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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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9M
Revenue
Mar 26
1.4M
Sessions
Mar 26
6.5-7.0%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Swansonvitamins.com is an e-commerce platform that provides a wide range of vitamins, supplements, and health products. They offer various brands and categories, including herbs, minerals, probiotics, sports nutrition, and beauty products. The website allows customers to browse and make purchases conveniently, while offering customer reviews and helpful information.

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swansonvitamins.com Annual Revenue and Growth

swansonvitamins.com's annual sales on its online store amounted to $167.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$167.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swansonvitamins.com revenue by year

swansonvitamins.com's monthly revenueOVER TIME
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Over the past three months, swansonvitamins.com revenue has experienced decline of 19%, compared to the preceding three months.

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swansonvitamins.com revenue decline for last six months
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OVERVIEW
In March 2026, swansonvitamins.com generated impressive online sales revenue of $8,992,363, far exceeding the health industry median of $93,471, yet still trailing behind the category leader walgreens.com, which reached $117,045,566. With a conversion rate of 6.50-7.00%, Swanson's performance surpasses the health sector's high rate of 5.0%. Their average order value (AOV) ranged from $100-125, compared to a high of $360 in the industry, while the website recorded 1,353,597 sessions, significantly above the median of 26,828 but below Walgreens’ 60,662,904 sessions, highlighting Swanson's strong market presence.
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swansonvitamins.com competitors

In March 2026, swansonvitamins.com generated $8,992,363 in revenue from 89,617 transactions and 1,353,597 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 6.50-7.00%. Compared to its competitors, swansonvitamins.com falls behind vitacost.com in revenue, transactions, sessions, AOV, and conversion rate. vitacost.com recorded $26,162,525 in revenue from 184,204 transactions and 2,298,489 sessions, with an AOV of $125-150 and a conversion rate of 8.00-8.50%. On the other hand, swansonvitamins.com outperformed pureformulas.com, iherb.com, vitaminshoppe.com, and nowfoods.com in terms of revenue, transactions, and sessions, but fell behind in AOV and conversion rate. This data indicates that swansonvitamins.com may need to focus on improving its AOV and conversion rate to better compete with top performers in the industry.

vitacost.com screenshot
#1 vitacost.com
26.2M
Revenue
2.3M
Sessions
8.0-8.5%
Conv. rate
$125-150
AOV
pureformulas.com screenshot
#2 pureformulas.com
2.1M
Revenue
596.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
iherb.com screenshot
#3 iherb.com
198.8M
Revenue
43.5M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
vitaminshoppe.com screenshot
#4 vitaminshoppe.com
12.1M
Revenue
3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
nowfoods.com screenshot
#5 nowfoods.com
1M
Revenue
678.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
swansonvitamins.com vs top market performers
swansonvitamins.com
top retailers
conversion rate vs average order value for swansonvitamins.com and its competitors
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Revenue share by device at swansonvitamins.com

In March large majority of sales on swansonvitamins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on swansonvitamins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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swansonvitamins.com channels

Identify top traffic channels that drive growth for swansonvitamins.comand discover how performance of traffic channels has changed over time.

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swansonvitamins.com Google Ads spend

Evaluate swansonvitamins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swansonvitamins.com devices

Review swansonvitamins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swansonvitamins.com top markets

Explore swansonvitamins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swansonvitamins.com country & global rank

Assess the ranking of swansonvitamins.com among other retailers within its primary country and worldwide.

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