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Home/Insights/Retailers/paulaschoice.co.uk
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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432.3K
Revenue
Jun 26
191.2K
Sessions
Jun 26
4.5-5.0%
Conv. rate
Jun 26
$25-50
AOV
Jun 26
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Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.

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paulaschoice.co.uk Annual Revenue and Growth

paulaschoice.co.uk's annual sales on its online store amounted to $9.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$9.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
paulaschoice.co.uk revenue by year

paulaschoice.co.uk's monthly revenueOVER TIME
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Over the past three months, paulaschoice.co.uk revenue has experienced decline of 44%, compared to the preceding three months.

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paulaschoice.co.uk revenue decline for last six months
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OVERVIEW
In June 2026, paulaschoice.co.uk generated $432,290 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,079, with a strong conversion rate of 4.50-5.00%, slightly above the high industry benchmark of 4.53%. Their average order value (AOV) ranged between $25-50, well below the industry high of $208, while attracting 191,171 sessions, far exceeding the median of 16,700 but trailing behind the market leader, sephora.com, at 57,073,774 sessions. Overall, these metrics reflect robust performance within a competitive market landscape.
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paulaschoice.co.uk competitors

In June 2026, paulaschoice.co.uk generated $432,290 in revenue from 191,171 sessions, yielding a conversion rate of 4.50-5.00%. In comparison, its competitor paulaschoice.com led the market with a revenue of $3,961,473 from 1,625,956 sessions, although its conversion rate was slightly lower at 3.00-3.50%. dermstore.com outperformed all with $6,328,181 in revenue, but its conversion rate of 2.50-3.00% indicated less efficiency per visitor. Another notable competitor, skinceuticals.co.uk, earned $509,025 from 130,481 sessions with a similar AOV of 100-125 and a conversion rate of 3.00-3.50%. Meanwhile, paulaschoice-eu.com and greenpeople.co.uk had lower revenue figures at $139,855 and $278,928, respectively, reflecting challenges in both session volume and conversion rates. Overall, paulaschoice.co.uk demonstrates solid performance among its peers but still trails behind top competitors in revenue.

paulaschoice.com screenshot
#1 paulaschoice.com
4M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
paulaschoice-eu.com screenshot
#2 paulaschoice-eu.com
139.9K
Revenue
123K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
dermstore.com screenshot
#3 dermstore.com
6.3M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
greenpeople.co.uk screenshot
#4 greenpeople.co.uk
278.9K
Revenue
239.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
skinceuticals.co.uk screenshot
#5 skinceuticals.co.uk
509K
Revenue
130.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
paulaschoice.co.uk vs top market performers
paulaschoice.co.uk
top retailers
conversion rate vs average order value for paulaschoice.co.uk and its competitors
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Revenue share by device at paulaschoice.co.uk

In June large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries paulaschoice.co.uk operates in

paulaschoice.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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paulaschoice.co.uk channels

Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.

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paulaschoice.co.uk Google Ads spend

Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulaschoice.co.uk devices

Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulaschoice.co.uk top markets

Explore paulaschoice.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulaschoice.co.uk country & global rank

Assess the ranking of paulaschoice.co.uk among other retailers within its primary country and worldwide.

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