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May 2025
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Home/Insights/Retailers/paulaschoice.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for paulaschoice.co.ukpaulaschoice.co.uk

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734.6K
Revenue
248.5K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
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Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.

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paulaschoice.co.uk's revenueOVER TIME
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Over the past three months, paulaschoice.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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paulaschoice.co.uk revenue decline for last six months
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OVERVIEW
In May 2025, paulaschoice.co.uk, in the BEAUTY AND COSMETICS industry, generated $734,648 in online sales, with a conversion rate of 5.50-6.00% and an AOV of $50-75. This puts them above the median revenue of $46,882, but below the highest revenue of $96,002,620 from ulta.com. With 248,518 sessions, paulaschoice.co.uk falls between the median sessions of 19,997 and the highest sessions of 38,510,361 from sephora.com. Additionally, their AOV is lower than the highest AOV of $213, but higher than the lowest AOV of $53 in the BEAUTY AND COSMETICS category.
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paulaschoice.co.uk competitors

In May 2025, paulaschoice.co.uk generated £734,648 in revenue from 14,425 transactions with 248,518 sessions, boasting an average order value (AOV) between £50-£75 and a conversion rate of 5.50-6.00%. Compared to its competitors, paulaschoice.co.uk falls short in revenue when compared to paulaschoice.com at £4,652,071, transactions with dermstore.com at 174,052, and sessions with dermstore.com at 3,214,199. However, paulaschoice.co.uk outperforms in conversion rate against all its competitors. In terms of AOV, paulaschoice.co.uk ranks lower than dermstore.com and skinceuticals.co.uk, but higher than greenpeople.co.uk and paulaschoice-eu.com. Overall, paulaschoice.co.uk maintains a strong position in conversion rate performance despite lagging behind in revenue and transaction metrics compared to some of its competitors in the skincare industry in the UK.

paulaschoice.com screenshot
#1 paulaschoice.com
4.7M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
paulaschoice-eu.com screenshot
#2 paulaschoice-eu.com
138.1K
Revenue
126.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
dermstore.com screenshot
#3 dermstore.com
20.1M
Revenue
3.2M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
greenpeople.co.uk screenshot
#4 greenpeople.co.uk
159.2K
Revenue
168.3K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
skinceuticals.co.uk screenshot
#5 skinceuticals.co.uk
389.5K
Revenue
110.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
paulaschoice.co.uk vs top market performers
paulaschoice.co.uk
top retailers
conversion rate vs average order value for paulaschoice.co.uk and its competitors
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Revenue share by device at paulaschoice.co.uk

In May large majority of sales on paulaschoice.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.

In May large majority of sales on paulaschoice.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices.
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paulaschoice.co.uk channels

Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.

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paulaschoice.co.uk Google Ads spend

Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulaschoice.co.uk devices

Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulaschoice.co.uk top markets

Explore paulaschoice.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulaschoice.co.uk country & global rank

Assess the ranking of paulaschoice.co.uk among other retailers within its primary country and worldwide.

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