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May 2025
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Home/Insights/Retailers/makingcosmetics.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for makingcosmetics.commakingcosmetics.com

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552.8K
Revenue
144K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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Makingcosmetics.com is a website that offers a variety of cosmetic ingredients, supplies, and resources catering to the needs of individuals interested in creating their own cosmetics. They sell a wide range of products, including cosmetic raw materials, vitamins, packaging materials, and specialized tools aimed at DIY cosmetic formulations.

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makingcosmetics.com's revenueOVER TIME
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Over the past three months, makingcosmetics.com revenue has experienced decline of 1.9%, compared to the preceding three months.

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makingcosmetics.com revenue decline for last six months
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OVERVIEW
In May 2025, makingcosmetics.com in the BEAUTY AND COSMETICS industry had online sales revenue of $552,825, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $250-275. The website had 143,997 sessions during the month. Compared to the industry median revenue of $46,882, makingcosmetics.com's performance was strong. However, it lags behind ulta.com, the top online store in the category with revenue of $96,002,620, and sephora.com, which had the highest sessions at 38,510,361. The website's metrics fall within the average range for the BEAUTY AND COSMETICS sector, with room for improvement in conversion rate and AOV.
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makingcosmetics.com competitors

In May 2025, makingcosmetics.com, with a revenue of $552,825 from 2,130 transactions and 143,997 sessions, has an average order value (AOV) ranging between $250-$275 and a conversion rate of 1.00-1.50%. In comparison, paulaschoice.com leads the pack with $4,652,071 in revenue from 57,162 transactions and 1,646,434 sessions, with an AOV of $75-$100 and a conversion rate of 3.00-3.50%. lotioncrafter.com follows with $577,820 in revenue, 3,454 transactions, and 142,218 sessions, boasting an AOV of $150-$175 and a conversion rate of 2.00-2.50%. While makingcosmetics.com holds its own in revenue, it could potentially improve its conversion rate to match essentialwholesale.com's impressive 3.50-4.00% conversion rate with a much lower revenue of $27,544 from 209 transactions and 5,762 sessions.

lotioncrafter.com screenshot
#1 lotioncrafter.com
577.8K
Revenue
142.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
tkbtrading.com screenshot
#2 tkbtrading.com
64.4K
Revenue
63.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
formulatorsampleshop.com screenshot
#3 formulatorsampleshop.com
178.2K
Revenue
55.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
essentialwholesale.com screenshot
#4 essentialwholesale.com
27.5K
Revenue
5.8K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
paulaschoice.com screenshot
#5 paulaschoice.com
4.7M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
makingcosmetics.com vs top market performers
makingcosmetics.com
top retailers
conversion rate vs average order value for makingcosmetics.com and its competitors
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Revenue share by device at makingcosmetics.com

In May large majority of sales on makingcosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices.

In May large majority of sales on makingcosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices.
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makingcosmetics.com channels

Identify top traffic channels that drive growth for makingcosmetics.comand discover how performance of traffic channels has changed over time.

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makingcosmetics.com Google Ads spend

Evaluate makingcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makingcosmetics.com devices

Review makingcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makingcosmetics.com top markets

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makingcosmetics.com country & global rank

Assess the ranking of makingcosmetics.com among other retailers within its primary country and worldwide.

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