paulaschoice.co.uk
Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.
GRIPS CUSTOMERS & RESEARCH PARTNERS
paulaschoice.co.uk Annual Revenue and Growth
paulaschoice.co.uk's annual sales on its online store amounted to $9.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
paulaschoice.co.uk's monthly revenueOVER TIME
Over the past three months, paulaschoice.co.uk revenue has experienced decline of 39%, compared to the preceding three months.
paulaschoice.co.uk competitors
In May 2026, paulaschoice.co.uk generated $520,128 in revenue from 10,875 transactions across 228,885 sessions, with an average order value (AOV) between $25-50 and a conversion rate of 4.50-5.00%. In comparison, its primary competitor, paulaschoice.com, significantly outperformed with $3,880,694 in revenue, 53,687 transactions, and an AOV of $50-75, but a lower conversion rate of 3.00-3.50%. dermstore.com led the market with $11,237,332 in revenue and an AOV of $75-100, although it had a lower conversion rate of 2.50-3.00%. Meanwhile, paulaschoice-eu.com lagged with only $142,010 in revenue and a conversion rate of 1.00-1.50%. greenpeople.co.uk closely trailed paulaschoice.co.uk with $349,095 in revenue and a conversion rate of 2.00-2.50%. Lastly, skinceuticals.co.uk reported $415,584 in revenue but with a significantly higher AOV of $100-125.
Revenue share by device at paulaschoice.co.uk
In May large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries paulaschoice.co.uk operates in
paulaschoice.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
paulaschoice.co.uk channels
Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.
paulaschoice.co.uk Google Ads spend
Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.co.uk devices
Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
