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Sep 2026
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Home/Insights/Retailers/paulaschoice.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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190.4K
Revenue
Sep 26
147.9K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Paulaschoice.de is a website that offers a wide range of skincare products, primarily focusing on effective, research-backed formulations. They sell items such as cleansers, moisturizers, exfoliants, and serums. The brand aims to provide customers with highly regarded products that address various skin concerns efficiently and without unnecessary additives.

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paulaschoice.de Annual Revenue and Growth

paulaschoice.de's annual sales on its online store amounted to $3.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
paulaschoice.de revenue by year

paulaschoice.de's monthly revenueOVER TIME
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Over the past three months, paulaschoice.de revenue has experienced growth of 2.5%, compared to the preceding three months.

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paulaschoice.de revenue growth for last six months
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OVERVIEW
In September 2026, paulaschoice.de performed notably well compared to the average store in the beauty and cosmetics category. With online sales revenue reaching $190,000, it far exceeds the typical $35,500. The site recorded 148,000 sessions, significantly higher than the average of 14,500. Its conversion rate of 2.00-2.50% falls within the category's typical range of 1.06% to 4.56%. Additionally, paulaschoice.de's average order value (AOV) of $50-75 aligns with the typical range of $50 to $214, showcasing its competitive standing in the beauty and cosmetics category overall.
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paulaschoice.de competitors

In the competitive landscape of skincare e-commerce, paulaschoice.de, cosphera.net, kiehls.de, purish.com, junglueck.de, and faces-of-fey.de are noteworthy players. In September 2026, paulaschoice.de generated $190,000 in revenue from 3,166 transactions, with an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. It stands out with the highest session count at 148,000. However, it trails behind purish.com, which leads with $421,000 in revenue and 4,984 transactions, alongside a conversion rate of 3.50-4.00%. kiehls.de also outperforms paulaschoice.de in revenue at $359,000 but has a lower session count at 72,900. Meanwhile, cosphera.net has a lower revenue of $55,000 and fewer transactions, although its conversion rate of 4.50-5.00% is commendable. Overall, paulaschoice.de excels in attracting sessions but ranks third in both revenue and transactions among its competitors.

cosphera.net screenshot
#1 cosphera.net
55K
Revenue
26.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
kiehls.de screenshot
#2 kiehls.de
359.3K
Revenue
72.9K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
purish.com screenshot
#3 purish.com
421.3K
Revenue
127.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
junglueck.de screenshot
#4 junglueck.de
141.8K
Revenue
87.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
faces-of-fey.de screenshot
#5 faces-of-fey.de
43.3K
Revenue
10.2K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
paulaschoice.de vs top market performers
paulaschoice.de
top retailers
conversion rate vs average order value for paulaschoice.de and its competitors
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Revenue share by device at paulaschoice.de

In September large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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paulaschoice.de channels

Identify top traffic channels that drive growth for paulaschoice.deand discover how performance of traffic channels has changed over time.

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paulaschoice.de Google Ads spend

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paulaschoice.de devices

Review paulaschoice.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulaschoice.de top markets

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paulaschoice.de country & global rank

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