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Oct 2025
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Home/Insights/Retailers/sigmabeauty.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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146K
Revenue
Oct 25
172.4K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Sigma Beauty is a website that offers a wide range of beauty products. They sell makeup brushes, cosmetic tools, and accessories. Moreover, customers can find a variety of makeup products such as foundations, eyeshadows, lipsticks, and skincare items. The site also provides educational resources and tutorials for beauty enthusiasts.

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sigmabeauty.com Annual Revenue and Growth

sigmabeauty.com's annual sales on its online store amounted to $4.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sigmabeauty.com revenue by year

sigmabeauty.com's monthly revenueOVER TIME
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Over the past three months, sigmabeauty.com revenue has experienced decline of 28%, compared to the preceding three months.

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sigmabeauty.com revenue decline for last six months
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OVERVIEW
In October 2025, sigmabeauty.com generated $145,987 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,294, while its conversion rate of 1.00-1.50% is competitive, albeit lower than the high benchmark of 4.65%. The Average Order Value (AOV) ranged between $50-75, compared to the industry's peak of $202, with sessions totaling 172,405, well above the median of 18,156 but far below the leading store, sephora.com, which recorded 49,510,502 sessions.
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sigmabeauty.com competitors

In October 2025, sigmabeauty.com generated a revenue of $145,987 from 2,476 transactions and 172,405 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. Compared to its competitors, luxiebeauty.com had a lower revenue of $20,634 from 233 transactions and 9,939 sessions, but a higher AOV of $75-100 and a better conversion rate of 2.00-2.50%. Sigma Photo (sigmaphoto.com) outperformed all with a revenue of $2,496,046 from 2,865 transactions and 231,500 sessions, boasting an AOV of $850-875 and a comparable conversion rate. Anisa Beauty (anisabeauty.com) and Belle and Blush (belleandblush.com) fell in between, with revenue ranging from $26,364 to $29,569, transactions from 169 to 346, sessions from 7,809 to 20,282, AOV from $75-100 to $150-175, and conversion rates from 1.50-2.00% to 2.00-2.50%.

luxiebeauty.com screenshot
#1 luxiebeauty.com
20.6K
Revenue
9.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
sigmaphoto.com screenshot
#2 sigmaphoto.com
2.5M
Revenue
231.5K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
anisabeauty.com screenshot
#3 anisabeauty.com
29.6K
Revenue
20.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
belleandblush.com screenshot
#4 belleandblush.com
26.4K
Revenue
7.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
hakuhodousa.com screenshot
#5 hakuhodousa.com
39.1K
Revenue
9.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
sigmabeauty.com vs top market performers
sigmabeauty.com
top retailers
conversion rate vs average order value for sigmabeauty.com and its competitors
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Revenue share by device at sigmabeauty.com

In October large majority of sales on sigmabeauty.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sigmabeauty.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sigmabeauty.com channels

Identify top traffic channels that drive growth for sigmabeauty.comand discover how performance of traffic channels has changed over time.

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sigmabeauty.com Google Ads spend

Evaluate sigmabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sigmabeauty.com devices

Review sigmabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sigmabeauty.com top markets

Explore sigmabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sigmabeauty.com country & global rank

Assess the ranking of sigmabeauty.com among other retailers within its primary country and worldwide.

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