of $204. Additionally, sigmabeauty.com recorded 175,202 sessions, markedly higher than the industry median of 19,748 but a fraction of sephora.com’s staggering 76,114,809 sessions, highlighting room for growth.
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sigmabeauty.com competitors

When comparing sigmabeauty.com to its competitors in November 2025, we see that Sigma Beauty had a revenue of $197,517 with 3,267 transactions and 175,202 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In contrast, Luxie Beauty had a revenue of $14,109 with 156 transactions and 6,375 sessions, a higher AOV of $75-100, and a slightly higher conversion rate of 2.00-2.50%. Sigma Photo outperformed Sigma Beauty significantly with a revenue of $2,687,497, 3,172 transactions, 236,238 sessions, an AOV of $825-850, but a lower conversion rate of 1.00-1.50%. Anisa Beauty and Belle and Blush also had higher revenues, transactions, sessions, AOVs, and conversion rates compared to Sigma Beauty, showcasing areas for potential growth and improvement for Sigma Beauty to compete more effectively in the market.

luxiebeauty.com screenshot
#1 luxiebeauty.com
14.1K
Revenue
6.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
sigmaphoto.com screenshot
#2 sigmaphoto.com
2.7M
Revenue
236.2K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
anisabeauty.com screenshot
#3 anisabeauty.com
40.7K
Revenue
28.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
belleandblush.com screenshot
#4 belleandblush.com
31.8K
Revenue
7.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
hakuhodousa.com screenshot
#5 hakuhodousa.com
36.2K
Revenue
8.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
sigmabeauty.com vs top market performers
sigmabeauty.com
top retailers
conversion rate vs average order value for sigmabeauty.com and its competitors
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Revenue share by device at sigmabeauty.com

In November large majority of sales on sigmabeauty.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on sigmabeauty.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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sigmabeauty.com channels

Identify top traffic channels that drive growth for sigmabeauty.comand discover how performance of traffic channels has changed over time.

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sigmabeauty.com Google Ads spend

Evaluate sigmabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigmabeauty.com devices

Review sigmabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigmabeauty.com top markets

Explore sigmabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigmabeauty.com country & global rank

Assess the ranking of sigmabeauty.com among other retailers within its primary country and worldwide.

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