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Jul 2026
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Home/Insights/Retailers/paulaschoice.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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225.2K
Revenue
Jul 26
145.2K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Paulaschoice.de is a website that offers a wide range of skincare products, primarily focusing on effective, research-backed formulations. They sell items such as cleansers, moisturizers, exfoliants, and serums. The brand aims to provide customers with highly regarded products that address various skin concerns efficiently and without unnecessary additives.

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paulaschoice.de Annual Revenue and Growth

paulaschoice.de's annual sales on its online store amounted to $3.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
paulaschoice.de revenue by year

paulaschoice.de's monthly revenueOVER TIME
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Over the past three months, paulaschoice.de revenue has experienced decline of 16%, compared to the preceding three months.

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paulaschoice.de revenue decline for last six months
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OVERVIEW
paulaschoice.de outperforms the average store in the beauty and cosmetics category, generating $225,000 in online sales for July 2026 compared to $39,200. With a conversion rate of 2.50-3.00%, it aligns with the category's typical range of 1.1% to 4.37%. The site's average order value (AOV) is $50-75, comfortably fitting within the typical range of $52 to $207. Additionally, paulaschoice.de attracted 145,000 sessions, far exceeding the average store in the beauty and cosmetics category, which sees about 17,100 sessions monthly. Overall, these metrics illustrate a strong performance in the competitive beauty and cosmetics market.
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paulaschoice.de competitors

The competitive set includes paulaschoice.de, cosphera.net, kiehls.de, purish.com, junglueck.de, and faces-of-fey.de. In July 2026, paulaschoice.de generated $225,000 in revenue with 4,045 transactions from 145,000 sessions, ranking second among its competitors. It trails purish.com by $250,000 in revenue and 2,257 transactions, though it leads in sessions by 2,000. The conversion rate for paulaschoice.de is between 2.50-3.00%, which is lower than cosphera.net and purish.com, both achieving 4.00-4.50%. kiehls.de also performs well, with a conversion rate of 3.00-3.50%. While paulaschoice.de has a competitive average order value (AOV) range of $50-75, it does not surpass purish.com’s higher AOV of $75-100. Overall, paulaschoice.de demonstrates strong traffic but faces challenges in conversion and transaction metrics compared to its competitors.

cosphera.net screenshot
#1 cosphera.net
83.2K
Revenue
32.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
kiehls.de screenshot
#2 kiehls.de
195.1K
Revenue
60.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
purish.com screenshot
#3 purish.com
474.9K
Revenue
143.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
junglueck.de screenshot
#4 junglueck.de
130K
Revenue
88.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
faces-of-fey.de screenshot
#5 faces-of-fey.de
40.3K
Revenue
10K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
paulaschoice.de vs top market performers
paulaschoice.de
top retailers
conversion rate vs average order value for paulaschoice.de and its competitors
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Revenue share by device at paulaschoice.de

In July large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In July large majority of sales on paulaschoice.de, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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paulaschoice.de channels

Identify top traffic channels that drive growth for paulaschoice.deand discover how performance of traffic channels has changed over time.

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paulaschoice.de Google Ads spend

Evaluate paulaschoice.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paulaschoice.de devices

Review paulaschoice.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paulaschoice.de top markets

Explore paulaschoice.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paulaschoice.de country & global rank

Assess the ranking of paulaschoice.de among other retailers within its primary country and worldwide.

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