paulaschoice.co.uk
Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.
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paulaschoice.co.uk Annual Revenue and Growth
paulaschoice.co.uk's annual sales on its online store amounted to $12M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
paulaschoice.co.uk's monthly revenueOVER TIME
Over the past three months, paulaschoice.co.uk revenue has experienced decline of 14%, compared to the preceding three months.
paulaschoice.co.uk competitors
In August 2025, paulaschoice.co.uk reported revenue of £611,491 from 13,179 transactions with 267,664 sessions, boasting an average order value (AOV) of £25-50 and a conversion rate of 4.50-5.00%. Compared to its competitors, paulaschoice.com leads the pack with revenue of £3,490,571 from 47,273 transactions and 1,538,226 sessions, offering a higher AOV of £50-75 but a lower conversion rate of 3.00-3.50%. On the other hand, paulaschoice-eu.com generated £115,944 in revenue from 1,383 transactions and 148,249 sessions, with a higher AOV of £75-100 but a much lower conversion rate of 0.50-1.00%. dermstore.com outperformed all with revenue of £22,597,009 from 215,737 transactions and 3,480,801 sessions, showcasing an AOV of £100-125 and a conversion rate of 6.00-6.50%. greenpeople.co.uk and skinceuticals.co.uk fell in between with varying metrics in revenue, transactions, sessions, AOV, and conversion rates.
Revenue share by device at paulaschoice.co.uk
In August large majority of sales on paulaschoice.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulaschoice.co.uk channels
Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.
paulaschoice.co.uk Google Ads spend
Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.co.uk devices
Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
