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Nov 2025
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Home/Insights/Retailers/theinkeylist.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.6M
Revenue
Nov 25
752.3K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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theinkeylist.com's monthly revenueOVER TIME
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Over the past three months, theinkeylist.com revenue has experienced growth of 40%, compared to the preceding three months.

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theinkeylist.com revenue growth for last six months
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OVERVIEW
In November 2025, theinkeylist.com achieved impressive performance metrics in the BEAUTY AND COSMETICS industry, generating $1,600,409 in online sales against a median of $52,547, and attracting 752,346 sessions compared to the industry median of 19,748. Its conversion rate ranged between 4.00-4.50%, significantly above the low of 1.38% yet below the high of 5.32%. The average order value (AOV) stood at $25-50, notably lower than the very high AOV of $204 within the sector, highlighting its solid position against competitors like ulta.com and sephora.com while indicating potential for growth.
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theinkeylist.com competitors

In November 2025, theinkeylist.com outperformed some of its competitors in terms of revenue and transactions, but fell short in sessions and conversion rate. Compared to paulaschoice.co.uk, theinkeylist.com had higher revenue and transactions, but significantly lower sessions and a lower conversion rate. Similarly, compared to kiehls.co.uk, theinkeylist.com had higher revenue and transactions, but lower sessions and a similar conversion rate. On the other hand, theinkeylist.com lagged behind theordinary.com in all metrics, with theordinary.com having much higher revenue, transactions, sessions, and a slightly lower conversion rate. In comparison to skinceuticals.co.uk and laroche-posay.co.uk, theinkeylist.com had lower revenue, transactions, sessions, and conversion rate. Overall, theinkeylist.com shows strengths in revenue and transactions, but may need to work on increasing sessions and improving conversion rates to compete more effectively with its peers in the industry.

paulaschoice.co.uk screenshot
#1 paulaschoice.co.uk
1.2M
Revenue
279.4K
Sessions
9.0-9.5%
Conv. rate
$25-50
AOV
skinceuticals.co.uk screenshot
#2 skinceuticals.co.uk
807.5K
Revenue
148.7K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
kiehls.co.uk screenshot
#3 kiehls.co.uk
1.3M
Revenue
374.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
theordinary.com screenshot
#4 theordinary.com
36.5M
Revenue
12.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
laroche-posay.co.uk screenshot
#5 laroche-posay.co.uk
863K
Revenue
323.7K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
theinkeylist.com vs top market performers
theinkeylist.com
top retailers
conversion rate vs average order value for theinkeylist.com and its competitors
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Revenue share by device at theinkeylist.com

In November large majority of sales on theinkeylist.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In November large majority of sales on theinkeylist.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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theinkeylist.com channels

Identify top traffic channels that drive growth for theinkeylist.comand discover how performance of traffic channels has changed over time.

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theinkeylist.com Google Ads spend

Evaluate theinkeylist.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theinkeylist.com devices

Review theinkeylist.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theinkeylist.com top markets

Explore theinkeylist.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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theinkeylist.com country & global rank

Assess the ranking of theinkeylist.com among other retailers within its primary country and worldwide.

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