Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
Home/Insights/Retailers/paulaschoice.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for paulaschoice.co.ukpaulaschoice.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
868.3K
Revenue
Oct 25
238.2K
Sessions
Oct 25
7.5-8.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
Loading...

Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

paulaschoice.co.uk Annual Revenue and Growth

paulaschoice.co.uk's annual sales on its online store amounted to $12M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
paulaschoice.co.uk revenue by year

paulaschoice.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, paulaschoice.co.uk revenue has experienced growth of 4.7%, compared to the preceding three months.

View real-time data
paulaschoice.co.uk revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, paulaschoice.co.uk generated $868,253 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, with a robust conversion rate of 7.50-8.00%, well above the industry high of 4.65%. The site attracted 238,171 sessions, notably exceeding the median of 18,156, though still far from the top competitor, sephora.com, at 49,510,502 sessions. Paula's Choice also recorded an average order value (AOV) of $25-50, which is below the industry high of $202 but aligns closely with the lower end of the spectrum, providing a strong position in a competitive market.
Read more

paulaschoice.co.uk competitors

In October 2025, paulaschoice.co.uk stands out among its competitors in various domains. While paulaschoice.co.uk reported a revenue of £868,253 with 18,263 transactions and 238,171 sessions, its conversion rate falls between 7.50-8.00% and the average order value (AOV) ranges from £25-50. In comparison, paulaschoice.com leads in revenue with £4,681,400 and 62,760 transactions, but its conversion rate is lower at 3.50-4.00%. dermstore.com has the highest revenue at £16,289,265 with 159,954 transactions and a high AOV of £100-125, while greenpeople.co.uk and skinceuticals.co.uk fall in the mid-range with revenue around £250,000-£550,000, conversion rates between 3.50-4.50%, and AOVs varying between £25-125. Among its competitors, paulaschoice.co.uk strikes a balance with a moderate revenue, high conversion rate, and a mid-range AOV.

paulaschoice.com screenshot
#1 paulaschoice.com
4.7M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
paulaschoice-eu.com screenshot
#2 paulaschoice-eu.com
240.5K
Revenue
168.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
dermstore.com screenshot
#3 dermstore.com
16.3M
Revenue
2.6M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
greenpeople.co.uk screenshot
#4 greenpeople.co.uk
257.2K
Revenue
152.4K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
skinceuticals.co.uk screenshot
#5 skinceuticals.co.uk
552.1K
Revenue
113.8K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
paulaschoice.co.uk vs top market performers
paulaschoice.co.uk
top retailers
conversion rate vs average order value for paulaschoice.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at paulaschoice.co.uk

In October large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

paulaschoice.co.uk channels

Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

paulaschoice.co.uk Google Ads spend

Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

paulaschoice.co.uk devices

Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

paulaschoice.co.uk top markets

Explore paulaschoice.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

paulaschoice.co.uk country & global rank

Assess the ranking of paulaschoice.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard