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May 2025
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Home/Insights/Retailers/hourglasscosmetics.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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784.7K
Revenue
473.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Hourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply.

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hourglasscosmetics.com's revenueOVER TIME
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Over the past three months, hourglasscosmetics.com revenue has experienced decline of 9.7%, compared to the preceding three months.

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hourglasscosmetics.com revenue decline for last six months
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OVERVIEW
In May 2025, hourglasscosmetics.com, in the BEAUTY AND COSMETICS industry, reported $784,673 in online sales revenue, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. The website had 473,264 sessions, while the top-performing online store in the category, ulta.com, earned $96,002,620 in revenue and 38,510,361 sessions. The highest conversion rate was 4.51%, and the highest AOV was $213, while the lowest conversion rate was 1.17% and the lowest AOV was $53, both in the BEAUTY AND COSMETICS industry.
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hourglasscosmetics.com competitors

In May 2025, hourglasscosmetics.com reported a revenue of $784,673 with 12,572 transactions and 473,264 sessions. The average order value (AOV) ranged between $50-75, and the conversion rate was between 2.50-3.00%. Comparing this data to its competitors, bluemercury.com generated $1,632,810 in revenue with 7,511 transactions and 465,207 sessions. Their AOV was significantly higher at $200-225, but their conversion rate was lower at 1.50-2.00%. niche-beauty.com outperformed both with a revenue of $2,189,982, 21,578 transactions, and 402,083 sessions. Their AOV was $100-125, and their conversion rate was the highest at 5.00-5.50%. cultbeauty.com had the highest revenue at $8,759,611, 44,581 transactions, and 1,672,369 sessions. Their AOV was $175-200, with a conversion rate similar to hourglasscosmetics.com. medusasmakeup.com lagged behind with $18,199 in revenue, 367 transactions, and 14,223 sessions, with an AOV of $25-50 and a conversion rate matching hourglasscosmetics.com.

niche-beauty.com screenshot
#1 niche-beauty.com
2.2M
Revenue
402.1K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
8.8M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
spacenk.com screenshot
#3 spacenk.com
4.2M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bluemercury.com screenshot
#4 bluemercury.com
1.6M
Revenue
465.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
medusasmakeup.com screenshot
#5 medusasmakeup.com
18.2K
Revenue
14.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
hourglasscosmetics.com vs top market performers
hourglasscosmetics.com
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conversion rate vs average order value for hourglasscosmetics.com and its competitors
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Revenue share by device at hourglasscosmetics.com

In May large majority of sales on hourglasscosmetics.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on hourglasscosmetics.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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hourglasscosmetics.com channels

Identify top traffic channels that drive growth for hourglasscosmetics.comand discover how performance of traffic channels has changed over time.

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hourglasscosmetics.com Google Ads spend

Evaluate hourglasscosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hourglasscosmetics.com devices

Review hourglasscosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hourglasscosmetics.com top markets

Explore hourglasscosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hourglasscosmetics.com country & global rank

Assess the ranking of hourglasscosmetics.com among other retailers within its primary country and worldwide.

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