Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/theinkeylist.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for theinkeylist.comtheinkeylist.com

Start benchmarking for free
Sign in with GoogleSign up with Google
607.3K
Revenue
Sep 25
478.2K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

theinkeylist.com's monthly revenueOVER TIME
View real-time data

Over the past three months, theinkeylist.com revenue has experienced decline of 27%, compared to the preceding three months.

View real-time data
theinkeylist.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, theinkeylist.com generated $607,330 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, yet far behind the category leader, ulta.com, at $93,223,020. The website achieved a conversion rate between 2.50-3.00%, notably lower than the high of 4.54% in its industry. With an average order value (AOV) of $25-50, it sits below the high of $203, but above the low of $47. Additionally, theinkeylist.com attracted 478,213 sessions, far exceeding the median of 18,928, but dwarfed by sephora.com’s impressive 45,764,193 sessions.
Read more

theinkeylist.com competitors

In September 2025, theinkeylist.com showed a revenue of $607,330 with 13,448 transactions and 478,213 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, we see that the ordinary.com leads in revenue with $12,457,803, 181,749 transactions, and 4,926,273 sessions, featuring an AOV of $50-75 and a conversion rate of 3.50-4.00%. Paula's choice.co.uk had a revenue of $574,284, 12,140 transactions, and 203,053 sessions, with an AOV of $25-50 and a high conversion rate of 5.50-6.00%. skinceuticals.co.uk had a lower revenue of $335,396, 2,677 transactions, and 85,613 sessions, but a higher AOV of $125-150 and a conversion rate of 3.00-3.50%. Overall, theinkeylist.com falls within the range of its competitors in terms of revenue, transactions, and sessions, but may need to work on improving its conversion rate to match the higher performers.

paulaschoice.co.uk screenshot
#1 paulaschoice.co.uk
574.3K
Revenue
203.1K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
skinceuticals.co.uk screenshot
#2 skinceuticals.co.uk
335.4K
Revenue
85.6K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
kiehls.co.uk screenshot
#3 kiehls.co.uk
515.2K
Revenue
202.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
theordinary.com screenshot
#4 theordinary.com
12.5M
Revenue
4.9M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
laroche-posay.co.uk screenshot
#5 laroche-posay.co.uk
538.5K
Revenue
260.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
theinkeylist.com vs top market performers
theinkeylist.com
top retailers
conversion rate vs average order value for theinkeylist.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at theinkeylist.com

In September large majority of sales on theinkeylist.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on theinkeylist.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

theinkeylist.com channels

Identify top traffic channels that drive growth for theinkeylist.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

theinkeylist.com Google Ads spend

Evaluate theinkeylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

theinkeylist.com devices

Review theinkeylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

theinkeylist.com top markets

Explore theinkeylist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

theinkeylist.com country & global rank

Assess the ranking of theinkeylist.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard