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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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14.5M
Revenue
2.8M
Sessions
5.5-6.0%
Conversion rate
$75-100
Average order value
Online only revenue for swansonvitamins.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Swansonvitamins.com is an e-commerce platform that provides a wide range of vitamins, supplements, and health products. They offer various brands and categories, including herbs, minerals, probiotics, sports nutrition, and beauty products. The website allows customers to browse and make purchases conveniently, while offering customer reviews and helpful information.

swansonvitamins.com’s revenueOVER TIME
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Over the past three months, swansonvitamins.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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swansonvitamins.com revenue growth for last six months
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OVERVIEW
In March 2024, swansonvitamins.com in the HEALTH industry reported a revenue of $14,536,497, with a conversion rate of 5.50-6.00% and an average order value of $75-100. The site had 2,813,175 sessions, below walgreens.com's 49,167,076. The industry median revenue is $157,496, conversion rate is 4.6%, average order value is $349, and sessions are at 44,663. The lowest conversion rate in HEALTH is 1.36%, while the lowest AOV is $53. swansonvitamins.com is a major player in the industry, showcasing strong performance metrics in online sales.
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swansonvitamins.com competitors

When comparing swansonvitamins.com to its competitors in the online supplements market, a few key observations can be made. In terms of revenue, Swanson Vitamins falls in the middle of the pack at $14,536,497, with iherb.com leading significantly at $122,064,034. However, Swanson Vitamins boasts a relatively high conversion rate of 5.50-6.00%, higher than some competitors like vitaminshoppe.com at 3.50-4.00%. In contrast, vitacost.com has the highest conversion rate at 9.50-10.00%. Swanson Vitamins' average order value (AOV) falls within the range of $75-100, similar to both iherb.com and vitaminshoppe.com. However, pureformulas.com and vitacost.com have a higher AOV at $125-150. Overall, while Swanson Vitamins may not have the highest revenue or AOV among its competitors, its strong conversion rate sets it apart in effectively turning sessions into transactions.

#1 vitacost.com
43.5M
Revenue
3.3M
Sessions
9.5-10.0%
Conv. rate
$125-150
AOV
#2 pureformulas.com
2.9M
Revenue
599.9K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#3 iherb.com
122.1M
Revenue
34.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#4 vitaminshoppe.com
11M
Revenue
3.5M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 nowfoods.com
1M
Revenue
565.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
swansonvitamins.com vs top market performers
swansonvitamins.com
top retailers
conversion rate vs average order value for swansonvitamins.com and its competitors
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swansonvitamins.com brandsby revenue

1
Logo for swanson ultraSwanson Ultra
Top retailers:walmart.comwalmart.ca
2
Logo for europharmaEuropharma
3
Logo for swanson premiumSwanson Premium
Top retailers:walmart.com

swansonvitamins.com categoriesby revenue

1
Vitamins & Supplements
2
Health & Beauty
3
Nutrition Drinks & Shakes
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brands overtime comparison

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swansonvitamins.com channels

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swansonvitamins.com Google Ads spend

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swansonvitamins.com devices

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swansonvitamins.com top markets

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swansonvitamins.com country & global rank

Assess the ranking of swansonvitamins.com among other retailers within its primary country and worldwide.

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