paulaschoice.co.uk
Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.
GRIPS CUSTOMERS & RESEARCH PARTNERS
paulaschoice.co.uk Annual Revenue and Growth
paulaschoice.co.uk's annual sales on its online store amounted to $12M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
paulaschoice.co.uk's monthly revenueOVER TIME
Over the past three months, paulaschoice.co.uk revenue has experienced growth of 64%, compared to the preceding three months.
paulaschoice.co.uk competitors
In December 2025, paulaschoice.co.uk generated a revenue of $795,562 with 18,647 transactions and 320,083 sessions, boasting an average order value (AOV) between $25-50 and a conversion rate of 5.50-6.00%. Compared to its competitors, paulaschoice.co.uk falls behind in terms of revenue when compared to paulaschoice.com which earned $5,526,825. However, paulaschoice.co.uk outperformed paulaschoice-eu.com in revenue, transactions, sessions, AOV, and conversion rate. dermstore.com surpassed all with a revenue of $13,576,217 and the highest number of transactions and sessions. greenpeople.co.uk and skinceuticals.co.uk had lower revenue than paulaschoice.co.uk, but Greenpeople had a similar AOV and conversion rate while skinceuticals.co.uk had a higher AOV but a slightly lower conversion rate. Overall, paulaschoice.co.uk is competitive within its niche but may benefit from increasing its revenue and transaction volume to catch up with the leading competitors.
Revenue share by device at paulaschoice.co.uk
In December large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
paulaschoice.co.uk channels
Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.
paulaschoice.co.uk Google Ads spend
Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.co.uk devices
Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
