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Jul 2025
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Home/Insights/Retailers/hourglasscosmetics.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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417.7K
Revenue
462.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Hourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply.

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hourglasscosmetics.com's revenueOVER TIME
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Over the past three months, hourglasscosmetics.com revenue has experienced decline of 24%, compared to the preceding three months.

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hourglasscosmetics.com revenue decline for last six months
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OVERVIEW
In July 2025, hourglasscosmetics.com, in the BEAUTY AND COSMETICS industry, had online sales revenue of $417,717, with a conversion rate of 1.00-1.50% and an AOV of $50-75. The website recorded 462,082 sessions, compared to sephora.com's 41,064,568 sessions, and a median of 20,909 sessions in the industry. The highest revenue in the category was from themancompany.com at $113,233,299, with a very high conversion rate of 4.31% and AOV of $211, while the lowest AOV was $51. hourglasscosmetics.com's metrics show steady performance within the industry standards.
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hourglasscosmetics.com competitors

In July 2025, Hourglass Cosmetics reported revenue of $417,717 from 6,563 transactions with 462,082 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, Niche Beauty leads with $2,594,415 in revenue, 24,162 transactions, and 401,937 sessions, with an AOV of $100-125 and a high conversion rate of 6.00-6.50%. Cult Beauty follows with $7,427,178 revenue, 37,824 transactions, 1,610,653 sessions, AOV $175-200, and a conversion rate of 2.00-2.50%. Bluemercury falls in between with $1,067,797 revenue, 7,088 transactions, 698,720 sessions, AOV $150-175, and a conversion rate of 1.00-1.50%. Medusa's Makeup lags behind with $36,993 revenue, 729 transactions, 26,164 sessions, AOV $50-75, and a conversion rate of 2.50-3.00%. Despite a solid performance, Hourglass Cosmetics faces stiff competition in the online beauty industry based on these metrics.

niche-beauty.com screenshot
#1 niche-beauty.com
2.6M
Revenue
401.9K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
cultbeauty.com screenshot
#2 cultbeauty.com
7.4M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
spacenk.com screenshot
#3 spacenk.com
4.5M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bluemercury.com screenshot
#4 bluemercury.com
1.1M
Revenue
698.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
medusasmakeup.com screenshot
#5 medusasmakeup.com
37K
Revenue
26.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hourglasscosmetics.com vs top market performers
hourglasscosmetics.com
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conversion rate vs average order value for hourglasscosmetics.com and its competitors
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Revenue share by device at hourglasscosmetics.com

In July large majority of sales on hourglasscosmetics.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on hourglasscosmetics.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hourglasscosmetics.com channels

Identify top traffic channels that drive growth for hourglasscosmetics.comand discover how performance of traffic channels has changed over time.

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hourglasscosmetics.com Google Ads spend

Evaluate hourglasscosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hourglasscosmetics.com devices

Review hourglasscosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hourglasscosmetics.com top markets

Explore hourglasscosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hourglasscosmetics.com country & global rank

Assess the ranking of hourglasscosmetics.com among other retailers within its primary country and worldwide.

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