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Home/Insights/Retailers/paulaschoice.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.2M
Revenue
Nov 25
279.4K
Sessions
Nov 25
9.0-9.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.

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paulaschoice.co.uk Annual Revenue and Growth

paulaschoice.co.uk's annual sales on its online store amounted to $12M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
paulaschoice.co.uk revenue by year

paulaschoice.co.uk's monthly revenueOVER TIME
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Over the past three months, paulaschoice.co.uk revenue has experienced growth of 46%, compared to the preceding three months.

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paulaschoice.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, paulaschoice.co.uk achieved impressive online sales revenue of $1,240,370, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, and with a conversion rate between 9.00-9.50%, well above the industry average of 5.32%. The average order value (AOV) ranged from $25-50, considerably lower than the high of $204 in the sector. The site attracted 279,359 sessions, outpacing the median of 19,748, although far below sephora.com’s leading 76,114,809 sessions, demonstrating a strong market position within the competitive beauty industry.
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paulaschoice.co.uk competitors

In November 2025, paulaschoice.co.uk generated a revenue of $1,240,370 with 25,744 transactions and 279,359 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 9.00-9.50%. Comparing this to its competitors, paulaschoice.com leads the pack with a revenue of $6,343,070, 82,968 transactions, and 1,635,455 sessions, along with an AOV of $75-100 and a conversion rate of 5.00-5.50%. Meanwhile, paulaschoice-eu.com trails behind with $328,989 in revenue, 3,692 transactions, and 165,106 sessions, showing an AOV of $75-100 and a conversion rate of 2.00-2.50%. dermstore.com impresses with $28,293,663 in revenue, 264,564 transactions, and 4,878,027 sessions, with an AOV of $100-125 and a conversion rate of 5.00-5.50%. greenpeople.co.uk and skinceuticals.co.uk also perform well in different aspects, showcasing the diverse landscape of the skincare market in November 2025.

paulaschoice.com screenshot
#1 paulaschoice.com
6.3M
Revenue
1.6M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
paulaschoice-eu.com screenshot
#2 paulaschoice-eu.com
329K
Revenue
165.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
dermstore.com screenshot
#3 dermstore.com
28.3M
Revenue
4.9M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
greenpeople.co.uk screenshot
#4 greenpeople.co.uk
383.9K
Revenue
168.1K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
skinceuticals.co.uk screenshot
#5 skinceuticals.co.uk
807.5K
Revenue
148.7K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
paulaschoice.co.uk vs top market performers
paulaschoice.co.uk
top retailers
conversion rate vs average order value for paulaschoice.co.uk and its competitors
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Revenue share by device at paulaschoice.co.uk

In November large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulaschoice.co.uk channels

Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.

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paulaschoice.co.uk Google Ads spend

Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulaschoice.co.uk devices

Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulaschoice.co.uk top markets

Explore paulaschoice.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulaschoice.co.uk country & global rank

Assess the ranking of paulaschoice.co.uk among other retailers within its primary country and worldwide.

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