swansonvitamins.com
Swansonvitamins.com is an e-commerce platform that provides a wide range of vitamins, supplements, and health products. They offer various brands and categories, including herbs, minerals, probiotics, sports nutrition, and beauty products. The website allows customers to browse and make purchases conveniently, while offering customer reviews and helpful information.
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swansonvitamins.com Annual Revenue and Growth
swansonvitamins.com's annual sales on its online store amounted to $187.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
swansonvitamins.com's monthly revenueOVER TIME
Over the past three months, swansonvitamins.com revenue has experienced growth of 15%, compared to the preceding three months.
swansonvitamins.com competitors
In November 2025, swansonvitamins.com reported a revenue of $15,478,544 with 144,968 transactions and 1,571,936 sessions, boasting a conversion rate of 9.00-9.50% and an average order value (AOV) of $100-125. In comparison, vitacost.com outperformed Swanson Vitamins with a revenue of $35,749,950, 324,814 transactions, and 3,805,544 sessions, albeit with a slightly lower conversion rate of 8.50-9.00%. On the other hand, pureformulas.com fell behind with revenue of $1,767,389 and a conversion rate of 2.50-3.00%. iherb.com emerged as a major competitor with a substantial revenue of $180,086,664, 1,550,328 transactions, and 39,485,317 sessions, although their conversion rate was 3.50-4.00%. vitaminshoppe.com and nowfoods.com also had their strengths and weaknesses, with varying revenue, transactions, sessions, AOV, and conversion rates compared to swansonvitamins.com and its competitors.
Revenue share by device at swansonvitamins.com
In November large majority of sales on swansonvitamins.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swansonvitamins.com channels
Identify top traffic channels that drive growth for swansonvitamins.comand discover how performance of traffic channels has changed over time.
swansonvitamins.com Google Ads spend
Evaluate swansonvitamins.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
swansonvitamins.com devices
Review swansonvitamins.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
