swansonvitamins.com
Swansonvitamins.com is an e-commerce platform that provides a wide range of vitamins, supplements, and health products. They offer various brands and categories, including herbs, minerals, probiotics, sports nutrition, and beauty products. The website allows customers to browse and make purchases conveniently, while offering customer reviews and helpful information.
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swansonvitamins.com Annual Revenue and Growth
swansonvitamins.com's annual sales on its online store amounted to $187.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
swansonvitamins.com's monthly revenueOVER TIME
Over the past three months, swansonvitamins.com revenue has experienced decline of 0.07%, compared to the preceding three months.
swansonvitamins.com competitors
In December 2025, swansonvitamins.com reported a revenue of $13,531,025 from 128,448 transactions and 1,569,167 sessions, with a conversion rate of 8.00-8.50%. In comparison, vitacost.com outperformed Swanson Vitamins with a revenue of $34,585,858 from 325,179 transactions and 3,922,035 sessions, with a similar AOV and conversion rate. On the other hand, pureformulas.com lagged behind with only $1,625,088 in revenue from 14,201 transactions and 554,748 sessions, and a lower conversion rate. Similarly, iherb.com dominated the competition with a revenue of $163,985,234 from 1,439,479 transactions and 38,348,062 sessions, showcasing a higher conversion rate despite a similar AOV. vitaminshoppe.com and nowfoods.com also fell short of Swanson Vitamins in terms of revenue and conversion rate, highlighting the competitive landscape within the online vitamins and supplements market.
Revenue share by device at swansonvitamins.com
In December large majority of sales on swansonvitamins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swansonvitamins.com channels
Identify top traffic channels that drive growth for swansonvitamins.comand discover how performance of traffic channels has changed over time.
swansonvitamins.com Google Ads spend
Evaluate swansonvitamins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swansonvitamins.com devices
Review swansonvitamins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
