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Home/Insights/Retailers/paulaschoice.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for paulaschoice.depaulaschoice.de

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270.9K
Revenue
Mar 26
149.1K
Sessions
Mar 26
3.5-4.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Paulaschoice.de is a website that offers a wide range of skincare products, primarily focusing on effective, research-backed formulations. They sell items such as cleansers, moisturizers, exfoliants, and serums. The brand aims to provide customers with highly regarded products that address various skin concerns efficiently and without unnecessary additives.

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paulaschoice.de Annual Revenue and Growth

paulaschoice.de's annual sales on its online store amounted to $3.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
paulaschoice.de revenue by year

paulaschoice.de's monthly revenueOVER TIME
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Over the past three months, paulaschoice.de revenue has experienced decline of 2.2%, compared to the preceding three months.

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paulaschoice.de revenue decline for last six months
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OVERVIEW
In March 2026, paulaschoice.de generated $270,864 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $47,335, while its conversion rate of 3.50-4.00% remains competitive against the industry high of 4.7%. The average order value (AOV) ranged between $50-75, below the sector’s high of $190 but above the low of $45. With 149,096 sessions, it greatly exceeded the median of 20,520 sessions in its category, yet it is still dwarfed by industry leader Sephora, which attracted 60,417,169 sessions. Overall, paulaschoice.de showcases strong performance metrics in its sector.
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paulaschoice.de competitors

In March 2026, when comparing paulaschoice.de to its competitors in the skincare industry, it stands out in terms of revenue with $270,864. While paulaschoice.de had a lower conversion rate of 3.50-4.00%, it managed to attract a significant number of sessions at 149,096. On the other hand, purish.com led the pack in revenue with $378,432 and a high conversion rate of 4.00-4.50% from 118,057 sessions. kiehls.de also performed well with $161,860 in revenue and a lower conversion rate of 1.50-2.00% from 118,674 sessions. Interestingly, cosphera.net had the lowest revenue at $29,745 but boasted the highest conversion rate of 4.50-5.00% from 17,082 sessions. faces-of-fey.de fell in the middle with $25,690 in revenue and a conversion rate matching paulaschoice.de at 3.50-4.00% from 9,677 sessions.

cosphera.net screenshot
#1 cosphera.net
29.7K
Revenue
17.1K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
kiehls.de screenshot
#2 kiehls.de
161.9K
Revenue
118.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
purish.com screenshot
#3 purish.com
378.4K
Revenue
118.1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
junglueck.de screenshot
#4 junglueck.de
163.7K
Revenue
98.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
faces-of-fey.de screenshot
#5 faces-of-fey.de
25.7K
Revenue
9.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
paulaschoice.de vs top market performers
paulaschoice.de
top retailers
conversion rate vs average order value for paulaschoice.de and its competitors
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Revenue share by device at paulaschoice.de

In March large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In March large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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paulaschoice.de channels

Identify top traffic channels that drive growth for paulaschoice.deand discover how performance of traffic channels has changed over time.

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paulaschoice.de Google Ads spend

Evaluate paulaschoice.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulaschoice.de devices

Review paulaschoice.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulaschoice.de top markets

Explore paulaschoice.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulaschoice.de country & global rank

Assess the ranking of paulaschoice.de among other retailers within its primary country and worldwide.

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