paulaschoice.co.uk
Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.
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paulaschoice.co.uk Annual Revenue and Growth
paulaschoice.co.uk's annual sales on its online store amounted to $12M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
paulaschoice.co.uk's monthly revenueOVER TIME
Over the past three months, paulaschoice.co.uk revenue has experienced decline of 14%, compared to the preceding three months.
paulaschoice.co.uk competitors
In September 2025, when comparing paulaschoice.co.uk to its competitors in the skincare industry, it is clear that paulaschoice.co.uk falls in the middle of the pack in terms of revenue. With a revenue of £574,284, it lags behind dermstore.com (£15,161,686) and paulaschoice.com (£3,306,479) but outperforms greenpeople.co.uk (£202,314) and skinceuticals.co.uk (£335,396). However, paulaschoice.co.uk has a higher conversion rate (5.50-6.00%) than most of its competitors, including paulaschoice.com (3.00-3.50%) and greenpeople.co.uk (2.50-3.00%). The average order value (AOV) for paulaschoice.co.uk falls within the range of £25-£50, which is on par with greenpeople.co.uk and below dermstore.com (£100-£125). In terms of transactions and sessions, paulaschoice.co.uk has more modest numbers compared to dermstore.com but surpasses greenpeople.co.uk and skinceuticals.co.uk.
Revenue share by device at paulaschoice.co.uk
In September large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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paulaschoice.co.uk channels
Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.
paulaschoice.co.uk Google Ads spend
Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.co.uk devices
Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
