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Home/Insights/Retailers/paulaschoice.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for paulaschoice.co.ukpaulaschoice.co.uk

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508.8K
Revenue
Sep 26
168.3K
Sessions
Sep 26
5.5-6.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Paulas Choice is an online platform based in the UK. The website offers a wide range of skincare and cosmetics products. Customers can find an extensive selection of items such as cleansers, exfoliants, serums, moisturizers, and sunscreens. The brand focuses on science-backed formulas and caters to various skincare concerns.

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paulaschoice.co.uk Annual Revenue and Growth

paulaschoice.co.uk's annual sales on its online store amounted to $9.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$9.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
paulaschoice.co.uk revenue by year

paulaschoice.co.uk's monthly revenueOVER TIME
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Over the past three months, paulaschoice.co.uk revenue has experienced decline of 16%, compared to the preceding three months.

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paulaschoice.co.uk revenue decline for last six months
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OVERVIEW
In September 2026, paulaschoice.co.uk, operating in the beauty and cosmetics category, generated $509,000 in online sales, significantly exceeding the $35,500 typical revenue of an average beauty and cosmetics store. Its conversion rate ranged from 5.50% to 6.00%, well above the typical range of 1.06% to 4.56%. The average order value (AOV) stood between $50 and $75, aligning with the category's typical AOV of $50 to $214. Additionally, paulaschoice.co.uk recorded 168,000 sessions, far surpassing the approximately 14,500 sessions seen by an average beauty and cosmetics store, although still below the 66.1 million sessions of sephora.com.
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paulaschoice.co.uk competitors

In September 2026, paulaschoice.co.uk generates $509,000 in revenue, significantly surpassing paulaschoice-eu.com, which earns $72,700. While paulaschoice.co.uk has 10,100 transactions from 168,000 sessions, paulaschoice-eu.com records 854 transactions from 93,100 sessions, showcasing a clear edge for paulaschoice.co.uk in both categories. Conversely, dermstore.com stands out as a market leader with $17.6 million in revenue, 147,000 transactions, and an impressive 2.6 million sessions, placing it well ahead of all competitors. In terms of average order value (AOV), paulaschoice.co.uk's range of $50-75 aligns with greenpeople.co.uk, which also shares the same AOV but trails in revenue at $152,000. Notably, while paulaschoice.co.uk and dermstore.com share a conversion rate of 5.50-6.00%, paulaschoice.com lags slightly with a conversion rate of 3.50-4.00%. Overall, paulaschoice.co.uk maintains a strong position in the market, outpacing several competitors while being outperformed by dermstore.com.

paulaschoice.com screenshot
#1 paulaschoice.com
4.2M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
paulaschoice-eu.com screenshot
#2 paulaschoice-eu.com
72.7K
Revenue
93.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
dermstore.com screenshot
#3 dermstore.com
17.6M
Revenue
2.6M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
greenpeople.co.uk screenshot
#4 greenpeople.co.uk
152.4K
Revenue
126.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
skinceuticals.co.uk screenshot
#5 skinceuticals.co.uk
450.3K
Revenue
122K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
paulaschoice.co.uk vs top market performers
paulaschoice.co.uk
top retailers
conversion rate vs average order value for paulaschoice.co.uk and its competitors
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Revenue share by device at paulaschoice.co.uk

In September large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on paulaschoice.co.uk, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries paulaschoice.co.uk operates in

paulaschoice.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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paulaschoice.co.uk channels

Identify top traffic channels that drive growth for paulaschoice.co.ukand discover how performance of traffic channels has changed over time.

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paulaschoice.co.uk Google Ads spend

Evaluate paulaschoice.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulaschoice.co.uk devices

Review paulaschoice.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulaschoice.co.uk top markets

Explore paulaschoice.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulaschoice.co.uk country & global rank

Assess the ranking of paulaschoice.co.uk among other retailers within its primary country and worldwide.

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