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May 2025
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Home/Insights/Retailers/swansonvitamins.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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11.6M
Revenue
2.1M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
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Swansonvitamins.com is an e-commerce platform that provides a wide range of vitamins, supplements, and health products. They offer various brands and categories, including herbs, minerals, probiotics, sports nutrition, and beauty products. The website allows customers to browse and make purchases conveniently, while offering customer reviews and helpful information.

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swansonvitamins.com's revenueOVER TIME
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Over the past three months, swansonvitamins.com revenue has experienced decline of 24%, compared to the preceding three months.

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swansonvitamins.com revenue decline for last six months
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OVERVIEW
In May 2025, swansonvitamins.com in the HEALTH industry had a revenue of $11,568,723, a conversion rate of 5.00-5.50%, and an AOV of $100-125. It recorded 2,065,701 sessions, with the highest sessions coming from walgreens.com at 54,921,193. The median revenue in the HEALTH category was $93,599, the highest revenue was $84,074,439 from walgreens.com, the highest conversion rate was 5.31%, the lowest conversion rate was 1.38%, the highest AOV was $353, the lowest AOV was $55, and the median sessions were 27,872.
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swansonvitamins.com competitors

In May 2025, swansonvitamins.com stands out among its competitors in several key metrics. While swansonvitamins.com generated a revenue of $11,568,723 from 112,716 transactions and 2,065,701 sessions with a conversion rate of 5.00-5.50%, its closest competitor pureformulas.com only brought in $1,672,994 from 13,814 transactions and 516,200 sessions with a conversion rate of 2.50-3.00%. On the other end of the spectrum, iherb.com led the pack with a revenue of $177,135,085 from 1,608,065 transactions and 35,373,549 sessions, albeit with a slightly lower conversion rate of 4.50-5.00% compared to swansonvitamins.com. vitacost.com boasted a higher average order value (AOV) of $125-150 and a conversion rate of 7.00-7.50%, indicating a strong performance in revenue generation. Overall, swansonvitamins.com demonstrated solid performance in revenue, transactions, sessions, and conversion rate, positioning itself competitively within the online vitamins and supplements market.

vitacost.com screenshot
#1 vitacost.com
38.7M
Revenue
3.8M
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
pureformulas.com screenshot
#2 pureformulas.com
1.7M
Revenue
516.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
iherb.com screenshot
#3 iherb.com
177.1M
Revenue
35.4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
vitaminshoppe.com screenshot
#4 vitaminshoppe.com
6.4M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
nowfoods.com screenshot
#5 nowfoods.com
950.8K
Revenue
601.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
swansonvitamins.com vs top market performers
swansonvitamins.com
top retailers
conversion rate vs average order value for swansonvitamins.com and its competitors
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Revenue share by device at swansonvitamins.com

In May large majority of sales on swansonvitamins.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on swansonvitamins.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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brands overtime comparison

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swansonvitamins.com channels

Identify top traffic channels that drive growth for swansonvitamins.comand discover how performance of traffic channels has changed over time.

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swansonvitamins.com Google Ads spend

Evaluate swansonvitamins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swansonvitamins.com devices

Review swansonvitamins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swansonvitamins.com top markets

Explore swansonvitamins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swansonvitamins.com country & global rank

Assess the ranking of swansonvitamins.com among other retailers within its primary country and worldwide.

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