paulaschoice.co.uk
Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.
GRIPS CUSTOMERS & RESEARCH PARTNERS
paulaschoice.co.uk Annual Revenue and Growth
paulaschoice.co.uk's annual sales on its online store amounted to $9.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
paulaschoice.co.uk's monthly revenueOVER TIME
Over the past three months, paulaschoice.co.uk revenue has experienced decline of 38%, compared to the preceding three months.
paulaschoice.co.uk competitors
The most significant gap between paulaschoice.co.uk and its competitor dermstore.com lies in revenue, where paulaschoice.co.uk trails by an astonishing $17.1 million. In July 2026, paulaschoice.co.uk generated $342,000 from 7,113 transactions across 153,000 sessions, achieving a conversion rate of 4.50-5.00%. In contrast, dermstore.com reported a remarkable $17.4 million in revenue from 150,000 transactions over 2.5 million sessions, with a conversion rate of 5.50-6.00%. While paulaschoice.co.uk outperforms paulaschoice-eu.com and greenpeople.co.uk in revenue and transactions, it ranks lower than dermstore.com in all key metrics, including sessions, where it trails by 2.3 million. Although its average order value (AOV) falls within a competitive range of 25-50, compared to dermstore.com's higher AOV of 100-125, the performance disparity highlights the challenges facing paulaschoice.co.uk in a crowded online skincare market.
Revenue share by device at paulaschoice.co.uk
In July large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries paulaschoice.co.uk operates in
paulaschoice.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
paulaschoice.co.uk channels
Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.
paulaschoice.co.uk Google Ads spend
Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.co.uk devices
Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
