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Jul 2025
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Home/Insights/Retailers/swansonvitamins.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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14.6M
Revenue
2M
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
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Swansonvitamins.com is an e-commerce platform that provides a wide range of vitamins, supplements, and health products. They offer various brands and categories, including herbs, minerals, probiotics, sports nutrition, and beauty products. The website allows customers to browse and make purchases conveniently, while offering customer reviews and helpful information.

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swansonvitamins.com's revenueOVER TIME
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Over the past three months, swansonvitamins.com revenue has experienced decline of 11%, compared to the preceding three months.

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swansonvitamins.com revenue decline for last six months
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OVERVIEW
In July 2025, swansonvitamins.com in the HEALTH industry had online sales revenue of $14,614,248, a conversion rate of 7.00-7.50%, an AOV of $75-100, and 2,042,020 sessions. Compared to the HEALTH industry median revenue of $87,025, a conversion rate of 5.18%, an AOV of $351, and 27,953 sessions, swansonvitamins.com performed well in terms of revenue and sessions, while also maintaining a strong conversion rate and AOV. However, it still falls behind the industry leader, walgreens.com, which generated $144,889,389 in revenue, 56,141,481 sessions, and boasted a conversion rate of 1.23%.
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swansonvitamins.com competitors

In July 2025, swansonvitamins.com faces tough competition from its rivals in the online vitamins and supplements market. While swansonvitamins.com generated $14,614,248 in revenue from 149,238 transactions and 2,042,020 sessions with a conversion rate of 7.00-7.50 and an average order value (AOV) of $75-100, its competitors have higher revenue and transaction numbers. vitacost.com leads the pack with $35,032,156 in revenue from 294,407 transactions and 3,417,398 sessions, boasting a higher AOV of $100-125 and conversion rate of 8.50-9.00. Similarly, iherb.com generated $160,868,722 in revenue from 1,460,528 transactions and 38,234,797 sessions with an AOV of $100-125, showcasing a conversion rate of 3.50-4.00. swansonvitamins.com will need to enhance its performance to stay competitive in the market.

vitacost.com screenshot
#1 vitacost.com
35M
Revenue
3.4M
Sessions
8.5-9.0%
Conv. rate
$100-125
AOV
pureformulas.com screenshot
#2 pureformulas.com
1.5M
Revenue
557.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
iherb.com screenshot
#3 iherb.com
160.9M
Revenue
38.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
vitaminshoppe.com screenshot
#4 vitaminshoppe.com
5.9M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nowfoods.com screenshot
#5 nowfoods.com
961.3K
Revenue
709.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
swansonvitamins.com vs top market performers
swansonvitamins.com
top retailers
conversion rate vs average order value for swansonvitamins.com and its competitors
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Revenue share by device at swansonvitamins.com

In July large majority of sales on swansonvitamins.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on swansonvitamins.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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swansonvitamins.com channels

Identify top traffic channels that drive growth for swansonvitamins.comand discover how performance of traffic channels has changed over time.

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swansonvitamins.com Google Ads spend

Evaluate swansonvitamins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swansonvitamins.com devices

Review swansonvitamins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swansonvitamins.com top markets

Explore swansonvitamins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swansonvitamins.com country & global rank

Assess the ranking of swansonvitamins.com among other retailers within its primary country and worldwide.

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