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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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777.8K
Revenue
320.5K
Sessions
5.0-5.5%
Conversion rate
$25-50
Average order value
Online only revenue for paulaschoice.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.

paulaschoice.co.uk’s revenueOVER TIME
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Over the past three months, paulaschoice.co.uk revenue has experienced decline of 16%, compared to the preceding three months.

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paulaschoice.co.uk revenue decline for last six months
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OVERVIEW
paulaschoice.co.uk in the BEAUTY AND COSMETICS industry had a revenue of $777,752 with a conversion rate of 5.00-5.50% and an AOV of $25-50, totaling 320,546 sessions in May 2024. Compared to the median revenue of $80,017, very high conversion rate of 4.25%, and AOV of $179, it falls within the competitive range. However, it lags behind ulta.com's revenue of $91,595,110, sephora.com's sessions of 48,729,894, and the highest AOV of $179 in the industry.
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paulaschoice.co.uk competitors

When comparing paulaschoice.co.uk to its competitors in the beauty and skincare industry, it is evident that paulaschoice.co.uk falls behind in terms of revenue, transactions, and sessions. paulaschoice.co.uk generated £777,752 in revenue from 17,540 transactions and 320,546 sessions with an average order value (AOV) ranging from £25-£50 and a conversion rate of 5.00-5.50%. In contrast, its top competitor paulaschoice.com outperformed in all metrics with £6,337,733 in revenue, 87,707 transactions, and 2,467,375 sessions, along with a higher AOV of £50-£75. Other competitors like dermstore.com and skinceuticals.co.uk also surpassed paulaschoice.co.uk with significantly higher revenue and sessions, indicating a need for paulaschoice.co.uk to improve its marketing and customer acquisition strategies to compete more effectively in the market.

#1 paulaschoice.com
6.3M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#2 paulaschoice-eu.com
319.2K
Revenue
306.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#3 dermstore.com
24.7M
Revenue
3.3M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
#4 greenpeople.co.uk
281.9K
Revenue
215.8K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#5 skinceuticals.co.uk
232.9K
Revenue
64.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
paulaschoice.co.uk vs top market performers
paulaschoice.co.uk
top retailers
conversion rate vs average order value for paulaschoice.co.uk and its competitors
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paulaschoice.co.uk brandsby revenue

paulaschoice.co.uk categoriesby revenue

1
Lotion & Moisturizer
2
Facial Cleansers
3
Sunscreen
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paulaschoice.co.uk channels

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paulaschoice.co.uk Google Ads spend

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paulaschoice.co.uk devices

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paulaschoice.co.uk top markets

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paulaschoice.co.uk country & global rank

Assess the ranking of paulaschoice.co.uk among other retailers within its primary country and worldwide.

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