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Aug 2026
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Home/Insights/Retailers/swansonvitamins.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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9.5M
Revenue
Aug 26
1.3M
Sessions
Aug 26
7.0-7.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Swansonvitamins.com is an e-commerce platform that provides a wide range of vitamins, supplements, and health products. They offer various brands and categories, including herbs, minerals, probiotics, sports nutrition, and beauty products. The website allows customers to browse and make purchases conveniently, while offering customer reviews and helpful information.

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swansonvitamins.com Annual Revenue and Growth

swansonvitamins.com's annual sales on its online store amounted to $167.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$167.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swansonvitamins.com revenue by year

swansonvitamins.com's monthly revenueOVER TIME
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Over the past three months, swansonvitamins.com revenue has experienced growth of 15%, compared to the preceding three months.

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swansonvitamins.com revenue growth for last six months
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OVERVIEW
In August 2026, swansonvitamins.com generated $9.5 million in revenue from online sales, significantly higher than a typical health store's $89,200. The site achieved a conversion rate of 7.00-7.50%, which is well within the typical health store range of 1.2% to 5.21%. With an average order value (AOV) of $100-125, swansonvitamins.com is also within the typical health store AOV range of $56 to $359. Additionally, the site attracted 1.3 million sessions, far exceeding the typical health store's 26,500 sessions.
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swansonvitamins.com competitors

In August 2026, swansonvitamins.com generated $9.5 million in revenue, significantly trailing vitacost.com, which earned $17.7 million. Both sites attracted 1.3 million sessions, but swansonvitamins.com achieved a conversion rate of 7.00-7.50%, while vitacost.com surpassed this with a conversion rate of 8.50-9.00%. iherb.com leads the market with $181.9 million in revenue, 1.8 million transactions, and a conversion rate of 3.50-4.00%. In comparison, swansonvitamins.com ranks third with 94,600 transactions. pureformulas.com follows behind with $1.9 million in revenue and a lower conversion rate of 2.50-3.00%. Meanwhile, vitaminshoppe.com earned $8.4 million with a conversion rate also below swansonvitamins.com. Finally, nowfoods.com reported $907,000, underscoring the competitive landscape in the vitamins market.

vitacost.com screenshot
#1 vitacost.com
17.7M
Revenue
1.3M
Sessions
8.5-9.0%
Conv. rate
$150-175
AOV
pureformulas.com screenshot
#2 pureformulas.com
1.9M
Revenue
590.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
iherb.com screenshot
#3 iherb.com
181.9M
Revenue
48.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
vitaminshoppe.com screenshot
#4 vitaminshoppe.com
8.4M
Revenue
3.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nowfoods.com screenshot
#5 nowfoods.com
906.7K
Revenue
709.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
swansonvitamins.com vs top market performers
swansonvitamins.com
top retailers
conversion rate vs average order value for swansonvitamins.com and its competitors
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Revenue share by device at swansonvitamins.com

In August large majority of sales on swansonvitamins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on swansonvitamins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries swansonvitamins.com operates in

swansonvitamins.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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swansonvitamins.com channels

Identify top traffic channels that drive growth for swansonvitamins.comand discover how performance of traffic channels has changed over time.

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swansonvitamins.com Google Ads spend

Evaluate swansonvitamins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swansonvitamins.com devices

Review swansonvitamins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swansonvitamins.com top markets

Explore swansonvitamins.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swansonvitamins.com country & global rank

Assess the ranking of swansonvitamins.com among other retailers within its primary country and worldwide.

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