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Sep 2026
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Home/Insights/Retailers/swansonvitamins.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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8.9M
Revenue
Sep 26
1.3M
Sessions
Sep 26
6.0-6.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Swansonvitamins.com is an e-commerce platform that provides a wide range of vitamins, supplements, and health products. They offer various brands and categories, including herbs, minerals, probiotics, sports nutrition, and beauty products. The website allows customers to browse and make purchases conveniently, while offering customer reviews and helpful information.

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swansonvitamins.com Annual Revenue and Growth

swansonvitamins.com's annual sales on its online store amounted to $167.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$167.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swansonvitamins.com revenue by year

swansonvitamins.com's monthly revenueOVER TIME
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Over the past three months, swansonvitamins.com revenue has experienced growth of 44%, compared to the preceding three months.

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swansonvitamins.com revenue growth for last six months
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OVERVIEW
In September 2026, swansonvitamins.com generated $8.9 million in revenue from online sales, significantly exceeding a typical health store's monthly revenue of around $70,300. With a conversion rate of 6.00-6.50%, swansonvitamins.com is notably higher than a typical health store's range of 1.25% to 5.13%. Its average order value (AOV) is $100-125, which is within the typical health category range of $61 to $378. Additionally, swansonvitamins.com attracted 1.3 million sessions, vastly exceeding a typical health store's approximately 19,700 sessions monthly.
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swansonvitamins.com competitors

swansonvitamins.com trails behind iherb.com, which has an impressive revenue of 177.4 million, compared to swansonvitamins.com’s 8.9 million in September 2026. While swansonvitamins.com achieved 83,300 transactions, iherb.com outperformed this figure with 1.7 million transactions. In terms of sessions, swansonvitamins.com recorded 1.3 million, while iherb.com leads significantly with 47.6 million sessions. Despite having an average order value (AOV) range of 100-125, swansonvitamins.com’s conversion rate of 6.00-6.50% is noteworthy but still trails behind vitacost.com’s stronger conversion rate of 8.00-8.50%. Compared to competitors like pureformulas.com and vitaminshoppe.com, which have lower revenues and transactions, swansonvitamins.com maintains a competitive edge in its market segment.

vitacost.com screenshot
#1 vitacost.com
11.4M
Revenue
1.2M
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
pureformulas.com screenshot
#2 pureformulas.com
2.2M
Revenue
820.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
iherb.com screenshot
#3 iherb.com
177.4M
Revenue
47.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
vitaminshoppe.com screenshot
#4 vitaminshoppe.com
5M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
nowfoods.com screenshot
#5 nowfoods.com
1M
Revenue
710.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
swansonvitamins.com vs top market performers
swansonvitamins.com
top retailers
conversion rate vs average order value for swansonvitamins.com and its competitors
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Revenue share by device at swansonvitamins.com

In September large majority of sales on swansonvitamins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on swansonvitamins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries swansonvitamins.com operates in

swansonvitamins.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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swansonvitamins.com channels

Identify top traffic channels that drive growth for swansonvitamins.comand discover how performance of traffic channels has changed over time.

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swansonvitamins.com Google Ads spend

Evaluate swansonvitamins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swansonvitamins.com devices

Review swansonvitamins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swansonvitamins.com top markets

Explore swansonvitamins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swansonvitamins.com country & global rank

Assess the ranking of swansonvitamins.com among other retailers within its primary country and worldwide.

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