paulaschoice.de
Paulaschoice.de is a website that offers a wide range of skincare products, primarily focusing on effective, research-backed formulations. They sell items such as cleansers, moisturizers, exfoliants, and serums. The brand aims to provide customers with highly regarded products that address various skin concerns efficiently and without unnecessary additives.
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paulaschoice.de Annual Revenue and Growth
paulaschoice.de's annual sales on its online store amounted to $8.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
paulaschoice.de's monthly revenueOVER TIME
Over the past three months, paulaschoice.de revenue has experienced growth of 11%, compared to the preceding three months.
paulaschoice.de competitors
In November 2025, paulaschoice.de reported a revenue of 360,794 with 6,658 transactions and 219,760 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 3.00-3.50. In comparison to its competitors, Kiehl's (kiehls.de) emerged as a strong contender with revenue of 684,851, 7,470 transactions, and 167,282 sessions, having a higher AOV of 75-100 and a conversion rate of 4.00-4.50. Similarly, Purish (purish.com) and Faces of Fey (faces-of-fey.de) also outperformed paulaschoice.de in terms of revenue and conversion rate. However, when looking at the number of sessions and transactions, paulaschoice.de held its ground against competitors like Cosphera (cosphera.net) and Junglueck (junglueck.de). Despite facing stiff competition in the beauty industry, paulaschoice.de maintained a respectable position with room for growth in AOV and conversion rate metrics.
Revenue share by device at paulaschoice.de
In November large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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paulaschoice.de channels
Identify top traffic channels that drive growth for paulaschoice.deand discover how performance of traffic channels has changed over time.
paulaschoice.de Google Ads spend
Evaluate paulaschoice.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paulaschoice.de devices
Review paulaschoice.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
