paulaschoice.co.uk
Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.
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paulaschoice.co.uk Annual Revenue and Growth
paulaschoice.co.uk's annual sales on its online store amounted to $9.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
paulaschoice.co.uk's monthly revenueOVER TIME
Over the past three months, paulaschoice.co.uk revenue has experienced decline of 31%, compared to the preceding three months.
paulaschoice.co.uk competitors
In April 2026, paulaschoice.co.uk generated $507,468 in revenue with a conversion rate between 5.50-6.00%, indicating solid performance. Its U.S. counterpart, paulaschoice.com, vastly outperformed with $3,963,936 in revenue, a higher average order value (AOV) of $50-75, but a lower conversion rate of 4.00-4.50%. Competitor dermstore.com leads the market with a staggering revenue of $10,235,486 and a similar AOV, yet a conversion rate of 3.00-3.50% shows it might benefit from enhanced user engagement. In comparison, paulaschoice-eu.com reported only $119,284 in revenue and a conversion rate of 0.50-1.00%, significantly underperforming. Meanwhile, greenpeople.co.uk and skinceuticals.co.uk had revenues of $163,575 and $268,958, respectively, with AOVs of $25-50 and $100-125 but lower conversion rates between 1.50-2.50%. Overall, paulaschoice.co.uk shows a competitive edge in conversion rates, although its revenue is modest compared to larger rivals.
Revenue share by device at paulaschoice.co.uk
In April large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulaschoice.co.uk channels
Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.
paulaschoice.co.uk Google Ads spend
Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.co.uk devices
Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
