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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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3.6M
Revenue
738.8K
Sessions
2.0-2.5%
Conversion rate
$200-225
Average order value
Online only revenue for bluemercury.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

BlueMercury.com is an e-commerce platform offering an extensive range of beauty and skincare products. The website provides a diverse assortment, including makeup, fragrances, haircare, and skincare items. BlueMercury.com enables customers to conveniently purchase popular brands and seek expert advice through their Beauty Experts team.

bluemercury.com’s revenueOVER TIME
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Over the past three months, bluemercury.com revenue has experienced growth of 55%, compared to the preceding three months.

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bluemercury.com revenue growth for last six months
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OVERVIEW
In March 2024, bluemercury.com in the BEAUTY AND COSMETICS industry generated $3,609,432 in online sales revenue with a conversion rate of 2.00-2.50% and an average order value (AOV) of $200-225. The store had 738,799 sessions, falling below the industry's median of 41,489 but surpassing the very low AOV of $45. While bluemercury.com's performance metrics are strong, the largest online store in the category, ulta.com, achieved significantly higher revenue at $120,940,083. sephora.com leads in sessions with 49,703,421, highlighting the competitive landscape in the BEAUTY AND COSMETICS sector.
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bluemercury.com competitors

bluemercury.com, with a revenue of $3,609,432 from 16,596 transactions and 738,799 sessions, boasts an average order value (AOV) of $200-225 and a conversion rate of 2.00-2.50%. In comparison, sephora.com leads the pack with a revenue of $71,123,345 from 840,527 transactions and 49,703,421 sessions, but a lower AOV of $75-100 and a conversion rate of 1.50-2.00%. lovelyskin.com follows with $3,184,808 revenue from 29,898 transactions and 1,062,077 sessions, offering an AOV of $100-125 and a conversion rate of 2.50-3.00%. skinstore.com generated $1,285,434 from 10,811 transactions and 286,972 sessions, showcasing an AOV of $100-125 and a high conversion rate of 3.50-4.00%. dermstore.com raked in $19,972,140 revenue with 166,807 transactions and 3,276,359 sessions, and a higher AOV of $100-125, but an impressive conversion rate of 5.00-5.50%. skinceuticals.com closes the list with $5,842,033 revenue, 41,455 transactions, 1,086,202 sessions, an AOV of $125-150, and a conversion rate of 3.50-4.00%.

#1 dermstore.com
20M
Revenue
3.3M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
#2 lovelyskin.com
3.2M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#3 skinstore.com
1.3M
Revenue
287K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#4 skinceuticals.com
5.8M
Revenue
1.1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 sephora.com
71.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bluemercury.com vs top market performers
bluemercury.com
top retailers
conversion rate vs average order value for bluemercury.com and its competitors
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bluemercury.com brandsby revenue

bluemercury.com categoriesby revenue

1
Lotion & Moisturizer
2
Home & Garden
3
Sporting Goods
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brands overtime comparison

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bluemercury.com channels

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bluemercury.com Google Ads spend

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bluemercury.com devices

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bluemercury.com top markets

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bluemercury.com country & global rank

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