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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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6.3M
Revenue
2.5M
Sessions
3.5-4.0%
Conversion rate
$50-75
Average order value
Online only revenue for paulaschoice.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

PaulasChoice.com is an e-commerce website offering a variety of skincare and makeup products. The website provides a wide range of items such as cleansers, toners, serums, moisturizers, sunscreens, masks, and cosmetics. It also features informative content on ingredients, expert advice, customer reviews, and community forums for skincare discussions.

paulaschoice.com’s revenueOVER TIME
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Over the past three months, paulaschoice.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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paulaschoice.com revenue decline for last six months
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OVERVIEW
In May 2024, paulaschoice.com in the BEAUTY AND COSMETICS industry generated $6,337,733 in online sales revenue, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $50-75. This performance is below the industry's highest AOV of $179 but above the lowest at $44. The website received 2,467,375 sessions, falling short of the industry's highest from sephora.com at 48,729,894 sessions. Despite the performance metrics varying, paulaschoice.com remains competitive within the BEAUTY AND COSMETICS category.
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paulaschoice.com competitors

paulaschoice.com, with a revenue of $6,337,733 and 87,707 transactions from 2,467,375 sessions, has a competitive average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. In comparison, paulaschoice.co.uk has a lower revenue of $777,752 with 17,540 transactions from 320,546 sessions, a lower AOV of $25-50, but a higher conversion rate of 5.00-5.50%. dermstore.com stands out with a revenue of $24,668,035, 178,921 transactions from 3,304,130 sessions, a high AOV of $125-150, and a conversion rate matching that of paulaschoice.co.uk. naturium.com and paulaschoice-eu.com fall within similar revenue ranges to paulaschoice.com but have different AOVs and lower conversion rates. makingcosmetics.com has the highest AOV of $325-350 but the lowest conversion rate in this comparison. Overall, paulaschoice.com maintains a solid balance in revenue, AOV, and conversion rate compared to its competitors.

#1 paulaschoice-eu.com
319.2K
Revenue
306.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#2 paulaschoice.co.uk
777.8K
Revenue
320.5K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
#3 dermstore.com
24.7M
Revenue
3.3M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
#4 naturium.com
2.6M
Revenue
907.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 makingcosmetics.com
560.1K
Revenue
118.9K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
paulaschoice.com vs top market performers
paulaschoice.com
top retailers
conversion rate vs average order value for paulaschoice.com and its competitors
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paulaschoice.com brandsby revenue

paulaschoice.com categoriesby revenue

1
Lotion & Moisturizer
2
Health & Beauty
3
Facial Cleansers
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brands overtime comparison

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paulaschoice.com channels

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paulaschoice.com Google Ads spend

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paulaschoice.com devices

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paulaschoice.com top markets

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paulaschoice.com country & global rank

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