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Jan 2026
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Home/Insights/Retailers/swansonvitamins.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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16.8M
Revenue
Jan 26
2.1M
Sessions
Jan 26
7.5-8.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Swansonvitamins.com is an e-commerce platform that provides a wide range of vitamins, supplements, and health products. They offer various brands and categories, including herbs, minerals, probiotics, sports nutrition, and beauty products. The website allows customers to browse and make purchases conveniently, while offering customer reviews and helpful information.

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swansonvitamins.com Annual Revenue and Growth

swansonvitamins.com's annual sales on its online store amounted to $167.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$167.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swansonvitamins.com revenue by year

swansonvitamins.com's monthly revenueOVER TIME
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Over the past three months, swansonvitamins.com revenue has experienced growth of 4.6%, compared to the preceding three months.

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swansonvitamins.com revenue growth for last six months
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OVERVIEW
In January 2026, swansonvitamins.com generated an impressive online revenue of $16,843,900, significantly outperforming the HEALTH industry median of $95,642, while maintaining a robust conversion rate of 7.50-8.00%, far exceeding the industry average of 5.32%. With an average order value (AOV) between $100-125, Swanson’s performance remains competitive despite the highest AOV benchmark of $375. The site attracted 2,097,910 sessions, a remarkable figure compared to the industry median of 27,449 sessions, though it trails behind walgreens.com, which leads with 63,073,346 sessions, showcasing strong traffic engagement in the health sector.
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swansonvitamins.com competitors

In January 2026, swansonvitamins.com generated a revenue of $16,843,900 from 164,082 transactions and 2,097,910 sessions, with a conversion rate of 7.50-8.00%. Compared to its competitors, vitacost.com leads the pack with $37,053,972 in revenue from 338,469 transactions and 3,982,678 sessions, boasting a slightly higher conversion rate of 8.00-8.50%. Meanwhile, iherb.com comes in second with an impressive revenue of $170,230,588 from 1,685,267 transactions and 46,349,919 sessions, with a conversion rate of 3.50-4.00%. swansonvitamins.com's conversion rate falls in the middle range when compared to its competitors, but its revenue is surpassed by both vitacost.com and iherb.com. Overall, swansonvitamins.com performs well in terms of revenue and transactions but could focus on increasing its conversion rate to compete more effectively in the market.

vitacost.com screenshot
#1 vitacost.com
37.1M
Revenue
4M
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
pureformulas.com screenshot
#2 pureformulas.com
1.9M
Revenue
618.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
iherb.com screenshot
#3 iherb.com
170.2M
Revenue
46.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
vitaminshoppe.com screenshot
#4 vitaminshoppe.com
8.9M
Revenue
2.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
nowfoods.com screenshot
#5 nowfoods.com
1.1M
Revenue
705.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
swansonvitamins.com vs top market performers
swansonvitamins.com
top retailers
conversion rate vs average order value for swansonvitamins.com and its competitors
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Revenue share by device at swansonvitamins.com

In January large majority of sales on swansonvitamins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on swansonvitamins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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swansonvitamins.com channels

Identify top traffic channels that drive growth for swansonvitamins.comand discover how performance of traffic channels has changed over time.

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swansonvitamins.com Google Ads spend

Evaluate swansonvitamins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swansonvitamins.com devices

Review swansonvitamins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swansonvitamins.com top markets

Explore swansonvitamins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swansonvitamins.com country & global rank

Assess the ranking of swansonvitamins.com among other retailers within its primary country and worldwide.

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