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May 2026
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Home/Insights/Retailers/paulaschoice.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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212.2K
Revenue
May 26
156K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Paulaschoice.de is a website that offers a wide range of skincare products, primarily focusing on effective, research-backed formulations. They sell items such as cleansers, moisturizers, exfoliants, and serums. The brand aims to provide customers with highly regarded products that address various skin concerns efficiently and without unnecessary additives.

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paulaschoice.de Annual Revenue and Growth

paulaschoice.de's annual sales on its online store amounted to $3.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
paulaschoice.de revenue by year

paulaschoice.de's monthly revenueOVER TIME
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Over the past three months, paulaschoice.de revenue has experienced decline of 10%, compared to the preceding three months.

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paulaschoice.de revenue decline for last six months
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OVERVIEW
In May 2026, paulaschoice.de generated $212,182 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, while its conversion rate ranged from 2.50% to 3.00%, below the industry's high of 4.55%. With an average order value (AOV) of $50-$75, it aligns with the lower end of the spectrum, where $205 represents the upper benchmark. The site recorded 156,026 sessions, a substantial figure compared to the median of 16,416 but far from sephora.com's leading 60,095,887 sessions, indicating solid engagement in a competitive market.
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paulaschoice.de competitors

In May 2026, paulaschoice.de generated $212,182 in revenue from 4,047 transactions and 156,026 sessions, yielding a conversion rate of 2.50-3.00% with an average order value (AOV) of $50-75. Competing against kiehls.de, which had a revenue of $310,957, 3,440 transactions, and a slightly higher conversion rate of 3.00-3.50%, paulaschoice.de falls behind in overall revenue. Similarly, purish.com outperformed with $372,215 in revenue and a conversion rate of 3.50-4.00%. In contrast, cosphera.net's revenue of $44,236, while lower, features a stronger conversion rate of 4.50-5.00%. junglueck.de generated $170,406 with a conversion rate of 2.00-2.50%, and faces-of-fey.de reported $37,512 with a similar rate of 3.50-4.00%. Overall, while paulaschoice.de maintains a healthy AOV, it struggles against top competitors in revenue and conversion efficiency.

cosphera.net screenshot
#1 cosphera.net
44.2K
Revenue
20K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
kiehls.de screenshot
#2 kiehls.de
311K
Revenue
102.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
purish.com screenshot
#3 purish.com
372.2K
Revenue
132.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
junglueck.de screenshot
#4 junglueck.de
170.4K
Revenue
121.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
faces-of-fey.de screenshot
#5 faces-of-fey.de
37.5K
Revenue
9.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
paulaschoice.de vs top market performers
paulaschoice.de
top retailers
conversion rate vs average order value for paulaschoice.de and its competitors
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Revenue share by device at paulaschoice.de

In May large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In May large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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paulaschoice.de channels

Identify top traffic channels that drive growth for paulaschoice.deand discover how performance of traffic channels has changed over time.

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paulaschoice.de Google Ads spend

Evaluate paulaschoice.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulaschoice.de devices

Review paulaschoice.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulaschoice.de top markets

Explore paulaschoice.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulaschoice.de country & global rank

Assess the ranking of paulaschoice.de among other retailers within its primary country and worldwide.

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