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Sep 2025
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Home/Insights/Retailers/paulaschoice.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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209.1K
Revenue
Sep 25
184.6K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Paulaschoice.de is a website that offers a wide range of skincare products, primarily focusing on effective, research-backed formulations. They sell items such as cleansers, moisturizers, exfoliants, and serums. The brand aims to provide customers with highly regarded products that address various skin concerns efficiently and without unnecessary additives.

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paulaschoice.de Annual Revenue and Growth

paulaschoice.de's annual sales on its online store amounted to $8.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$8.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
paulaschoice.de revenue by year

paulaschoice.de's monthly revenueOVER TIME
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Over the past three months, paulaschoice.de revenue has experienced decline of 20%, compared to the preceding three months.

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paulaschoice.de revenue decline for last six months
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OVERVIEW
In September 2025, paulaschoice.de generated $209,115 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 2.00-2.50%, falling short of the category's high of 4.54%. The average order value (AOV) ranged from $50 to $75, while the lifestyle sector boasts a high AOV of $203. With 184,551 sessions, paulaschoice.de exceeded the median of 18,928 sessions, although far behind sephora.com’s 45,764,193 sessions, highlighting its strong performance within a competitive market.
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paulaschoice.de competitors

In September 2025, paulaschoice.de generated €209,115 in revenue with 3,949 transactions from 184,551 sessions, boasting an average order value (AOV) of €50-75 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, cosphera.net had lower revenue at €149,526 but a higher conversion rate of 4.00-4.50% with 3,437 transactions from 85,508 sessions and a lower AOV of €25-50. On the other hand, kiehls.de outperformed paulaschoice.de in revenue at €249,517 with 2,563 transactions from 58,505 sessions, a higher AOV of €75-100, and a similar conversion rate of 4.00-4.50%. purish.com had the highest revenue among competitors at €275,506 with 3,498 transactions from 94,473 sessions, an AOV of €75-100, and a conversion rate of 3.50-4.00%. junglueck.de and faces-of-fey.de fell behind paulaschoice.de in various metrics.

cosphera.net screenshot
#1 cosphera.net
149.5K
Revenue
85.5K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
kiehls.de screenshot
#2 kiehls.de
249.5K
Revenue
58.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
purish.com screenshot
#3 purish.com
275.5K
Revenue
94.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
junglueck.de screenshot
#4 junglueck.de
170.4K
Revenue
124K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
faces-of-fey.de screenshot
#5 faces-of-fey.de
96K
Revenue
20.9K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
paulaschoice.de vs top market performers
paulaschoice.de
top retailers
conversion rate vs average order value for paulaschoice.de and its competitors
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Revenue share by device at paulaschoice.de

In September large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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paulaschoice.de channels

Identify top traffic channels that drive growth for paulaschoice.deand discover how performance of traffic channels has changed over time.

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paulaschoice.de Google Ads spend

Evaluate paulaschoice.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulaschoice.de devices

Review paulaschoice.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulaschoice.de top markets

Explore paulaschoice.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulaschoice.de country & global rank

Assess the ranking of paulaschoice.de among other retailers within its primary country and worldwide.

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