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Apr 2026
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Home/Insights/Retailers/hourglasscosmetics.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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626.6K
Revenue
Apr 26
419.8K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Hourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply.

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hourglasscosmetics.com Annual Revenue and Growth

hourglasscosmetics.com's annual sales on its online store amounted to $8.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$8.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hourglasscosmetics.com revenue by year

hourglasscosmetics.com's monthly revenueOVER TIME
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Over the past three months, hourglasscosmetics.com revenue has experienced decline of 42%, compared to the preceding three months.

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hourglasscosmetics.com revenue decline for last six months
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OVERVIEW
In April 2026, hourglasscosmetics.com generated impressive online sales revenue of $626,642, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, though still far from market leader sephora.com’s $117,760,640. The website recorded a conversion rate of 2.00-2.50%, below the sector's high of 4.38%, while their average order value (AOV) ranged from $50 to $75, modest compared to the high of $195 in the industry. With 419,767 sessions, hourglasscosmetics.com greatly outperformed the median of 20,819 but was overshadowed by sephora.com’s staggering 84,653,344 sessions, reflecting strong engagement and potential for growth.
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hourglasscosmetics.com competitors

In April 2026, hourglasscosmetics.com generated $626,642 in revenue from 10,427 transactions across 419,767 sessions, reflecting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, niche-beauty.com significantly outperformed with $2,307,748 in revenue, a conversion rate of 3.00-3.50%, and an AOV of $75-100. cultbeauty.com led the pack with a remarkable $10,844,232 in revenue, 55,233 transactions, and an AOV of $175-200, boasting the same conversion rate as niche-beauty.com. bluemercury.com, while generating $1,731,575 with a conversion rate of 1.00-1.50%, had a higher AOV of $175-200 but fewer transactions (9,809). Lastly, medusasmakeup.com lagged behind with only $18,935 in revenue despite a competitive conversion rate of 2.50-3.00% and an AOV of $25-50. Overall, hourglasscosmetics.com falls short compared to these leading competitors in terms of revenue and transaction volume.

niche-beauty.com screenshot
#1 niche-beauty.com
2.3M
Revenue
671.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
10.8M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
spacenk.com screenshot
#3 spacenk.com
4.7M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bluemercury.com screenshot
#4 bluemercury.com
1.7M
Revenue
812.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
medusasmakeup.com screenshot
#5 medusasmakeup.com
18.9K
Revenue
14.1K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
hourglasscosmetics.com vs top market performers
hourglasscosmetics.com
top retailers
conversion rate vs average order value for hourglasscosmetics.com and its competitors
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Revenue share by device at hourglasscosmetics.com

In April large majority of sales on hourglasscosmetics.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on hourglasscosmetics.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hourglasscosmetics.com channels

Identify top traffic channels that drive growth for hourglasscosmetics.comand discover how performance of traffic channels has changed over time.

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hourglasscosmetics.com Google Ads spend

Evaluate hourglasscosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hourglasscosmetics.com devices

Review hourglasscosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hourglasscosmetics.com top markets

Explore hourglasscosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hourglasscosmetics.com country & global rank

Assess the ranking of hourglasscosmetics.com among other retailers within its primary country and worldwide.

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