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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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3.6M
Revenue
1.6M
Sessions
3.0-3.5%
Conversion rate
$50-75
Average order value
Online only revenue for whsmith.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

WHSmith.co.uk is an online platform operated by WHSmith, a popular British retailer. The website offers a wide range of products including books, stationery, Office supplies, art supplies, gifts, magazines, eBooks, audiobooks, board games, and personal care items. They also provide delivery services and accept payments through various methods.

whsmith.co.uk’s revenueOVER TIME
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Over the past three months, whsmith.co.uk revenue has experienced decline of 29%, compared to the preceding three months.

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whsmith.co.uk revenue decline for last six months
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OVERVIEW
whsmith.co.uk's revenue for online sales in E COMMERCE AND SHOPPING is $3,585,085 with a median revenue of $136,892; conversion rate is 3.00-3.50% (3.39% very high, 0.88% very low); AOV is $50-75 ($352 very high, $59 very low); and sessions total 1,622,553 with a median of 58,563, while the highest is 27,729,043 from michaels.com.
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whsmith.co.uk competitors

When comparing whsmith.co.uk to its competitors, we see that barnesandnoble.com stands out with the highest revenue of $24,096,104 and the most transactions at 481,279. However, whsmith.co.uk has a higher conversion rate range of 3.00-3.50% compared to barnesandnoble.com's 2.50-3.00%. In terms of Average Order Value (AOV), bookshop.org leads with a range of $150-175, followed by penguinrandomhouse.com at $200-225, while whsmith.co.uk falls within the $50-75 range along with barnesandnoble.com and theworks.co.uk. Despite having a lower revenue compared to some competitors like penguinrandomhouse.com and bookshop.org, whsmith.co.uk manages to maintain a competitive conversion rate and AOV, indicating a strong performance in terms of customer engagement and spending. Additionally, in terms of sessions, barnesandnoble.com leads with 18,970,338 followed by penguinrandomhouse.com with 5,490,131, bookshop.org with 3,549,562, and whsmith.co.uk with 1,622,553 sessions.

#1 theworks.co.uk
1.9M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#2 barnesandnoble.com
24.1M
Revenue
19M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 bookshop.org
24.9M
Revenue
3.5M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
#4 penguinrandomhouse.com
16.3M
Revenue
5.5M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#5 officestationery.co.uk
295.2K
Revenue
65.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
whsmith.co.uk vs top market performers
whsmith.co.uk
top retailers
conversion rate vs average order value for whsmith.co.uk and its competitors
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whsmith.co.uk brandsby revenue

whsmith.co.uk categoriesby revenue

1
Gift Cards & Certificates
2
Home & Garden
3
Sporting Goods
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brands overtime comparison

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whsmith.co.uk channels

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whsmith.co.uk Google Ads spend

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whsmith.co.uk devices

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whsmith.co.uk top markets

Explore whsmith.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whsmith.co.uk country & global rank

Assess the ranking of whsmith.co.uk among other retailers within its primary country and worldwide.

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