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Home/Insights/Retailers/paulaschoice.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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210.5K
Revenue
Aug 26
147.5K
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Paulaschoice.de is a website that offers a wide range of skincare products, primarily focusing on effective, research-backed formulations. They sell items such as cleansers, moisturizers, exfoliants, and serums. The brand aims to provide customers with highly regarded products that address various skin concerns efficiently and without unnecessary additives.

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paulaschoice.de Annual Revenue and Growth

paulaschoice.de's annual sales on its online store amounted to $3.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
paulaschoice.de revenue by year

paulaschoice.de's monthly revenueOVER TIME
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Over the past three months, paulaschoice.de revenue has experienced decline of 9.9%, compared to the preceding three months.

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paulaschoice.de revenue decline for last six months
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OVERVIEW
paulaschoice.de significantly outperforms the average store in the beauty and cosmetics category in August 2026, generating $211,000 in online sales compared to the average of $46,500. With a conversion rate of 2.50-3.00%, it aligns well within the typical range of 1.08% to 4.58%. The average order value (AOV) of $50-75 also falls within the category's typical range of $52 to $207. Additionally, paulaschoice.de attracted 148,000 sessions, far exceeding the average store in the beauty and cosmetics category's 20,600 sessions, illustrating its strong market presence.
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paulaschoice.de competitors

The competitive set includes paulaschoice.de, cosphera.net, kiehls.de, purish.com, junglueck.de, and faces-of-fey.de. In August 2026, paulaschoice.de achieved a revenue of $211,000 from 3,806 transactions across 148,000 sessions, boasting a conversion rate of 2.50-3.00%. Among its peers, purish.com leads in revenue with $395,000 and transactions with 5,368, while kiehls.de trails closely with $223,000 in revenue. Although paulaschoice.de ranks third in revenue, it excels with the highest number of sessions at 148,000. In comparison, cosphera.net has significantly fewer sessions at 19,000, along with a lower revenue of $49,600 and transactions of 860, reflecting a conversion rate of 4.50-5.00%. Both junglueck.de and faces-of-fey.de also fall behind in revenue and transactions, with conversion rates varying between 2.50-3.00% and 3.50-4.00%, respectively.

cosphera.net screenshot
#1 cosphera.net
49.6K
Revenue
19K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
kiehls.de screenshot
#2 kiehls.de
223.4K
Revenue
67.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
purish.com screenshot
#3 purish.com
395.3K
Revenue
130.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
junglueck.de screenshot
#4 junglueck.de
144.1K
Revenue
87.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
faces-of-fey.de screenshot
#5 faces-of-fey.de
37.2K
Revenue
9.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
paulaschoice.de vs top market performers
paulaschoice.de
top retailers
conversion rate vs average order value for paulaschoice.de and its competitors
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Revenue share by device at paulaschoice.de

In August large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In August large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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paulaschoice.de channels

Identify top traffic channels that drive growth for paulaschoice.deand discover how performance of traffic channels has changed over time.

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paulaschoice.de Google Ads spend

Evaluate paulaschoice.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulaschoice.de devices

Review paulaschoice.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulaschoice.de top markets

Explore paulaschoice.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulaschoice.de country & global rank

Assess the ranking of paulaschoice.de among other retailers within its primary country and worldwide.

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